{"id":937,"date":"2022-04-08T11:22:38","date_gmt":"2022-04-08T03:22:38","guid":{"rendered":"https:\/\/college.pandarocket.cn\/?p=937"},"modified":"2023-05-11T11:21:57","modified_gmt":"2023-05-11T03:21:57","slug":"meta-3%e6%9c%88%e4%ba%a7%e5%93%81%e6%9b%b4%e6%96%b0","status":"publish","type":"post","link":"https:\/\/college.pandarocket.cn\/?p=937","title":{"rendered":"Meta 2022\u5e743\u6708\u4ea7\u54c1\u66f4\u65b0"},"content":{"rendered":"\n

\u4ea7\u54c1\u66f4\u65b0\u6982\u8981<\/strong><\/p>MUST KNOW<\/strong>

\u25cf Meta\u6682\u505c\u9488\u5bf9\u4fc4\u7f57\u65af\u7684\u5e7f\u544a\u548c\u4fc4\u7f57\u65af\u5e7f\u544a\u4e3b\u7684\u6295\u653e
<\/strong>\u25cf Video Views\u8986\u76d6\u548c\u9891\u6b21\u5e7f\u544a(Reach and Frequency)\u5e7f\u544a\uff0c\u76ee\u6807\u548c\u89c6\u9891\u89c2\u770b\u91cf\u8ba1\u8d39\u7684\u53d8\u5316
\u25cf \u4e09\u4e2aBUG\uff1a\u53ef\u80fd\u5f71\u54cd\u8f6c\u5316\u63d0\u5347\u6d4b\u8bd5\u7ed3\u679c\u7684\u540e\u7aef\u4e8b\u4ef6\u6536\u96c6\u548c\u91cd\u590d\u6570\u636e\u5220\u9664\u95ee\u9898
\u25cf \u5168\u4e8b\u4ef6\u8861\u91cf\u7684\u66f4\u65b0
\u25cf \u534f\u4f5c\u5e7f\u544a\u5e94\u7528\u548c\u7f51\u7edc\u805a\u5408\u4e8b\u4ef6\u5f52\u56e0\u5347\u7ea7
<\/strong>\u25cf \u81ea\u52a8\u5316\u5e7f\u544a\u4ea7\u54c1\u63a8\u51fa\u201cMETA ADVANTAGE\u201d
\u25cf Conversion Campaigns \u7684\u6700\u4f73\u5b9e\u8df5
\u25cf \u5e2e\u52a9\u4f01\u4e1a\u5728 Meta\u5e73\u53f0\u4e0a\u5efa\u7acb\u54c1\u724c\u7684\u65b0\u8d44\u6e90Connected Brand

GOOD TO KNOW<\/strong>

\u25cf \u73b0\u6709\u5e7f\u544a\u7cfb\u5217\u7684\u90e8\u5206 \u201c\u7ec6\u5206\u5b9a\u4f4d\u201d\u529f\u80fd\u5c06\u88ab\u505c\u6b62
\u25cf CONVERSION API\u7684\u8f6c\u5316\u63d0\u5347\u65b9\u6848\u66f4\u65b0
\u25cf \uff08In-Stream \u548c Reels\uff09\u65b0\u589e\u521b\u610f\u5408\u4f5c\u4f19\u4f34\u89c6\u9891\u5236\u4f5c\u65b9\u6848<\/cite><\/blockquote><\/figure>\n\n\n\n

\n

Meta\u6682\u505c\u9488\u5bf9\u4fc4\u7f57\u65af\u7684\u5e7f\u544a\u548c\u4fc4\u7f57\u65af\u5e7f\u544a\u4e3b\u7684\u6295\u653e<\/mark><\/strong><\/p>\n\n\n\n

\u56e0\u4e3a\u76ee\u524d\u4fc4\u7f57\u65af\u5883\u5185\u7684\u8fd0\u8425\u95ee\u9898\uff0cMeta\u5168\u7cfb\u5217\u4ea7\u54c1\uff08Facebook\uff0cInstagram\u548cAudience Network\uff09\u90fd\u5c06\u6682\u505c\u9488\u5bf9\u4fc4\u7f57\u65af\u5730\u533a\u7684\u5e7f\u544a\uff0c\u4ee5\u53ca\u4fc4\u7f57\u65af\u5e7f\u544a\u4e3b\u7684\u5e7f\u544a\u6295\u653e
\u5f71\u54cd<\/strong>\uff1a<\/p>\n\n\n\n

1.\u4fc4\u7f57\u65af\u7684\u5e7f\u544a\u4e3b\u5c06\u65e0\u6cd5\u518d\u5236\u4f5c\u6216\u6295\u653e\u5e7f\u544a\uff0c\u5168\u7403\u4efb\u4f55\u5e7f\u544a\u4e3b\u90fd\u5c06\u65e0\u6cd5\u518d\u5c06\u5e7f\u544a\u5b9a\u4f4d\u5230\u4fc4\u7f57\u65af\u4eba\u3002<\/p>\n\n\n\n

2.\u73b0\u6709\u7684\u4efb\u4f55\u9488\u5bf9\u4fc4\u7f57\u65af\u7528\u6237\u7684\u6709\u6548\u5e7f\u544a\u90fd\u53ef\u4ee5\u7ee7\u7eed\u6295\u653e\uff0c\u4f46\u4e0d\u4f1a\u518d\u6295\u653e\u5230\u4fc4\u7f57\u65af\u3002<\/p>\n\n\n\n

3.\u5982\u679c\u5e7f\u544a\u5b9a\u4f4d\u5230\u5305\u62ec\u4fc4\u7f57\u65af\u5728\u5185\u7684\u591a\u4e2a\u56fd\u5bb6\/\u5730\u533a\uff0c\u5b83\u5c06\u7ee7\u7eed\u6295\u653e\u5230\u5176\u4ed6\u56fd\u5bb6\/\u5730\u533a\u3002<\/p>\n\n\n\n

Video Views\u8986\u76d6\u548c\u9891\u6b21\u5e7f\u544a(Reach and Frequency)\u5e7f\u544a\uff0c\u76ee\u6807\u548c\u89c6\u9891\u89c2\u770b\u91cf\u8ba1\u8d39\u7684\u53d8\u5316<\/mark><\/strong><\/p>\n\n\n\n

\u8986\u76d6\u548c\u9891\u6b21\u5e7f\u544a\u7684\u4e0b\u8ff0\u529f\u80fd\u5c06\u4e0d\u53ef\u7528<\/strong>
1.\u5e7f\u544a\u76ee\u6807\uff1a\u8f6c\u5316\uff0c\u5c06\u4e0d\u53ef\u7528
2. \u5e7f\u544a\u76ee\u6807\uff1aApp\u5b89\u88c5\uff0c\u5c06\u4e0d\u53ef\u7528
3 .\u4f7f\u7528\u89c6\u9891\u89c2\u770b\u76ee\u6807\u65f6\uff0c\u9488\u5bf9\u89c6\u9891\u89c2\u770b\u91cf\u548c\u201c\u6301\u7eed\u89c2\u770b\u89c6\u9891\u8fbe 2 \u79d2\u7684\u6b21\u6570\u201d\u4e3a\u4f18\u5316\u76ee\u6807\u4f7f\u7528ThruPlay\u8ba1\u8d39\u6a21\u5f0f
\u5f71\u54cd\uff1a<\/strong><\/p>\n\n\n\n

2022 \u5e74 3 \u6708 14 \u65e5\uff1a\u5e7f\u544a\u4e3b\u65e0\u6cd5\u518d\u521b\u5efa\u5177\u6709\u4efb\u4f55\u4e0a\u8ff0\u4e0d\u53ef\u7528\u529f\u80fd\u7684\u65b0\u5e7f\u544a\u7cfb\u5217\u3002\u6211\u4eec\u5c06\u652f\u6301\u5e7f\u544a\u6d3b\u52a8\u4e2d\u671f\u4fee\u6539\uff0c\u4f46\u5e7f\u544a\u4e3b\u5c06\u65e0\u6cd5\u5c06\u5e7f\u544a\u6d3b\u52a8\u65e5\u671f\u5ef6\u957f\u5230\u4ee5\u4e0b\u65e5\u671f\u4e4b\u540e\u3002
2022 \u5e74 6 \u6708 15 \u65e5\uff1a\u9488\u5bf9\u89c6\u9891\u89c2\u770b\u6b21\u6570\u8fdb\u884c\u8ba1\u8d39\u7684\u73b0\u6709\u5e7f\u544a\u7cfb\u5217\uff08\u5305\u62ec\u9488\u5bf9\u89c6\u9891\u89c2\u770b\u6b21\u6570\u548c 2 \u79d2\u8fde\u7eed\u89c6\u9891\u89c2\u770b\u6b21\u6570\u7684 ThruPlay \u8ba1\u8d39\uff09 \u5c06\u6682\u505c\u3002
2022 \u5e74 9 \u6708 22 \u65e5\uff1a\u4f7f\u7528\u8986\u76d6\u548c\u9891\u6b21\u8d2d\u4e70\u7c7b\u578b\u7684\u73b0\u6709\u8f6c\u5316\u548c\u5e94\u7528\u5b89\u88c5\u6d3b\u52a8\u5c06\u6682\u505c\u3002 API \u5c06\u9075\u5faa\u4e0a\u9762\u7684\u65f6\u95f4\u7ebf\u3002\u53d7\u5f71\u54cd\u7684 API \u5f00\u53d1\u4eba\u5458\u5c06\u6536\u5230\u901a\u77e5\u548c\u7535\u5b50\u90ae\u4ef6<\/p>\n\n\n\n

\n

3\u4e2aBUG\uff1a\u53ef\u80fd\u5f71\u54cd\u8f6c\u5316\u63d0\u5347\u6d4b\u8bd5\u7ed3\u679c\u7684\u540e\u7aef\u4e8b\u4ef6\u6536\u96c6\u548c\u91cd\u590d\u6570\u636e\u5220\u9664\u95ee\u9898<\/mark><\/strong><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

1<\/strong>.\uff08\u5df2\u89e3\u51b3\uff09Web\u4e8b\u4ef6\u7684\u8f6c\u6362APi\u91cd\u590d\u6570\u636e\u5220\u9664\u95ee\u9898\uff0c\uff0c\u4ece Pixel \u548c Conversions API \u53d1\u9001\u91cd\u590d\u4e8b\u4ef6\u3002\u5bfc\u81f4  2 \u6708 9 \u65e5\u81f3 15 \u65e5\u671f\u95f4\u8f6c\u5316\u4e8b\u4ef6\u6307\u6807\u88ab\u9ad8\u4f30
2<\/strong>.\uff08\u5df2\u89e3\u51b3\uff09CAPi\u4e8b\u4ef6\u548c\u5b50\u4e8b\u4ef6\u4e0d\u5339\u914d\uff0c\u7279\u5b9a\u5b50\u4e8b\u4ef6\u7c7b\u578b\uff08\u5982\u8ba2\u9605\uff09\u88ab\u9519\u8bef\u5730\u8ba1\u4e3a\u6807\u51c6\u4e8b\u4ef6\uff08\u5982\u8d2d\u4e70\uff09\u3002\u5bfc\u81f4\u6807\u51c6\u4e8b\u4ef6\u7684\u8fc7\u5ea6\u62a5\u544a\u548c\u5b50\u4e8b\u4ef6\u7684\u62a5\u544a\u4e0d\u8db3\u3002
3.\uff08\u672a\u89e3\u51b3\uff09CAPI\u548c\u8f6c\u6362API\u7f51\u5173(CAPI-G)\u91cd\u590d\u6570\u636e\u5220\u9664\u95ee\u9898\uff0c\u5bf9\u4e8b\u4ef6\u7684\u5f71\u54cd\u4ecb\u4e8e 2021 \u5e74 8 \u6708 1 \u65e5\u81f3 2022 \u5e74 2 \u6708 7 \u65e5\u4e4b\u95f4\u3002\u901a\u8fc7\u4ece\u8f6c\u5316\u63d0\u5347\u4e2d\u7981\u7528 CAPI-G \u53ef\u4ee5\u7f13\u89e3\u6b64\u95ee\u9898\u3002<\/p>\n\n\n\n

\u5168\u4e8b\u4ef6\u8861\u91cf\u7684\u66f4\u65b0<\/b><\/strong><\/mark><\/p>\n\n\n\n

\u76ee\u7684\uff1a\u4e3a\u5e7f\u544a\u5ba2\u6237\u63d0\u4f9b\u66f4\u5927\u7684\u5e7f\u544a\u6d3b\u52a8\u7ba1\u7406\u3001\u8861\u91cf\u548c\u4f18\u5316\u7075\u6d3b\u6027
\u66f4\u65b0\u653f\u7b56\uff1a\u653e\u5bbd\u4e86web\u4e8b\u4ef6\u914d\u7f6e\u66f4\u6539\u6240\u5f15\u53d1\u768472\u5c0f\u65f6\u9650\u5236
\u63d0\u793a\uff1a\u5c3d\u7ba1\u5b8c\u5168\u53d6\u6d88\u4e86\u6b64\u9650\u5236\uff0c\u4f46\u5efa\u8bae\u5e7f\u544a\u4e3b\u4e0d\u8981\u9891\u7e41\u66f4\u6539\uff0c\u56e0\u4e3a\u8fd9\u53ef\u80fd\u4f1a\u5f71\u54cd\u62a5\u544a\u548c\u6295\u653e<\/p>\n\n\n\n

\u534f\u4f5c\u5e7f\u544a\u5e94\u7528\u548c\u7f51\u7edc\u805a\u5408\u4e8b\u4ef6\u5f52\u56e0\u5347\u7ea7<\/mark><\/strong><\/p>\n\n\n\n

Collaborative Ads \u534f\u4f5c\u5e7f\u544a\u63a8\u51fa\u7f51\u7edc\uff08web)\u548c\u5e94\u7528(APP)\u8f6c\u5316\u5f52\u56e0\u8861\u91cf\u5347\u7ea7\uff0c\u900f\u8fc7\u805a\u5408\u4e8b\u4ef6\u8861\u91cf(AEM) \u529f\u80fd\u3002\u4eceDomain\u7ea7\u522b\u7684\u8f6c\u5316\u63d0\u5347\u5230\u534f\u4f5c\u5e7f\u544a\u7684\u5e7f\u544a\u7cfb\u5217\u91cc\u8f6c\u5316\u4e8b\u9879\u7684\u5f52\u56e0<\/strong>
\u65f6\u95f4\uff1a3\u670814\u5f00\u59cb\u63a8\u51fa\uff0c3\u6708\u5e95\u4e0a\u7ebf\u5230\u6240\u6709Web\u548cAPP
\u5f71\u54cd\uff1a\u5e7f\u544a\u4e3b\u53ef\u4ee5\u6293\u53d6\u5206\u6790\u7f51\u7edc\u4e8b\u4ef6\u6570\u636e\uff0c\u6765\u4f18\u5316\u6574\u4f53\u7684\u5e7f\u544a\u6d3b\u52a8
\u4f5c\u7528\uff1a\u534f\u4f5c\u5e7f\u544a\u7684\u805a\u5408\u4e8b\u4ef6\u6d4b\u91cf\uff0c\u901a\u8fc7\u5728\u5e7f\u544a\u5546\u7ea7\u522b\u5f52\u56e0\u8f6c\u5316\u6765\u6269\u5c55 AEM \u7684\u529f\u80fd\u3002\u534f\u4f5c\u5e7f\u544a\u7684\u805a\u5408\u4e8b\u4ef6\u8861\u91cf\u53ef\u5e2e\u52a9\u5e7f\u544a\u5546\u67e5 \u770b\u8f6c\u5316\u62a5\u544a\u548c\u8fd9\u4e9b\u8f6c\u5316\u7684\u4ef7\u503c\uff0c\u5176\u4e2d\u5305\u62ec\u5728 Facebook \u6216Instagram iOS \u5e94\u7528\u4e0a\u9009\u62e9\u4e0d\u8ddf\u8e2a iOS 14.5 \u53ca\u4ee5\u4e0a\u8bbe\u5907\u7684\u7528\u6237\u7684 \u8f6c\u5316\u3002<\/p>\n\n\n\n

\u4f5c\u4e3a\u805a\u5408\u4e8b\u4ef6\u8861\u91cf\u6307\u5357\u7684\u4e00\u90e8\u5206\uff0c\u54c1\u724c\u5728\u4f18\u5316\u8f6c\u5316\u65f6\u5e94\u5728\u5e7f\u544a\u7cfb\u5217\u8bbe\u7f6e\u671f\u95f4\u6267\u884c\u4ee5\u4e0b\u64cd\u4f5c\uff1a<\/strong>
1. \u4e3a\u7f51\u7ad9\u4e8b\u4ef6\/\u8f6c\u5316\u5f52\u56e0\u9009\u62e9\u5355\u4e2aDomain\uff1a\u5bf9\u4e8e\u534f\u4f5c\u5e7f\u544a\u7684Web\u7f51\u7edc\u805a\u5408\u4e8b\u4ef6\u6d4b\u91cf\uff0c\u54c1\u724c\u9700\u8981\u5728\u5e7f\u544a\u7ba1\u7406\u5668\u7684\u5e7f\u544a\u7ea7\u522b\u7684\u201c\u8ddf\u8e2a\u201d\u90e8\u5206\u4e2d\u4e3a\u65b0\u7684\u6216\u73b0\u6709\u7684\u5e7f\u544a\u9009\u62e9\u4e00\u4e2a\u7f51\u57df\uff08Domain)<\/p>\n\n\n\n

2.\u4e3a\u5e94\u7528APP\u4e8b\u4ef6\u8ddf\u8e2a\/ \u5f52\u56e0\u9009\u62e9\u5355\u4e2a\u79fb\u52a8\u5e94\u7528\uff1a\u5bf9\u4e8e\u5e94\u7528\u8f6c\u5316\uff0c\u54c1\u724c\u9700\u8981\u5728\u5e7f\u544a\u7ba1\u7406\u5668\u7684\u5e7f\u544a\u7ec4\u7684\u201c\u5e7f\u544a\u521b\u610f\u201d\u90e8\u5206\u4e2d\u9009\u62e9\u79fb\u52a8\u5e94\u7528\u3002\u540c\u6837\u5728\u5e7f\u544a\u7ba1\u7406\u5668\u4e2d\u5e7f\u544a\u7ec4\u7684 \u201c\u5e7f\u544a\u521b\u610f\u201d\u90e8\u5206\u4e2d\uff0c\u54c1\u724c\u9700\u8981\u9009\u62e9\u4ee5\u4e0b\u6df1\u5c42\u94fe\u63a5\u76ee\u6807\u9009\u9879\uff1a\u5728\u79fb\u52a8\u5e94\u7528\u4e2d\u6253\u5f00\u6df1\u5c42\u94fe\u63a5\uff0c\u56de\u9000\u5230\u7f51\u7edc\u6d4f\u89c8\u5668<\/p>\n\n\n\n

\u81ea\u52a8\u5316\u5e7f\u544a\u4ea7\u54c1\u63a8\u51fa\u201cMETA ADVANTAGE<\/mark><\/strong><\/p>\n\n\n\n

2022 \u5e74 4 \u6708 18 \u65e5\uff0cMeta\u5c06\u5f00\u59cb\u5728\u65b0\u7684\u4ea7\u54c1\u7ec4\u5408 Meta Advantage \u4e0b\u91cd\u547d\u540d\u81ea\u52a8\u5316\u5e7f\u544a\u4ea7\u54c1<\/strong>
\u65f6\u95f4\uff1a\u4ece 4 \u6708 18 \u65e5\u5f00\u59cb (10%) \u53cd\u6620\u5728\u5e7f\u544a\u7ba1\u7406\u5668\u548c\u6240\u6709\u5e7f\u544a\u5546\u754c\u9762\u4e2d\uff0c\u5e76\u4e8e 2022 \u5e74 7 \u6708\u4e0a\u65ec\u5b8c\u6210\u5168\u9762\u63a8\u51fa\uff08\u529f\u80fd\u6ca1\u6709\u53d8\u5316\uff0c\u53ea\u6709\u54c1\u724c\u91cd\u5851\uff09
\u76ee\u7684\uff1a\u56f4\u7ed5\u81ea\u52a8\u5316\u548c\u673a\u5668\u5b66\u4e60\u521b\u5efa\u7edf\u4e00\u7684\u4f53\u9a8c\uff0c\u5e2e\u52a9\u66f4\u8f7b\u677e\u5730\u8bc6\u522b\u8fd9\u4e9b\u4ea7\u54c1\u5e76\u4ece\u6700\u5148\u8fdb\u7684\u5e7f\u544a\u6280\u672f\u4e2d\u53d7\u76ca\u3002
\u539f\u56e0\uff1a\u81ea\u52a8\u5316\u5bf9\u4e8e\u63a8\u52a8\u5e7f\u544a\u5ba2\u6237\u4ef7\u503c\u548c\u7b80\u5316\u6d3b\u52a8\u8bbe\u7f6e\u548c\u7ba1\u7406\u53d8\u5f97\u8d8a\u6765\u8d8a\u91cd\u8981\u3002\u901a\u8fc7\u5728 Meta Advantage \u4ea7\u54c1\u7ec4\u5408\u4e0b\u7edf\u4e00\u6211\u4eec\u7684\u81ea\u52a8\u5316\u5e7f\u544a\u4ea7\u54c1\u5957\u4ef6\uff0c\u6211\u4eec\u53ef\u4ee5\u4f7f\u4f01\u4e1a\u66f4\u5bb9\u6613\u901a\u8fc7\u81ea\u52a8\u5316\u53d1\u73b0\u3001\u91c7\u7528\u548c\u63d0\u9ad8\u7ee9\u6548\u3002
\u6539\u53d8\u540e\u7684\u4f18\u52bf\uff1a<\/strong>
1. \u5e7f\u544a\u7cfb\u5217\u4f18\u5316 Campaign Optimization\uff1a\u83b7\u5f97\u66f4\u597d\u7684\u6d3b\u52a8\u7ed3\u679c\u5e76\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u7ef4\u6301\u5b83\u4eec\u3002<\/p>\n\n\n\n

2. \u4e2a\u6027\u5316 Personalization\uff1a\u5728\u5408\u9002\u7684\u65f6\u95f4\u5c06\u5408\u9002\u7684\u4eba\u4e0e\u5408\u9002\u7684\u5e7f\u544a\u76f8\u5339\u914d\uff0c\u4e0e\u53d7\u4f17\u5efa\u7acb\u5e76\u5efa\u7acb\u66f4\u6df1\u5c42\u6b21\u7684\u8054\u7cfb\u3002<\/p>\n\n\n\n

3. \u6548\u7387 Efficiency\uff1a\u8282\u7701\u5e7f\u544a\u4e3b\u7684\u5e7f\u544a\u7cfb\u5217\u7684\u65f6\u95f4\u548c\u7cbe\u529b\u2014\u2014\u8ba9\u60a8\u817e\u51fa\u65f6\u95f4\u8fdb\u884c\u6218\u7565\u6027\u3001\u5168\u5c40\u6027\u7684\u5de5\u4f5c\u3002\u6211\u4eec\u53d1\u73b0\uff0c\u5728\u6d4b\u8bd5\u6211\u4eec\u7684\u81ea\u52a8\u5316\u5de5\u5177\u7684\u5e7f\u544a\u5ba2\u6237\u4e2d\uff0c\u6709 77% \u8868\u793a\u4ed6\u4eec\u6bcf\u5468\u4f7f\u7528\u8fd9\u4e9b\u5de5\u5177\u53ef\u4ee5\u8282\u7701\u51e0\u4e2a\u5c0f\u65f6\u3002<\/p>\n\n\n\n

Conversion Campaigns \u7684\u6700\u4f73\u5b9e\u8df5<\/mark><\/strong><\/p>\n\n\n\n

1.\u6539\u8fdb\u62a5\u544a\u7684\u6700\u4f73\u5b9e\u8df5<\/strong>
Meta\u4e8e 2021 \u5e74 12 \u6708 14 \u65e5\u53d1\u5e03\u7684\u516c\u544a\u5168\u9762\u6982\u8ff0\u4e86\u4f7f\u7528\u7f51\u7edc\u548c\u5e94\u7528\u4e8b\u4ef6\u8f6c\u5316\u5e7f\u544a\u7cfb\u5217\u7684\u5e7f\u544a\u5546\u5e94\u4f18\u5148\u8003\u8651\u7684\u6700\u4f73\u505a\u6cd5\u5efa\u8bae\uff0c\u4ee5\u5e2e\u52a9\u4eca\u5929\u67e5\u770b\u66f4\u51c6\u786e\u7684\u62a5\u544a\u3002
2.\u63d0\u9ad8\u7ee9\u6548\u7684\u6700\u4f73\u5b9e\u8df5<\/strong>
\u5728\u8fc7\u53bb\u51e0\u5e74\u4e2dMeta\u91c7\u7528\u4e86\u4e00\u4e9b\u6700\u4f73\u5b9e\u8df5\uff0c\u5e76\u6839\u636e\u6700\u8fd1\u7684\u5e73\u53f0\u548c\u6cd5\u89c4\u53d8\u5316 \u5bf9\u6211\u4eec\u7684\u5e7f\u544a\u8d2d\u4e70\u7cfb\u7edf\u6240\u505a\u7684\u66f4\u6539\uff0c\u91cd\u65b0\u6d4b\u8bd5\u4e86\u5b83\u4eec\u5bf9\u6027\u80fd\u7684\u63a8\u52a8\u7a0b\u5ea6\u3002\u5e76\u5f97\u51fa\u4ee5\u4e0b\u7ed3\u8bba
(1)\u4f7f\u7528\u8f6c\u5316\u4f18\u5316 Conversion Optimization \uff1a\u8f6c\u5316\u4f18\u5316\u6bd4\u94fe\u63a5\u70b9\u51fb\u4f18\u5316\u6d3b\u52a8\u964d\u4f4e\u4e86 38% \u4ee5\u4e0a\u7684\u6210\u672c
(2) \u5728 6 \u4e2a\u6216\u66f4\u591a\u5c55\u793a\u4f4d\u7f6e\u4e0a\u5c55\u793a\u5e7f\u544a\uff1a\u54c1\u724c\u548c\u8f6c\u5316\u63d0\u5347\u7814\u7a76\uff0c\u5bf9\u4e8e\u8d2d\u4e70\u5728 6 \u4e2a\u6216\u66f4\u591a\u5c55\u793a\u4f4d\u7f6e\u4e0a\u8fd0\u884c\u7684\u5e7f\u544a\u7cfb\u5217\u4ee5 73% \u7684\u6982\u7387\u7565\u5fae\u4f18\u4e8e \u5728 4 \u4e2a\u6216\u66f4\u5c11\u5c55\u793a\u4f4d\u7f6e\u4e0a\u8fd0\u884c\u7684\u5e7f\u544a\u7cfb\u5217\u3002
(3)\u5c06 Meta Advantage Lookalikes \u548c Meta Advantage \u8be6\u7ec6\u5b9a\u4f4d\u6269\u5c55\u5e94\u7528\u4e8e\u60a8\u7684\u8f6c\u5316\u6d3b\u52a8\u65f6\uff0c\u67e5\u770b\u6027\u80fd\u63d0\u5347
3.\u6539\u8fdb\u62a5\u544a\u548c\u63d0\u9ad8\u6027\u80fd\u7684\u6700\u4f73\u5b9e\u8df5\uff1a\u901a\u8fc7\u91c7\u7528\u8f6c\u6362 API \u6765\u5e2e\u52a9\u6539\u8fdb\u62a5\u544a\u548c\u6027\u80fd<\/strong>
\u6ce8\u610f\uff0c\u5728\u6211\u4eec\u6539\u8fdb\u62a5\u544a\u548c\u63d0\u9ad8\u6027\u80fd\u7684\u6240\u6709\u6700\u4f73\u5b9e\u8df5\u4e2d\uff0cConversions API \u662f\u5e7f\u544a\u5546\u53ef\u4ee5\u91c7\u53d6\u7684\u6700\u5173\u952e\u7684\u64cd\u4f5c\u4e4b\u4e00\uff0c\u56e0\u6b64\u5e94\u4f18\u5148\u8003\u8651
(1) \u6539\u8fdb\u62a5\u544a\uff1aConversions API \u6709\u52a9\u4e8e\u66f4\u597d\u5730\u8861\u91cf\u5e7f\u544a\u5ba2\u6237\u4ece\u53d1\u73b0\u5230\u8f6c\u5316\u7684\u6574\u4e2a\u5ba2\u6237\u65c5\u7a0b\u4e2d\u7684\u5e7f\u544a\u6548\u679c\u548c\u5f52\u56e0\u3002
(2) \u63d0\u9ad8\u6027\u80fd\uff1a\u6839\u636e\u6211\u4eec\u7684\u6700\u4f73\u5b9e\u8df5\u8fdb\u884c\u8bbe\u7f6e\u65f6\uff0cConversions API \u9664\u4e86\u53ef\u4ee5\u63d0\u9ad8\u6027\u80fd\u5916\uff0c\u8fd8\u53ef\u4ee5\u5e2e\u52a9\u6539\u5584\u60a8\u7684\u5e7f\u544a\u7cfb\u5217\u62a5\u544a
4.\u6d4b\u8bd5\u7b56\u7565\u7684\u6700\u4f73\u5b9e\u8df5<\/strong>
(1)\u8f6c\u5316\u63d0\u5347\u6d4b\u8bd5\uff1a\u4f7f\u7528\u63d0\u5347\u6d4b\u8bd5\u6765\u4e86\u89e3\u65b0\u7684\u6700\u4f73\u5b9e\u8df5\u6216\u7ee9\u6548\u7b56\u7565\u7684\u589e\u91cf\u4ef7\u503c\u3002
(2) A\/B \u6d4b\u8bd5\u6216\u62c6\u5206\u6d4b\u8bd5\uff1a\u5982\u679c\u60a8\u8bd5\u56fe\u56de\u7b54\u4ee5\u4e0b\u95ee\u9898
\u8bf7\u4f7f\u7528 A\/B \u6d4b\u8bd5\uff1a\u201c\u8fd9\u4e2a\u65b0\u7b56\u7565\u662f\u5426\u6bd4\u6211\u539f\u6765\u7684\u7b56\u7565\u63d0\u4f9b\u66f4\u597d\u7684\u6bcf\u6b21\u64cd\u4f5c\u6210\u672c\uff1f<\/p>\n\n\n\n

\u5e2e\u52a9\u4f01\u4e1a\u5728 Meta\u5e73\u53f0\u4e0a\u5efa\u7acb\u54c1\u724c\u7684\u65b0\u8d44\u6e90Connected Brand<\/mark><\/strong><\/p>\n\n\n\n

Meta\u6b63\u5728\u63a8\u51fa Connected Brand\uff0c\u8fd9\u662f\u4e00\u79cd\u5168\u9762\u63a8\u52a8\u4eba\u4eec\u4e0e\u4f01\u4e1a\u4e4b\u95f4\u6709\u610f\u4e49\u4e14\u6301\u7eed\u7684\u8054\u7cfb\u7684\u7efc\u5408\u65b9\u6cd5\u3002\u5b83\u901a\u8fc7\u5229\u7528\u6211\u4eec\u7684\u4e2a\u6027\u5316\u5f15\u64ce\u6765\u63d0\u4f9b\u8fde\u63a5\u3001\u6211\u4eec\u4e0d\u65ad\u53d1\u5c55\u7684\u6545\u4e8b\u8bb2\u8ff0\u8868\u9762\u4ee5\u53ca\u6211\u4eec\u7684\u4f18\u5316\u548c\u6d4b\u91cf\u5de5\u5177\u7684\u7ec4\u5408\u6765\u5e2e\u52a9\u54c1\u724c\u89e3\u9501\u6d1e\u5bdf\u529b\uff0c\u4ece\u800c\u5b9e\u73b0\u6570\u636e\u9a71\u52a8\u7684\u54c1\u724c\u5efa\u8bbe\u3002<\/strong>
Meta\u8fd8\u5bf9\u89c6\u9891\u751f\u6001\u7cfb\u7edf\uff08\u5305\u62ec Reels \u7684\u51fa\u73b0\uff09\u8fdb\u884c\u4e86\u6df1\u5165\u66f4\u65b0\uff0c\u5e76\u89e3\u91ca\u4e86\u5404\u79cd\u683c\u5f0f\uff08\u5305\u62ec\u77ed\u89c6\u9891\u548c\u957f\u89c6\u9891\uff09\u5982\u4f55\u66f4\u597d\u5730\u534f\u540c\u5de5\u4f5c\u3002
Meta\u5efa\u8bae\uff1a<\/mark><\/strong>\u5e7f\u544a\u4e3b\u957f\u89c6\u9891+\u77ed\u89c6\u9891\u7ed3\u5408\u4f7f\u7528\uff0c\u53ef\u6709\u6548\u63d0\u5347\u6574\u4f53\u6548\u76ca<\/p>\n\n\n\n

\u73b0\u6709\u5e7f\u544a\u7cfb\u5217\u7684\u90e8\u5206 \u201c\u7ec6\u5206\u5b9a\u4f4d\u201d\u529f\u80fd\u5c06\u88ab\u505c\u6b62<\/mark><\/strong><\/p>\n\n\n\n

Meta\u52aa\u529b\u7b80\u5316\u548c\u7cbe\u7b80\u5b9a\u4f4d\u9009\u9879\uff0c\u5220\u9664\u4e00\u4e9b\u201c\u7ec6\u5206\u5b9a\u4f4d\u201d\u5305\u542b\u672a\u88ab\u5e7f\u544a\u4e3b\u5e7f\u6cdb\u4f7f\u7528\u7528\uff0c\u91cd\u590d\u6216\u8fc7\u4e8e\u7ec6\u5316\u7684\uff0c\u6d89\u53ca\u4e0e\u654f\u611f\u4e3b\u9898\u76f8\u5173\u7684\uff08\u4f8b\u5982\u9488\u5bf9\u4e0e\u5065\u5eb7\u3001\u79cd\u65cf\u6216\u6c11\u65cf\u3001\u653f\u6cbb\u6d3e\u522b\u3001\u5b97\u6559\u6216\u6027\u53d6\u5411\u76f8\u5173\u7684\u539f\u56e0\u3001\u7ec4\u7ec7\u6216\u516c\u4f17\u4eba\u7269\u7684\u9009\u62e9\uff09<\/strong><\/p>\n\n\n\n

\u5f71\u54cd\uff1a<\/strong>\u53d7\u5f71\u54cd\u7684\u5b9a\u4f4d\u9009\u9879\u4f1a\u81ea\u52a8\u4ece\u5e7f\u544a\u5546\u7684\u5e7f\u544a\u7cfb\u5217\u4e2d\u5220\u9664\uff0c\u5e76\u4e14\u4e0d\u9700\u8981\u5e7f\u544a\u5546\u91c7\u53d6\u8fdb\u4e00\u6b65\u884c\u52a8\u3002\u5728\u5176\u4ed6\u60c5\u51b5\u4e0b\uff0c\u5e7f\u544a\u7cfb\u5217\u53ef\u80fd\u4f1a\u6682\u505c\uff0c\u5e7f\u544a\u5546\u5c06\u9700\u8981\u66f4\u65b0\u5176\u5e7f\u544a\u6d3b\u52a8\u4e2d\u7684\u5b9a\u4f4d\uff0c\u4ee5\u4fbf\u5b83\u4eec\u7ee7\u7eed\u8fd0\u884c\u3002\u4f19\u4f34\u4eec\u8981\u591a\u63d0\u9192\u5e7f\u544a\u5546\u53ca\u65f6\u5173\u6ce8\u5176Ads Manager\u4e2d\u7684\u901a\u77e5\uff0c\u4ee5\u4e86\u89e3\u4ed6\u4eec\u7684\u5e7f\u544a\u7cfb\u5217\u5c06\u5982\u4f55\u53d7\u5230\u5f71\u54cd\uff0c\u4ee5\u53ca\u53ef\u80fd\u9700\u8981\u91c7\u53d6\u54ea\u4e9b\u63aa\u65bd\u3002<\/p>\n\n\n\n

CONVERSION API\u7684\u8f6c\u5316\u63d0\u5347\u65b9\u6848\u66f4\u65b0<\/mark><\/strong><\/p>\n\n\n\n

2021 \u5e74 10 \u6708\uff0cmeta\u63a8\u51fa\u4e86\u7531 Conversions API \u652f\u6301\u7684\u8f6c\u5316\u63d0\u5347\u65b9\u6848\uff0c\u5e76\u5f00\u59cb\u9010\u6b65\u6dd8\u6c70\u4e4b\u524d\u7684\u505a\u6cd5\u3002\u4e3a\u4fdd\u6301\u5e7f\u544a\u5ba2\u6237\u5bf9\u8861\u91cf\u7684\u8bbf\u95ee\u6743\u9650\uff0c\u5f53\u65f6\u4fdd\u7559\u4e86\u4e4b\u524d\u7684\u8f6c\u5316\u63d0\u5347\u65b9\u6848\u7684\u53ef\u7528\u6027\uff0c\u76f4\u5230Conversions API \u652f\u6301\u7684\u63d0\u5347\u65b9\u6848\u4e0e\u4e4b\u524d\u7684\u8f6c\u5316\u63d0\u5347\u65b9\u6848\u5728\uff08\u7f51\u9875\u3001\u81ea\u5b9a\u4e49\u3001\u79bb\u7ebf\u548c\u5e94\u7528\uff09\u5c42\u9762\u7684\u6570\u636e\u8fbe\u5230\u540c\u6837\u7684\u4fe1\u53f7\u6c34\u5e73\uff0c\u624d\u4f1a\u505c\u6b62\u4e86\u4e4b\u524d\u7684\u8f6c\u5316\u63d0\u5347\u65b9\u6848\u3002<\/strong><\/p>\n\n\n\n

\u66f4\u65b0\u70b9\uff1a<\/strong><\/strong><\/p>\n\n\n\n

1.\u4e3a\u4e86\u5b9e\u73b0\u4e0e\u4e4b\u524d\u8f6c\u5316\u63d0\u5347\u65b9\u6848\u7684\u4fe1\u53f7\u6c34\u5e73\u4e00\u81f4\u6027\uff0c\u4ecd\u7136\u9700\u8981\u542f\u7528\u4e24\u4e2a\u5e94\u7528\u4e8b\u4ef6\u6e90\uff1a1P \u548c MMP<\/p>\n\n\n\n

2.\u4e09\u6708\uff0c\u4f1a\u9488\u5bf9\u901a\u8fc71P App \u83b7\u53d6\u8f6c\u5316\u6570\u636e\u7684 Conversion API\u8fdb\u884c\u6d4b\u8bd5<\/p>\n\n\n\n

3.\u540c\u65f6\uff0c\u6b63\u5728\u6572\u5b9a\u542f\u7528 MMP \u5e94\u7528App\u8f6c\u5316\u6570\u636e\u641c\u96c6\u8ba1\u5212<\/p>\n\n\n\n

4.\u4e4b\u524d\u8f6c\u5316\u63d0\u5347\u65b9\u6848\u7684\u4f8b\u5916\u60c5\u51b5\u76ee\u524d\u4ecd\u5c06\u4fdd\u7559\u3002<\/p>\n\n\n\n

\uff08In-Stream \u548c Reels\uff09\u65b0\u589e\u521b\u610f\u5408\u4f5c\u4f19\u4f34\u89c6\u9891\u5236\u4f5c\u65b9\u6848<\/mark><\/strong><\/p>\n\n\n\n

Reels \u77ed\u89c6\u9891<\/strong><\/p>\n\n\n\n

\u2022 \u6a21\u677f\u7c7b\u4f3c\u4e8e Canva\uff0c\u63d0\u4f9b\u6613\u4e8e\u4f7f\u7528\u7684 Reels \u6a21\u677f\uff0c\u9488\u5bf9 Reels \u521b\u610f\u6700\u4f73\u5b9e\u8df5\u8fdb\u884c\u4e86\u4f18\u5316
\u2022 \u8d44\u4ea7\u4f18\u5316\u5408\u4f5c\u4f19\u4f34\uff08\u5982 VMG \u548c Shakr\uff09\u5e2e\u52a9\u5e7f\u544a\u5546\u4f7f\u7528\u4ed6\u4eec\u73b0\u6709\u7684\u6545\u4e8b\u548c\u52a8\u6001\u5185\u5bb9\uff0c\u5e76\u901a\u8fc7\u6dfb\u52a0\u97f3\u4e50\u3001\u52a8\u753b\u548c\u7d20\u6750\u7247\u6bb5\u6765\u6784\u5efa Reels \u8d44\u4ea7\u3002
\u2022 Vamp \u548c Kobe \u7b49\u54c1\u724c\u5185\u5bb9\u5408\u4f5c\u4f19\u4f34\u5c06\u5e7f\u544a\u5546\u4e0e\u521b\u4f5c\u8005\u76f8\u5339\u914d\uff0c\u4e3a\u54c1\u724c\u5185\u5bb9\u5e7f\u544a\u5236\u4f5c Reels \u5185\u5bb9\uff0c\u4ee5\u53caFeed \u548c Stories<\/p>\n\n\n\n

In-Stream<\/strong><\/strong><\/p>\n\n\n\n

\u2022 Canva \u548c Offeo \u7b49\u6a21\u677f\u5408\u4f5c\u4f19\u4f34\u63d0\u4f9b\u6613\u4e8e\u4f7f\u7528\u7684\u89c6\u9891\u63d2\u64ad\u89c6\u9891\u6a21\u677f\uff0c\u5e76\u9488\u5bf9\u89c6\u9891\u63d2\u64ad\u5e7f\u544a\u7d20\u6750\u6700\u4f73\u5b9e\u8df5\u8fdb\u884c\u4e86\u4f18\u5316
\u2022 \u8d44\u4ea7\u4f18\u5316\u5408\u4f5c\u4f19\u4f34(Asset Optimization partners )\uff0c\u5982 VMG \u548c Shuttlerock\uff0c\u5e2e\u52a9\u5e7f\u544a\u5546\u4f7f\u7528\u5176\u73b0\u6709 TVC \u8d44\u4ea7\u548c\u5176\u4ed6\u89c6\u9891\u7247\u6bb5\u6784\u5efa\u6d41\u5185\u4f18\u5316\u8d44\u4ea7<\/p>\n\n\n\n

\"\"<\/div><\/div>\n\n\n\n
\n\n\n\n
\"\"<\/figure>
\n

PandaMobo<\/mark><\/strong><\/p>\n\n\n\n

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