{"id":848,"date":"2022-03-02T17:47:50","date_gmt":"2022-03-02T09:47:50","guid":{"rendered":"https:\/\/college.pandarocket.cn\/?p=848"},"modified":"2023-05-11T11:28:18","modified_gmt":"2023-05-11T03:28:18","slug":"meta-2022%e5%b9%b42%e6%9c%88%e4%ba%a7%e5%93%81%e6%9b%b4%e6%96%b0","status":"publish","type":"post","link":"https:\/\/college.pandarocket.cn\/?p=848","title":{"rendered":"Meta 2022\u5e742\u6708\u4ea7\u54c1\u66f4\u65b0"},"content":{"rendered":"\n<figure class=\"wp-block-pullquote\"><blockquote><p><strong>\u4ea7\u54c1\u66f4\u65b0\u6982\u8981<\/strong><\/p><cite><strong>Must Know<\/strong><br>\u25cf Meta2021\u7b2c\u56db\u5b63\u8425\u6536\u66f4\u65b0  <br>\u25cf \u7528\u7279\u5b9a\u89e6\u53ca\u4e0e\u66dd\u5149\u9891\u7387\u76ee\u6807\u4e0e\u5f71\u7247\u89c2\u8d4fCPA \u8ba1\u8d39\u8bbe\u7f6e<br>\u25cf \u8d26\u6237\u5065\u5eb7\u8bc4\u4f30\u4e0e\u76f8\u5173\u653f\u7b56\u5408\u89c4\u66f4\u65b0<br>\u25cf Web \u8f6c\u6362\u62a5\u544a\u6539\u8fdb\u548c\u5f3a\u5316\u6700\u4f73\u5b9e\u8df5<br>\u25cf \u5f71\u54cd\u8f6c\u6362 API \u91cd\u590d\u6570\u636e\u5220\u9664\u7684\u95ee\u9898\u5bfc\u81f4 2\u67089\u65e5\u81f315\u65e5\u671f\u95f4\u67d0\u4e9b\u5e7f\u544a\u5546\u8fc7\u5ea6\u62a5\u544a\u7279\u5b9a WEB \u4e8b\u4ef6\uff08\u73b0\u5df2\u89e3\u51b3\uff09<br>\u25cf Instagram In-Stream \u89c6\u9891\u5e7f\u544a\u7248\u4f4d\u5c06\u4e8e2022 \u5e743\u670828\u65e5\u8d77\u4e0d\u53ef\u7528<br>\u25cf Meta\u5168\u7403\u63a8\u51fa Facebook Reels \u5e76\u56f4\u7ed5\u6211\u4eec\u7684\u89c6\u9891\u751f\u6001\u7cfb\u7edf\u63d0\u4f9b\u6307\u5bfc<br><br><strong>Good TO Know<\/strong> <br>\u25cf IG \u7126\u70b9\u7cfb\u5217\u5e7f\u544a\u9000\u6b3e<br>\u25cf \u6570\u636e\u9690\u79c1\u5b89\u5168\u65e5-2021\u56de\u987e<br>\u25cf Facebook IQ\u300aMeta 2022\u6587\u5316\u6f6e\u6d41\u8d8b\u52bf\u62a5\u544a\u300b\u53d1\u5e03  <br>\u25cf\u89e3\u9664\u5bf9COVID-19 \u68c0\u6d4b\u8bd5\u5242\u76d2\u7684\u4e34\u65f6\u7981\u4ee4<\/cite><\/blockquote><\/figure>\n\n\n\n<p class=\"has-text-color\" style=\"color:#90223e;font-size:18px\"><strong> \u4e00\u3001Meta2021\u7b2c\u56db\u5b63\u5ea6\u8425\u6536<\/strong><\/p>\n\n\n\n<p style=\"font-size:15px\"><strong>Meta \u8fd1\u671f\u5ba3\u5e032021\u5e74\u7b2c\u56db\u5b63\u4e0e\u5168\u5e74\u7684\u6574\u4f53\u8d22\u62a5\uff0c\u800c\u57282022\u5e74\uff0cMeta \u5c06\u4f1a\u6301\u7eed\u91cd\u70b9\u6295\u8d44\u4e8eReels\uff08\u77ed\u89c6\u9891\uff09\u3001\u793e\u533a\u4fe1\u606f\u3001\u5546\u4e1a\u3001\u5e7f\u544a\u3001\u9690\u79c1\u3001AI\u53ca\u91cd\u8981\u7684\u5143\u5b87\u5b99\u6218\u7565\u4ea7\u54c1\u7b49\u4e03\u5927\u4f18\u5148\u9886\u57df\u3002<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:15px\">\n<li>\u6240\u6709\u5e94\u7528\u6708\u5ea6\u6d3b\u8dc3\u4eba\u6570 (MAU): 35.9\u4ebf\u4eba<\/li>\n\n\n\n<li>\u6240\u6709\u5e94\u7528\u6bcf\u65e5\u6d3b\u8dc3\u4eba\u6570 (DAU): 28.2\u4ebf\u4eba <\/li>\n\n\n\n<li>Facebook\u5e73\u53f0\u6708\u5ea6\u6d3b\u8dc3\u4eba\u6570 (MAU): 29.1\u4ebf\u4eba<\/li>\n\n\n\n<li>Facebook\u5e73\u53f0\u6bcf\u65e5\u6d3b\u8dc3\u4eba\u6570 (MAU): 19.3\u4ebf\u4eba<\/li>\n\n\n\n<li>\u6bcf\u6708\u4f7f\u7528\u8bbf\u95eebusiness catalog\u4eba\u6570: \u5927\u4e8e1.5\u4ebf<\/li>\n\n\n\n<li>2021\u6574\u5e74\u8425\u6536: \u5927\u4e8e1000\u4ebf Quest<\/li>\n\n\n\n<li>\u5546\u5e97\u4ea4\u6613\u89c4\u6a21: \u5927\u4e8e10\u4ebf\u7f8e\u5143<\/li>\n\n\n\n<li>\u4f7f\u7528\u6bcf\u5468Messaging \u5546\u52a1\u8d26\u6237\u670d\u52a1\u4eba\u6570: \u5927\u4e8e10\u4ebf\u7528\u6237<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-color\" style=\"color:#90223e;font-size:18px\"><strong> \u4e8c\u3001\u505c\u7528\u7279\u5b9a\u89e6\u53ca\u4e0e\u66dd\u5149\u9891\u7387\u76ee\u6807\u4e0e\u5f71\u7247\u89c2\u8d4fCPA\u8ba1\u8d39\u8bbe\u7f6e<\/strong><\/p>\n\n\n\n<p style=\"font-size:15px\"><strong>\u4e3a\u4e86\u6709\u6548\u7b80\u5316\u4ea7\u54c1\u4f7f\u7528\u5e76\u63d0\u4f9b\u8f83\u5f3a\u7684\u89e6\u53ca\u4e0e\u66dd\u5149\u9891\u7387\u8425\u9500\u6d3b\u52a8\uff0cMeta\u5c06\u4f1a\u505c\u7528\u90e8\u5206\u89e6\u53ca\u4e0e\u66dd\u5149\u9891\u7387\u5e7f\u544a\u76ee\u6807\u3002 <mark style=\"background-color:rgba(0, 0, 0, 0);color:#90223e\" class=\"has-inline-color\">\u81ea22\u5e743\u67083\u65e5\u5c06\u4e0d\u518d\u652f\u6301\u76f8\u5173\u65b0\u7684Campaign\u8bbe\u7f6e<\/mark><\/strong>\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:15px\">\n<li>\u8425\u9500\u76ee\u6807\uff1a\u8f6c\u5316\u3001\u5e94\u7528\u7a0b\u5e8f\u5b89\u88c5\uff08\u73b0\u6709Campai\uff08\uff09gn\u6301\u7eed\u523022\u5e749\u670822\u65e5\u6b62\uff09<\/li>\n\n\n\n<li>\u8ba1\u8d39\u8bbe\u7f6e\uff1a\u5f71\u7247\u89c2\u8d4f\u7684CPA\u8ba1\u8d39\u8bbe\u7f6e\uff083\u67083\u65e5-6\u670815\u65e5\u671f\u95f4\u5c06\u652f\u6301\u73b0\u6709Campaign\u4e2d\u7684\u4fee\u6539\u4ee5\u53ca\u5f71\u7247\u89c2\u8d4f\u7684CPA\u8ba1\u8d39\u8bbe\u7f6e\uff09<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-color\" style=\"color:#90223e;font-size:18px\"><strong> \u4e09\u3001\u8d26\u6237\u5065\u5eb7\u8bc4\u4f30\u4e0e\u76f8\u5173\u653f\u7b56\u5408\u89c4\u66f4\u65b0<\/strong><\/p>\n\n\n\n<p style=\"font-size:15px\"><strong>\u4e3a\u4e86\u63d0\u4f9b\u5e73\u53f0\u4f7f\u7528\u8005\u66f4\u597d\u7684\u4e14\u5b89\u5168\u7684\u6d88\u8d39\u4f53\u9a8c\uff0c\u5546\u52a1\u5e73\u53f0\u5e7f\u544a\u4e3b\u5c06\u53ef\u4ee5\u5728\u5546\u52a1\u7ba1\u7406\u5de5\u5177 (Commerce Manager)\u4e2d\u770b\u5230\u65b0\u589e\u7684\u8d26\u6237\u5065\u5eb7\u8bc4\u4f30\u4eea\u8868\u677f (Account Health dashboard )\u3002<\/strong><\/p>\n\n\n\n<p style=\"font-size:15px\">\u4ece\u8be5\u4eea\u8868\u677f\u4e2d\uff0c\u5546\u52a1\u5e73\u53f0\u5e7f\u544a\u4e3b\u53ef\u4ee5\u770b\u5230\u4ed6\u4eec\u7684\u6bcf\u6708\u5065\u5eb7\u8bc4\u4f30\uff0c\u5e76\u4e14\u4f1a\u8bf4\u660e\u4ed6\u4eec\u6240\u9700\u6267 \u884c\u7684\u6539\u53d8\uff0c\u4ee5\u7b26\u5408\u5e73\u53f0\u7684\u5408\u89c4\u8981\u6c42<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#90223e;font-size:18px\"><strong> \u56db\u3001Web \u8f6c\u6362\u62a5\u544a\u6539\u8fdb\u548c\u5f3a\u5316\u6700\u4f73\u5b9e\u8df5<\/strong><\/p>\n\n\n\n<p style=\"font-size:15px\"><strong>\u622a\u81f3\u76ee\u524d\uff0cMeta\u9884\u8ba1\u5df2\u5c06 iOS \u7f51\u7edc\u8f6c\u5316\u7387\u7684\u6f0f\u62a5\u7387\u4ece9\u6708\u4efd\u768415%\u964d\u81f3\u7ea68%\u9274\u4e8eWeb\u8f6c\u6362\u62a5\u544a\u6539\u8fdb<\/strong>\u3002\u66f4\u591a\u5185\u5bb9\u53ef\u53c2\u770b\uff1ahttps:\/\/www.facebook.com\/business\/news\/best-practices\u0002for-more-accurate-reporting-and-better-performance<\/p>\n\n\n\n<p style=\"font-size:15px\"><strong>Meta\u5efa\u8bae\u5e7f\u544a\u4e3b\u91c7\u53d6\u4ee5\u4e0b\u6700\u4f73\u505a\u6cd5\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:15px\">\n<li>\u4f7f\u7528Conversion API<\/li>\n\n\n\n<li>\u9a8c\u8bc1\u6240\u6709\u57df\u540d<\/li>\n\n\n\n<li>\u786e\u4fdd\u60a8\u7684\u8f6c\u5316\u4e8b\u4ef6\u4e0e\u60a8\u7684\u4e1a\u52a1\u548c\u6d3b\u52a8\u4f18\u5148\u7ea7\u4fdd\u6301\u4e00\u81f4<\/li>\n\n\n\n<li>\u5728\u5206\u6790\u6d3b\u52a8\u6548\u679c\u4e4b\u524d\u7559\u51fa\u65f6\u95f4<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-color\" style=\"color:#90223e;font-size:18px\"><strong> \u4e94\u3001\u5f71\u54cd\u8f6c\u6362 API \u91cd\u590d\u6570\u636e\u5220\u9664\u7684\u95ee\u9898\u5bfc\u81f4 2 \u6708 9 \u65e5\u81f3 15 \u65e5\u671f\u95f4\u67d0\u4e9b\u5e7f\u544a\u5546\u8fc7\u5ea6\u62a5\u544a\u7279\u5b9a WEB \u4e8b\u4ef6\uff08\u73b0\u5df2\u89e3\u51b3\uff09<\/strong><\/p>\n\n\n\n<p style=\"font-size:15px\">\u80cc\u666f\uff1a2\u67089\u65e5-2\u670815\u65e5\u671f\u95f4\uff0c\u4e00\u4e9b\u5e7f\u544a\u5ba2\u6237\u65e0\u6cd5\u5c06 Pixel \u548cConversions API \u53d1\u9001\u5197\u4f59\u4e8b\u4ef6\u7684\u91cd\u590d\u6570\u636e\u5220\u9664<br>\u5f71\u54cd\uff1a\u4ee5\u4e0a\u95ee\u9898\u5bfc\u81f42\u67089\u65e5-2\u670815\u65e5\u671f\u95f4\uff0c\u4e00\u4e9b\u7f51\u7edc\u8f6c\u5316\u4e8b\u4ef6\u53ef\u80fd\u88ab\u9ad8\u4f30\u4e86<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#90223e;font-size:18px\"><strong> \u516d\u3001Instagram In-Stream \u89c6\u9891\u5e7f\u544a\u7248\u4f4d\u5c06\u4e8e2022 \u5e743\u670828\u65e5\u8d77\u4e0d\u53ef\u7528<\/strong><\/p>\n\n\n\n<p style=\"font-size:15px\"><strong>\u5728\u63a5\u4e0b\u6765\u7684\u51e0\u4e2a\u6708\u91cc\uff0c\u6211\u4eec\u5c06\u7ee7\u7eed\u6295\u8d44\u7b80\u5316\u6211\u4eec\u7684\u89c6\u9891\u683c\u5f0f\uff0c\u8ba9\u5728 Instagram \u4e0a\u521b\u5efa\u548c\u89c2\u770b\u89c6\u9891\u53d8\u5f97\u66f4\u52a0\u5bb9\u6613\u2014\u2014\u5c31\u50cf\u7528\u6237\u548c\u521b\u4f5c\u8005\u5df2\u7ecf\u4f7f\u7528 Reels \u6240\u505a\u7684\u90a3\u6837\u3002<\/strong>\u66f4\u591a\u5185\u5bb9\u53ef\u53c2\u770b\uff1ahttps:\/\/business.instagram.com\/blog\/introducing-Instagram-video-combining-igtv-and-Instagram-feed<\/p>\n\n\n\n<p style=\"font-size:15px\"><strong>\u505c\u7528\u5f71\u54cd\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:15px\">\n<li>Instagram In-Stream \u89c6\u9891\u5e7f\u544a\uff08\u4ee5\u524d\u79f0\u4e3a IGTV \u5e7f\u544a\uff09\u5c06\u4e0d\u518d\u53d7\u652f\u6301<\/li>\n\n\n\n<li>\u6295\u653e\u5230 Instagram In-Stream \u89c6\u9891\u5e7f\u544a\u7684\u5e7f\u544a\u6d3b\u52a8\u652f\u51fa\u5c06\u770b\u5230\uff0c\u5e7f\u544a\u6295\u653e\u5230 Facebook In-Stream \u89c6\u9891\u3001Instagram Feed \u6216\u60a8\u901a\u8fc7\u624b\u52a8\u653e\u7f6e\u6216\u81ea\u52a8\u653e\u7f6e\u9009\u62e9\u52a0\u5165\u7684\u5176\u4ed6\u5c55\u793a\u4f4d\u7f6e\uff1b<\/li>\n\n\n\n<li>\u6b64\u66f4\u6539\u4e0d\u4f1a\u5f71\u54cdshopping, branded content, insights, IG Boost, or ranking<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-color\" style=\"color:#90223e;font-size:18px\"><strong> \u4e03\u3001Meta\u5168\u7403\u63a8\u51fa Facebook Reels \u5e76\u56f4\u7ed5\u6211\u4eec\u7684\u89c6\u9891\u751f\u6001\u7cfb\u7edf\u63d0\u4f9b\u6307\u5bfc<\/strong><\/p>\n\n\n\n<p style=\"font-size:15px\"><strong>2022 \u5e74 2\u670822\u65e5Meta\u5728\u5168\u7403\u63a8\u51fa\u4e86\u9002\u7528\u4e8e iOS \u548c Android \u7684 Facebook Reels\uff0c\u4e3a Facebook \u5e94\u7528\u4e0a\u7684\u66f4\u591a\u521b\u4f5c\u8005\u548c\u89c2\u4f17\u5e26\u6765\u77ed\u89c6\u9891\u4f53\u9a8c\u548c\u5de5\u5177\u3002\u6b64\u540e\uff0c\u4eba\u4eec\u5c06\u80fd\u591f\u76f4\u63a5\u5728 Facebook \u5e94\u7528\u7a0b\u5e8f\u4e2d\u521b\u5efa\u548c\u89c2\u770bReels\uff0c<strong>\u5e76\u4e0e\u4ed6\u4eec\u7684 Facebook \u793e\u533a\u5206\u4eab\u8fd9\u4e9b Reels<\/strong><\/strong>\uff0c<strong>\u4e0e\u4e4b\u524d\u5728 Instagram \u4e0a\u4eab\u53d7 Reels \u7684\u65b9\u5f0f\u7c7b\u4f3c<\/strong>\u3002\u5173\u4e8eFacebook Reels\u66f4\u591a\u5185\u5bb9\u53ef\u53c2\u770b\uff1ahttps:\/\/about.fb.com\/news\/2022\/02\/launching-facebook-reels-globally\/<\/p>\n\n\n\n<p style=\"font-size:15px\"><strong>\u6b64\u5916\uff0cMeta\u6b63\u5728\u6d4b\u8bd5\u4e24\u79cd\u8ba9\u5e7f\u544a\u4e3b\u5728 Facebook Reels \u4e0a\u5438\u5f15\u65b0\u53d7\u4f17\u7684\u65b0\u65b9\u6cd5\uff1a\u91cd\u53e0\u5f0f\u5e7f\u544a\u548c\u5168\u5c4f\u6c89\u6d78\u5f0f\u5e7f\u544a<\/strong>\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:15px\">\n<li><strong>\u91cd\u53e0\u5f0f\u5e7f\u544a\uff1a<\/strong>\u53e0\u52a0\u5e7f\u544a\u76f4\u63a5\u51fa\u73b0\u5728 Facebook Reels \u5185\u5bb9\u4e4b\u4e0a\uff0c\u4f7f\u4eba\u4eec\u80fd\u591f\u5728 Reel \u4e2d\u4e0d\u95f4\u65ad\u5730\u4e0e\u54c1\u724c\u5efa\u7acb\u8054\u7cfb\uff0c\u540c\u65f6\u8fd8\u5141\u8bb8\u521b\u4f5c\u8005\u8d5a\u53d6\u4e00\u90e8\u5206 \u5e7f\u544a\u6536\u5165\u3002\u8be5\u7c7b\u578b\u5e7f\u544a\u5c06\u63d0\u4f9b \u6a2a\u5e45\u5e7f\u544a\u548c\u8d34\u7eb8\u5e7f\u544a \u4e24\u79cd\u683c\u5f0f\u3002<\/li>\n\n\n\n<li><strong>\u5168\u5c4f\u6c89\u6d78\u5f0f\u5e7f\u544a<\/strong>\uff1a\u6b64\u79cd\u5e7f\u544a\u683c\u5f0f\u662f\u51fa\u73b0\u5728\u8f6c\u8f74\u4e4b\u95f4\u7684 9&#215;16 \u89c6\u9891\u5e7f\u544a\u3002\u4e0e Facebook \u4e0a\u7684\u539f\u751f Reels \u5185\u5bb9\u4e00\u6837\uff0c\u5e7f\u544a\u6700\u957f\u53ef\u8fbe 30 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12\u6708: \u53d1\u8868\u4e00\u7cfb\u5217\u4e0e\u6570\u636e\u5b89\u5168\u9690\u79c1\u6709\u5173\u7684\u8c08\u8bdd<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-color\" style=\"color:#90223e;font-size:18px\"><strong> \u5341\u3001<strong><strong>Facebook IQ\u300aMeta 2022\u6587\u5316\u6f6e\u6d41\u8d8b\u52bf\u62a5\u544a\u300b\u53d1\u5e03<\/strong><\/strong><\/strong><\/p>\n\n\n\n<p style=\"font-size:15px\">\u672c\u62a5\u544a\u8be6\u7ec6\u5206\u67902021\u5e74\u5168\u7403\u6700\u70ed\u95e8\uff0c\u6700\u6709\u53ef\u80fd\u4ece\u5c0f\u4f17\u8d70\u5411\u4e3b\u6d41\u768420\u4e2a\u76f8\u5173\u8d8b\u52bf\u7684\uff0c\u5305\u542b4\u5927\u4e3b\u9898\u7684\u4fe1\u606f\uff0c\u4e3a\u5c06\u6765\u505a\u51fa\u6b63\u786e\u7684\u5546\u4e1a\u51b3\u7b56\u63d0\u4f9b\u91cd\u8981\u4f9d\u636e\u3002<a href=\"https:\/\/www.facebook.com\/business\/news\/insights\/culture-rising-2022-trends-report\"><strong>\u70b9\u6b64\u4e0b\u8f7d\u300a<strong><strong><strong>Meta 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