{"id":604,"date":"2022-01-17T17:18:13","date_gmt":"2022-01-17T09:18:13","guid":{"rendered":"https:\/\/college.pandarocket.cn\/?p=604"},"modified":"2023-05-11T11:41:30","modified_gmt":"2023-05-11T03:41:30","slug":"%e8%bd%ac%e5%8c%96api-%e6%8b%89%e8%bf%91%e4%b8%8e%e5%ae%a2%e6%88%b7%e8%b7%9d%e7%a6%bb","status":"publish","type":"post","link":"https:\/\/college.pandarocket.cn\/?p=604","title":{"rendered":"\u8f6c\u5316API-\u62c9\u8fd1\u4e0e\u5ba2\u6237\u8ddd\u79bb"},"content":{"rendered":"\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"832\" src=\"https:\/\/college.pandarocket.cn\/wp-content\/uploads\/2022\/01\/\u5fae\u4fe1\u56fe\u7247_20220117171152.jpg\" alt=\"\" class=\"wp-image-605 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-medium-font-size\">\u73b0\u5982\u4eca\uff0c\u6709\u5173 Cookie \u7684\u9690\u79c1\u6cd5\u89c4\u548c\u6d4f\u89c8\u5668\u653f\u7b56\u4e0d\u65ad\u5728\u53d1\u751f\u53d8\u5316\uff0c\u56e0\u6b64\uff0c\u5e7f\u544a\u4e3b\u53ef\u80fd\u4f1a\u66f4\u96be\u901a\u8fc7 Pixel \u50cf\u7d20\u4ee3\u7801\u8ffd\u8e2a\u7f51\u7ad9\u4e8b\u4ef6\u3002\u4e3a\u4e86\u5e2e\u52a9\u4f01\u4e1a\u63d0\u524d\u5e94\u5bf9\u8fd9\u4e9b\u53d8\u5316\uff0cFacebook\u63a8\u51fa\u4e86\u4e00\u6b3e\u8f6c\u5316 API\uff0c\u8ba9\u5e7f\u544a\u4e3b\u80fd\u4ece\u670d\u52a1\u5668\u76f4\u63a5\u5c06\u6570\u636e\u5206\u4eab\u81f3\u5e7f\u544a\u7ba1\u7406\u5de5\u5177\u3002<\/p>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-color has-normal-font-size\" style=\"color:#005aa3\">\u4e00\u3001<strong>\u53ef\u9760\u7684\u6570\u636e\u5173\u8054<\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size\">\u8981\u60f3\u4e3a\u53d7\u4f17\u6279\u91cf\u521b\u5efa\u4e2a\u6027\u5316\u5e7f\u544a\uff0c\u5e7f\u544a\u4e3b\u9996\u5148\u9700\u8981\u4e86\u89e3\u4ed6\u4eec\u5728\u7ebf\u4e0a\u4e0e\u81ea\u8eab\u4e1a\u52a1\u7684\u4e92\u52a8\u60c5\u51b5\u3002\u6839\u636e\u8ffd\u8e2a\u5230\u7684\u4e92\u52a8\u6570\u636e\uff08\u7f51\u7ad9\u4e8b\u4ef6\uff09\uff0c\u4f01\u4e1a\u53ef\u4ee5\u521b\u5efa\u4e0e\u987e\u5ba2\u66f4\u5177\u76f8\u5173\u6027\u7684\u5e7f\u544a\u3002\u800c\u5229\u7528 Facebook \u7b49\u5e73\u53f0\u63d0\u4f9b\u7684\u7f51\u7ad9\u4e8b\u4ef6\uff0c\u4f01\u4e1a\u5c06\u80fd\u7ecf\u6d4e\u9ad8\u6548\u5730\u5b9e\u73b0\u89c4\u6a21\u5316\u53d1\u5c55\u3002<\/p>\n\n\n\n<p class=\"has-text-color has-normal-font-size\" style=\"color:#005aa3\">\u4e8c\u3001<strong>\u5de7\u7528\u7b2c\u4e00\u65b9\u6570\u636e<\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size\">\u8f6c\u5316 API \u4e13\u4e3a\u5e7f\u544a\u4e3b\u800c\u6253\u9020\uff0c\u53ef\u5e2e\u52a9\u5e7f\u544a\u4e3b\u6536\u96c6\u548c\u5206\u4eab\u6570\u636e\uff0c\u7528\u4e8e Facebook \u5e7f\u544a\u5b9a\u4f4d\u3001\u4f18\u5316\u6216\u6210\u6548\u8861\u91cf\u3002\u7531\u4e8e\u6d4f\u89c8\u5668\u548c\u79fb\u52a8\u5e73\u53f0\u7684\u653f\u7b56\u53d8\u5316\u5bfc\u81f4 Pixel \u50cf\u7d20\u4ee3\u7801\u7684\u6709\u6548\u6027\u964d\u4f4e\uff0c\u800c\u901a\u8fc7\u96c6\u6210\u8f6c\u5316 API\uff0c\u4ece\u670d\u52a1\u5668\uff08\u800c\u975e\u6d4f\u89c8\u5668\uff09\u76f4\u63a5\u5411 Facebook \u53d1\u9001\u7f51\u7ad9\u4e8b\u4ef6\uff0c\u53ef\u4ee5\u5efa\u7acb\u66f4\u52a0\u53ef\u9760\u7684\u6570\u636e\u5173\u8054\u3002<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u8f6c\u5316 API \u589e\u5f3a\u4e86\u5bf9\u6240\u5206\u4eab\u6570\u636e\u5185\u5bb9\u7684\u63a7\u5236\uff0c\u5e76\u5f3a\u5316\u4e86\u5411 Facebook \u5206\u4eab\u6570\u636e\u7684\u65b9\u5f0f\u3002\u540c\u65f6\uff0c\u5b83\u4e5f\u4e0d\u6613\u53d7\u5230\u6d4f\u89c8\u5668\u5d29\u6e83\u6216\u7f51\u7edc\u8fde\u63a5\u7b49\u95ee\u9898\u7684\u5f71\u54cd\u3002\u8fd9\u610f\u5473\u7740\uff0c\u5e7f\u544a\u4e3b\u53ef\u80fd\u4f1a\u83b7\u5f97\u66f4\u591a\u5206\u6790\u6570\u636e\uff0c\u5305\u62ec\u6709\u5173\u76ee\u6807\u53d7\u4f17\u7684\u66f4\u591a\u6570\u636e\uff0c\u4ee5\u53ca Pixel \u50cf\u7d20\u4ee3\u7801\u65e0\u6cd5\u6355\u83b7\u7684\u7279\u5b9a\u4e8b\u4ef6\u3002<\/p>\n\n\n\n<p class=\"has-text-color has-normal-font-size\" style=\"color:#005aa3\">\u4e09\u3001<strong>\u8f6c\u5316 API \u548c Pixel \u50cf\u7d20\u4ee3\u7801\u201c\u53cc\u7ba1\u9f50\u4e0b\u201d\u52a9\u529b\u5e7f\u544a\u6295\u653e<\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size\">\u4e0e Facebook Pixel \u50cf\u7d20\u4ee3\u7801\u7c7b\u4f3c\uff0c\u5e7f\u544a\u4e3b\u4e5f\u53ef\u4ee5\u5229\u7528\u8f6c\u5316 API \u6536\u96c6\u548c\u5206\u4eab\u987e\u5ba2\u6570\u636e\uff0c\u4ee5\u4fbf\u6df1\u5ea6\u4e86\u89e3\u5e7f\u544a\u8868\u73b0\u548c\u63d0\u5347\u5e7f\u544a\u6210\u6548\u3002\u5728\u4f7f\u7528\u8f6c\u5316 API \u4e8b\u4ef6\u65f6\uff0c\u5e7f\u544a\u4e3b\u53ef\u4ee5\u5c06\u5176\u770b\u4f5c\u662f\u6807\u51c6\u52a0\u81ea\u5b9a\u4e49\u7684 Pixel \u50cf\u7d20\u4ee3\u7801\u4e8b\u4ef6\u3002\u4f8b\u5982\uff0c\u8f6c\u5316 API \u4e8b\u4ef6\u540c\u6837\u9002\u7528\u4ee5\u4e0b\u65b9\u9762\uff1a<\/p>\n\n\n\n<ul class=\"has-small-font-size wp-block-list\">\n<li>\u5e7f\u544a\u4f18\u5316\u7528\u9014\uff0c\u4f8b\u5982\u8f6c\u5316\u4f18\u5316\u548c\u4ef7\u503c\u4f18\u5316\uff1b<\/li>\n\n\n\n<li>\u5c55\u793a\u4f4d\u7f6e\uff0c\u4f8b\u5982\u5728\u5e7f\u544a\u7ba1\u7406\u5de5\u5177\u3001\u4e8b\u4ef6\u7ba1\u7406\u5de5\u5177\u548c Facebook \u7ad9\u5916\u52a8\u6001\u5de5\u5177\u7b49\u754c\u9762\u4e2d\uff1b<\/li>\n\n\n\n<li>\u9700\u9075\u5b88\u7684\u9650\u5236\uff0c\u5305\u62ec\u8981\u6c42\u5e7f\u544a\u4e3b\u63a5\u53d7 Facebook \u4e1a\u52a1\u5de5\u5177\u6761\u6b3e\uff0c \u5c0a\u91cd\u5728\u7ebf\u884c\u4e3a\u5e7f\u544a (OBA) \u7981\u7528\u9009\u9879\uff0c\u4ee5\u53ca\u5728 Facebook \u7ad9\u5916\u52a8\u6001\u5de5\u5177\u4e2d\u663e\u793a\u3002<\/li>\n<\/ul>\n\n\n\n<p class=\"has-small-font-size\">\u8f6c\u5316 API \u53ef\u76f4\u63a5\u4ece\u5e7f\u544a\u4e3b\u7684\u81ea\u6709\u670d\u52a1\u5668\u6536\u96c6\u548c\u5206\u4eab\u6570\u636e\uff0c\u800c Facebook Pixel \u50cf\u7d20\u4ee3\u7801\u9700\u4f7f\u7528\u7f51\u9875\u6d4f\u89c8\u5668\u63d0\u4f9b\u7684\u7b2c\u4e09\u65b9 Cookie\uff0c\u53ef\u9760\u6027\u8f83\u4f4e\u3002\u8f6c\u5316 API \u8ba9\u5e7f\u544a\u4e3b\u80fd\u66f4\u5168\u9762\u5730\u63a7\u5236\u5206\u4eab\u7684\u6570\u636e\uff0c\u800c\u4e14\u5e7f\u544a\u4e3b\u4e5f\u80fd\u6df1\u5ea6\u4e86\u89e3\u6574\u4e2a\u987e\u5ba2\u4f53\u9a8c\u5386\u7a0b\u3002\u7ed3\u5408\u4f7f\u7528\u8f6c\u5316 API \u4e0e Facebook Pixel \u50cf\u7d20\u4ee3\u7801\uff0c\u5e7f\u544a\u4e3b\u53ef\u4ee5\u83b7\u5f97\u6709\u5173\u771f\u5b9e\u987e\u5ba2\u7684\u66f4\u8be6\u7ec6\u3001\u7cbe\u51c6\u7684\u4e92\u52a8\u5206\u6790\u6570\u636e\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u7f51\u7ad9\u4e8b\u4ef6\u6570\u636e\u3002<\/p>\n\n\n\n<p class=\"has-text-color has-normal-font-size\" style=\"color:#005aa3\"><strong>\u56db\u3001\u5bf9\u5e7f\u544a\u8868\u73b0\u7684\u63d0\u5347\u4f5c\u7528<\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size\">\u8ffd\u8e2a\u7f51\u7ad9\u4e8b\u4ef6\u7684\u91cd\u8981\u6027\u6bcb\u5eb8\u8d58\u8ff0\u3002\u987e\u5ba2\u4e0e\u5e7f\u544a\u4e3b\u4e1a\u52a1\u7684\u6bcf\u4e00\u6b21\u4e92\u52a8\uff08\u5305\u62ec\u8f7b\u89e6\u3001\u6ed1\u52a8\u3001\u8d2d\u7269\u548c\u89c2\u770b\u89c6\u9891\uff09\u90fd\u4f1a\u4ea7\u751f\u610f\u5411\u4fe1\u53f7\u3002\u786e\u4fdd\u5c06\u6240\u6709\u8fd9\u4e9b\u4fe1\u53f7\u5171\u4eab\u81f3\u5e7f\u544a\u7ba1\u7406\u5de5\u5177\uff0c\u5e7f\u544a\u4e3b\u5c06\u80fd\u4e3a\u987e\u5ba2\u6253\u9020\u4e0e\u4e4b\u5bc6\u5207\u76f8\u5173\u7684\u8425\u9500\u4fe1\u606f\uff0c\u8ba9\u5e7f\u544a\u4f53\u9a8c\u66f4\u52a0\u6109\u60a6\u4eba\u5fc3\u3002<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u8f6c\u5316 API \u53ef\u7528\u4e8e\u53d1\u9001\u4efb\u4f55\u7f51\u9875\u548c\u8f6c\u5316\u540e\u4e8b\u4ef6\uff0c\u4e3a\u5e7f\u544a\u4e3b\u7684 Facebook \u5e7f\u544a\u5b9a\u4f4d\u3001\u4f18\u5316\u6216\u6210\u6548\u8861\u91cf\u63d0\u4f9b\u6307\u5bfc\u3002Facebook\u5efa\u8bae\u5e7f\u544a\u4e3b\u4f7f\u7528\u8f6c\u5316 API \u53d1\u9001\u7684\u8f6c\u5316\u4e8b\u4ef6\u5305\u62ec\u4e24\u79cd\uff0c\u7b2c\u4e00\u79cd\uff1aFacebook Pixel \u50cf\u7d20\u4ee3\u7801\u53ef\u4ee5\u53d1\u9001\u7684\u8f6c\u5316\u4e8b\u4ef6\uff08\u4f8b\u5982 \u201cpurchase\u201d\u6216\u201csubscribe\u201d \uff09\uff1b\u7b2c\u4e8c\u79cd\uff1aFacebook Pixel \u50cf\u7d20\u4ee3\u7801\u65e0\u6cd5\u53d1\u9001\u7684\u5176\u4ed6\u8f6c\u5316\u540e\u4e8b\u4ef6\uff08 \u4f8b\u5982 \u201cnew customer purchase\u201d\u3001\u201cqualified leads\u201d \u6216 \u201csubscribed for X months\u201d\uff09\u3002\u6b64\u5916\uff0cFacebook\u8fd8\u5efa\u8bae\u63d0\u4f9b\u8ba2\u9605\u670d\u52a1\u7684\u5e7f\u544a\u4e3b\u53d1\u9001 \u201cRecurringSubscriptionPayment\u201d \u548c \u201cCancelSubscription\u201d \u4e8b\u4ef6\uff0c\u7528\u4e8e\u5e7f\u544a\u5b9a\u4f4d\u548c\u6210\u6548\u8861\u91cf\uff08\u5c1a\u4e0d\u652f\u6301\u4f18\u5316\uff09\u3002<\/p>\n\n\n\n<p class=\"has-text-color has-normal-font-size\" style=\"color:#005aa3\"><strong>\u4e94\u3001\u5173\u8054\u6570\u636e\uff0c\u83b7\u5f97\u53d7\u4f17\u5206\u6790\u548c\u63d0\u5347\u6295\u8d44\u56de\u62a5 (ROI)<\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size\">\u5e7f\u544a\u4e3b\u53ef\u4ee5\u4f7f\u7528\u4e0e\u5f53\u524d\u6548\u679c\u7c7b\u5e7f\u544a\u76f8\u540c\u7684\u6210\u6548\u8861\u91cf\u7b56\u7565\uff08\u4f8b\u5982\u5355\u6b21\u64cd\u4f5c\u8d39\u7528 [CPA] \u6216\u5e7f\u544a\u82b1\u8d39\u56de\u62a5 [ROAS]\uff09\uff0c\u6765\u8861\u91cf\u8f6c\u5316 API \u7684\u6709\u6548\u6027\u3002\u96c6\u6210\u8f6c\u5316 API \u540e\uff0c\u5e7f\u544a\u4e3b\u5c06\u53ef\u4ee5\u5411 Facebook \u53d1\u9001\u6f0f\u6597\u4e0b\u5c42\u4e8b\u4ef6\u5e76\u4f18\u5316\u8f6c\u5316\u91cf\u3002<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u8f6c\u5316 API \u4e5f\u5c0a\u91cd\u7528\u6237\u7684\u9690\u79c1\u9009\u62e9\u3002\u4f8b\u5982\uff0c\u5982\u679c\u987e\u5ba2\u4f7f\u7528 Facebook \u7ad9\u5916\u52a8\u6001\u5de5\u5177\u8bbe\u7f6e\u4e86\u9690\u79c1\u9009\u9879\uff0c\u90a3\u4e48\u8fd9\u4e9b\u8bbe\u7f6e\u4e5f\u9002\u7528\u4e8e\u901a\u8fc7\u8f6c\u5316 API \u53d1\u9001\u7684\u6570\u636e\u3002Facebook\u9f13\u52b1\u5e7f\u544a\u4e3b\u642d\u914d\u4f7f\u7528\u8f6c\u5316 API \u548c Facebook Pixel \u50cf\u7d20\u4ee3\u7801\uff0c\u5de7\u7528\u8fd9\u5957\u201c\u7ec4\u5408\u62f3\u201d\u6536\u96c6\u6240\u9700\u6570\u636e\uff0c\u4e3a\u987e\u5ba2\u6253\u9020\u4e2a\u6027\u5316\u4f53\u9a8c\uff0c\u6210\u529f\u53d1\u5c55\u7ebf\u4e0a\u4e1a\u52a1\u3002<\/p>\n\n\n\n<div class=\"wp-block-getwid-image-hotspot\" data-appearance-animation=\"none\" data-image-points=\"\" data-trigger=\"click\" data-theme=\"light\" data-tooltip-animation=\"shift-toward\" data-arrow=\"true\"><div class=\"wp-block-getwid-image-hotspot__wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1067\" height=\"297\" src=\"https:\/\/college.pandarocket.cn\/wp-content\/uploads\/2023\/05\/\u70ed\u70b9\u56fe\u7247.png\" alt=\"\" class=\"wp-block-getwid-image-hotspot__image wp-image-3202\"\/><\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-blue-color has-css-opacity has-blue-background-color has-background is-style-default\"\/>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:15% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"941\" height=\"941\" src=\"https:\/\/college.pandarocket.cn\/wp-content\/uploads\/2022\/05\/\u5fae\u4fe1\u56fe\u7247_20220524115053.png\" alt=\"\" class=\"wp-image-1235 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p style=\"font-size:15px\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#1582a4\" class=\"has-inline-color\">PandaMobo<\/mark><\/strong><\/p>\n\n\n\n<p style=\"font-size:15px\">\u662f\u4e2d\u56fd\u201c\u4e92\u8054\u7f51+\u201d\u51fa\u6d77\u6574\u5408\u8425\u9500\u5e73\u53f0\uff0c\u96b6\u5c5e\u4e8e\u4e0a\u5e02\u516c\u53f8\u4e45\u5176\u8f6f\u4ef6\uff0c\u662f\u4e45\u5176\u6570\u5b57\u4f20\u64ad\u6838\u5fc3\u6210\u5458\u3002\u6211\u4eec\u81f4\u529b\u4e8e\u5e2e\u52a9\u4e2d\u56fd\u54c1\u724c\u8d70\u5411\u5168\u7403\uff0c\u901a\u8fc7\u6d77\u5916\u5a92\u4ecb\u6295\u653e\uff0c\u54c1\u724c\u7b56\u7565\u54a8\u8be2\uff0c\u672c\u5730\u5316\u8fd0\u8425\uff0c\u65b0\u5a92\u4f53\u5927\u6570\u636e\u670d\u52a1\u56db\u5927\u6838\u5fc3\u4e1a\u52a1\u6a21\u5757\uff0c\u4e3aAPP\uff0c\u6e38\u620f\uff0c\u7535\u5546\uff0c\u7535\u5b50\u5feb\u6d88\uff0c\u5de5\u4e1a\u54c1\uff0c\u65c5\u6e38\u6587\u5316\u7b49\u884c\u4e1a\u63d0\u4f9b\u4e13\u4e1a\uff0c\u9ad8\u6548\uff0c\u521b\u65b0\u7684\u51fa\u6d77\u89e3\u51b3\u65b9\u6848\uff0c\u6784\u5efa\u4e2d\u56fd\u7684\u6d77\u5916\u201c\u4e92\u8054\u7f51+\u201d\u54c1\u724c\u751f\u6001\u3002<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u73b0\u5982\u4eca\uff0c\u6709\u5173 Cookie \u7684\u9690\u79c1\u6cd5\u89c4\u548c\u6d4f\u89c8\u5668\u653f\u7b56 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,26],"tags":[12,35,33],"class_list":["post-604","post","type-post","status-publish","format-standard","hentry","category-facebook","category-26","tag-facebook","tag-pixel","tag-api"],"_links":{"self":[{"href":"https:\/\/college.pandarocket.cn\/index.php?rest_route=\/wp\/v2\/posts\/604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/college.pandarocket.cn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/college.pandarocket.cn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/college.pandarocket.cn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/college.pandarocket.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=604"}],"version-history":[{"count":3,"href":"https:\/\/college.pandarocket.cn\/index.php?rest_route=\/wp\/v2\/posts\/604\/revisions"}],"predecessor-version":[{"id":3368,"href":"https:\/\/college.pandarocket.cn\/index.php?rest_route=\/wp\/v2\/posts\/604\/revisions\/3368"}],"wp:attachment":[{"href":"https:\/\/college.pandarocket.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/college.pandarocket.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/college.pandarocket.cn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}