{"id":557,"date":"2022-01-12T18:31:58","date_gmt":"2022-01-12T10:31:58","guid":{"rendered":"https:\/\/college.pandarocket.cn\/?p=557"},"modified":"2023-05-11T11:42:38","modified_gmt":"2023-05-11T03:42:38","slug":"facebook-2021%e5%b9%b410%e6%9c%88%e4%ba%a7%e5%93%81%e6%9b%b4%e6%96%b0","status":"publish","type":"post","link":"https:\/\/college.pandarocket.cn\/?p=557","title":{"rendered":"Meta 2021\u5e7410\u6708\u4ea7\u54c1\u66f4\u65b0"},"content":{"rendered":"\n<figure class=\"wp-block-pullquote is-style-default\"><blockquote><p><strong>\u4ea7\u54c1\u66f4\u65b0\u6982\u8981<\/strong><\/p><cite>\u25cf \u54c1\u724c\u5185\u5bb9\u5e7f\u544a\u544a\u63a8\u51fa\u521b\u4f5c\u8005\u5c42\u7ea7\u6388\u6743 <br>\u25cf \u7ec6\u5206\u5b9a\u4f4d\u548c\u7c7b\u4f3c\u53d7\u4f17\u5b9a\u4f4d\u7684\u66f4\u65b0 <br>\u25cf \u5e7f\u544a\u4e2d\u6dfb\u52a0\u5546\u5bb6\u8bc4\u5206\u7684\u5185\u5bb9  <br>\u25cf SKAN\u4e24\u70b9\u91cd\u8981\u66f4\u65b0 <br>\u25cf 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style=\"color:#a9132c\"><strong>\u4e09\u3001<strong>\u5e7f\u544a\u4e2d\u6dfb\u52a0\u5546\u5bb6\u8bc4\u5206\u7684\u5185\u5bb9<\/strong><\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size\">9\u670823\u65e5\u8d77\uff0cFacebook\u9762\u5411\u7f8e\u56fd\u5e02\u573a\u6295\u653e\u7684\u5e7f\u544a\u6dfb\u52a0\u5546\u5bb6\u8bc4\u5206\u5185\u5bb9\u3002\u4eca\u5e74\u5e74\u5185Instagram\u7684\u540c\u7c7b\u5e7f\u544a\u4e5f\u4f1a\u6dfb\u52a0\u540c\u6837\u5185\u5bb9\u3002\u5177\u4f53\u5185\u5bb9\u5982\u4e0b\uff1a<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u02c9\u4ece\u5546\u5bb6\u8d2d\u4e70\u8fc7\u5546\u54c1\u7684\uff08\u8eab\u5904\u7f8e\u56fd\u7684\uff09\u6d88\u8d39\u8005\u5c06\u4eceFacebookNewsFeed\u6536\u5230\u9080\u8bf7\uff0c\u5bf9\u8d2d\u7269\u4f53\u9a8c\u8fdb\u884c\u6253\u5206\u548c\u8bc4\u4ef7\u3002<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u02c9\u8bc4\u5206\u4fe1\u606f\u5c06\u5728\u6d88\u8d39\u8005\u4eceFacebook App\u70b9\u51fb\u2f34\u544a\u4e4b\u540e\u5728\u6d4f\u89c8\u5668\u4e2d\u663e\u793a\u3002<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u02c9\u5982\u679c\u5546\u5bb6\u5f97\u5206\u57284\u5206\u4ee5\u4e0a\uff085\u5206\u4e3a\u6ee1\u5206\uff09\uff0c\u8bc4\u5206\u4fe1\u606f\u4e5f\u4f1a\u5728\u5e7f\u544a\u4e2d\u5c55\u73b0\u3002<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u02c9\u5546\u5bb6\u53ef\u4ee5\u5728Business Manager\u6216Business Suite\u91cc\u770b\u5230\u83b7\u5f97\u7684\u8bc4\u5206\u4fe1\u606f\u3002<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u02c9\u5546\u5bb6\u53ef\u4ee5\u5bf9\u67d0\u6761\u8bc4\u4ef7\u8fdb\u884c\u516c\u5f00\u56de\u590d\uff0c\u6216\u8005\u5bf9\u8fdd\u53cd\u4e86Facebook\u793e\u7fa4\u51c6\u5219\u7684\u8bc4\u4ef7\u8fdb\u884c\u4e3e\u62a5\u3002<\/p>\n\n\n\n<p class=\"has-text-color has-normal-font-size\" style=\"color:#a9132c\"><strong>\u56db\u3001<strong><strong>SKAN\u4e24\u70b9\u91cd\u8981\u66f4\u65b0<\/strong><\/strong><\/strong><\/p>\n\n\n\n<ul class=\"has-small-font-size wp-block-list\">\n<li><strong>[ SKAN \u66dd\u5149bug\u4fee\u590d ]<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"has-small-font-size\">2021 \u5e74 9\u670829\u65e5\uff0cFacebook\u53d1\u73b0\u5e76\u4fee\u590d\u4e86\u4e00\u4e2a\u9519\u8bef\u3002\u4fee\u590d\u540eSKAN \u5e7f\u544a\u4e3b\u53ef\u80fd\u4f1a\u89c2\u5bdf\u5230\u6765\u81eaFacebook \u5e94\u7528\u7a0b\u5e8f\u7684 SKAN \u5c55\u793a\u6b21\u6570\u548c\u82b1\u8d39\u663e\u8457\u589e\u52a0\uff0c\u56e0\u6b64\u8f6c\u5316\u91cf\u53ef\u80fd\u4f1a\u66f4\u9ad8 \u3002<\/p>\n\n\n\n<ul class=\"has-small-font-size wp-block-list\">\n<li><strong>[ \u63a8\u51fa\u91cd\u2f24\u66f4\u65b0\u4ee5\u5e2e\u52a9\u63d0\u9ad8CPA \u8868\u73b0 ]<\/strong><\/li>\n\n\n\n<li>2021 \u5e74 9\u670814\u65e5\uff0cFacebook\u63a8\u51fa\u4e86\u4e13\u95e8\u9488\u5bf9 SKAN \u4f18\u5316\u7684\u65b0\u6a21\u578b\uff0c\u4ee5\u7ee7\u7eed\u63d0\u9ad8\u5e94\u7528\u5e7f\u544a\u6d3b\u52a8\u7684\u6548\u7387\u3002\u867d\u7136\u8fd9\u4e9b\u53d8\u5316\u7684\u5f71\u54cd\u53ef\u80fd\u56e0\u5e7f\u544a\u5ba2\u6237\u800c\u5f02\uff0c\u4f46\u9884\u8ba1\u5e7f\u544a\u5ba2\u6237\u4f1a\u770b\u5230 SKAN \u5e7f\u544a\u7cfb\u5217\u7684\u6bcf\u6b21\u8f6c\u5316\u8d39\u7528(CPA)\u8f83\u4f4e\uff0c\u8f6c\u5316\u91cf\u8f83\u9ad8\u3002<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-color has-normal-font-size\" style=\"color:#a9132c\"><strong>\u4e94\u3001<strong><strong><strong>\u8de8\u6e20\u9053\u8f6c\u5316\u4f18\u5316\u7684\u2f2f\u5177General Availability (GA) \u63a8\u51fa<\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size\">Facebook\u63a8\u51fa\u4e86\u8de8\u6e20\u9053\u8f6c\u8bdd\u4f18\u5316\u7684\u5de5\u5177(GA) 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has-normal-font-size\" style=\"color:#a9132c\"><strong>\u4e03\u3001<strong><strong><strong><strong><strong>APP\u5ba1\u6838\u76f8\u5173\u91cd\u70b9\u66f4\u65b0<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size\">Facebook\u5bf9\u4e8eAPP\u7684\u5e7f\u544a\u63a8\u5e7f\u5ba1\u6838\u9664\u5e7f\u544a\u5185\u5bb9\u5916\u4ea6\u4f1a\u4e0b\u8f7dAPP\u8fdb\u884c\u5ba1\u6838\uff0c\u800c\u4ece9\/14\u5f00\u59cb\uff0c\u5982\u679c\u6709APP\u5185\u6709\u76f8\u5173\u89c4\u8303\u7684\u8fdd\u89c4\u5185\u5bb9\uff08\u4f8b\u5982\u672a\u7ecf\u8bb8\u53ef\u8d29\u552e\u836f\u54c1\uff0c\u4e00\u5143\u7ade\u6807\uff0c\u89c4\u8303\u5916\u7684\u91d1\u878d\u4fdd\u9669\uff0c\u8d37\u6b3e\u670d\u52a1\u7b49\uff09\uff0c\u90fd\u4f1a\u88ab\u5224\u5b9a\u8fdd\u53cd\u5e7f\u544a\u653f\u7b56\u3002<\/p>\n\n\n\n<p class=\"has-text-color has-normal-font-size\" style=\"color:#a9132c\"><strong>\u516b\u3001<strong><strong><strong><strong><strong><strong>\u9488\u5bf9\u6b27\u6d32\u53d7\u4f17\u7684\u4fe1\u8d37, \u5c31\u4e1a\u4e0e\u4f4f\u5b85\u7c7b\u5e7f\u544a\u653f\u7b56\u901a\u77e5<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size\">\u4ece9\u2f4928\u2f47\u5f00\u59cb\uff0c\u9488\u5bf9\u6b27\u6d32\u53d7\u4f17\u7684\u4fe1\u8d37, \u5c31\u4e1a\u4e0e\u4f4f\u5b85\u7c7b\u5e7f\u544a\uff0c\u9700\u63ed\u9732\u8be5\u5e7f\u544a\u5c5e\u4e8e\u7279\u6b8a\u5e7f\u544a\u7c7b\u522b\u3002<\/p>\n\n\n\n<p class=\"has-text-color has-normal-font-size\" style=\"color:#a9132c\"><strong>\u4e5d\u3001<strong><strong><strong><strong><strong><strong><strong>\u521b\u5efa\u7ebf\u7d22\u5e7f\u544a\u7684\u6700\u4f73\u5b9e\u8df5<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size\">\u7ebf\u7d22\u5e7f\u544a(Lead 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