{"id":555,"date":"2022-01-12T18:19:07","date_gmt":"2022-01-12T10:19:07","guid":{"rendered":"https:\/\/college.pandarocket.cn\/?p=555"},"modified":"2023-05-11T11:43:14","modified_gmt":"2023-05-11T03:43:14","slug":"facebook-2021%e5%b9%b411%e6%9c%88%e4%ba%a7%e5%93%81%e6%9b%b4%e6%96%b0","status":"publish","type":"post","link":"https:\/\/college.pandarocket.cn\/?p=555","title":{"rendered":"Meta 2021\u5e7411\u6708\u4ea7\u54c1\u66f4\u65b0"},"content":{"rendered":"\n<figure class=\"wp-block-pullquote is-style-default\"><blockquote><p><strong>\u4ea7\u54c1\u66f4\u65b0\u6982\u8981<\/strong><\/p><cite>\u25cf \u6539\u8fdb\u7f51\u7ad9\u548c\u5e94\u7528\u4e8b\u4ef6\u8425\u9500\u6d3b\u52a8\u7684\u62a5\u544a\u3001\u5efa\u6a21\u548c\u7ba1\u7406  <br>\u25cf \u5f15\u8fdb\u5168\u5e94\u7528\u4e8b\u4ef6\u8861\u91cf\u5de5\u5177(APP AEM)\uff0c \u652f\u6301 iOS \u7528\u6237\u5e94\u7528\u5185\u91cd\u590d\u4e92\u52a8\u7684\u8425\u9500<br>\u25cf \u63a8\u51fa\u6fc0\u52b1\u63aa\u65bd\u4e3a\u4fc3\u8fdb\u4e2d\u56fd\u975e\u76f4\u5ba2\u7ba1\u7406\u5e7f\u544a\u4e3b\u91c7\u7528\u5bf9\u516c\u94f6\u884c\u5e10\u6237\u6253\u6b3e\u9a8c\u8bc1<br>\u25cf API\u7acb\u5373\u91c7\u53d6\u884c\u52a8\uff1a\u89e3\u51b3 APP \u5728 Facebook \u5e73\u53f0\u7684\u5f3a\u5236\u6027\u5408\u89c4\u8981\u6c42<br>\u25cf \u5546\u52a1\u5e73\u53f0\u516c\u5e03\u5728\u8282\u5e86\u5b63\u8282\u8ba9\u4f01\u4e1a\u88ab\u6d88\u8d39\u8005\u53d1\u73b0\u5e76\u4ea7\u751f\u8fde\u7ed3\u7684\u65b0\u65b9\u5f0f<br>\u25cf Instagram\u4e3a\u54c1\u724c\u548c\u521b\u4f5c\u8005\u63a8\u51fa\u54c1\u724c\u5185\u5bb9\u548c\u5de5\u5177<br>\u25cf \u5b9a\u4f4dBug\uff1a\u8be6\u7ec6\u76ee\u6807\u6269\u5c55\u81ea\u52a8\u8fd0\u7528\u4e8e\u90e8\u5206\u8f6c\u5316\u76ee\u6807\u4e3a\u4e3b\u7684\u8425\u9500\u6d3b\u52a8<\/cite><\/blockquote><\/figure>\n\n\n\n<p class=\"has-text-color has-normal-font-size\" style=\"color:#90223e\"> <strong>\u4e00\u3001\u6539\u8fdb\u7f51\u7ad9\u548c\u5e94\u7528\u4e8b\u4ef6\u8425\u9500\u6d3b\u52a8\u7684\u62a5\u544a\u3001\u5efa\u6a21\u548c\u7ba1\u7406 <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:14px\">\n<li><strong>\u5168\u4e8b\u4ef6\u8861\u91cf\u5de5\u5177(AEM) \u7684\u4f18\u5316<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"has-small-font-size\">11\u6708\u5c06\u63a8\u51fa AEM \u529f\u80fd\u6269\u5c55\uff0c\u4ee5\u652f\u6301\u534f\u4f5c\u5e7f\u544a<strong>\u7279\u5b9a\u96f6\u552e\u5546<\/strong>\u548c\u81ea\u52a9\u670d\u52a1\u5e73\u53f0\u7684\u5e7f\u544a\u4e3b\uff08\u4e0d\u62e5\u6709\u5176\u5e7f\u544a\u76f4\u63a5\u6307\u5411\u7684\u7f51\u7ad9\uff09 \u4f01\u4e1a\u80fd\u53d6\u5f97\u5e7f\u544a\u4e3b\u7ea7\u522b\u7684campaign\u62a5\u544a\uff0c\u66f4\u597d\u5730\u8bf4\u660e\u6765\u81ea iOS 14.5+ opt-out\u7684\u7528\u6237\u5728 Facebook \u5e94\u7528\u7a0b\u5e8f\u4e0a\u7684\u7efc\u5408\u8f6c\u5316\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:14px\">\n<li><strong>AEM \u6539\u8fdb\u7684\u8d44\u683c\u8981\u6c42\u548c\u63a8\u51fa\u65f6\u95f4\u8868<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"has-small-font-size\">\u02c92-7 \u5929\u70b9\u51fb\u5f52\u56e0\uff1a\u53ea\u6709\u4f7f\u7528\u8f6c\u5316 API \u7684\u4f01\u4e1a\u624d\u80fd\u53d7\u76ca<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u02c9\u589e\u52a0View-through\u505a\u4e3a\u9ed8\u8ba4\u5f52\u56e0\uff0c\u4e0e AEM \u6269\u5c55\u529f\u80fd\uff1a\u63d0\u4f9b\u7ed9\u6240\u6709\u4f7f\u7528 Facebook \u50cf\u7d20\u548c\/\u6216\u8f6c\u5316 API \u7684\u5e7f\u544a\u5ba2\u6237<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:14px\">\n<li><strong><strong>\u5bf9web event campaign\u5b9e\u884c\u7684\u5e7f\u544a\u4e3b\uff0cFacebook\u5efa\u8bae<\/strong><\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"has-small-font-size\">\u02c9\u5b89\u88c5\u8f6c\u5316 API\uff0c\u5e76\u53d1\u9001\u914d\u7f6e\u5728 Web \u4e8b\u4ef6\u914d\u7f6e\u5de5\u5177\u4e2d\u7684\u524d 8 \u4e2a\u4e8b\u4ef6<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u02c9\u5bf9\u4e8e\u534f\u4f5c\u5e7f\u544a\u548c\u81ea\u52a9\u5e73\u53f0\u4e1a\u52a1\u7684 AEM \u6269\u5c55\uff1a\u5bf9\u4e8e\u60f3\u8981\u542f\u7528\u6b64\u7684\u534f\u4f5c\u5e7f\u544a\u96f6\u552e\u5546\uff0c\u9700\u8981\u66f4\u65b0 Facebook \u50cf\u7d20<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:14px\">\n<li><strong><strong><strong>\u5bf9\u4e8e\u4f7f\u7528\u5e94\u7528\u4e8b\u4ef6\u5e7f\u544a\u5ba2\u6237\u7684\u4f18\u5316 (SKAdNetwork)<\/strong><\/strong><\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"has-small-font-size\">11\u6708SKAdNetwork campaign \u7684\u591a\u8d26\u6237\u652f\u6301\uff1a\u5e94\u7528\u5e7f\u544a\u5ba2\u6237\u53ef\u4ee5\u5728\u6bcf\u4e2a\u5e94\u7528 ID \u6700\u591a 9 \u4e2a\u5e7f\u544a\u5e10\u6237\u4e2d\u8fd0\u884c 9 \u4e2a SKAN \u6d3b\u52a8\u3002\u5982\u679c\u5e7f\u544a\u5ba2\u6237\u60f3\u8981\u5728 9 \u4e2a\u5e7f\u544a\u5e10\u6237\u4e2d\u8fd0\u884c campaign\uff0c\u5219\u6bcf\u4e2a\u5e7f\u544a\u5e10\u6237\u53ea\u80fd\u6709\u4e00\u4e2a\u5e7f\u544a\u6d3b\u52a8\u3002\u5bf9\u4e8e\u6709\u5e03\u5c40\u5168\u7403\u8db3\u8ff9\u7684\u5e94 \u7528\u5e7f\u544a\u5ba2\u6237\u6700\u76f8\u5173\uff0c\u4ed6\u4eec\u901a\u5e38\u559c\u6b22\u5c06\u5e7f\u544a\u5e10\u6237\u5206\u5f00\uff0c\u4ee5\u8fdb\u884c\u5355\u72ec\u7684\u8ba1\u8d39\u3001\u533a\u57df\u548c\u8d27\u5e01\u9650\u5236\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:14px\">\n<li><strong><strong><strong><em><strong>\u540e\u7aef\u6027\u80fd\u6539\u8fdb<\/strong><\/em><\/strong><\/strong><\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"has-small-font-size\">11\u6708SKAdNetwork campaign \u7684\u591a\u8d26\u6237\u652f\u6301\uff1a\u5e94\u7528\u5e7f\u544a\u5ba2\u6237\u53ef\u4ee5\u5728\u6bcf\u4e2a\u5e94\u7528 ID \u6700\u591a 9 \u4e2a\u5e7f\u544a\u5e10\u6237\u4e2d\u8fd0\u884c 9 \u4e2a SKAN \u6d3b\u52a8\u3002\u5982\u679c\u5e7f\u544a\u5ba2\u6237\u60f3\u8981\u5728 9 \u4e2a\u5e7f<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u02c910\u6708\u964d\u4f4e\u8f6c\u5316\u6570\u636e\u7f3a\u5931\u7387<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u02c910\u6708\u964d\u4f4e\u5e94\u7528\u5b89\u88c5\u9608\u503c\uff1a\u65b0\u9608\u503c\u662f\u6bcf\u5929\u6bcf\u4e2a campaign 88 \u4e2a\u5e94\u7528\u5b89\u88c5\u91cf\u3002\u5f15\u5165 SKAN View-through \u540e\uff0c\u9608\u503c\u4e0e\u4e4b\u524d \u4f20\u8fbe\u7684\u65e7 128 \u9608\u503c\u76f8\u6bd4\u6709\u6240\u63d0\u9ad8\u3002\u8fbe\u5230\u6b64\u9608\u503c\u5c06\u964d\u4f4e\u8f6c\u5316\u7387\u7f3a\u5931\u3002\u4ece 10 \u6708 30 \u65e5\u8d77\uff0c\u65b0\u9608\u503c\u5bf9\u6240\u6709 SKAN \u6d3b\u52a8\u5b8c\u5168\u6709\u6548<\/p>\n\n\n\n<p class=\"has-text-color has-normal-font-size\" style=\"color:#90223e\"><strong>\u4e8c\u3001\u5f15\u8fdb\u5168\u5e94\u7528\u4e8b\u4ef6\u8861\u91cf\u5de5\u5177(APP AEM)\uff0c \u652f\u6301 iOS \u7528\u6237\u5e94\u7528\u5185\u91cd\u590d\u4e92\u52a8\u7684\u8425\u9500<\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size\">\u4ece 2021 \u5e74 10\u670825\u65e5\u5f00\u59cb\uff0cFacebook\u5c06\u9010\u6b65\u63a8\u51fa\u5168\u5e94\u7528\u4e8b\u4ef6\u8861\u91cf\uff08AEM\uff09App AEM \u80fd\u6062\u590d Facebook \u8861\u91cf\u5e94\u2f64\u5185\u8f6c\u5316\u7684\u80fd\u529b\uff0c\u4f7f\u5e7f\u544a\u5ba2\u6237\u80fd\u591f\u4e3a\u6240\u6709 iOS \u2f64\u6237\uff08\u5305\u62ec iOS14.5+\uff09\u8fd0\u884c\u76ee\u5f55\u9500 \u552e\u91cd\u65b0\u4e92\u52a8\u7684campaign\u3002\u4ee5\u524d\uff0c\u60f3\u8981\u5728\u5e94\u2f64\u4e2d\u91cd\u5b9a\u5411\u7528\u6237\u7684\u5e7f\u544a\u5ba2\u6237\u53ea\u80fd\u4f7f\u7528\u201cLink Click \u94fe\u63a5\u70b9\u51fb\u201d\u4f18\u5316\u3002\u73b0\u5728\uff0c App AEM \u5e7f\u544a\u5ba2\u6237\u53ef\u4ee5\u4f7f\u7528 Conversion \u6216 Value Optimization \u6765\u91cd\u5b9a\u5411\u5e94\u7528\u4e2d\u7684\u7528\u6237\u5e76\u9a71\u52a8\u4e1a\u52a1\uff0c\u4f8b\u5982\u5728\u5e94\u7528\u5185\u8d2d\u4e70\u6216\u5c06\u9009\u5b9a\u7684\u4ea7\u54c1\u6dfb\u52a0\u5230\u8d2d\u7269\u8f66\u4e2d\u3002<\/p>\n\n\n\n<p style=\"font-size:14px\"><strong style=\"letter-spacing: 0.7px;\"><strong><strong><strong>\u540e\u7aef\u6027\u80fd\u6539\u8fdb<\/strong><\/strong><\/strong><\/strong> <\/p>\n\n\n\n<ul class=\"has-small-font-size wp-block-list\">\n<li>\u8fd0\u884c\u76ee\u5f55\u9500\u552e Catalog Sales \u7684 App event campaign \uff1b<\/li>\n\n\n\n<li>\u96c6\u6210\u6700\u65b0\u7248\u672c\u7684 Facebook SDK \uff08v11.2.0 \u6216\u4ee5\u4e0a\uff09 \uff1b<\/li>\n\n\n\n<li>\u4f7f\u7528\u4e8b\u4ef6\u7ba1\u7406\u2f2f\u5177\u914d\u7f6e\u5e94\u7528\u4e8b\u4ef6 \uff08\u5373\u521b\u5efa\u6700\u591a 8 \u4e2a\u5e94\u7528\u4e8b\u4ef6\u5e76\u4f18\u5148\u7ea7\uff0c\u7c7b\u4f3c\u4e8e Web AEM \u4e8b\u4ef6\u914d\u7f6e\uff09<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-color has-normal-font-size\" style=\"color:#90223e\">\u4e09\u3001<strong>\u63a8\u51fa\u6fc0\u52b1\u63aa\u65bd\u4e3a\u4fc3\u8fdb\u4e2d\u56fd\u975e\u76f4\u5ba2\u7ba1\u7406\u5e7f\u544a\u4e3b\u91c7\u7528\u5bf9\u516c\u94f6\u884c\u5e10\u6237\u6253\u6b3e\u9a8c\u8bc1<\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size\">\u4ece10\u670825\u65e5\u8d77\uff0c Facebook\u5c06\u5411\u90e8\u975e\u76f4\u5ba2\u56e2\u961f\u7ba1\u7406\u7684\u2f34\u544a\u4e3b (\u5373unmanaged\u2f34\u544a\u4e3b) \u7684\u5bf9\u516c\u94f6\u884c\u5e10\u6237\u6253\u6b3e\u9a8c\u8bc1\u529f\u80fd\uff0c\u63a8\u51fa\u2f00\u9879\u6bcf\u65e5\u82b1\u8d39\u4e0a\u9650 (Daily Spend Limit, DSL) \u6d4b\u8bd5\u66f4\u65b0\u3002\u51e1\u6210\u529f\u5b8c\u6210\u5bf9\u516c\u5e10\u6237\u9a8c\u8bc1\u5546\u52a1\u7ba1\u7406\u5e73\u53f0 (BM) \u7684\u5e7f\u544a\u4e3b\u4e3b\u4f53\u4e0b\u7684\u5e7f\u544a\u8d26\u6237\u5c06\u53ef\u4ee5\u4eab\u6709\u66f4\u9ad8\u7684DSL\u3002\u53c2\u52a0\u8fd9\u6b21\u6d4b\u8bd5\u7684\u5e7f\u544a\u4e3b\u5c06\u4f1a\u6536\u5230\u6765\u81ea Facebook \u7684\u7535\u90ae\u901a\u77e5<\/p>\n\n\n\n<p class=\"has-text-color has-normal-font-size\" style=\"color:#90223e\"><strong>\u56db\u3001API\u7acb\u5373\u91c7\u53d6\u884c\u52a8\uff1a\u89e3\u51b3 APP \u5728 Facebook \u5e73\u53f0\u7684\u5f3a\u5236\u6027\u5408\u89c4\u8981\u6c42<\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size\">Facebook\u81f4\u529b\u4e8e\u4e0e\u5e73\u53f0\u5f00\u53d1\u8005\u2f00\u540c\u63a8\u8fdb\u7528\u6237\u9690\u79c1\u548c\u6570\u636e\u5b89\u5168\u65b9\u9762\u7684\u627f\u8bfa\uff0c\u4e3a\u4e86\u786e\u4fdd\u60a8\u7684App\u53ef\u4ee5\u7ee7\u7eed\u4f7f\u7528Facebook\u5e73\u53f0\u76f8\u5173\u529f\u80fd\u4ee5\u53caAPI\uff0c\u8bf7\u60a8\u7acb\u5373\u884c\u52a8\uff0c\u901a\u8fc7Facebook\u5f00\u53d1\u8005\u8d26\u53f7\u540e\u53f0\u8fdb\u2f8f\u64cd\u4f5c\uff0c\u5728\u6700\u540e\u671f\u9650\u524d\u5b8c\u6210\u5e73\u53f0\u5408\u89c4\u8981\u6c42\u3002<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u60a8\u53ef\u4ee5\u901a\u8fc7 <a href=\"https:\/\/developers.facebook.com\/apps\/\">https:\/\/developers.facebook.com\/apps\/<\/a> \u8bbf\u95eeFacebook \u5f00\u53d1\u8005\u8d26\u53f7\u540e\u53f0\uff0c\u5e76\u5728\u5de6\u4fa7\u7684 \u201c\u63d0\u9192\u201d \u6536\u4ef6\u7bb1\u4e2d\u67e5\u770b\u5982\u4f55\u8fdb\u884c\u3002<\/p>\n\n\n\n<p class=\"has-text-color has-normal-font-size\" style=\"color:#90223e\"><strong>\u4e94\u3001\u5546\u52a1\u5e73\u53f0\u516c\u5e03\u5728\u8282\u5e86\u5b63\u8282\u8ba9\u4f01\u4e1a\u88ab\u6d88\u8d39\u8005\u53d1\u73b0\u5e76\u4ea7\u751f\u8fde\u7ed3\u7684\u65b0\u65b9\u5f0f<\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size\">10\u670821\u65e5\uff0cFacebook\u5546\u4e1a\u535a\u5ba2\u4e0a\u5ba3\u5e03\u4e86\u65b0\u65b9\u5f0f\u548c\u4ea7\u54c1\uff0c\u4ee5\u5e2e\u52a9\u4f01\u4e1a\u5728\u8282\u65e5\u524d\u5728\u7ebf\u63a5\u89e6\u5ba2\u6237\u3002\u5176\u4e2d\u5305\u62ec\uff1a\u89c6\u9891\u548c\u97f3\u9891\u901a\u8bdd\u3001\u5b9e\u65f6\u97f3\u9891\u5ba4\u7b49\u3002<\/p>\n\n\n\n<p class=\"has-text-color has-normal-font-size\" style=\"color:#90223e\"><strong>\u516d\u3001Instagram\u4e3a\u54c1\u724c\u548c\u521b\u4f5c\u8005\u63a8\u51fa\u54c1\u724c\u5185\u5bb9\u548c\u5de5\u5177<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:14px\">\n<li><strong><strong><strong>Reels 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Boost\u5c06\u5e26\u6709\u4ed8\u8d39\u5408\u4f5c\u4f19\u4f34\u6807\u7b7e\u7684\u201cFeed\u548cStory\u201d\u5e16\u5b50\u63d0\u5347\u4e3a\u5e7f\u544a\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:14px\">\n<li><strong><strong><strong>R\u521b\u4f5c\u8005\u8d26\u6237\u6743\u9650(\u5168\u7403)<\/strong><\/strong><\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"has-small-font-size\">\u54c1\u724c\u73b0\u5728\u53ef\u4ee5\u8bf7\u6c42\u5e10\u6237\u7ea7\u522b\u6743\u9650\uff0c\u4ee5\u4fbf\u5728\u4e0e\u521b\u5efa\u8005\u5408\u4f5c\u65f6\u5177\u6709\u66f4\u5927\u7684\u7075\u6d3b\u6027\u3002\u6709\u4e86\u5e10\u6237\u6743\u9650\uff0c\u54c1\u724c\u53ef\u4ee5\u5c06\u5e26\u6709\u4ed8\u8d39\u5408\u4f5c\u4f19\u4f34\u6807\u7b7e\u7684\u5e16\u5b50\u53d8\u6210\u5e7f\u544a\uff0c\u521b\u5efa\u6ca1\u6709\u5e16\u5b50\u7684\u5e7f\u544a\uff0c\u5e76\u5229\u7528\u521b\u4f5c\u8005\u7684\u53d7\u4f17\u505a\u63a8\u5e7f\u4ee5\u901a\u8fc7IG 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