{"id":4095,"date":"2023-11-09T15:27:33","date_gmt":"2023-11-09T07:27:33","guid":{"rendered":"https:\/\/college.pandarocket.cn\/?p=4095"},"modified":"2023-11-22T12:30:14","modified_gmt":"2023-11-22T04:30:14","slug":"%e5%88%a9%e7%94%a8meta-asc-%e8%b5%8b%e8%83%bd%e5%ae%a2%e6%88%b7%e6%8f%90%e8%b4%a8%e5%a2%9e%e6%95%88%ef%bd%9c%e8%bf%8e%e6%8e%a5%e5%a4%a7%e4%bf%83%e5%95%86%e6%9c%ba","status":"publish","type":"post","link":"https:\/\/college.pandarocket.cn\/?p=4095","title":{"rendered":"\u7a81\u7834\u74f6\u9888\uff01Meta ASC\u52a9\u4f60\u8f7b\u677e\u8fce\u6218\u5927\u4fc3"},"content":{"rendered":"\n<p>\u5bf9\u4e8e\u4f17\u591a\u521d\u6b21\u6d89\u8db3\u5e7f\u544a\u6295\u653e\u7684\u51fa\u6d77\u5e7f\u544a\u4e3b\uff0c\u4ed6\u4eec\u5728\u521d\u59cb\u9636\u6bb5\u7ecf\u5e38\u9047\u5230\u79cd\u79cd\u96be\u9898\u3002\u5176\u4e2d\uff0c\u5982\u4f55\u59a5\u5584\u914d\u7f6e\u9884\u7b97\uff0c\u62d3\u5c55\u5e7f\u544a\u8986\u76d6\u8303\u56f4\uff0c\u5e76\u6709\u6548\u5438\u5f15\u6f5c\u5728\u5ba2\u6237\uff0c\u6210\u4e3a\u4ed6\u4eec\u7684\u4e00\u5927\u6838\u5fc3\u6311\u6218\u3002\u867d\u7136\u90e8\u5206\u5e7f\u544a\u4e3b\u5df2\u5f00\u59cb\u8fd0\u7528A+SC\u7cfb\u5217\u5de5\u5177\u8fdb\u884c\u5e7f\u544a\u6295\u653e\uff0c\u4f46\u5927\u591a\u6570\u4ecd\u5728\u63a2\u5bfb\u5982\u4f55\u5145\u5206\u8fd0\u7528\u8fd9\u4e00\u5229\u5668\u6253\u9020\u9ad8\u6548\u5e7f\u544a\u3002\u4e3a\u52a9\u529b\u5e7f\u5927\u5356\u5bb6\u5145\u5206\u628a\u63e1\u5e74\u672b\u5927\u4fc3\u8fd9\u4e00\u5173\u952e\u8425\u9500\u65f6\u673a\uff0c<strong>\u718a\u732b\u541b\u5c06\u4e3a\u5927\u5bb6\u6df1\u5165\u89e3\u8bfbMeta ASC \u5e7f\u544a\u8425\u9500\u7b56\u7565\uff0c\u5e76\u8be6\u89e3\u5982\u4f55\u5229\u7528A+SC\u7cfb\u5217\u5de5\u5177\u4f18\u5316\u5e7f\u544a\u6295\u653e\uff0c\u4ee5\u5b9e\u73b0\u6700\u4f73\u7684\u5e7f\u544a\u6548\u679c\u3002<\/strong><\/p>\n\n\n\n<p>\u8fd1\u671f\uff0c\u718a\u732b\u541b\u6536\u5230\u4e86\u8bb8\u591a\u5e7f\u544a\u4e3b\u7684\u53cd\u9988\uff0c\u4ed6\u4eec\u8868\u793a\u5728\u5927\u4fc3\u671f\u95f4\u7684\u5e7f\u544a\u6295\u653e\u6548\u679c\u5e76\u672a\u8fbe\u5230\u9884\u671f\u3002\u7ecf\u8fc7\u6574\u7406\uff0c\u6211\u4eec\u53d1\u73b0\u4e86\u4ee5\u4e0b\u51e0\u4e2a\u4e3b\u8981\u95ee\u9898\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5e7f\u544a\u6548\u679c\u4e0d\u7a33\u5b9a\uff1a<\/strong>\u70b9\u51fb\u7387\u3001\u8f6c\u5316\u7387\u7b49\u5173\u952e\u6570\u636e\u6ce2\u52a8\u5927\uff0c\u8fd9\u5728\u4e0d\u80fd\u6709\u6548\u63a7\u5236\u5e7f\u544a\u6210\u672c\u7684\u60c5\u51b5\u4e0b\uff0c\u53ef\u80fd\u5bfc\u81f4\u5229\u6da6\u4e0b\u6ed1<\/li>\n\n\n\n<li><strong>\u4f4e\u6d88\u8017\u3001\u96be\u4ee5\u589e\u91cf\uff1a<\/strong>\u66dd\u5149\u4e0d\u8db3\u3001\u9884\u7b97\u7528\u4e0d\u5b8c\uff0c\u6210\u672c\u6548\u76ca\u5931\u8861<\/li>\n\n\n\n<li><strong>\u521b\u610f\u75b2\u52b3\uff1a<\/strong>\u70b9\u51fb\u7387\u3001CPA\u6301\u7eed\u4e0b\u6ed1\uff0c\u53d7\u4f17\u5bf9\u201c\u8001\u201d\u5e7f\u544a\u4ea7\u751f\u75b2\u52b3<\/li>\n<\/ul>\n\n\n\n<p>\u4e3a\u4e86\u89e3\u51b3\u4e0a\u8ff0\u95ee\u9898\uff0c\u6211\u4eec\u5efa\u8bae\u5c1d\u8bd5\u4f7f\u7528<strong>Meta\u8fdb\u9636\u8d4b\u80fd\u578b\u8d2d\u7269\u5e7f\u544a\uff08Meta ASC\uff09<\/strong>\u3002\u81ea\u4eceMeta ASC\u63a8\u51fa\u4ee5\u6765\uff0c\u8bb8\u591a\u5e7f\u544a\u4e3b\u7eb7\u7eb7\u53cd\u9988\u79f0\uff0c<strong>\u501f\u52a9Meta ASC\uff0c\u4ed6\u4eec\u4e0d\u4ec5\u80fd\u591f\u7701\u65f6\u7701\u529b\uff0c\u8fd8\u80fd\u591f\u83b7\u5f97\u76f8\u8f83\u4e8e\u5e38\u89c4\u5e7f\u544a\u66f4\u52a0\u7a33\u5b9a\u4e14\u66f4\u51fa\u8272\u7684\u5e7f\u544a\u6548\u679c\u3002<\/strong>\u5177\u4f53\u6765\u8bf4\uff0cASC\u7ed3\u5408\u5e7f\u544a\u5e10\u6237\u7684\u5386\u53f2\u8868\u73b0\u548c\u53d7\u4f17\u6570\u636e\uff0c\u5e2e\u6211\u4eec\u62d3\u5c55\u66f4\u591a\u7684\u6f5c\u5728\u76ee\u6807\u53d7\u4f17\uff0c\u7ed3\u5408\u81ea\u52a8\u5316\u4f18\u5316\u6280\u672f\uff0c\u4f7f\u5f97\u5e7f\u544a\u7ec4\u80fd\u591f\u8fc5\u901f\u7ed3\u675f\u673a\u5668\u5b66\u4e60\u9636\u6bb5\u3002\u6b64\u5916\uff0cASC\u8fd8\u5229\u7528\u673a\u5668\u5b66\u4e60\u4f18\u5316\uff0c\u5411\u76ee\u6807\u53d7\u4f17\u7cbe\u51c6\u63a8\u9001\u591a\u6837\u5316\u7684\u521b\u610f\u7ec4\u5408\uff0c\u4ece\u800c\u4ee5\u66f4\u4f4e\u7684\u6210\u672c\u5b9e\u73b0\u5e7f\u544a\u8f6c\u5316\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1107\" height=\"341\" src=\"https:\/\/college.pandarocket.cn\/wp-content\/uploads\/2023\/11\/image-32.png\" alt=\"\" class=\"wp-image-4204\"\/><\/figure>\n<\/div>\n\n\n<p><strong>A\/B\u6d4b\u8bd5 \u2014\u2014 \u7834\u5c40\u5173\u952e<\/strong><\/p>\n\n\n\n<p><strong>\u5bf9\u4e8e\u5c1a\u672a\u5c1d\u8bd5\u8fc7Meta ASC\u7684\u5e7f\u544a\u4e3b\uff0cA\/B\u6d4b\u8bd5\u662f\u9a8c\u8bc1Meta ASC\u4e0e\u5e38\u89c4\u5e7f\u544a\u5dee\u5f02\u7684\u6709\u6548\u65b9\u6cd5\u3002<\/strong>\u4f46\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u7531\u4e8eMeta ASC\u7684\u81ea\u52a8\u5316\u7a0b\u5ea6\u8f83\u9ad8\uff0c\u5b83\u65e0\u6cd5\u5728\u53d7\u4f17\u548c\u7248\u4f4d\u65b9\u9762\u8fdb\u884c\u66f4\u7ec6\u81f4\u7684\u8bbe\u7f6e\u3002\u56e0\u6b64\uff0c\u5728\u8fdb\u884cA\/B\u6d4b\u8bd5\u65f6\uff0c\u5e38\u89c4\u5e7f\u544a\u7684\u90e8\u5206\u8bbe\u7f6e\u9700\u8981\u4e0eASC\u4fdd\u6301\u4e00\u81f4\uff0c\u4ee5\u786e\u4fdd\u6d4b\u8bd5\u7ed3\u679c\u7684\u51c6\u786e\u6027\u548c\u53ef\u6bd4\u6027\u3002\u6bd4\u5982\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e7f\u544a\u76ee\u6807\u90fd\u5e94\u9009\u62e9<strong>\u201c\u9500\u91cf\u201d<\/strong><\/li>\n\n\n\n<li>\u4f18\u5316\u4e8b\u4ef6\uff1a\u90fd\u5e94<strong>\u4f18\u5316\u201c\u8d2d\u7269\u201d\u4e8b\u4ef6<\/strong><\/li>\n\n\n\n<li>\u5e38\u89c4\u5e7f\u544a\u7ec4\u5e94\u4f7f\u7528<strong>\u5bbd\u6cdb\u5b9a\u4f4d\u548c\u8fdb\u9636\u8d4b\u80fd\u578b\u7248\u4f4d<\/strong>\uff0c\u4e5f\u5c31\u662f\u91c7\u7528\u81ea\u52a8\u7248\u4f4d<\/li>\n\n\n\n<li>\u5efa\u8bae\u9009\u62e9\u4e00\u4e2a\u53d8\u91cf\uff0c\u5176\u4f59\u56e0\u7d20\u90fd\u5e94\u76f8\u540c<\/li>\n\n\n\n<li>\u5982\u679c\u5e38\u89c4\u5e7f\u544a\u5b9a\u4f4d\u591a\u4e2a\u56fd\u5bb6\/\u5730\u533a\uff0c\u90a3\u4e48ASC\u4e5f\u5e94\u540c\u6837\u8bbe\u7f6e<\/li>\n<\/ul>\n\n\n\n<p><strong>\u4e0b\u9762\u6211\u4eec\u63d0\u4f9b\u4e09\u4e2a\u6d4b\u8bd5\u65b9\u6848\uff0c\u5e2e\u52a9\u5e7f\u544a\u4e3b\u5f00\u5c55\u5b9e\u9645\u64cd\u4f5c\uff1a<\/strong><\/p>\n\n\n\n<p><strong>A\/B test 1\uff1a\u5e7f\u544a\u6548\u679c\u4e0d\u7a33\u5b9a\u4f18\u5316\u65b9\u6848<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6d4b\u8bd5\u76ee\u7684\uff1a<\/strong>\u8bc4\u4f30Meta ASC\u8d2d\u7269\u5e7f\u544a vs \u5e38\u89c4\u8d2d\u7269\u5e7f\u544a\u5728\u8f6c\u5316\u6548\u679c\u4e0a\u7684\u8868\u73b0<\/li>\n\n\n\n<li><strong>A\u7ec4\uff08\u5bf9\u7167\u7ec4\uff09\uff1a<\/strong>\u8fd0\u884c\u5e38\u89c4\u8d2d\u7269\u5e7f\u544a\uff0c\u4fdd\u6301\u5e7f\u544a\u5b9a\u4f4d\u3001\u7ade\u4ef7\u7b49\u5173\u952e\u8bbe\u7f6e\u4e0eB\u7ec4\u4e00\u81f4<\/li>\n\n\n\n<li><strong>B\u7ec4\uff08\u5b9e\u9a8c\u7ec4\uff09\uff1a<\/strong>\u8fd0\u884cMeta ASC\uff0c\u540c\u6837\u9700\u8981\u4fdd\u6301\u5176\u4ed6\u5173\u952e\u56e0\u7d20\u4e0eA\u7ec4\u76f8\u540c<\/li>\n\n\n\n<li><strong>\u6d4b\u8bd5\u5468\u671f\uff1a<\/strong>7-14\u5929<\/li>\n\n\n\n<li><strong>\u6570\u636e\u8bc4\u4f30\uff1a<\/strong>\u89c2\u5bdf\u4e24\u7ec4\u5728\u8f6c\u5316\u7387\u3001\u70b9\u51fb\u7387\u7b49\u6838\u5fc3\u6307\u6807\u4e0a\u7684\u5dee\u5f02\uff0c\u4ece\u800c\u5224\u65adMeta ASC\u662f\u5426\u5bf9\u5e7f\u544a\u8f6c\u5316\u4ea7\u751f\u4e86\u79ef\u6781\u4e14\u7a33\u5b9a\u7684\u5f71\u54cd<\/li>\n\n\n\n<li><sub>* <strong>\u5c0f\u8d34\u58eb<\/strong>\uff1a\u786e\u4fdd\u5b9e\u9a8c\u671f\u95f4\uff0c\u9664\u4e86\u5e7f\u544a\u7c7b\u578b\u8fd9\u4e00\u53d8\u91cf\u5916\uff0c\u5176\u4ed6\u6240\u6709\u56e0\u7d20\u5728\u4e24\u7ec4\u4e4b\u95f4\u4fdd\u6301\u4e00\u81f4\uff0c\u4ee5\u83b7\u5f97\u66f4\u51c6\u786e\u7684\u5b9e\u9a8c\u7ed3\u679c\u3002<\/sub><\/li>\n<\/ul>\n\n\n\n<p><strong>A\/B test 2\uff1a\u9884\u7b97\u4f18\u5316\u65b9\u6848<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6d4b\u8bd5\u76ee\u7684\uff1a<\/strong>\u8bc4\u4f30<strong>\u589e\u52a0\u9884\u7b97<\/strong>\u60c5\u51b5\u4e0b\uff0cMeta ASC  vs \u5e38\u89c4\u5e7f\u544a\u7684\u6548\u679c\u5dee\u5f02<\/li>\n\n\n\n<li><strong>A\u7ec4\uff08\u5bf9\u7167\u7ec4\uff09\uff1a<\/strong>\u8fd0\u884c\u5e38\u89c4\u8d2d\u7269\u5e7f\u544a\uff0c\u5e7f\u544a\u7cfb\u5217\u9884\u7b97\u548cB\u7ec4\u76f8\u540c\uff0c\u5e7f\u544a\u7d20\u6750\u3001\u5b9a\u4f4d\u3001\u7ade\u4ef7\u7b49\u56e0\u7d20\u4e0d\u53d8<\/li>\n\n\n\n<li><strong>B\u7ec4\uff08\u5b9e\u9a8c\u7ec4\uff09\uff1a<\/strong>\u8fd0\u884cMeta ASC\uff0c\u5e7f\u544a\u7cfb\u5217\u9884\u7b97\u548cA\u7ec4\u76f8\u540c\uff0c\u540c\u6837\u4fdd\u6301\u5176\u4ed6\u56e0\u7d20\u4e0d\u53d8<\/li>\n\n\n\n<li><strong>\u5b9e\u9a8c\u53d8\u91cf<\/strong>\uff1a\u4e24\u7ec4\u521d\u59cb\u9884\u7b97\u76f8\u540c\uff0c\u7b2c\u4e00\u5468\u6309\u521d\u59cb\u9884\u7b97\u768440%\u589e\u52a0\uff0c\u7b2c\u4e8c\u5468\u7ee7\u7eed\u6309\u76f8\u540c\u6bd4\u4f8b\u589e\u52a0<\/li>\n\n\n\n<li><strong>\u6d4b\u8bd5\u5468\u671f\uff1a<\/strong>2\u5468<\/li>\n\n\n\n<li><strong>\u6570\u636e\u8bc4\u4f30\uff1a<\/strong>\u5bf9\u6bd4\u4e24\u7ec4\u7684\u6d88\u8017\u901f\u5ea6\u3001\u8f6c\u5316\u91cf\u53ca\u6210\u672c\u7b49\u6570\u636e\uff0c\u5224\u65ad\u589e\u52a0\u9884\u7b97\u5bf9Meta ASC\u5e7f\u544a\u6548\u679c\u662f\u5426\u6709\u79ef\u6781\u5f71\u54cd<\/li>\n\n\n\n<li><sub>* <strong>\u5c0f\u8d34\u58eb<\/strong>\uff1a\u589e\u52a0\u9884\u7b97\u7684\u6bd4\u4f8b\u53ef\u4ee5\u6839\u636e\u5b9e\u9645\u9700\u6c42\u8c03\u6574\uff0c\u4f46\u5efa\u8bae\u907f\u514d\u5728\u673a\u5668\u5b66\u4e60\u9636\u6bb5\u9891\u7e41\u8c03\u6574\uff0c\u4ee5\u514d\u5f71\u54cd\u6a21\u578b\u7684\u5b66\u4e60\u548c\u6548\u679c\u3002<\/sub><\/li>\n<\/ul>\n\n\n\n<p><strong>A\/B test 3\uff1a\u521b\u610f\u75b2\u52b3\u4f18\u5316\u65b9\u6848<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6d4b\u8bd5\u76ee\u7684\uff1a<\/strong>\u63a2\u7d22<strong>\u521b\u610f\u6570\u91cf<\/strong>\u5982\u4f55\u5f71\u54cdMeta ASC\u4e0e\u5e38\u89c4\u5e7f\u544a\u7684\u6548\u679c<\/li>\n\n\n\n<li><strong>A\u7ec4\uff08\u5bf9\u7167\u7ec4\uff09\uff1a<\/strong>\u8fd0\u884c\u5e38\u89c4\u8d2d\u7269\u5e7f\u544a\uff0c<strong>\u5305\u542b10\u4e2a\u4ee5\u4e0b\u521b\u610f\u7d20\u6750\uff0c<\/strong>\u4fdd\u6301\u5176\u4ed6\u56e0\u7d20\uff08\u5982\u9884\u7b97\u3001\u5b9a\u4f4d\u3001\u7ade\u4ef7\u7b49\uff09\u4e0d\u53d8<\/li>\n\n\n\n<li><strong>B\u7ec4\uff08\u5b9e\u9a8c\u7ec4\uff09\uff1a<\/strong>\u8fd0\u884cMeta ASC\uff0c<strong>\u5305\u542b20\u4e2a\u4ee5\u4e0a\u521b\u610f\u7d20\u6750\uff0c<\/strong>\u540c\u6837\u4fdd\u6301\u5176\u4ed6\u56e0\u7d20\u4e0d\u53d8<\/li>\n\n\n\n<li><strong>\u5b9e\u9a8c\u53d8\u91cf<\/strong>\uff1a\u4e24\u7ec4\u521b\u610f\u7d20\u6750\u6570\u91cf\u4e0d\u540c<\/li>\n\n\n\n<li><strong>\u6d4b\u8bd5\u5468\u671f\uff1a<\/strong>2\u5468<\/li>\n\n\n\n<li><strong>\u6570\u636e\u8bc4\u4f30\uff1a<\/strong>\u5bf9\u6bd4\u4e24\u7ec4\u5728\u70b9\u51fb\u7387\u3001\u8f6c\u5316\u7387\u3001\u66dd\u5149\u91cf\u7b49\u6307\u6807\u4e0a\u7684\u5dee\u5f02\uff0c\u5224\u65ad\u521b\u610f\u6570\u91cf\u5bf9\u5e7f\u544a\u6548\u679c\u7684\u5177\u4f53\u5f71\u54cd\u3002\u540c\u65f6\uff0c\u4e5f\u53ef\u8fdb\u4e00\u6b65\u5206\u6790\u54ea\u79cd\u7c7b\u578b\u7684\u521b\u610f\u66f4\u53d7\u6b22\u8fce<\/li>\n\n\n\n<li><sub>* <strong>\u5c0f\u8d34\u58eb<\/strong>\uff1a\u521b\u610f\u7d20\u6750\u8981\u7cbe\u76ca\u6c42\u7cbe\uff0c\u907f\u514d\u4e3a\u4e86\u8ffd\u6c42\u6570\u91cf\u800c\u5ffd\u7565\u521b\u610f\u7684\u5b9e\u9645\u6548\u679c<\/sub><\/li>\n<\/ul>\n\n\n\n<p><strong>\u5f00\u5c55\u6570\u636e\u8bc4\u4f30-\u5229\u7528ASC\u5bf9\u6bd4\u62a5\u544a<\/strong><\/p>\n\n\n\n<p>\u5e7f\u544a\u4e3b\u53ef\u4ee5\u901a\u8fc7\u8bbf\u95ee\u5e7f\u544a\u7ba1\u7406\u5de5\u5177\u6765\u5bf9\u6bd4ASC\u548c\u5e38\u89c4\u5e7f\u544a\u7684\u8868\u73b0\uff0c\u7cfb\u7edf\u8fd8\u80fd\u591f\u7ed3\u5408\u5177\u4f53\u95ee\u9898\u7ed9\u5230\u63d0\u5347\u5e7f\u544a\u8868\u73b0\u7684\u6307\u5bfc\u5efa\u8bae<\/p>\n\n\n\n<p><strong>\u8bbf\u95ee\u65b9\u6cd5\uff1a<\/strong><\/p>\n\n\n\n<ul 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