{"id":3749,"date":"2023-08-24T13:50:53","date_gmt":"2023-08-24T05:50:53","guid":{"rendered":"https:\/\/college.pandarocket.cn\/?p=3749"},"modified":"2023-08-31T13:58:09","modified_gmt":"2023-08-31T05:58:09","slug":"meta-2023%e5%b9%b48%e6%9c%88%e4%ba%a7%e5%93%81%e6%9b%b4%e6%96%b0","status":"publish","type":"post","link":"https:\/\/college.pandarocket.cn\/?p=3749","title":{"rendered":"Meta 2023\u5e748\u6708\u4ea7\u54c1\u66f4\u65b0"},"content":{"rendered":"\n<p class=\"has-medium-font-size\"><strong>Must know<\/strong><\/p>\n\n\n\n<p>\u25cf\u3010\u4fe1\u53f7\u3011 \u4e3a\u5e7f\u544a\u4e3b\u63a8\u51fa\u201c\u4e0eMeta\u4fe1\u53f7\u56e2\u961f\u7684\u4ea7\u54c1\u7ecf\u7406\u7545\u804a\u5e7f\u544a\u79d1\u6280\u201d<br>\u25cf\u3010\u54c1\u724c\u5b89\u5168\u3011\u516c\u544a\uff1a\u52a8\u6001\u6d88\u606f\u7684\u7b2c\u4e09\u65b9\u9a8c\u8bc1\u5c06\u62d3\u5c55\u5230Instagram\uff0c\u5e93\u5b58\u7b5b\u9009\u65b9\u6848\u5c06\u652f\u6301\u66f4\u591a\u8bed\u8a00\u5e76\u5728Reels\u4e0a\u8fdb\u884c\u6d4b\u8bd5<br>\u25cf\u3010Reels\u3011Oracle MOAT\u63a8\u51faReels\u89c6\u9891\u5e7f\u544a\u6d4f\u89c8\u8ffd\u8e2a<br>\u25cf\u3010Facebook\u3011\u516c\u544a : \u5728\u5feb\u62cd\u5e7f\u544a\u4e2d\u4f7f\u7528\u884c\u52a8\u53f7\u53ec\u8d34\u56fe<br>\u25cf \u5229\u7528\u5236\u80dc\u4e94\u62db\u6700\u5927\u5316\u5e7f\u544a\u6210\u6548<br>\u25cf\u3010\u4f01\u4e1a\u8bda\u4fe1\u3011\u56de\u5e94\u300a\u6570\u5b57\u670d\u52a1\u6cd5\u300b\uff1a\u4e3a\u5e7f\u544a\u4e3b\u5728\u5e7f\u544a\u8d26\u6237\u4e2d\u4ee5\u65b0\u65b9\u5f0f\u63d0\u4f9b\u53d7\u76ca\u4eba\u548c\u4ed8\u6b3e\u4eba\uff0c\u5e76\u4e8e8\u670816\u65e5\u5f00\u59cb\u8981\u6c42\u63d0\u4f9b\u4fe1\u606f<br>\u25cf\u3010OE\u5f00\u6237\u3011 (\u4ec5\u9650Meta\u76f4\u5ba2\u5e7f\u544a\u4e3b) \u53ea\u4e3a\u5546\u52a1\u7ba1\u7406\u5e73\u53f0\u7ba1\u7406\u5458\u5f00\u653e\u5e7f\u544a\u5e10\u6237\u521b\u5efa\u6743\u9650<br>\u25cf\u3010\u8fdb\u9636\u8d4b\u80fd\u578b\u3011\u4f7f\u7528\u8fdb\u9636\u8d4b\u80fd\u578b\u667a\u80fd\u8d2d\u7269\u5e7f\u544a\u65b0\u529f\u80fd\u8fdb\u884c\u5e7f\u544a\u6392\u671f\uff0c\u4ee5\u6ee1\u8db3\u60a8\u7684\u4e1a\u52a1\u9700\u6c42<br><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#f70101\" class=\"has-inline-color\">\u4e00.\u3010\u4fe1\u53f7\u3011 \u4e3a\u5e7f\u544a\u4e3b\u63a8\u51fa\u201c\u4e0eMeta\u4fe1\u53f7\u56e2\u961f\u7684\u4ea7\u54c1\u7ecf\u7406\u7545\u804a\u5e7f\u544a\u79d1\u6280\u201d<\/mark><\/strong><\/p>\n\n\n\n<p>\u81ea8\u6708\u8d77\uff0c\u5c06\u4e3a\u8d1f\u8d23Meta\u4fe1\u53f7\u53ca\u8861\u91cf\u7684\u4ea7\u54c1\u56e2\u961f\u63a8\u51fa\u4e00\u9879\u65b0\u8ba1\u5212\uff0c\u540d\u4e3a\u201c\u4e0eMeta\u4fe1\u53f7\u56e2\u961f\u7684\u4ea7\u54c1\u7ecf\u7406\u7545\u804a\u5e7f\u544a\u79d1\u6280\u201d\u3002\u8fd9\u9879\u8ba1\u5212\u662f\u8ba9\u4ea7\u54c1\u90e8\u95e8\u5f97\u4ee5\u76f4\u63a5\u63a5\u89e6\u5e7f\u544a\u4e3b\uff0c\u5e76\u542c\u53d6\u4ed6\u4eec\u5bf9\u4fe1\u53f7\u548c\u8861\u91cf\u8bdd\u9898\u7684\u76f8\u5173\u770b\u6cd5\u3002\u60a8\u65e0\u9700\u4e3a\u4f1a\u8c08\u505a\u4efb\u4f55\u63d0\u524d\u51c6\u5907<\/p>\n\n\n\n<p>\u901a\u8fc7\u4e0e\u8de8\u90e8\u95e8\u8425\u9500\u7406\u8bba\u548c\u8425\u9500\u5b9e\u8df5\u7684\u4e1a\u754c\u4eba\u58eb\u5bf9\u8bdd\uff0cMeta\u60f3\u8fdb\u4e00\u6b65\u4e86\u89e3\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5404\u4f4d\u7684\u4e1a\u52a1\u76ee\u6807\u53caMeta\u4ece\u4e2d\u626e\u6f14\u7684\u89d2\u8272<\/li>\n\n\n\n<li>\u60a8\u6700\u5173\u5fc3\u7684\/\u6700\u8ba9\u60a8\u6fc0\u52a8\u7684\u884c\u4e1a\u8d8b\u52bf<\/li>\n\n\n\n<li>\u4fc3\u4f7f\u60a8\u4e0eMeta\u5408\u4f5c\u7684\u5951\u673a<\/li>\n<\/ul>\n\n\n\n<p>\u4f1a\u8c08\u65f6\u95f4\u5b9a\u4e8e\u592a\u5e73\u6d0b \u6807 \u51c6 \u65f6 \u95f4 \u6bcf\u5468\u4e09\u4e0a\u5348 9-10 \u70b9 \uff08 \u4e2d \u56fd \u6807 \u51c6 \u65f6 \u95f4 \u6bcf\u5468\u56db\u51cc\u6668 12 \u70b9 -1 \u70b9 \uff09 \uff0c \u6216\u592a\u5e73\u6d0b \u6807 \u51c6 \u65f6 \u95f4 \u6bcf\u5468\u56db\u4e0a\u5348 10-11 \u70b9 \uff08 \u4e2d \u56fd \u6807 \u51c6 \u65f6 \u95f4 \u6bcf\u5468\u4e94\u51cc\u6668 1-2\u70b9\uff09\u8fdb\u884c\uff0c\u5177\u4f53\u53d6\u51b3\u4e8e\u4ea7\u54c1\u7ecf\u7406\u4eec\u7684\u65f6\u95f4\u5b89\u6392\u3002<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/outlook.office365.com\/book\/AdTechWednesdayswithMetaAdsSignalsProductManagers@meta.com\/s\/Rtu8dwqu1kelBhR-1qd8-g2\">\u4f1a\u8bae\u9884\u7ea6\u94fe\u63a5<\/a>\uff08\u62a5\u540d\u540e\u8bf7\u6ce8\u610f\u67e5\u6536\u9080\u8bf7\u51fd\u548c\u7535\u5b50\u90ae\u4ef6\uff09<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#f80404\" class=\"has-inline-color\">\u4e8c.\u3010\u54c1\u724c\u5b89\u5168\u3011\u516c\u544a\uff1a\u52a8\u6001\u6d88\u606f\u7684\u7b2c\u4e09\u65b9\u9a8c\u8bc1\u5c06\u62d3\u5c55\u5230Instagram\uff0c\u5e93\u5b58\u7b5b\u9009\u65b9\u6848\u5c06\u652f\u6301\u66f4\u591a\u8bed\u8a00\u5e76\u5728Reels\u4e0a\u8fdb\u884c\u6d4b\u8bd5<\/mark><\/strong><\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\">\u6709\u5173\u54c1\u724c\u5b89\u5168\u6027\u548c\u9002\u7528\u6027\u5de5\u5177\u6269\u5c55\u7684\u51e0\u9879\u66f4\u65b0<\/mark><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\">1.Instagram\u52a8\u6001\u6d88\u606f\u4e0a\u7684\u7b2c\u4e09\u65b9\u54c1\u724c\u9002\u7528\u6027\u9a8c\u8bc1\uff1a<\/mark><\/strong>\u9664\u4e86Facebook\u52a8\u6001\u6d88\u606f\u4e4b\u5916\uff0cMeta\u7684\u7b2c\u4e09\u65b9\u54c1\u724c\u9002\u7528\u6027\u9a8c\u8bc1\u89e3\u51b3\u65b9\u6848\uff0c\u73b0\u5728\u8fd8\u53ef\u901a\u8fc7\u4e0e<a href=\"https:\/\/www.facebook.com\/business\/partner-directory\/search?solution_type=measurement&amp;ref=pd_home_hero_cta&amp;id=2292323044407848&amp;section=overview\">Zefr<\/a>\uff08Meta\u54c1\u724c\u5b89\u5168\u548c\u9002\u7528\u6027\u7684\u4e1a\u52a1\u5408\u4f5c\u4f19\u4f34\uff09\u5728Instagram\u52a8\u6001\u6d88\u606f\u4e2d\u4f7f\u7528\u3002\u8fd9\u80fd\u8ba9\u5e7f\u544a\u4e3b\u4e86\u89e3\u5176\u5e7f\u544a\u5728\u52a8\u6001\u6d88\u606f\u4e2d\u7684\u76f8\u90bb\u5185\u5bb9\uff0c\u53ca\u72ec\u7acb\u7b2c\u4e09\u65b9\u5b89\u5168\u6027\u548c\u9002\u7528\u6027\u7684\u5e7f\u544a\u5c55\u793a\u6307\u6807\u3002<\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\">2.\u5e93\u5b58\u7b5b\u9009\u65b9\u6848\u548c\u7b2c\u4e09\u65b9\u54c1\u724c\u9002\u7528\u6027\u9a8c\u8bc1\u5176\u4ed6\u8bed\u8a00\uff1a<\/mark><\/strong><br>\u5e93\u5b58\u7b5b\u9009\u65b9\u6848\u4ee5\u53caFacebook\u548cInstagram\u52a8\u6001\u6d88\u606f\u4e2d\u7684\u7b2c\u4e09\u65b9\u54c1\u724c\u9002\u7528\u6027\u9a8c\u8bc1\uff0c\u5728\u539f\u6709\u7684\u82f1\u8bed\u548c\u897f\u73ed\u7259\u8bed\u7684\u57fa\u7840\u4e0a\uff0c\u73b0\u652f\u6301\u66f4\u591a\u8bed\u8a00\u5305\u62ec\u963f\u62c9\u4f2f\u8bed\u3001\u4e2d\u6587\u3001\u6cd5\u8bed\u548c\u8461\u8404\u7259\u8bed\u3002<br><a href=\"https:\/\/www.facebook.com\/business\/help\/3001448133206080?id=1769156093197771\"><strong>\u5e93\u5b58\u7b5b\u9009\u65b9\u6848<\/strong><\/a>\u8ba9\u5e7f\u544a\u4e3b\u80fd\u6839\u636e\u81ea\u5df1\u7684\u54c1\u724c\u9002\u7528\u6027\u504f\u597d\uff0c\u6765\u63a7\u5236\u5176\u5e7f\u544a\u5728\u52a8\u6001\u6d88\u606f\u4e2d\u7684\u54ea\u4e9b\u5185\u5bb9\u9644\u8fd1\u5c55\u793a<\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\">3.Reels\u66f4\u65b0\u6d4b\u8bd5\uff1a<\/mark><\/strong>\u5728Facebook\u548cInstagram\u4e0a\u6d4b\u8bd5Reels\u7684\u5e93\u5b58\u7b5b\u9009\u65b9\u6848\uff0c\u5e76\u671f\u5f85\u57289\u6708\u5e95\u4e4b\u524d\u5411\u66f4\u591a\u7528\u6237\u63d0\u4f9b\u6b64\u5de5\u5177\u3002\u53e6\u5916\uff0c\u5c06\u4e0eMeta\u4e1a\u52a1\u5408\u4f5c\u4f19\u4f34Zefr\uff0c\u4e8e\u672c\u5b63\u5ea6\u5f00\u59cb\u5728Reels\u4e2d\u6d4b\u8bd5\u7b2c\u4e09\u65b9\u54c1\u724c\u9002\u7528\u6027\u9a8c\u8bc1<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1218\" height=\"609\" src=\"https:\/\/college.pandarocket.cn\/wp-content\/uploads\/2023\/08\/image-13.png\" alt=\"\" class=\"wp-image-3753\"\/><\/figure>\n\n\n\n<p style=\"font-size:18px\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\">\u76f8\u5173Q&amp;A<\/mark><\/strong><\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#286af9\" class=\"has-inline-color\">\u95ee\uff1a\u5982\u4f55\u4f7f\u7528Zefr\u8fdb\u884c\u7b2c\u4e09\u65b9\u9a8c\u8bc1\uff1f\u5982\u4f55\u6536\u8d39\uff1f<\/mark><\/strong><br>\u7b54\uff1a\u5ba2\u6237\u53ef\u76f4\u63a5\u8054\u7cfbZefr\u4ee5\u8fdb\u4e00\u6b65\u4e86\u89e3\u4ed6\u4eec\u63d0\u4f9b\u7684\u76f8\u5173\u4ea7\u54c1\u89e3\u51b3\u65b9\u6848\u3002Zefr\u7684\u6807\u51c6\u5b9a\u4ef7\u57fa\u4e8e\u6240\u8861\u91cf\u7684\u5c55\u793a\u6b21\u6570\u7684\u6bcf\u5343\u6b21\u5c55\u793a\u8d39\u7528\uff0c\u8bf7\u8054\u7cfbmeasurement@zefr.com\u83b7\u53d6\u6700\u65b0\u7684\u5b9a\u4ef7\u548c\u4ef7\u76ee\u8868<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#fa0404\" class=\"has-inline-color\">\u4e09.\u3010Reels\u3011Oracle MOAT\u63a8\u51faReels\u89c6\u9891\u5e7f\u544a\u6d4f\u89c8\u8ffd\u8e2a<\/mark><a href=\"https:\/\/www.oracle.com\/cx\/advertising\/measurement\/\">(\u76f8\u5173\u94fe\u63a5\uff09<\/a><\/strong><\/p>\n\n\n\n<p>\u81ea7\u670820\u65e5\u5f00\u59cb\uff0c<strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\">Oracle\u7684Moat\u63a8\u51fa\u4e86\u9488\u5bf9Instagram\u548cFacebook\u7684Reels\u6d4f\u89c8\u6570\u636e\u3002\u6b64\u9879\u65b0\u529f\u80fd\u5c06\u901a\u8fc7\u4e09\u4e2a\u6e20\u9053\u53d1\u5e03\uff1aMoat\u516c\u544a\u9875\u9762\u3001Moat\u5e73\u53f0\u4e0a\u7684\u7528\u6237\u754c\u9762\u901a\u77e5\u53ca\u4e13\u95e8\u7684\u5ba2\u6237\u8054\u7cfb\u7535\u5b50\u90ae\u4ef6<\/mark><\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#fd0606\" class=\"has-inline-color\">\u56db.\u3010Facebook\u3011\u516c\u544a : \u5728\u5feb\u62cd\u5e7f\u544a\u4e2d\u4f7f\u7528\u884c\u52a8\u53f7\u53ec\u8d34\u56fe<\/mark><\/strong><\/p>\n\n\n\n<p><strong>\u94fe\u63a5\u8d34\u56fe<\/strong>\u662f\u81ea\u7136Facebook\u5feb\u62cd\u4e2d\u5e38\u51fa\u73b0\u7684\u4e92\u52a8\u5143\u7d20\uff0c<strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\">\u7528\u6237\u53ef\u901a\u8fc7\u6b64\u8d34\u56fe\u4e3a\u5e16\u5b50\u6dfb\u52a0\u94fe\u63a5\u3002\u5f53\u4eba\u4eec\u8f7b\u70b9\u6b64\u8d34\u56fe\u65f6\uff0c\u5c31\u4f1a\u81ea\u52a8\u8df3\u8f6c\u5230\u76f8\u5173\u76ee\u6807\u7f51\u7ad9\u3002<\/mark><\/strong><\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\">\u5728Facebook\u5feb\u62cd\u5e7f\u544a\u4e2d\u63a8\u51fa\u4e86\u7c7b\u4f3c\u7684\u94fe\u63a5\u8d34\u56fe\uff0c\u79f0\u4e3a\u884c\u52a8\u53f7\u53ec(CTA)\u8d34\u56fe\u3002<\/mark><\/strong>\u6b64CTA\u8d34\u56fe\u662f\u4e3a\u4e86\u8ba9Facebook\u5feb\u62cd\u5e7f\u544a\u548c\u81ea\u7136\u5feb\u62cd\u7684\u4f53\u9a8c\u4fdd\u6301\u4e00\u81f4\uff0c\u5e76\u4e3a\u884c\u52a8\u53f7\u53ec\u5438\u5f15\u66f4\u591a\u89c6\u89c9\u5173\u6ce8\uff0c\u52a0\u5f3a\u7528\u6237\u4e0eFacebook\u5feb\u62cd\u5e7f\u544a\u7684\u4e92\u52a8\u3002<br>\u5728\u6b63\u5f0f\u53d1\u5e03\u524d\uff0c\u60a8\u53ef\u4ee5\u5728\u5e7f\u544a\u7ba1\u7406\u5de5\u5177\u67e5\u770b\u5e7f\u544a\u521b\u5efa\u6d41\u7a0b\uff0c\u9884\u89c8\u5e7f\u544a\u521b\u610f\u4e2d\u7684\u884c\u52a8\u53f7\u53ec\u8d34\u56fe\u3002<\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\">\u76f8\u5173Q&amp;A<\/mark><\/strong><\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#154efb\" class=\"has-inline-color\">\u95ee\uff1a\u6211\u53ef\u4ee5\u9009\u62e9\u9000\u51fa\u4f7f\u7528Facebook\u5feb\u62cd\u5e7f\u544a\u4e2d\u7684\u884c\u52a8\u53f7\u53ec\u8d34\u56fe\u5417\uff1f<\/mark><\/strong><br>\u7b54\uff1a\u4e0d\u53ef\u4ee5\u3002\u884c\u52a8\u53f7\u53ec\u8d34\u56fe\u662f\u4e00\u9879\u5168\u5c40\u6027\u66f4\u6539\uff0c\u9002\u7528\u4e8e\u6240\u6709\u4f7f\u7528\u4e86\u94fe\u63a5\u7684Facebook\u5feb\u62cd\u5e7f\u544a\u3002\u5728Facebook\u5feb\u62cd\u5e7f\u544a\u4e2d\u6dfb\u52a0\u884c\u52a8\u53f7\u53ec\uff0c\u5c06\u65e0\u6cd5\u9009\u62e9\u4e0d\u4f7f\u7528\u884c\u52a8\u53f7\u53ec\u8d34\u56fe\u3002<br><br><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#2f4efd\" class=\"has-inline-color\">\u95ee\uff1a\u8fd9\u662f\u5426\u610f\u5473\u7740\u4e0d\u4f1a\u518d\u6709\u201c\u5411\u4e0a\u6ed1\u52a8\u201d\uff1f<\/mark><\/strong><br>\u7b54\uff1a\u5e7f\u544a\u4e2d\u5c06\u4e0d\u4f1a\u518d\u51fa\u73b0\u201c\u5411\u4e0a\u6ed1\u52a8\u201d\u7684\u63d0\u793a\uff0c\u4f46\u6211\u4eec\u4ecd\u4f1a\u5c0a\u91cd\u7528\u6237\u7684\u4e0a\u6ed1\u64cd\u4f5c\uff08\u5373\u7528\u6237\u4ecd\u53ef\u901a\u8fc7\u4e0a\u6ed1\u6253\u5f00\u5e7f\u544a\u94fe\u63a5)\u53ef\u80fd\u4f1a\u5728\u7a0d\u540e\u6062\u590d\u4f7f\u7528\u201c\u5411\u4e0a\u6ed1\u52a8\u201d\u63d0\u793a\uff0c\u4f46\u76ee\u524d\u6b64\u63d0\u793a\u5df2\u4e0d\u518d\u5c55\u793a\u3002\u672a\u6765\uff0cFacebook \u5feb\u62cd\u5e7f\u544a\u4ecd\u5c06\u652f\u6301\u4e0a\u6ed1\u548c\u70b9\u51fb\u64cd\u4f5c\u3002<br><br><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#2949fd\" class=\"has-inline-color\">\u95ee\uff1a\u6b64\u66f4\u65b0\u9002\u7528\u4e8eInstagram\u5feb\u62cd\u5e7f\u544a\u5417\uff1f<\/mark><\/strong><br>\u7b54\uff1a\u4e0d\u9002\u7528\u3002\u76ee\u524d\uff0c\u884c\u52a8\u53f7\u53ec\u8d34\u56fe\u4ec5\u9002\u7528\u4e8eFacebook\u5feb\u62cd\u5e7f\u544a\u3002Instagram\u5feb\u62cd\u5e7f\u544a\u4e2d\uff0c\u884c\u52a8\u53f7\u53ec\u6309\u94ae\u4ecd\u5c06\u4ee5\u539f\u6709\u5f62\u5f0f\u5c55\u793a\u3002\u4f46\u662f\uff0c\u60a8\u5e94\u9075\u5faa Facebook \u548c Instagram\u5feb\u62cd\u5e7f\u544a\u7684\u6700\u65b0\u5b89\u5168\u533a\u6307\u5357\uff0c\u5373\u5728\u5e7f\u544a\u7d20\u6750\u5e95\u90e8\u7ea620%\u548c\u9876\u90e8\u7ea614%\u7684\u533a\u57df\u5185\uff0c\u4e0d\u8981\u653e\u7f6e\u6587\u672c\u3001\u5fbd\u6807\u6216\u5176\u4ed6\u5173\u952e\u521b\u610f\u5143\u7d20\uff0c\u907f\u514d\u5176\u88ab\u4e3b\u9875\u56fe\u6807\u6216\u884c\u52a8\u53f7\u53ec\u53e3\u53f7\u906e\u76d6\u3002<br><br><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#1b5af8\" class=\"has-inline-color\">\u95ee\uff1a\u6b64\u66f4\u65b0\u662f\u5426\u9002\u7528\u4e8eFacebook Reels\u5e7f\u544a\uff1f<\/mark><\/strong><br>\u7b54\uff1a\u4e0d\u9002\u7528\u3002\u76ee\u524d\uff0c\u884c\u52a8\u53f7\u53ec\u8d34\u56fe\u662f\u4e3aFacebook\u5feb\u62cd\u5e7f\u544a\u4f53\u9a8c\u6240\u8bbe\u8ba1\u7684<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#f80a0a\" class=\"has-inline-color\">\u4e94.\u5229\u7528\u5236\u80dc\u4e94\u62db\u6700\u5927\u5316\u5e7f\u544a\u6210\u6548<\/mark><\/strong><\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\">Meta\u63a8\u8350\u60a8\u4f7f\u7528\u4e94\u5927\u6709\u6570\u636e\u652f\u6491\u7684\u6700\u4f73\u5b9e\u8df5\uff0c\u5373\u201c\u5236\u80dc\u4e94\u62db\u201d\uff0c\u5305\u62ec\uff1a<\/mark><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7b80\u5316\u5e7f\u544a\u7ec4: \u964d\u4f4e\u5e7f\u544a\u8d26\u6237\u7684\u590d\u6742\u6027\uff0c\u63d0\u5347\u6548\u7387<\/li>\n\n\n\n<li>\u81ea\u52a8\u5316: \u8fd0\u7528\u8d4b\u80fd\u578b\u5de5\u5177\u5b9e\u73b0\u8425\u9500\u6d3b\u52a8\u7684\u5168\u81ea\u52a8\u5316\u6216\u534a\u81ea\u52a8\u5316<\/li>\n\n\n\n<li>\u521b\u610f\u591a\u5143\u5316: \u6253\u9020\u4e0d\u540c\u6982\u5ff5\u6216\u683c\u5f0f\u7684\u5e7f\u544a\u521b\u610f<\/li>\n\n\n\n<li>\u6570\u636e\u8d28\u91cf: \u4f18\u5316\u8f6c\u5316API\u6216\u76ee\u5f55\u7684\u6570\u636e\u6e90<\/li>\n\n\n\n<li>\u9a8c\u8bc1\u7ed3\u679c: \u5229\u7528\u63d0\u5347\u6d4b\u8bd5\u6216\u8425\u9500\u7ec4\u5408\u6a21\u578b\u6765\u9a8c\u8bc1\u8425\u9500\u6d3b\u52a8\u7684\u6210\u6548<\/li>\n<\/ul>\n\n\n\n<p class=\"has-medium-font-size\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#fa0808\" class=\"has-inline-color\">\u516d.\u3010\u4f01\u4e1a\u8bda\u4fe1\u3011\u56de\u5e94\u300a\u6570\u5b57\u670d\u52a1\u6cd5\u300b\uff1a\u4e3a\u5e7f\u544a\u4e3b\u5728\u5e7f\u544a\u8d26\u6237\u4e2d\u4ee5\u65b0\u65b9\u5f0f\u63d0\u4f9b\u53d7\u76ca\u4eba\u548c\u4ed8\u6b3e\u4eba\uff0c\u5e76\u4e8e8\u670816\u65e5\u5f00\u59cb\u8981\u6c42\u63d0\u4f9b\u4fe1\u606f<\/mark><\/strong><\/p>\n\n\n\n<p>\u81ea8\u670816\u65e5\u8d77\uff0c\u7531\u4e8e\u6b27\u76df\uff08EU\uff09\u7684\u76d1\u7ba1\u8981\u6c42\uff0c\u5728Facebook\u548cInstagram\u4e0a\u9762\u5411\u6b27\u76df\u6216\u76f8\u5173\u5730\u533a\u6295\u653e\uff0c\u6216\u9009\u62e9\u4e86\u5168\u7403\u5b9a\u4f4d\u7684\u5e7f\u544a\u4e3b\uff0c\u9700\u586b\u5199\u5e7f\u544a\u53d7\u76ca\u4eba\uff08\u5373 \u201c\u53d7\u76ca\u4eba\u201d\uff09\u548c\u4e3a\u6240\u6709\u65b0\u7684\u3001\u590d\u5236\u6216\u7f16\u8f91\u8fc7\u7684\u5e7f\u544a\u652f\u4ed8\u5e7f\u544a\u8d39\u7528\u7684\u4eba\uff08\u5373\u201c\u4ed8\u6b3e\u4eba\u201d\uff09\u7684\u4fe1\u606f\u3002<\/p>\n\n\n\n<p>\u4ece8\u67087\u65e5\u8d77\u63a8\u51fa\u5728\u5e7f\u544a\u5e10\u6237\u7ea7\u522b\u4fdd\u5b58\u53d7\u76ca\u4eba\u548c\u4ed8\u6b3e\u4eba\u7684\u65b0\u9009\u9879\u3002\u4e00\u65e6\u60a8\u5728\u5e7f\u544a\u5e10\u6237\u7ea7\u522b\u4fdd\u5b58\u4e86\u53d7\u76ca\u4eba\/\u4ed8\u6b3e\u4eba\uff0c\u5728\u521b\u5efa\u65b0\u5e7f\u544a\u7ec4\u65f6\u5c06\u81ea\u52a8\u586b\u5199\u8be5\u4fe1\u606f\u3002\u53ea\u6709\u5e7f\u544a\u8d26\u6237\u7684\u7ba1\u7406\u5458\u624d\u53ef\u5728\u5e7f\u544a\u5e10\u6237\u7684\u8bbe\u7f6e\u4e2d\uff0c\u7ba1\u7406\u9ed8\u8ba4\u53d7\u76ca\u4eba\u548c\u4ed8\u6b3e\u4eba\u4fe1\u606f\u3002<\/p>\n\n\n\n<p>\u81ea8\u67089\u65e5\u8d77\uff0c\u5373\u4f7f\u4fe1\u606f\u5c1a\u672a\u4fdd\u5b58\uff0cMeta\u5c06\u5728\u5e7f\u544a\u5e10\u6237\u7ea7\u522b\u4e2d\u81ea\u52a8\u586b\u5145\u53d7\u76ca\u4eba\u548c\u4ed8\u6b3e\u4eba\u4fe1\u606f\u3002 \u81ea\u52a8\u586b\u5145\u5c06\u4ece\u60a8\u7684Facebook\u516c\u5171\u4e3b\u9875\u6216\u5173\u8054\u7684Instagram\u5e10\u6237\u4e2d\u83b7\u53d6\u4fe1\u606f<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#fd0404\" class=\"has-inline-color\">\u4e03.\u3010OE\u5f00\u6237\u3011 (\u4ec5\u9650Meta\u76f4\u5ba2\u5e7f\u544a\u4e3b) \u53ea\u4e3a\u5546\u52a1\u7ba1\u7406\u5e73\u53f0\u7ba1\u7406\u5458\u5f00\u653e\u5e7f\u544a\u5e10\u6237\u521b\u5efa\u6743\u9650<\/mark><\/strong><\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\">\u4ece 8 \u6708 21 \u65e5\u5f00\u59cb\uff0c\u5c06\u9488\u5bf9Meta\u76f4\u5ba2\u5e7f\u544a\u4e3b\u5168\u9762\u5f00\u59cb\u9650\u5236\u5e7f\u544a\u8d26\u6237\u5f00\u6237\u6743\u9650\u3002Meta\u76f4\u5ba2\u5e7f\u544a\u4e3b\u5c06\u9700\u8981\u81ea\u884c\u4f7f\u7528\u5feb\u901f\u5165\u95e8\u5de5\u5177 (OE) \u4eb2\u81ea\u63d0\u4ea4\u5e7f\u544a\u5e10\u6237\u5f00\u7acb\u7533\u8bf7\u3002OE\u5f00\u6237\u7533\u8bf7\u53ea\u9650\u4e8e\u6709\u8be5\u76f4\u5ba2\u6240\u62e5\u6709\u7684\u5546\u52a1\u7ba1\u7406\u5e73\u53f0\u7ba1\u7406\u5458\u8eab\u4efd\u7684\u96c7\u5458\u6765\u63d0\u4ea4<\/mark><\/strong>\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#f40707\" class=\"has-inline-color\">\u516b.\u3010\u8fdb\u9636\u8d4b\u80fd\u578b\u3011\u4f7f\u7528\u8fdb\u9636\u8d4b\u80fd\u578b\u667a\u80fd\u8d2d\u7269\u5e7f\u544a\u65b0\u529f\u80fd\u8fdb\u884c\u5e7f\u544a\u6392\u671f\uff0c\u4ee5\u6ee1\u8db3\u60a8\u7684\u4e1a\u52a1\u9700\u6c42<\/mark><\/strong><\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\">\u53ef\u5728\u8fdb\u9636\u8d4b\u80fd\u578b\u667a\u80fd\u8d2d\u7269\u5e7f\u544a\u4e2d\u4e3a\u5e7f\u544a\u5355\u72ec\u8bbe\u7f6e\u6392\u671f\u4e86\u3002\u60a8\u53ef\u4f7f\u7528\u6b64\u529f\u80fd\u63a7\u5236\u5e7f\u544a\u5728\u7279\u5b9a\u65f6\u95f4\u5f00\u59cb\u548c\u7ed3\u675f\uff0c\u8ba9\u60a8\u80fd\u591f\u66f4\u8f7b\u677e\u5730\u7ba1\u7406\u521b\u610f\uff0c\u786e\u4fdd\u5b83\u4eec\u5728\u5408\u9002\u7684\u65f6\u95f4\u8fd0\u884c\u3002<\/mark><\/strong>\u6709\u4e86\u5355\u72ec\u7684\u5e7f\u544a\u6392\u671f\uff0c\u60a8\u5c31\u53ef\u4ee5<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u901a\u8fc7\u7ba1\u7406\u5e7f\u544a\u7cfb\u5217\u7684\u6392\u671f\uff0c\u51cf\u5c11\u624b\u52a8\u64cd\u4f5c<\/li>\n\n\n\n<li>\u652f\u63f4\u77ed\u671f\u63a8\u5e7f\uff0c\u4f8b\u5982\u5feb\u95ea\u4fc3\u9500\u6216\u5047\u65e5\u4fc3\u9500<\/li>\n\n\n\n<li>\u5728\u521b\u610f\u4e2d\u4f7f\u7528\u65f6\u95f4\u660e\u786e\u7684\u6587\u6848\uff0c\u5982\u201c\u7ec8\u4e8e\u5230\u5468\u4e94\u5566\uff01<\/li>\n<\/ul>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\">\u76f8\u5173Q&amp;A<\/mark><\/strong><\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#154efb\" class=\"has-inline-color\">\u95ee\uff1a\u5b83\u548c\u73b0\u6709\u7684\u201c\u5e7f\u544a\u6392\u671f\u201d\u529f\u80fd\u6709\u4f55\u4e0d\u540c<\/mark><\/strong><br>\u7b54: \u5728\u5e7f\u544a\u7cfb\u5217\u7ea7\u522b\u7684\u201c\u5e7f\u544a\u6392\u671f\u201d\u529f\u80fd\u5141\u8bb8\u5e7f\u544a\u4e3b\u8bbe\u7f6e\u6bcf\u5468\u91cd\u590d\u7684\u5e7f\u544a\u6392\u671f\uff08\u6bd4\u5982\uff0c\u6bcf\u5468\u4e00\u7684\u56db\u70b9\u81f3\u516b\u70b9\uff09 \u800c\u5e7f\u544a\u5c42\u7ea7\u5355\u72ec\u8bbe\u7f6e\u7684\u6392\u671f\u4f1a\u4ee5\u5e7f\u544a\u7cfb\u5217\u5c42\u7ea7\u6392\u671f\u4f18\u5148\uff08\u5373\u5355\u4e2a\u5e7f\u544a\u4e0d\u53ef\u5728\u5e7f\u544a\u7cfb\u5217\u6392\u671f\u4ee5\u5916\u7684\u65f6\u95f4\u8fd0\u884c<\/p>\n\n\n\n<div class=\"wp-block-getwid-image-hotspot\" data-appearance-animation=\"none\" data-image-points=\"[]\" data-trigger=\"click\" data-theme=\"light\" data-tooltip-animation=\"shift-toward\" data-arrow=\"true\"><div class=\"wp-block-getwid-image-hotspot__wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1067\" height=\"297\" src=\"https:\/\/college.pandarocket.cn\/wp-content\/uploads\/2023\/05\/\u70ed\u70b9\u56fe\u7247.png\" alt=\"\" class=\"wp-block-getwid-image-hotspot__image wp-image-3202\"\/><\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:15% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"941\" height=\"941\" src=\"https:\/\/college.pandarocket.cn\/wp-content\/uploads\/2022\/12\/1-32.png\" alt=\"\" class=\"wp-image-2442 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p style=\"font-size:15px\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#1582a4\" class=\"has-inline-color\">PandaMobo<\/mark><\/strong><\/p>\n\n\n\n<p style=\"font-size:15px\">\u662f\u4e2d\u56fd\u201c\u4e92\u8054\u7f51+\u201d\u51fa\u6d77\u6574\u5408\u8425\u9500\u5e73\u53f0\uff0c\u96b6\u5c5e\u4e8e\u4e0a\u5e02\u516c\u53f8\u4e45\u5176\u8f6f\u4ef6\uff0c\u662f\u4e45\u5176\u6570\u5b57\u4f20\u64ad\u6838\u5fc3\u6210\u5458\u3002\u6211\u4eec\u81f4\u529b\u4e8e\u5e2e\u52a9\u4e2d\u56fd\u54c1\u724c\u8d70\u5411\u5168\u7403\uff0c\u901a\u8fc7\u6d77\u5916\u5a92\u4ecb\u6295\u653e\uff0c\u54c1\u724c\u7b56\u7565\u54a8\u8be2\uff0c\u672c\u5730\u5316\u8fd0\u8425\uff0c\u65b0\u5a92\u4f53\u5927\u6570\u636e\u670d\u52a1\u56db\u5927\u6838\u5fc3\u4e1a\u52a1\u6a21\u5757\uff0c\u4e3aAPP\uff0c\u6e38\u620f\uff0c\u7535\u5546\uff0c\u7535\u5b50\u5feb\u6d88\uff0c\u5de5\u4e1a\u54c1\uff0c\u65c5\u6e38\u6587\u5316\u7b49\u884c\u4e1a\u63d0\u4f9b\u4e13\u4e1a\uff0c\u9ad8\u6548\uff0c\u521b\u65b0\u7684\u51fa\u6d77\u89e3\u51b3\u65b9\u6848\uff0c\u6784\u5efa\u4e2d\u56fd\u7684\u6d77\u5916\u201c\u4e92\u8054\u7f51+\u201d\u54c1\u724c\u751f\u6001\u3002<\/p>\n<\/div><\/div>\n\n\n\n<p><br><\/p>\n\n\n\n<p><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Must know \u25cf\u3010\u4fe1\u53f7\u3011 \u4e3a\u5e7f\u544a\u4e3b\u63a8\u51fa\u201c\u4e0eM [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,25],"tags":[],"class_list":["post-3749","post","type-post","status-publish","format-standard","hentry","category-facebook","category-25"],"_links":{"self":[{"href":"https:\/\/college.pandarocket.cn\/index.php?rest_route=\/wp\/v2\/posts\/3749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/college.pandarocket.cn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/college.pandarocket.cn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/college.pandarocket.cn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/college.pandarocket.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3749"}],"version-history":[{"count":8,"href":"https:\/\/college.pandarocket.cn\/index.php?rest_route=\/wp\/v2\/posts\/3749\/revisions"}],"predecessor-version":[{"id":3774,"href":"https:\/\/college.pandarocket.cn\/index.php?rest_route=\/wp\/v2\/posts\/3749\/revisions\/3774"}],"wp:attachment":[{"href":"https:\/\/college.pandarocket.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/college.pandarocket.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/college.pandarocket.cn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}