{"id":2624,"date":"2023-02-23T13:57:05","date_gmt":"2023-02-23T05:57:05","guid":{"rendered":"https:\/\/college.pandarocket.cn\/?p=2624"},"modified":"2023-05-11T10:19:48","modified_gmt":"2023-05-11T02:19:48","slug":"meta-2023%e5%b9%b42%e6%9c%88%e4%ba%a7%e5%93%81%e6%9b%b4%e6%96%b0","status":"publish","type":"post","link":"https:\/\/college.pandarocket.cn\/?p=2624","title":{"rendered":"Meta 2023\u5e742\u6708\u4ea7\u54c1\u66f4\u65b0"},"content":{"rendered":"\n<p class=\"has-medium-font-size\"><strong>Must know<\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\">\u25cf[Facebook Reels] Ads Manager (\u5e7f\u544a\u7ba1\u7406\u5de5\u5177)\u4e2d\u589e\u52a0\u63a8\u5e7fFacebook\u539f\u751fReels\u529f\u80fd<br>\u25cf[\u53d7\u4f17] 2023\u5e742\u67086\u65e5\u8d77 \u5220\u9664\u5c11\u91cf\u7ec6\u5206\u5b9a\u4f4d\u9009\u9879<br>\u25cf[\u4fe1\u53f7] \u652f\u6301\u76f4\u63a5\u670d\u52a1\u5668\u96c6\u6210\u63a5\u5165\u5e94\u7528\u7a0b\u5e8f\u4e8b\u4ef6\u8f6c\u5316API<br>\u25cf[\u53d7\u4f17] \u8d4b\u80fd\u578b\u7ec6\u5206\u5b9a\u4f4d\u9009\u9879\u6d4b\u8bd5\u673a\u4f1a<br>\u25cf[Reels] Facebook Reels \u5e7f\u544a\u4e0a\u53f7\u53ec\u6027\u6309\u94ae\u5c55\u793a\u6d4b\u8bd5<br>\u25cf[\u8d44\u6e90] 2022\u5e74\u7b2c\u56db\u5b63\u5ea6Facebook\u3001Instagram\u3001Messenger\u548cWhatsApp\u7684\u5e02\u573a\u5feb\u7167<br>\u25cf[\u53d7\u4f17] \u6dfb\u52a0\u201c Instagram Follow\u201d \u4e8b\u4ef6\u81f3\u81ea\u5b9a\u4e49\u53d7\u4f17\uff08Custom Audiences\uff09<br>\u25cf[Instagram] \u54c1\u724c\u5185\u5bb9\u5e7f\u544a (Branded Content Ads\uff09\u5c06\u5728\u4ed8\u8d39\u63a8\u5e7f\u4e2d\u53d6\u6d88\u201c\u8d5e\u52a9\u65b9\u201d\uff08Paid Partnership\uff09\u6807\u7b7e<br>\u25cf[\u6210\u6548\u8861\u91cf] \u9ad8\u6548\u901f\u6210\u578b\u5e94\u7528\u5e7f\u544a\uff08Advantage+ App Campaigns\uff09\u62a5\u544a\u4e2d\u5373\u5c06\u5f15\u5165\u66f4\u591a\u5bf9\u4e8e\u8f6c\u5316\u6570\u636e\u7684\u7ec6\u5206\uff08Conversion Breakdown\uff09<br>\u25cf[\u5e7f\u544a\u653f\u7b56] \u5e7f\u544a\u7ba1\u7406\u5de5\u5177\uff08Ads Manager\uff09\u8fd1\u65e5\u5c06\u628a\u201c\u4e3b\u9875\u9650\u5236\u201d\u7684\u653f\u7b56\u63d0\u793a\u5bfc\u5411\u201c\u8d26\u6237\u5185\u5bb9\u54c1\u8d28\u201d\uff08Account Quality\uff09<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Good to know<\/strong><\/p>\n\n\n\n<p>\u25cf[\u53d7\u4f17] \u9488\u5bf9\u9752\u5c11\u5e74\u5e7f\u544a\uff1a\u5220\u9664\u4e00\u4e9b\u53d7\u4f17\u5b9a\u4f4d\u548c\u5e7f\u544a\u7cfb\u5217\u8bbe\u7f6e\u9009\u9879<br>\u25cf[WhatsApp] WhatsApp Business \u6d88\u606f\u7684\u5b9a\u4ef7\u66f4\u65b0<br>\u25cf[\u5e02\u573a\u8425\u9500API] Instagram \u5bfc\u822a\u680f\u5c06\u4e8e 2 \u6708\u53d1\u751f\u53d8\u66f4 &#8211; \u81ea\u4ece2\u670820\u65e5\u8d77\uff0cInstagram Shop\u6807\u7b7e\u4e0b\u7684\u5e7f\u544a\u4f4d\u5c06\u88ab\u79fb\u9664<br>\u25cf[\u4fe1\u53f7] \u8f6c\u5316API\uff08Conversion API\uff09\u5c06\u6210\u4e3a\u8861\u91cf\u7ebf\u4e0b\u5e97\u4e8b\u4ef6\u6548\u679c\u8f6c\u5316\u7684\u6210\u6548\u5206\u6790\u65b0\u5de5\u5177<br>\u25cf[\u7ebf\u7d22\u5e7f\u544a] Meta\u5c06\u57282023\u4e0a\u534a\u5e74\u6295\u5165\u5e7f\u544a\u670d\u52a1\u652f\u6301\uff0c\u4e3a\u5e7f\u544a\u4e3b\u80fd\u66f4\u597d\u5730\u5229\u7528CRM \u8f6c\u5316API \uff08CRM- Conversion API\uff09\u6765\u4f18\u5316\u7ebf\u7d22\u5e7f\u544a\uff08Lead Ads\uff09\u6548\u679c<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\">\u4e00.<strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\">\u3010<\/mark><\/strong><\/mark><\/strong><\/mark><\/strong>Facebook Reels<strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\">\u3011<\/mark><\/strong><\/mark><\/strong>Ads Manager (\u5e7f\u544a\u7ba1\u7406\u5de5\u5177)\u4e2d\u589e\u52a0\u63a8\u5e7fFacebook\u539f\u751fReels\u529f\u80fd<\/mark><\/strong><\/p>\n\n\n\n<p><strong><mark style=\"background-color:#eef230\" class=\"has-inline-color\">\u589e\u52a0\u5185\u5bb9:<\/mark><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u73b0\u5728Facebook\u652f\u6301\u539f\u751fReels\u5185\u5bb9. \u539f\u751fReels\u5185\u5bb9\u662f\u4e0d\u5305\u542b\u53f7\u53ec\u6027\u6309\u94ae\u7684. \u5e7f\u544a\u4e3b\u53ef\u4ee5\u901a\u8fc7\u5e7f\u544a\u7ba1\u7406\u5de5\u5177\u6dfb\u52a0\u6309\u94ae, \u8986\u76d6\u5728Reels\u5e7f\u544a\u5185\u5bb9\u4e0a<\/li>\n\n\n\n<li>\u73b0\u5728\u8fd9\u4e00\u529f\u80fd\u6269\u5c55\u5230Facebook, \u5e7f\u544a\u4e3b\u53ef\u4ee5\u5728\u5e7f\u544a\u7ba1\u7406\u5de5\u5177\u4e2d\u5c06Facebook\u7684\u539f\u751fReels\u8d34\u6587\u9488\u5bf9Instagram \u4e0a\u7684\u539f\u751fReels\u5e16\u5b50, \u5141\u8bb8\u5e7f\u544a\u4e3b\u53ef\u4ee5\u5728\u5e7f\u544a\u7ba1\u7406\u5de5\u5177\u6216\u8005IG \u5e94\u7528\u7a0b\u5e8f\u4e2d\u53ef\u4ee5\u76f4\u63a5\u5bf9\u539f\u751fReels\u5e16\u5b50\u8fdb\u884c\u5e7f\u544a\u63a8\u5e7f\u8f6c\u53d8\u6210\u63a8\u5e7f\u7684\u5e7f\u544a,<strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\">\u503c\u5f97\u6ce8\u610f\u7684\u662f\u76ee\u524d\u4ec5\u652f\u6301\u5728\u5e7f\u544a\u7ba1\u7406\u5de5\u5177\u4e2d\u8fdb\u884c\uff0c\u8fd8\u4e0d\u652f\u6301\u5728 Facebook\u5e94\u7528\u7a0b\u5e8f\u4e2d\u8bbe\u7f6e<\/mark><\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#f31616\" class=\"has-inline-color\">\u6ce8\u610f\uff1a\u5982\u679c Reels\u539f\u751f\u5185\u5bb9\u4e2d\u4f7f\u7528\u5230\u53d7\u7248\u6743\u4fdd\u62a4\u7684\u97f3\u4e50\u3001gif\u3001\u4ea4\u4e92\u5f0f\u8d34\u7eb8\u6216\u9762\u90e8\/\u76f8\u673a\u6ee4\u955c\u7684\u8bdd\uff0c\u5c06\u4e0d\u7b26\u5408\u5185\u5bb9\u63a8\u5e7f\u7684\u8d44\u683c<\/mark><\/strong><\/p>\n\n\n\n<p><strong><mark style=\"background-color:#f6ec1f\" class=\"has-inline-color\">\u5177\u4f53<strong><mark>\u64cd\u4f5c<\/mark><\/strong>\u6b65\u9aa4\u5982\u4e0b\uff1a<\/mark><\/strong><\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\">\u5e7f\u544a\u7ba1\u7406\u5de5\u5177\u64cd\u4f5c\u6b65\u9aa41:\u9009\u62e9\u4f7f\u7528\u73b0\u6709\u5e16\u5b50<\/mark><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"965\" height=\"493\" src=\"https:\/\/college.pandarocket.cn\/wp-content\/uploads\/2023\/02\/image-45.png\" alt=\"\" class=\"wp-image-2652\"\/><\/figure>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\"><strong>\u5e7f\u544a\u7ba1\u7406\u5de5\u5177\u64cd\u4f5c\u6b65\u9aa42: \u9009\u62e9\u7d20\u6750\u4e3a Reels \u7684 Facebook \u5e16\u5b50<\/strong><\/mark><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"947\" height=\"506\" src=\"https:\/\/college.pandarocket.cn\/wp-content\/uploads\/2023\/02\/image-46.png\" alt=\"\" class=\"wp-image-2653\"\/><\/figure>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\">\u5e7f\u544a\u7ba1\u7406\u5de5\u5177\u64cd\u4f5c\u6b65\u9aa43: \u6dfb\u52a0\u53f7\u53ec\u6027\u6309\u94ae (CTA)\/ \u6dfb\u52a0\u7f51\u5740URL<\/mark><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"733\" height=\"525\" src=\"https:\/\/college.pandarocket.cn\/wp-content\/uploads\/2023\/02\/image-47.png\" alt=\"\" class=\"wp-image-2655\"\/><\/figure>\n\n\n\n<p><strong><mark style=\"background-color:#f8e718\" class=\"has-inline-color\">Q&amp;A<\/mark><\/strong><\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#71d439\" class=\"has-inline-color\">\u5c0f\u660e: \u6211\u53ef\u4ee5\u4f7f\u7528FB Reels\u5185\u5bb9\u5728Instagram\u8425\u9500\u6d3b\u52a8\u4e2d\u5417?<\/mark><\/strong><br><strong>Meta: \u53ef\u4ee5! \u4f60\u53ef\u4ee5\u901a\u8fc7\u5728\u5e7f\u544a\u7ba1\u7406\u5de5\u5177\u4e2d\u9009\u62e9\u539f\u751f\u7684Reels\u5185\u5bb9, \u4f5c\u4e3a\u5e7f\u544a\u6295\u653e\u5728Instagram\u5e73\u53f0<\/strong><br><br><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#52c630\" class=\"has-inline-color\">\u5c0f\u660e: \u6211\u5982\u4f55\u6765\u8861\u91cf\u539f\u751fReels\u5e16\u548c\u4ed8\u8d39\u63a8\u5e7fReels\u5e16\u7684\u6548\u679c\u5462?<\/mark><\/strong><br><strong>Meta: \u5982\u540c\u5e16\u5b50\u63a8\u5e7f\u4e00\u6837, \u4ed8\u8d39\u63a8\u5e7f\u5185\u5bb9\u7684\u6548\u679c\u53ef\u4ee5\u5728\u5e7f\u544a\u7ba1\u7406\u5de5\u5177\u5176\u4e2d\u67e5\u770b, \u81ea\u7136\u5e16\u7684\u6548\u679c\u53ef\u4ee5\u5728Insights tool\u4e2d\u67e5\u770b<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\">\u4e8c.<strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\">\u3010<\/mark><\/strong><\/mark><\/strong><\/mark><\/strong>\u53d7\u4f17<strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\">\u3011<\/mark><\/strong><\/mark><\/strong>2023\u5e742\u67086\u65e5\u8d77 \u5220\u9664\u5c11\u91cf\u7ec6\u5206\u5b9a\u4f4d\u9009\u9879<\/mark><\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\"><strong>\u80cc\u666f:<\/strong>\u4ece 2023 \u5e74 2 \u6708 6 \u65e5\u5f00\u59cb\uff0cMeta\u5c06\u5220\u9664\u5c11\u91cf\u7ec6\u5206\u5b9a\u4f4d\u9009\u9879 (\u5e7f\u544a\u7ba1\u7406\u5de5\u5177\u7684\u53d7\u4f17\u677f\u5757\u5185)\u3002\u5e76\u4f1a\u5b9a\u671f\u5ba1\u67e5\u3001\u66f4\u65b0\u548c\u5220\u9664\u7ec6\u5206\u5b9a\u4f4d\u9009\u9879\u6765\u7b80\u5316\u5e7f\u544a\u7cfb\u7edf\uff0c\u4e3a\u5e7f\u544a\u4e3b\u548c\u53d7\u4f17\u63d0\u4f9b\u66f4\u591a\u4ef7\u503c\u5e76\u51cf\u5c11\u6ee5\u7528\u7684\u53ef\u80fd\u6027<\/p>\n\n\n\n<p style=\"font-size:17px\"><strong>\u5efa\u8bae:<\/strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\"><strong>\u5982\u679c\u5f53\u524d\u8425\u9500\u6d3b\u52a8\u6b63\u5728\u4f7f\u7528\u5c06\u88ab\u5220\u9664\u7684\u7ec6\u5206\u5b9a\u4f4d\u9009\u9879, \u5e7f\u544a\u4e3b\u5c06\u5728\u5e7f\u544a\u7ba1\u7406\u5de5\u5177\u4e2d\u770b\u5230\u63d0\u793a, \u6807\u8bb0\u8981\u5220\u9664\u7684\u5b9a\u4f4d\u9009\u9879\uff0c\u5e76\u5efa\u8bae\u5e7f\u544a\u4e3b\u5ba1\u67e5\u548c\u66f4\u65b0\u4ed6\u4eec\u7684\u53d7\u4f17<\/strong><\/mark><\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#e42a2a\" class=\"has-inline-color\">\u6ce8\u610f:<\/mark><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5982\u679c\u53d7\u5f71\u54cd\u7684\u8be6\u7ec6\u5b9a\u4f4d\u9009\u9879\u662f\u7528\u4e8e\u6392\u9664\u6216\u8005\u5305\u542b\u76ee\u7684\u4e3a\u552f\u4e00\u5b9a\u4f4d\u9009\u9879, <mark style=\"background-color:rgba(0, 0, 0, 0);color:#e02e2e\" class=\"has-inline-color\">\u9700\u8981\u57282023\u5e744\u67086\u65e5\u524d\u66f4\u65b0\u53d7\u4f17,\u5426\u5219\u8be5\u8425\u9500\u6d3b\u52a8\u53ef\u80fd\u4f1a\u88ab\u6682\u505c\u6295\u653e<\/mark><\/strong><\/li>\n\n\n\n<li><strong>\u5982\u679c\u53d7\u5f71\u54cd\u7684\u5e7f\u544a\u96c6\u540c\u65f6\u4f7f\u7528\u53d7\u5f71\u54cd\u548c\u672a\u53d7\u5f71\u54cd\u7684\u7ec6\u5206\u5b9a\u4f4d\u9009\u9879\uff0c\u5219\u5df2\u5f03\u7528\u7684\u9009\u9879\u5c06\u81ea\u52a8\u5220\u9664\uff0c\u5e7f\u544a\u7cfb\u5217\u5c06\u7ee7\u7eed\u8fd0\u884c\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u5e7f\u544a\u4e3b\u4e0d\u9700\u8981\u91c7\u53d6\u4efb\u4f55\u884c\u52a8\uff0c\u4f46\u4ecd\u4f1a\u6536\u5230\u901a\u77e5\uff0c\u4ee5\u4fbf\u5e7f\u544a\u4e3b\u4e86\u89e3\u66f4\u6539<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>\u5e7f\u544a\u4e3b\u4f1a\u5728<mark style=\"background-color:#ebe537\" class=\"has-inline-color\">Ads Manager (\u5e7f\u544a\u7ba1\u7406\u5de5\u5177) \u6536\u5230\u76f8\u5173\u63d0\u793a\u8bed<\/mark>\uff0c\u63d0\u793a\u5185\u5bb9\u5982\u4e0b\uff1a<\/strong><\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\">\u5e7f\u544a\u7ba1\u7406\u5de5\u5177 &#8211; \u5e7f\u544a\u7ec4\u5408- \u4fdd\u5b58\u53d7\u4f17\u9009\u9879\u63d0\u793a\u8bed<\/mark><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"582\" height=\"465\" src=\"https:\/\/college.pandarocket.cn\/wp-content\/uploads\/2023\/02\/image-48.png\" alt=\"\" class=\"wp-image-2656\"\/><\/figure>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\">\u5e7f\u544a\u7ba1\u7406\u5de5\u5177 &#8211; \u5e7f\u544a\u7ec4\u5408- \u7f16\u8f91\u53d7\u4f17\u63d0\u793a\u8bed<\/mark><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"734\" height=\"230\" src=\"https:\/\/college.pandarocket.cn\/wp-content\/uploads\/2023\/02\/image-49.png\" alt=\"\" class=\"wp-image-2657\"\/><\/figure>\n\n\n\n<p><strong><mark style=\"background-color:#f0e241\" class=\"has-inline-color\">Q&amp;A<\/mark><\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#79c521\" class=\"has-inline-color\">\u5c0f\u660e: Meta\u662f\u5426\u4f1a\u63d0\u4f9b\u8981\u5220\u9664\u7684\u5b9a\u4f4d\u9009\u9879\u5b8c\u6574\u5217\u8868\uff1f<\/mark><\/strong><br><strong>Meta: \u4e0e\u4e4b\u524d\u7684\u7ec6\u5206\u5b9a\u4f4d\u5220\u9664\u7c7b\u4f3c\uff0c\u6211\u4eec\u4e0d\u4f1a\u5206\u4eab\u53d7\u5f71\u54cd\u7684\u5b9a\u4f4d\u9009\u9879\u5168\u5217\u8868\u3002 2023 \u5e74 2 \u6708 6 \u65e5\uff0c\u6211\u4eec\u5c06\u5728\u5e7f\u544a\u7ba1\u7406\u5de5\u5177\u4e2d\u63d0\u4f9b\u901a\u77e5\uff0c\u544a\u77e5\u53d7\u5f71\u54cd\u7684\u5b9a\u4f4d\u9009\u9879\u5c06\u88ab\u79fb\u9664\uff0c\u5728\u6b64\u901a\u77e5\u4e2d\uff0c\u5e7f\u544a\u5546\u5c06\u770b\u5230\u4ed6\u4eec\u6b63\u5728\u4f7f\u7528\u5e76\u4e14\u8981\u88ab\u79fb\u9664\u7684\u5177\u4f53\u7ec6\u5206\u5b9a\u4f4d\u9009\u9879.<\/strong><br><br><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#77c235\" class=\"has-inline-color\">\u5c0f\u660e: \u5bf9\u4e8e\u4f7f\u7528 API \u7684\u5e7f\u544a\u4e3b\u548c\u5408\u4f5c\u4f19\u4f34\u6709\u4ec0\u4e48\u5f71\u54cd\uff1f<\/mark><\/strong><br><strong>Meta: \u5bf9\u4e8e\u4f7f\u7528\u8425\u9500 API \u7684\u5e7f\u544a\u5546\u548c\u5408\u4f5c\u4f19\u4f34\u6765\u8bf4\uff0c\u8fd9\u4e0d\u662f 90 \u5929\u7684 API \u66f4\u6539\uff0c\u56e0\u6b64\u5e7f\u544a\u4e3b\u53ef\u80fd\u4f1a\u6536\u5230\u9519\u8bef\u4ee3\u7801\u63d0\u793a.<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\">\u4e09.<strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\">\u3010<\/mark><\/strong><\/mark><\/strong>\u4fe1\u53f7<strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\">\u3011<\/mark><\/strong><\/mark><\/strong>\u652f\u6301\u76f4\u63a5\u670d\u52a1\u5668\u96c6\u6210\u63a5\u5165\u5e94\u7528\u7a0b\u5e8f\u4e8b\u4ef6\u8f6c\u5316API<\/mark><\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\">\u76ee\u524d\u652f\u6301\u53ef\u4ee5\u901a\u8fc7\u76f4\u63a5\u670d\u52a1\u5668\u96c6\u6210\u63a5\u5165\u5e94\u7528\u7a0b\u5e8f\u4e8b\u4ef6\u8f6c\u5316API. \u5bf9\u6bd4App Events API, \u8f6c\u5316API (Conversions API) \u53ef\u4ee5\u652f\u6301\u5728\u7ebf\u3001\u5e94\u7528\u548c\u7ebf\u4e0b\u7684\u4e8b\u4ef6. \u5e7f\u544a\u4e3b\u4f9d\u7136\u53ef\u4ee5\u7ee7\u7eed\u4f7f\u7528\u73b0\u6709\u7684 App Events API<\/p>\n\n\n\n<p><strong><mark style=\"background-color:#f0e241\" class=\"has-inline-color\">Q&amp;A<\/mark><\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#39c625\" class=\"has-inline-color\">\u5c0f\u660e: \u6211\u76ee\u524d\u4f7f\u7528 App Events API \u5c06\u5e94\u7528\u4e8b\u4ef6\u53d1\u9001\u5230 Meta\u3002\u6211\u5e94\u8be5\u8fc1\u79fb\u4ee5\u5f00\u59cb\u4f7f\u7528Conversions API \u53d1\u9001\u5e94\u7528\u7a0b\u5e8f\u4e8b\u4ef6\u5417\uff1f<\/mark><\/strong><br><strong>Meta: \u662f\u7684\u3002\u5982\u679c\u5e7f\u544a\u4e3b\u6709\u8d44\u6e90\u901a\u8fc7\u76f4\u63a5\u96c6\u6210\uff0c\u6211\u4eec\u5efa\u8bae\u8fdb\u884c\u8fc1\u79fb\u3002\u4ece\u957f\u8fdc\u6765\u770b\uff0c\u6211\u4eec\u5c06\u8fdb\u4e00\u6b65\u4f18\u5316\u8f6c\u5316API\uff0c\u5e76\u8ba1\u5212\u4e3a\u5e94\u7528\u5e7f\u544a\u4e3b\u6784\u5efa\u989d\u5916\u7684\u7279\u6027\u548c\u529f\u80fd\uff0c\u6211\u4eec\u4e0d\u4f1a\u7ee7\u7eed\u5f00\u53d1 App Events API\uff0c\u56e0\u6b64\u6211\u4eec\u9f13\u52b1\u6240\u6709\u5e94\u7528\u5e7f\u544a\u4e3b\u6700\u7ec8\u8fc1\u79fb\u4f7f\u7528\u8f6c\u5316API\u3002\u4f46\u662f\uff0c\u9884\u8ba1 2023 \u5e74\u4e0a\u534a\u5e74\u4e0d\u9700\u8981\u8fc1\u79fb\uff08\u4f46\u53ef\u80fd\u4f1a\u56e0\u5916\u90e8\u56e0\u7d20\u800c\u53d1\u751f\u53d8\u5316\uff09\uff0c\u672a\u6765\u5c06\u63d0\u4f9b\u66f4\u5177\u4f53\u7684\u6307\u5bfc\u3002\u65b0\u5e7f\u544a\u4e3b\u4e5f\u5c06\u88ab\u5f15\u5bfc\u81f3 \u8f6c\u5316API \u800c\u4e0d\u662f App Events API\u3002<\/strong><br><br><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#53bf1d\" class=\"has-inline-color\">\u5c0f\u660e: \u6211\u4eec\u5df2\u7ecf\u5728\u4f7f\u7528 FB SDK \/ MMP SDK\u3002\u6211\u4eec\u662f\u5426\u4ecd\u5e94\u901a\u8fc7\u76f4\u63a5\u670d\u52a1\u5668\u96c6\u6210\u63a5\u5165\u5e94\u7528\u7a0b\u5e8f\u4e8b\u4ef6\u8f6c\u5316API<\/mark><\/strong><br><strong>Meta: \u5bf9\u4e8e\u5df2\u7ecf\u901a\u8fc7\u76f4\u63a5\u670d\u52a1\u5668\u96c6\u6210\u5b8c\u6210\u7f51\u7ad9\u4e8b\u4ef6\u8f6c\u5316API\u7684\u5e7f\u544a\u4e3b\u6765\u8bf4\uff0c\u8bbe\u7f6e\u5e94\u7528\u7a0b\u5e8f\u4e8b\u4ef6\u8f6c\u5316API\u662f\u4e00\u4e2a\u76f8\u5bf9\u8f7b\u677e\u7684\u63d0\u5347\u3002\u5bf9\u4e8e\u8fd9\u4e9b\u5e7f\u544a\u4e3b\uff0c\u6211\u4eec\u5efa\u8bae\u5c06\u6570\u636e\u6e90\u4e0e\u6570\u636e\u96c6 ID \u5408\u5e76\uff0c\u5e76\u5f00\u59cb\u5c06\u5e94\u7528\u7a0b\u5e8f\u4e8b\u4ef6\u53d1\u9001\u5230 Conversions API\u3002\u5bf9\u4e8e\u5176\u4ed6\u5e7f\u544a\u5546\uff0c\u6211\u4eec\u5efa\u8bae\u6839\u636e\u60a8\u4e0e\u60a8\u7684 Meta \u56e2\u961f\u6216\u4ee3\u7406\u5546\u8ba8\u8bba\u9002\u5f53\u7684\u5e7f\u544a\u7b56\u7565<\/strong><br><br><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#4fc21f\" class=\"has-inline-color\">\u5c0f\u660e: \u670d\u52a1\u5668\u5230\u670d\u52a1\u5668\u96c6\u6210\u548c FB SDK \u6709\u4ec0\u4e48\u533a\u522b\uff1f<\/mark><\/strong><br><strong>Meta: \u670d\u52a1\u5668\u4e4b\u95f4\u7684\u96c6\u6210\u662f\u4e0e Meta \u76f4\u63a5\u8fde\u63a5\uff0c\u800c\u4e0d\u4f9d\u8d56\u4e8e iOS \u6216 Android \u7b49\u7b2c\u4e09\u65b9\u5e73\u53f0\u3002\u76f4\u63a5\u670d\u52a1\u5668\u8fde\u63a5\u8ba9\u5e7f\u544a\u4e3b\u66f4\u597d\u5730\u63a7\u5236\u4ed6\u4eec\u5171\u4eab\u7684\u6570\u636e\uff0c\u5e76\u6709\u673a\u4f1a\u53d1\u9001\u5b58\u5728\u4e8e\u4ed6\u4eec\u7684\u5e94\u7528\u7a0b\u5e8f\u4e4b\u5916\u548c\u670d\u52a1\u5668\uff08\u5373 CRM \u5de5\u5177\uff09\u4e0a\u7684\u6570\u636e\u3002\u5b83\u8fd8\u4f7f\u5e7f\u544a\u4e3b\u80fd\u591f\u5c06\u65b0\u7684\u6570\u636e\u70b9\u53d1\u9001\u5230 Meta\uff0c\u800c\u65e0\u9700\u66f4\u65b0\u4ed6\u4eec\u7684 SDK.<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\">\u56db.<strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\">\u3010<\/mark><\/strong><\/mark><\/strong>\u53d7\u4f17<strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\">\u3011<\/mark><\/strong>\u8d4b\u80fd\u578b\u7ec6\u5206\u5b9a\u4f4d\u9009\u9879\u6d4b\u8bd5\u673a\u4f1a<\/mark><\/strong><\/p>\n\n\n\n<p><strong>\u80cc\u666f:<\/strong>\u4ece 2023 \u5e74 2 \u6708 6 \u65e5\u5f00\u59cb, Meta\u5c06\u5728\u90e8\u5206\u5e7f\u544a\u8d26\u6237\u4e2d\u81ea\u52a8\u8fdb\u884c\u8d4b\u80fd\u578b\u7ec6\u5206\u5b9a\u4f4d(MetaAdvantage Detailed Targeting)\u6d4b\u8bd5, \u5e0c\u671b\u4ee5\u6b64\u6765\u4e86\u89e3\u8d4b\u80fd\u578b\u7ec6\u5206\u5b9a\u4f4d\u53ef\u4ee5\u5e2e\u52a9\u63d0\u5347\u5e7f\u544a\u6548\u679c\u548c\u6295\u5165\u4ea7\u51fa\u6bd4.<\/p>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0);color:#dd3535\" class=\"has-inline-color\"><strong>\u6ce8\u610f:\u5728\u6d4b\u8bd5\u4e2d, \u7cfb\u7edf\u5c06\u8986\u76d6\u6bd4\u7ec6\u5206\u5b9a\u4f4d(Detailed Targeting)\u9009\u9879\u4e2d\u66f4\u5e7f\u6cdb\u7684\u4eba\u7fa4\uff0c\u4f7f\u7528\u989d\u5916\u7684\u5b9a\u4f4d\u9009\u9879\u5c06\u5e7f\u544a\u6295\u653e\u7ed9\u65b0\u7684\u7528\u6237. \u7ec6\u5206\u5b9a\u4f4d\u4e4b\u5916\u7684\u6240\u6709\u6392\u9664\u6761\u4ef6\u548c\u5b9a\u4f4d\u9009\u9879\uff08\u4f8b\u5982\u5e74\u9f84\u3001\u6027\u522b\u3001\u5730\u533a\u548c\u8bed\u8a00\uff09\u4ecd\u7136\u9002\u7528. \u5728\u6d4b\u8bd5\u671f\u95f4, \u5e7f\u544a\u4e3b\u65e0\u9700\u91c7\u53d6\u4efb\u4f55\u884c\u52a8<\/strong><\/mark><\/p>\n\n\n\n<p><a href=\"https:\/\/www.facebook.com\/business\/help\/128066880933676?id=176276233019487\">\u8d4b\u80fd\u578b\u7ec6\u5206\u5b9a\u4f4d\u7b80\u4ecb<\/a><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\">\u4e94.<strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\">\u3010<\/mark><\/strong>Reels<strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\">\u3011<\/mark><\/strong> Facebook Reels \u5e7f\u544a\u4e0a\u53f7\u53ec\u6027\u6309\u94ae\u5c55\u793a\u6d4b\u8bd5<\/mark><\/strong><\/p>\n\n\n\n<p><strong>\u6d4b\u8bd5\u5185\u5bb9\uff1a<\/strong>\u4e3a\u4e86\u66f4\u597d\u6539\u5584 Facebook Reels \u5e7f\u544a\u4f53\u9a8c\uff0cMeta\u6b63\u5728\u8fdb\u884c\u4e00\u9879\u6d4b\u8bd5(<mark style=\"background-color:#eae12b\" class=\"has-inline-color\"><strong>\u8be5\u6d4b\u8bd5\u53ea\u4f1a\u5f71\u54cd\u5230\u5c0f\u90e8\u5206Facebook\u7528\u6237,\u5e76\u4e14\u6392\u9664\u654f\u611f\u884c\u4e1a<\/strong><\/mark>). \u5728\u8be5\u6d4b\u8bd5\u4e2d\u4f1a\u5728 Facebook Reels \u5e7f\u544a\u4e0a\u663e\u793a\u66f4\u7a81\u51fa\u7684\u53f7\u53ec\u6027\u6309\u94ae(Call To Action)\uff0c\u5305\u62ec\u663e\u793a\u9875\u9762\u5173\u6ce8\u8005\u3001\u9875\u9762\u7c7b\u522b, \u8df3\u8f6c\u843d\u5730\u9875\u4ee5\u53ca\u5e7f\u544a\u5185\u5bb9\u63cf\u8ff0\u7684\u4fe1\u606f\u3002<mark style=\"background-color:#e3dc3f\" class=\"has-inline-color\"><strong>\u6d4b\u8bd5\u7684\u53f7\u53ec\u6027\u6309\u94ae\u53ea\u4f1a\u5728\u7528\u6237\u89c2\u770b\u5e7f\u544a\u540e\u51fa\u73b0\uff0c\u5e76\u4e14\u5728\u6211\u4eec\u8ba4\u4e3a\u5b83\u53ef\u4ee5\u63d0\u5347\u6548\u679c\u65f6\u663e\u793a<\/strong><\/mark><\/p>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0);color:#f22525\" class=\"has-inline-color\"><strong>\u4f18\u52bf\uff1a\u5448\u73b0\u8fd9\u4e9b\u4fe1\u606f\u5c06\u4f7f\u7528\u6237\u80fd\u591f\u5728\u4ed6\u4eec\u505a\u51b3\u5b9a\u7684\u8fc7\u7a0b\u4e2d\u66f4\u597d\u5730\u4e86\u89e3\u60c5\u51b5\uff0c\u5e2e\u52a9\u7528\u6237\u4e0e\u54c1\u724c\u6216\u4e0e\u670d\u52a1\u4e92\u52a8\u65f6\u5feb\u901f\u8bc6\u522b\u4ed6\u4eec\u5173\u5fc3\u7684\u76f8\u5173\u4e1a\u52a1\u4eae\u70b9<\/strong><\/mark><\/p>\n\n\n\n<p><a href=\"https:\/\/www.facebook.com\/business\/help\/376650512904346?id=939256796236247\">\u5982\u4f55\u67e5\u627e\u4e3b\u9875\u7c7b\u522b<\/a><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\">\u516d.\u3010\u8d44\u6e90\u30112022\u5e74\u7b2c\u56db\u5b63\u5ea6Facebook\u3001Instagram\u3001Messenger\u548cWhatsApp\u7684\u5e02\u573a\u5feb\u7167<\/mark><\/strong><\/p>\n\n\n\n<p><strong>\u80cc\u666f:<\/strong>2022Q4 Meta \u4ea7\u54c1\u5bb6\u65cf\u7684\u5e02\u573a\u5feb\u7167\u63d0\u4f9b\u4e86\u6708\u6d3b\u8dc3\u7528\u6237\uff08MAU\uff09\u548c\u65e5\u6d3b\u8dc3\u7528\u6237\uff08DAU\uff09\u6570\u5b57\uff0c\u6574\u5408\u4e86\u5728\u4e0d\u540c\u56fd\u5bb6\u7684\u5e73\u53f0\u7edf\u8ba1\u548c\u6570\u636e<\/p>\n\n\n\n<p><strong>\u9002\u7528\u5ba2\u6237\uff1a<\/strong>\u6b63\u5728\u7784\u51c6\u8fd9\u4e9b\u5173\u952e\u5e02\u573a\u4e2d\u7684\u4e00\u4e2a\uff08\u6216\u51e0\u4e2a\uff09\uff0c\u5e76\u4e14\u5bf9\u5e7f\u6cdb\u7528\u6237\u89e6\u8fbe\u6f5c\u529b\/\u7528\u6237\u6307\u6807\uff08DAU\/MAU\uff09\u7279\u522b\u611f\u5174\u8da3\uff0c\u53ef\u4ee5\u4e3b\u52a8\u5411\u4ed6\u4eec\u53d1\u9001\u76f8\u5173\u7684\u5e02\u573a\u5feb\u7167<\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#f13737\" class=\"has-inline-color\">\u6ce8\u610f:Facebook App\u7684\u5e02\u573a\u5feb\u7167\u53ef\u4f9b\u516c\u4f17\u4f7f\u7528\uff08\u5370\u5ea6\u5c3c\u897f\u4e9a\u3001\u83f2\u5f8b\u5bbe\u548c\u8d8a\u5357\u9664\u5916&#8211;\u8fd9\u4e9b\u56fd\u5bb6\u53ea\u9002\u7528\u4e8e1:1 NDA\uff09Instagram\u3001Messenger\u548cWhatsApp\u7684\u5e02\u573a\u5feb\u7167\u53ea\u9002\u7528\u4e8e1:1 NDA\uff0c\u4e0d\u5e94\u4f7f\u7528\u5728\u516c\u5171\u8bba\u575b\u3001\u6d3b\u52a8\u7b49<\/mark><\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\">\u4e03.\u3010\u53d7\u4f17\u3011\u6dfb\u52a0\u201c Instagram Follow\u201d \u4e8b\u4ef6\u81f3\u81ea\u5b9a\u4e49\u53d7\u4f17\uff08Custom Audiences\uff09<\/mark><\/strong><\/p>\n\n\n\n<p><strong>\u6dfb\u52a0\u5185\u5bb9\uff1a<\/strong>Meta \u8fd1\u65e5\u63a8\u51fa\u65b0\u4e8b\u4ef6 \u201cIG Follow\u201d\uff0c\u8be5\u65b0\u4e8b\u4ef6\u53ef\u4ee5\u8ba9\u5e7f\u544a\u4e3b\u5728\u5e7f\u544a\u7ba1\u7406\u5de5\u5177\uff08Ads Manager\uff09\u4e2d\u89e6\u8fbe\u7531Instagram \u7c89\u4e1d\u4e92\u52a8\uff08Instagram Engagement\uff09 \u81ea\u5b9a\u4e49\u4e8b\u4ef6\u4e2d\u83b7\u5f97\u7684\u53d7\u4f17<\/p>\n\n\n\n<p>\u90a3\u5e94\u8be5<a href=\"https:\/\/www.facebook.com\/business\/help\/214981095688584\">\u5982\u4f55\u521b\u5efa Instagram \u5e10\u6237\u81ea\u5b9a\u4e49\u53d7\u4f17\u5462<\/a>\uff1f\u4e0b\u9762\u6211\u4eec\u5c31\u6765\u8be6\u7ec6\u4ecb\u7ecd\u4e00\u4e0b<\/p>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\"><strong>\u5e7f\u544a\u7ba1\u7406\u5de5\u5177\u64cd\u4f5c\u6b65\u9aa41\uff1a\u9009\u62e9 \u201c\u6240\u6709\u5de5\u5177\u201d\u5728\u4e0b\u62c9\u83dc\u5355\u4e2d\u9009\u62e9 \u201c\u53d7\u4f17\u201d<\/strong><\/mark><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"606\" height=\"568\" src=\"https:\/\/college.pandarocket.cn\/wp-content\/uploads\/2023\/02\/image-51.png\" alt=\"\" class=\"wp-image-2659\"\/><\/figure>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\">\u5e7f\u544a\u7ba1\u7406\u5de5\u5177\u64cd\u4f5c\u6b65\u9aa42\uff1a\u9009\u62e9 \u201c\u81ea\u5b9a\u4e49\u53d7\u4f17\u201d<\/mark><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"633\" height=\"457\" src=\"https:\/\/college.pandarocket.cn\/wp-content\/uploads\/2023\/02\/image-52.png\" alt=\"\" class=\"wp-image-2660\"\/><\/figure>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\">\u5e7f\u544a\u7ba1\u7406\u5de5\u5177\u64cd\u4f5c\u6b65\u9aa43\uff1a\u9009\u62e9 IG \u8d26\u6237<\/mark><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"992\" height=\"536\" src=\"https:\/\/college.pandarocket.cn\/wp-content\/uploads\/2023\/02\/image-53.png\" alt=\"\" class=\"wp-image-2661\"\/><\/figure>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\">\u5e7f\u544a\u7ba1\u7406\u5de5\u5177\u64cd\u4f5c\u6b65\u9aa44\uff1a\u5728\u6570\u636e\u6765\u6e90\u9009\u9879\u5361\u4e0b\uff0c\u9009\u62e9\u4f60\u7684IG\u4e13\u4e1a\u8d26\u6237\uff0c\u60f3\u8981\u6dfb\u52a0\u7684\u4e92\u52a8\u7c7b\u578b\uff0c \u4ee5\u53ca\u6dfb\u52a0\u60f3\u8981\u5305\u542b\u7684\u5929\u6570\uff08\u6700\u5927\u503c\u4e3a 365 \u5929\uff09\u3002\u4f60\u4e5f\u53ef\u4ee5\u5229\u7528 &#8220;IG Follow &#8220;\u4e8b\u4ef6\u8fd0\u884c\u6392\u9664\u6cd5\u6216\u521b\u5efa\u76f8\u4f3c\u53d7\u4f17<\/mark><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"511\" height=\"561\" src=\"https:\/\/college.pandarocket.cn\/wp-content\/uploads\/2023\/02\/image-54.png\" alt=\"\" class=\"wp-image-2662\"\/><\/figure>\n\n\n\n<p><strong><mark style=\"background-color:#efe631\" class=\"has-inline-color\">Q&amp;A<\/mark><\/strong><\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#7bc33d\" class=\"has-inline-color\">\u5c0f\u660e: \u6211\u80fd\u4f7f\u7528\u81ea\u5df1\u7684\u4e2a\u4eba\u8d26\u6237\u521b\u5efa IG Follow \u81ea\u5b9a\u4e49\u53d7\u4f17\u5417\uff1f<\/mark><\/strong><br><strong>Meta: \u4e0d\u80fd\uff0c\u4f60\u53ea\u80fd\u4f7f\u7528Instagram\u4e13\u4e1a\u8d26\u6237\uff08\u5305\u62eccreator account \u4ee5\u53ca businessaccount\uff09\u6765\u5236\u4f5c\u8fd9\u79cd\u7c7b\u578b\u7684\u81ea\u5b9a\u4e49\u53d7\u4f17\u3002\u4e2a\u4eba\u8d26\u6237\u4e0d\u80fd\u4f7f\u7528<\/strong><\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#63c930\" class=\"has-inline-color\">\u5c0f\u660e: \u6211\u80fd\u5426\u5c06 \u201cIG Follow\u201d \u4e8b\u4ef6\u4e0e\u73b0\u6709\u7684\u4e8b\u4ef6\u7ed3\u5408\u8d77\u6765\uff0c\u4ee5\u5b9a\u4f4d\u7b26\u5408\u4e24\u4e2a\u6807\u51c6\u7684\u53d7\u4f17\u5417\uff1f<\/mark><\/strong><br><strong>Meta: \u201cIG Follow\u201d \u4e8b\u4ef6\u4e0d\u80fd\u5728\u53d7\u4f17\u521b\u5efa\u5c42\u9762\u4e0e\u4efb\u4f55\u5176\u4ed6\u4e8b\u4ef6\u6df7\u5408\u3002\u4f46\u662f\uff0c\u4f60\u53ef\u4ee5\u5206\u522b\u521b\u5efa\u5355\u72ec\u7684\u53d7\u4f17\u96c6\u6765\u5b9a\u4f4d\u4e00\u4e2a\u4ee5\u4e0a\u7684\u4e8b\u4ef6\uff0c\u5e76\u5c06\u8fd9\u4e9b\u53d7\u4f17\u6dfb\u52a0\u5230\u540c\u4e00\u4e2a\u5e7f\u544a\u7cfb\u5217\u4e2d<\/strong><\/p>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0);color:#64c822\" class=\"has-inline-color\"><strong>\u5c0f\u660e: \u9664\u4e86 \u201cIG Follow\u201d\uff0cInstagram\u8fd8\u652f\u6301\u54ea\u4e9b\u63d0\u5347\u7c89\u4e1d\u4e92\u52a8\u7684\u81ea\u5b9a\u4e49\u4e8b\u4ef6\uff1f<\/strong><\/mark><br><strong>Meta: \u5728Instagram Engagement\u81ea\u5b9a\u4e49\u53d7\u4f17\u4e2d\uff0c\u652f\u6301\u4ee5\u4e0b\u4e8b\u4ef6\uff1a<br>\u2022 \u4e0e\u60a8\u7684\u4e13\u4e1a\u8d26\u6237\u4e92\u52a8\u7684\u4eba<br>\u2022 \u8bbf\u95ee\u4f60\u7684\u4e13\u4e1a\u8d26\u6237\u7684\u4eba<br>\u2022 \u53c2\u4e0e\u4e92\u52a8\u4e86\u4e0e\u4f60\u7684\u4e13\u4e1a\u8d26\u6237\u76f8\u5173\u7684\u4efb\u4f55\u5e16\u5b50\u6216\u5e7f\u544a\u7684\u4eba<br>\u2022 \u4fdd\u5b58\u4e0e\u4f60\u7684\u4e13\u4e1a\u8d26\u6237\u76f8\u5173\u7684\u4efb\u4f55\u5e16\u5b50\u6216\u5e7f\u544a\u7684\u4eba<br>\u2022 \u5411\u4f60\u7684\u4e13\u4e1a\u8d26\u6237\u53d1\u9001\u6d88\u606f\u7684\u4eba<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\">\u516b.\u3010Instagram\u3011\u54c1\u724c\u5185\u5bb9\u5e7f\u544a (Branded Content Ads\uff09\u5c06\u5728\u4ed8\u8d39\u63a8\u5e7f\u4e2d\u53d6\u6d88\u201c\u8d5e\u52a9\u65b9\u201d\uff08Paid Partnership\uff09\u6807\u7b7e<\/mark><\/strong><\/p>\n\n\n\n<p>\u4ece2\u670816\u65e5\u8d77\u81f33\u6708\u5e95\uff0c<mark style=\"background-color:rgba(0, 0, 0, 0);color:#f13c3c\" class=\"has-inline-color\"><strong>Meta\u5c06\u9010\u6b65\u53d6\u6d88\u5728IG \u54c1\u724c\u5185\u5bb9\u5e7f\u544a\u4e2d\u7684\u201c\u8d5e\u52a9\u65b9\u201d \uff08Paid Partnership\uff09\u6807\u7b7e\uff0c \u4ec5\u4fdd\u7559\u201cSponsor\u201d \u6807\u7b7e\u3002<\/strong><\/mark>\u6b64\u6b21\u4ea7\u54c1\u8c03\u6574\u4ec5\u9488\u5bf9IG\u54c1\u724c\u5e7f\u544a\u7684\u5c55\u793a\u6548\u679c\u8fdb\u884c\u8c03\u6574\uff0c\u4e0d\u4f1a\u5f71\u54cd\u5e7f\u544a\u521b\u5efa\uff0c\u5e7f\u544a\u63a5\u5165\u6743\u9650\u6216Meta \u54c1\u724c\u5e7f\u544a\u653f\u7b56\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"542\" height=\"307\" src=\"https:\/\/college.pandarocket.cn\/wp-content\/uploads\/2023\/02\/image-42.png\" alt=\"\" class=\"wp-image-2646\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"530\" height=\"292\" src=\"https:\/\/college.pandarocket.cn\/wp-content\/uploads\/2023\/02\/image-43.png\" alt=\"\" class=\"wp-image-2647\"\/><\/figure>\n\n\n\n<p><strong><mark style=\"background-color:#dadf20\" class=\"has-inline-color\">Q&amp;A<\/mark><\/strong><\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#88ce1f\" class=\"has-inline-color\">\u5c0f\u660e\uff1a\u8fd9\u6b21\u8c03\u6574\u4f1a\u5f71\u54cdInstagram\u4e0a\u7684\u6240\u6709\u54c1\u724c\u5185\u5bb9\u5e7f\u544a\u4e48\uff1f<\/mark><\/strong><br><strong>Meta: \u53ea\u6709\u5728\u65b0\u521b\u5efa\u7684\u5e7f\u544a\u7cfb\u5217\u4e2d\u4f1a\u91c7\u7528\u65b0\u7684\u54c1\u724c\u5185\u5bb9\u5e7f\u544a\u5f62\u5f0f\uff0c\u6b64\u524d\u521b\u5efa\u7684\u5e7f\u544a\u4e2d\u4f1a\u7ee7\u7eed\u4fdd\u7559 \u201c\u8d5e\u52a9\u65b9\u201d (Paid Partenrship\uff09\u6807\u7b7e\u3002<\/strong><\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#9ed332\" class=\"has-inline-color\">\u5c0f\u660e\uff1a\u8fd9\u6b21\u8c03\u6574\u4f1a\u5f71\u54cdInstagram\u4e0a\u7684\u539f\u751f\u54c1\u724c\u5185\u5bb9\u4e48\uff1f<\/mark><\/strong><br><strong>Meta: \u4e0d\u4f1a\uff0cInstagram\u4e0a\u7684\u539f\u751f\u54c1\u724c\u5185\u5bb9\u4ecd\u65e7\u4fdd\u7559 \u201c\u8d5e\u52a9\u65b9\u201d \uff08Paid Partnership\uff09\u6807\u7b7e\uff0c\u4e0d\u53d7\u6b64\u6b21\u4ea7\u54c1\u8c03\u6574\u7684\u5f71\u54cd\u3002\u4f46\u5f53\u5e7f\u544a\u4e3b\u51b3\u5b9a\u4ed8\u8d39\u63a8\u5e7f\uff08boost post\uff09\u54c1\u724c\u5185\u5bb9\u5e16\u5b50\u540e\uff0c\u5df2\u7ecf\u53d8\u4e3a\u4ed8\u8d39\u63a8\u5e7f\u7684\u54c1\u724c\u5e7f\u544a\u5185\u5bb9\u5c06\u4e0d\u4fdd\u7559 \u201c\u8d5e\u52a9\u65b9\u201d\u6807\u7b7e\uff0c\u4f46\u5982\u679c\u8be5\u54c1\u724c\u5185\u5bb9\u5e7f\u544a\u4e3a\u539f\u751f\uff0c\u201c\u8d5e\u52a9\u65b9\u201d\u6807\u7b7e\u5c06\u4fdd\u6301\u4e0d\u53d8\u3002<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\">\u4e5d.\u3010\u6210\u6548\u8861\u91cf\u3011\u9ad8\u6548\u901f\u6210\u578b\u5e94\u7528\u5e7f\u544a\uff08Advantage+ App Campaigns\uff09\u62a5\u544a\u4e2d\u5373\u5c06\u5f15\u5165\u66f4\u591a\u5bf9\u4e8e\u8f6c\u5316\u6570\u636e\u7684\u7ec6\u5206\uff08Conversion Breakdown\uff09<\/mark><\/strong><\/p>\n\n\n\n<p>\u81ea2\u670821\u65e5\u8d77\uff0cMeta\u5c06\u4e3a\u9ad8\u6548\u901f\u6210\u578b\u5e94\u7528\u5e7f\u544a\uff08Advantage+ App Campaigns\uff09\u62a5\u544a\u4e2d\u6dfb\u52a0\u65b0\u7684\u8f6c\u5316\u7ec6\u5206\u6570\u636e\u3002\u8fd9\u4e9b\u65b0\u6dfb\u52a0\u7684\u8f6c\u5316\u7ec6\u5206\u6570\u636e\u4e0e\u4f20\u7edf\u624b\u52a8\u5e94\u7528\u5e7f\u544a\u62a5\u544a\u76f8\u6bd4\uff0c\u53ef\u4ee5\u7ed9\u5e7f\u544a\u4e3b\u63d0\u4f9b\u66f4\u591a\u5bf9\u6bd4\u7a7a\u95f4\uff0c\u4ee5\u4fbf\u66f4\u597d\u5730\u89c4\u5212\u6295\u653e\u7b56\u7565\u3002\u5177\u4f53\u8f6c\u5316\u7ec6\u5206\u6570\u636e\u7ef4\u5ea6\u5982\u4e0b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SKAN\u8ffd\u8e2a\uff0c\u9ad8\u6548\u901f\u6210\u578b\u5e94\u7528\u5e7f\u544a\uff1a\u62a5\u544a\u4e2d\u65b0\u589e8\u9879\u8f6c\u5316\u7ec6\u5206\u6570\u636e &#8211; \u5e74\u9f84\uff0c\u6027\u522b\uff0c\u5e74\u9f84\u548c\u6027\u522b\uff0c\u56fd\u5bb6\uff0c\u5c55\u793a\u8bbe\u5907\uff08Impression device\uff09\uff0c \u5e73\u53f0\uff08Platform\uff09, \u5e73\u53f0\u548c\u8bbe\u5907\uff08Platform and devicement\uff09, \u5e7f\u544a\u7248\u4f4d\uff08Placement\uff09<\/li>\n\n\n\n<li>\u975eSKAN\u8ffd\u8e2a\uff0c\u9ad8\u6548\u901f\u6210\u578b\u5e94\u7528\u5e7f\u544a\uff1a\u62a5\u544a\u4e2d\u65b0\u589e3\u9879\u8f6c\u5316\u7ec6\u5206\u6570\u636e\uff1a\u5e74\u9f84\uff0c\u6027\u522b\uff0c\u56fd\u5bb6<\/li>\n<\/ul>\n\n\n\n<p><strong><mark style=\"background-color:#f1ef2b\" class=\"has-inline-color\">Q&amp;A<\/mark><\/strong><\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#82bf26\" class=\"has-inline-color\">\u5c0f\u660e\uff1a\u4e00\u4e2a\u5e7f\u544a\u4e3b\u5982\u4f55\u77e5\u9053\u4ed6\u662f\u5426\u6709\u65b0\u7248\u6570\u636e\u7ef4\u5ea6\u7684\u6743\u9650\uff1f<\/mark><\/strong><br><strong>Meta\uff1a\u5728\u7ec6\u5206\u62a5\u544a\u4e2d, \u5e7f\u544a\u4e3b\u9700\u8981\u5728App\u8bbe\u7f6e\u4e2d\u5148\u6807\u6ce8\u7279\u5b9a\u7684\u533a\u57df\uff0c\u4e4b\u540e\u5c31\u53ef\u4ee5\u770b\u5230\u66f4\u591a\u7684\u7ec6\u5206\u6570\u636e\u9009\u9879\uff0c\u6bd4\u5982\u6027\u522b\uff0c\u5e74\u9f84\uff0c\u5c55\u793a\u8bbe\u5907\u548c\u5e7f\u544a\u7248\u4f4d<\/strong><\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#85d734\" class=\"has-inline-color\">\u5c0f\u660e\uff1a\u65b0\u7248\u6570\u636e\u7ef4\u5ea6\u4e0a\u7ebf\u4e4b\u540e\uff0c\u6211\u8fd8\u80fd\u67e5\u770b\u65e7\u6709\u7684\u7ec6\u5206\u6570\u636e\u4e48\uff1f<\/mark><\/strong><br><strong>Meta\uff1a\u8fd9\u6b21\u65b0\u7248\u6570\u636e\u7ef4\u5ea6\u53ea\u4f1a\u5e94\u7528\u4e8e\u76ee\u524d\u5728\u8dd1\u6216\u8005\u65b0\u521b\u5efa\u7684\u8fdb\u9ad8\u6548\u901f\u6210\u578b\u5e94\u7528\u5e7f\u544a\u4e2d<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\">\u5341.\u3010\u5e7f\u544a\u653f\u7b56\u3011\u5e7f\u544a\u7ba1\u7406\u5de5\u5177\uff08Ads Manager\uff09\u8fd1\u65e5\u5c06\u628a\u201c\u4e3b\u9875\u9650\u5236\u201d\u7684\u653f\u7b56\u63d0\u793a\u5bfc\u5411\u201c\u8d26\u6237\u5185\u5bb9\u54c1\u8d28\u201d\uff08Account Quality\uff09<\/mark><\/strong><\/p>\n\n\n\n<p>2\u670815\u65e5\u8d77\uff0c\u5982\u679c\u6709\u5e7f\u544a\u4e3b\u8bd5\u56fe\u4f7f\u7528\u6709\u5e7f\u544a\u9650\u5236\u7684\u4e3b\u9875\u8fdb\u884c\u63a8\u5e7f\uff0c\u5e7f\u544a\u7ba1\u7406\u5de5\u5177\u4f1a\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u53d1\u9001\u4e00\u6761\u62a5\u9519\u4fe1\u606f\uff0c\u5e76\u5c06\u5e7f\u544a\u4e3b\u5f15\u5bfc\u81f3\u201c\u8d26\u6237\u5185\u5bb9\u54c1\u8d28\u201d\uff08Account Quality\uff09\uff0c\u5728\u201c\u8d26\u6237\u5185\u5bb9\u54c1\u8d28\u201d\u5904\uff0c\u4e3b\u9875\u7ba1\u7406\u5458\u53ef\u4ee5\u7533\u8bf7\u590d\u67e5<\/li>\n\n\n\n<li>\u5728\u5e7f\u544a\u7ba1\u7406\u5de5\u5177\u4e2d\u53d6\u6d88\u201c\u53d1\u5e03\u201d\u6309\u94ae\u7684\u529f\u80fd\uff0c\u76f4\u5230\u4e3b\u9875\u5e7f\u544a\u6295\u653e\u9650\u5236\u89e3\u9664\uff0c\u6216\u8005\u7528\u6237\u9009\u62e9\u6ca1\u6709\u5e7f\u544a\u6295\u653e\u53d7\u9650\u7684\u4e3b\u9875\u8fdb\u884c\u63a8\u5e7f<\/li>\n<\/ul>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\">\u5e7f\u544a\u7ba1\u7406\u5de5\u5177\u4e2d\u6d88\u606f\u63d0\u9192\u793a\u4f8b\uff1a<\/mark><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"595\" height=\"630\" src=\"https:\/\/college.pandarocket.cn\/wp-content\/uploads\/2023\/02\/image-50.png\" alt=\"\" class=\"wp-image-2658\"\/><\/figure>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#ee2828\" class=\"has-inline-color\">\u6ce8\u610f\uff1a\u8be5\u6539\u52a8\u5c06\u4e8e3\u670822\u65e5\u524d\u8986\u76d6\u81f3\u6240\u6709\u5e7f\u544a\u4e3b<\/mark><\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\">\u5341\u4e00.\u3010\u53d7\u4f17\u3011\u9488\u5bf9\u9752\u5c11\u5e74\u5e7f\u544a\uff1a\u5220\u9664\u4e00\u4e9b\u53d7\u4f17\u5b9a\u4f4d\u548c\u5e7f\u544a\u7cfb\u5217\u8bbe\u7f6e\u9009\u9879<\/mark><\/strong><\/p>\n\n\n\n<p>2023 \u5e74 2 \u6708\u81f3 4 \u6708\u671f\u95f4\uff0c\u5e7f\u544a\u4e3b\u53ea\u80fd\u6839\u636e\u5e74\u9f84\u548c\u57ce\u5e02\u7ea7\u522b\u6216\u66f4\u5927\u7684\u4f4d\u7f6e\uff08\u4f8b\u5982\u5dde\uff09\u5b9a\u4f4d\u9752\u5c11\u5e74\u3002<strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\">Meta\u5c06\u53d6\u6d88\u6309\u6027\u522b\u6216\u4efb\u4f55\u6bd4\u57ce\u5e02\u66f4\u7cbe\u7ec6\u7684\u4f4d\u7f6e\uff08\u4f8b\u5982\u90ae\u653f\u7f16\u7801\uff09\u5b9a\u4f4d\u9752\u5c11\u5e74\u7684\u529f\u80fd<\/mark><\/strong><br><br><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#f82727\" class=\"has-inline-color\">\u5e7f\u544a\u7cfb\u5217\u9009\u9879\u9650\u5236<\/mark><\/strong><br>Meta\u4e0d\u4f1a\u4f7f\u7528\u9752\u5c11\u5e74\u4e4b\u524d\u7684\u4e92\u52a8\u884c\u4e3a\uff08\u4f8b\u5982\u4ed6\u4eec\u70b9\u8d5e\u7684\u7c89\u4e1d\u9875\uff09\u6765\u786e\u5b9a\u4ed6\u4eec\u770b\u5230\u7684\u5e7f\u544a\u3002\u5e7f\u544a\u4e3b\u5728\u6295\u653e\u9488\u5bf9\u9752\u5c11\u5e74\u7684\u5e7f\u544a\u7cfb\u5217\u65f6\u4f1a\u770b\u5230\u67d0\u4e9b\u5e7f\u544a\u7cfb\u5217\u9009\u9879\uff08\u4f8b\u5982\u591a\u4e2a\u4f18\u5316\u76ee\u6807\u3001\u4e00\u4e9b\u8f83\u5c11\u4f7f\u7528\u7684\u5c55\u793a\u4f4d\u7f6e\u9009\u9879\u548c Advantage+ \u76ee\u5f55\u5e7f\u544a\uff09\u88ab\u5220\u9664<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\">\u5341\u4e8c.\u3010WhatsApp\u3011WhatsApp Business \u6d88\u606f\u7684\u5b9a\u4ef7\u66f4\u65b0<\/mark><\/strong><\/p>\n\n\n\n<p>\u4ece 2023 \u5e74 6 \u6708 1 \u65e5\u5f00\u59cb\uff0c<mark style=\"background-color:rgba(0, 0, 0, 0);color:#f23131\" class=\"has-inline-color\">Meta\u5c06\u6269\u5c55\u5f53\u524d\u57fa\u4e8e\u5bf9\u8bdd\u7684\u5b9a\u4ef7\u6a21\u578b\uff0c\u4ece\u4e24\u4e2a\u5bf9\u8bdd\u7c7b\u522b\uff08\u7528\u6237\u53d1\u8d77\u7684\u548c\u4f01\u4e1a\u53d1\u8d77\u7684\u5bf9\u8bdd\uff09\u8f6c\u53d8\u4e3a\u56db\u4e2a\u7c7b\u522b.\u4f01\u4e1a\u53d1\u8d77\u7684\u5bf9\u8bdd(Business-initiated) \u5c06\u6839\u636e\u7528\u9014\u5206\u4e3a\u4e09\u7c7b\uff1a\u5de5\u5177\u5e94\u7528\u3001\u8eab\u4efd\u9a8c\u8bc1\u548c\u8425\u9500. 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has-primary-color\">\u5341\u4e94.\u3010\u7ebf\u7d22\u5e7f\u544a\u3011Meta\u5c06\u57282023\u4e0a\u534a\u5e74\u6295\u5165\u5e7f\u544a\u670d\u52a1\u652f\u6301\uff0c\u4e3a\u5e7f\u544a\u4e3b\u80fd\u66f4\u597d\u5730\u5229\u7528CRM \u8f6c\u5316API \uff08CRM- Conversion API\uff09\u6765\u4f18\u5316\u7ebf\u7d22\u5e7f\u544a\uff08Lead Ads\uff09\u6548\u679c<\/mark><\/strong><\/p>\n\n\n\n<p>Meta\u5c06\u5728\u4e0a\u534a\u5e74\u4e3a\u7b26\u5408\u8d44\u683c\u7684\u5e7f\u544a\u4e3b\u63d0\u4f9b\u5e7f\u544a\u6d4b\u8bd5\u91d1\u548c\u624b\u628a\u624b\u7684\u5e7f\u544a\u670d\u52a1\u652f\u6301\uff0c\u6fc0\u52b1\u5e7f\u544a\u4e3b\u4f7f\u7528CRM &#8211; Conversion API\u63d0\u5347\u7ebf\u7d22\u5e7f\u544a\u8ffd\u8e2a\u6548\u679c\uff0c\u5e76\u5b8c\u6210CRM \u96c6\u6210<\/p>\n\n\n\n<p><strong><mark style=\"background-color:#f2e928\" class=\"has-inline-color\">Q&amp;A<\/mark><\/strong><\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#86d321\" class=\"has-inline-color\">\u5c0f\u660e\uff1a\u6211\u5982\u4f55\u77e5\u9053\u6211\u7684\u4e1a\u52a1\u662f\u5426\u9002\u5408\u91c7\u7528CRM\u8f6c\u5316API\u8fdb\u884c\u8d4b\u80fd\uff1f<\/mark><\/strong><br><strong>Meta\uff1a\u8bf7\u53c2\u8003\u4ee5\u4e0b\u4fe1\u606f\u5224\u65ad\u60a8\u662f\u5426\u9700\u8981\u96c6\u6210CRM \u8f6c\u5316API\uff0c\u8bf7\u6ce8\u610f\uff0c\u6b64\u5904\u4ec5\u4e3a\u53c2\u8003\uff0c\u8bf7\u6839\u636e\u5177\u4f53\u4e1a\u52a1\u60c5\u51b5\u4fdd\u6301\u5f39\u6027\u3002<\/strong><br>\u2022 \u4f7f\u7528Meta\u7ebf\u7d22\u5e7f\u544a\uff0c\u5373\u4f7f\u7528\u5373\u65f6\u8868\u5355\uff08Instant Forms\uff09\u83b7\u53d6\u7ebf\u7d22<br>\u2022 \u6bcf\u4e2a\u6708\u81f3\u5c11\u901a\u8fc7Facebook\u83b7\u53d6250\u6761\u7ebf\u7d22<br>\u2022 \u89c4\u5f8b\u6027\u5730\u4e0a\u4f20\u6570\u636e\uff0cMeta\u5efa\u8bae\u81f3\u5c11\u6bcf\u5929\u90fd\u5e94\u8be5\u4e0a\u4f20\u6570\u636e<br>\u2022 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