{"id":2577,"date":"2023-02-10T11:40:02","date_gmt":"2023-02-10T03:40:02","guid":{"rendered":"https:\/\/college.pandarocket.cn\/?p=2577"},"modified":"2023-05-11T10:21:02","modified_gmt":"2023-05-11T02:21:02","slug":"%e6%8e%a2%e7%b4%a2%e5%bc%8f%e7%94%b5%e5%95%86%e6%88%90%e5%8a%9f%e5%ae%9e%e8%b7%b5-4-%e5%a4%a7%e5%88%b6%e8%83%9c%e8%90%a5%e9%94%80%e7%ad%96%e7%95%a5","status":"publish","type":"post","link":"https:\/\/college.pandarocket.cn\/?p=2577","title":{"rendered":"\u63a2\u7d22\u5f0f\u7535\u5546\u6210\u529f\u5b9e\u8df5 | 4 \u5927\u5236\u80dc\u8425\u9500\u7b56\u7565"},"content":{"rendered":"\n<p 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href=\"https:\/\/reachtheworldonfacebook.com\/mega-sales-day\">Meta\u7684\u63a2\u7d22\u5f0f\u7535\u5546\u7cfb\u7edf<\/a>\u5e94\u8fd0\u800c\u751f\uff0c\u6c47\u96c6\u4e86\u5e2e\u52a9\u5546\u5bb6\u6316\u6398\u9700\u6c42\u548c\u5b9e\u73b0\u589e\u957f\u7684\u6709\u6548\u5de5\u5177\uff0c\u5176\u4e2d\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul 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Ad)\u3002\u53ef\u901a\u8fc7\u591a\u79cd\u89c6\u9891\u683c\u5f0f\u548c\u4e0d\u540c\u7684\u89c6\u9891\u65f6\u957f\u4e3a\u8d2d\u7269\u8005\u63d0\u4f9b\u7075\u611f\u542f\u53d1\u548c\u6109\u60a6\u4f53\u9a8c\uff0c\u8f83\u957f\u7684\u5feb\u62cd\u53ef\u7528\u4e8e\u6784\u5efa\u54c1\u724c\u4ef7\u503c\uff0c\u8f83\u77ed\u7684\u5185\u5bb9\u5219\u53ef\u4ee5\u7528\u6765\u6269\u5927\u8986\u76d6\u8303\u56f4\u548c\u63d0\u5347\u64cd\u4f5c\u91cf<\/li>\n\n\n\n<li><strong>\u4e0e\u521b\u4f5c\u8005\u5408\u4f5c<\/strong><br>\u521b\u4f5c\u8005\u5177\u6709\u6781\u5f3a\u7684\u63a2\u7d22\u7cbe\u795e\uff0c\u4ed6\u4eec\u53ef\u4ee5\u62c5\u4efb\u503c\u5f97\u4fe1\u8d56\u7684\u5411\u5bfc\uff0c\u5e2e\u52a9\u6211\u4eec\u53d1\u73b0\u5168\u65b0\u7684\u5546\u54c1\u3001\u54c1\u724c\u548c\u4f53\u9a8c\u3002\u8425\u9500\u4eba\u5458\u7eb7\u7eb7\u901a\u8fc7\u54c1\u724c\u5185\u5bb9\u5e7f\u544a (Branded Content Ad) 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class=\"has-inline-color\"><strong>\u4e09.\u8425\u9020\u987a\u7545\u8d2d\u7269\u4f53\u9a8c<\/strong><\/mark><mark style=\"font-weight: bold; background-color: rgba(0, 0, 0, 0); color: rgb(62, 103, 250);\" class=\"has-inline-color\">\u00a0<\/mark><\/p>\n\n\n\n<p>\u51cf\u5c11\u8d2d\u7269\u963b\u529b\u6709\u52a9\u4e8e\u4e3a\u7528\u6237\u8425\u9020\u66f4\u4f18\u8d28\u7684\u4f53\u9a8c\uff0c\u5e2e\u52a9\u4ed6\u4eec\u8f7b\u677e\u5b8c\u6210\u4ece\u53d1\u73b0\u5230\u8d2d\u4e70\u7684\u8d2d\u7269\u4e4b\u65c5\u3002\u8981\u8425\u9020\u987a\u7545\u65e0\u7f1d\u7684\u8d2d\u7269\u4f53\u9a8c\uff0c\u4ee5\u4e0b\u4e24\u70b9\u8bf7\u4e00\u5b9a\u5173\u6ce8\u4f18\u5316<\/p>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color 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class=\"wp-block-list\">\n<li><strong>\u5173\u6ce8\u5339\u914d\u7387<\/strong>\uff1a\u786e\u4fdd\u60a8\u6709\u5f88\u5927\u4e00\u90e8\u5206\u5546\u54c1\u53ef\u7528\u4e8e\u63a8\u5e7f<\/li>\n\n\n\n<li><strong>\u91c7\u7528\u5bbd\u6cdb\u5b9a\u4f4d<\/strong>\uff1a\u4e0d\u4ec5\u8981\u6316\u6398\u6f5c\u5728\u5ba2\u6237\uff0c\u8fd8\u8981\u5f00\u5c55\u518d\u8425\u9500<\/li>\n\n\n\n<li><strong>\u67e5\u770b\u5546\u54c1\u672a\u83b7\u6279\u60c5\u51b5<\/strong>:\u786e\u4fdd\u6240\u6709\u5e93\u5b58\u5546\u54c1\u90fd\u53ef\u7528\u4e8e\u5e7f\u544a<\/li>\n\n\n\n<li><strong>\u5229\u7528\u521b\u610f\u53e0\u52a0\u5185\u5bb9<\/strong>:\u5438\u5f15\u53d7\u4f17\u5173\u6ce8\u60a8\u7684\u5b63\u8282\u6027\u4fc3\u9500\u6d3b\u52a8<\/li>\n<\/ul>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\">\u8fdb\u9636\u8d4b\u80fd\u578b\u667a\u80fd\u8d2d\u7269\u5e7f\u544a(Advantage+ Shopping Campaign)<\/mark><\/strong>\u8fd9\u662fMeta\u6700\u65b0\u7684\u5e7f\u544a\u4ea7\u54c1\uff0c\u4f1a\u5c3d\u53ef\u80fd\u4e3a\u6bcf\u4f4d\u7528\u6237\u5c55\u793a\u6700\u4f18\u8d28\u7684\u8d2d\u7269\u5e7f\u544a\uff0c\u4ee5\u63d0\u5347\u66dd\u5149\u5ea6\u548c\u9500\u91cf\u3002\u5728\u5f00\u5c55\u7684 31 \u9879\u6d4b\u8bd5\u4e2d\uff0cMeta\u53d1\u73b0\uff0c\u5728\u5e38\u89c4\u5e7f\u544a\u7684\u57fa\u7840\u4e0a\u52a0\u5165\u8fdb\u9636\u8d4b\u80fd\u578b\u8d2d\u7269\u5e7f\u544a\u4ee4\u5e7f\u544a\u82b1\u8d39\u56de\u62a5\u63d0\u5347&nbsp;<strong>32%<\/strong><\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\">\u5305\u542b\u5546\u54c1\u6807\u8bb0\u7684\u5e7f\u544a(Ad with Product Tags)<\/mark><\/strong>\u60a8\u53ef\u4ee5\u4e3a\u6240\u6709\u5e16\u5b50\u6dfb\u52a0\u5546\u54c1\u6807\u8bb0\uff0c\u4f7f\u4e4b\u5177\u6709\u8d2d\u7269\u529f\u80fd\u3002\u8fd9\u7c7b\u5e7f\u544a\u53ef\u4ee5\u76f4\u63a5\u5f15\u5bfc\u7528\u6237\u524d\u5f80\u5546\u54c1\u8be6\u60c5\u9875\u9762\uff0c\u8ba9\u4ed6\u4eec\u5c3d\u4eab\u65e0\u7f1d\u987a\u7545\u7684\u8d2d\u7269\u4f53\u9a8c\u3002\u4e00\u9879\u9488\u5bf9 10 \u4e2a\u8f6c\u5316\u63d0\u5347\u6d4b\u8bd5\u5f00\u5c55\u7684\u5185\u90e8\u7814\u7a76\u8868\u660e\uff0c\u4e0e\u5e38\u89c4\u5e7f\u544a\u76f8\u6bd4\uff0c\u5305\u542b\u5546\u54c1\u6807\u8bb0\u7684\u5e7f\u544a\u53ef\u4ee5\u5c06\u6bcf\u589e\u52a0\u4e00\u6b21\u8f6c\u5316\u7684\u8d39\u7528\u964d\u4f4e<strong>33%<\/strong><\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\">2.\u5f00\u53d1\u6f5c\u5728\u5ba2\u6237<\/mark><\/strong><\/p>\n\n\n\n<p>\u5bf9\u4e8e\u4e00\u4e9b\u5546\u5bb6\u6765\u8bf4\uff0c\u5c24\u5176\u662f\u8d2d\u4e70\u5468\u671f\u8f83\u957f\u6216\u8005\u770b\u91cd\u5ba2\u6237\u6c9f\u901a\u7684\u5546\u5bb6\uff0c\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1\u7b56\u7565\u53ef\u8c13\u975e\u5e38\u91cd\u8981\u3002\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1\u89e3\u51b3\u65b9\u6848\u80fd\u8ba9\u7528\u6237\u901a\u8fc7\u81ea\u5df1\u9996\u9009\u7684\u6c9f\u901a\u65b9\u5f0f\u4e0e\u60a8\u7684\u54c1\u724c\u8054\u7cfb\u4ea4\u6d41\uff0c\u5305\u62ec\u8868\u5355\u3001\u901a\u8bdd\u548c\u6d88\u606f\u3002\u8981\u5f00\u59cb\u7740\u624b\u5f00\u53d1\u6f5c\u5728\u5ba2\u6237\uff0c\u8bf7\u5148\u9009\u62e9\u60a8\u7684\u4e1a\u52a1\u76ee\u524d\u63d0\u4f9b\u7684\u6c9f\u901a\u6e20\u9053\uff0c\u5e76\u8003\u8651\u589e\u52a0\u66f4\u591a\u6e20\u9053\uff0c\u4ee5\u5438\u5f15\u66f4\u591a\u53d7\u4f17<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#2570fa\" class=\"has-inline-color\"><strong>\u56db.\u5f00\u5c55\u6210\u6548\u8861\u91cf<\/strong><\/mark><\/p>\n\n\n\n<p>\u8861\u91cf\u8425\u9500\u6d3b\u52a8\u7684\u6210\u6548\u5bf9\u4e8e\u4e86\u89e3\u54ea\u4e9b\u5185\u5bb9\u884c\u4e4b\u6709\u6548\u81f3\u5173\u91cd\u8981\uff0c\u5982\u6b64\u4e00\u6765\uff0c\u60a8\u4fbf\u53ef\u4ee5\u4ef0\u8d56\u6700\u5177\u6210\u6548\u7684\u7b56\u7565\uff0c\u8fd9\u4e00\u70b9\u9700\u8981\u4e0d\u65ad\u5b66\u4e60\u5e76\u6301\u7eed\u4f18\u5316\u3002<\/p>\n\n\n\n<p>\u5f00\u5c55\u6210\u6548\u8861\u91cf\u5b9e\u9a8c\u3002\u5b9e\u9a8c\u53ef\u4ee5\u5e2e\u52a9\u5e7f\u544a\u4e3b\u901a\u8fc7\u53d7\u63a7\u7684\u968f\u673a\u6d4b\u8bd5\u6765\u9a8c\u8bc1\u5047\u8bbe\uff0c\u5982 A\/B 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