{"id":2556,"date":"2023-02-03T11:04:07","date_gmt":"2023-02-03T03:04:07","guid":{"rendered":"https:\/\/college.pandarocket.cn\/?p=2556"},"modified":"2024-01-10T16:38:16","modified_gmt":"2024-01-10T08:38:16","slug":"meta%e9%92%88%e5%af%b9%e5%8f%97%e4%bc%97%e5%92%8c%e5%b9%bf%e5%91%8a%e8%ae%be%e7%bd%ae%e7%9a%84%e6%96%b0%e5%8f%98%e5%8c%96","status":"publish","type":"post","link":"https:\/\/college.pandarocket.cn\/?p=2556","title":{"rendered":"Meta\u9488\u5bf9\u53d7\u4f17\u7ec6\u5206\u5b9a\u4f4d\u548c\u5e7f\u544a\u8bbe\u7f6e\u7684\u65b0\u53d8\u5316"},"content":{"rendered":"\n<p class=\"has-medium-font-size\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#3b18f5\" class=\"has-inline-color\">\u4e00.[Facebook Reels] Ads Manager (\u5e7f\u544a\u7ba1\u7406\u5de5\u5177)\u4e2d\u589e\u52a0\u63a8\u5e7fFacebook\u539f\u751fReels\u529f\u80fd<\/mark><\/strong><\/p>\n\n\n\n<p><strong>\u589e\u52a0\u5185\u5bb9:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5728\u5e7f\u544a\u7ba1\u7406\u5de5\u5177\u4e2d, \u5e7f\u544a\u4e3b\u9664\u4e86\u5c06Facebook\u7684\u539f\u751f\u8d34\u6587\u6216\u8005\u89c6\u9891\u5e16\u8f6c\u53d8\u6210\u63a8\u5e7f\u7684\u5e7f\u544a\u5916\u73b0\u5728Facebook\u652f\u6301\u539f\u751fReels\u5185\u5bb9. \u539f\u751fReels\u5185\u5bb9\u662f\u4e0d\u5305\u542b\u53f7\u53ec\u6027\u6309\u94ae\u7684. \u5e7f\u544a\u4e3b\u53ef\u4ee5\u901a\u8fc7\u5e7f\u544a\u7ba1\u7406\u5de5\u5177\u6dfb\u52a0\u6309\u94ae, \u8986\u76d6\u5728Reels\u5e7f\u544a\u5185\u5bb9\u4e0a<\/li>\n\n\n\n<li>\u9488\u5bf9Instagram \u4e0a\u7684\u539f\u751fReels\u5e16\u5b50, \u5141\u8bb8\u5e7f\u544a\u4e3b\u53ef\u4ee5\u5728\u5e7f\u544a\u7ba1\u7406\u5de5\u5177\u6216\u8005IG \u5e94\u7528\u7a0b\u5e8f\u4e2d\u53ef\u4ee5\u76f4\u63a5\u5bf9\u539f\u751fReels\u5e16\u5b50\u8fdb\u884c\u5e7f\u544a\u63a8\u5e7f. \u73b0\u5728\u8fd9\u4e00\u529f\u80fd\u6269\u5c55\u5230Facebook, \u5e7f\u544a\u4e3b\u53ef\u4ee5\u5728\u5e7f\u544a\u7ba1\u7406\u5de5\u5177\u4e2d\u5c06Facebook\u7684\u539f\u751fReels\u8d34\u6587\u8f6c\u53d8\u6210\u63a8\u5e7f\u7684\u5e7f\u544a,\u503c\u5f97\u6ce8\u610f\u7684\u662f\u76ee\u524d\u4ec5\u652f\u6301\u5728\u5e7f\u544a\u7ba1\u7406\u5de5\u5177\u4e2d\u8fdb\u884c\uff0c\u8fd8\u4e0d\u652f\u6301\u5728 Facebook\u5e94\u7528\u7a0b\u5e8f\u4e2d\u8bbe\u7f6e<\/li>\n<\/ul>\n\n\n\n<p style=\"font-size:17px\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#f50e0e\" class=\"has-inline-color\">\u6ce8\u610f\uff1a\u5982\u679c Reels\u539f\u751f\u5185\u5bb9\u4e2d\u4f7f\u7528\u5230\u53d7\u7248\u6743\u4fdd\u62a4\u7684\u97f3\u4e50\u3001gif\u3001\u4ea4\u4e92\u5f0f\u8d34\u7eb8\u6216\u9762\u90e8\/\u76f8\u673a\u6ee4\u955c\u7684\u8bdd\uff0c\u5c06\u4e0d\u7b26\u5408\u5185\u5bb9\u63a8\u5e7f\u7684\u8d44\u683c<\/mark><\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\">\u90a3\u6211\u4eec\u73b0\u5728\u5c31\u901a\u8fc7\u51e0\u5f20\u622a\u56fe\u6765\u4e86\u89e3\u4e00\u4e0b\u5982\u679c\u901a\u8fc7<strong><mark>Ads Manager (\u5e7f\u544a\u7ba1\u7406\u5de5\u5177)<\/mark><\/strong>\u6765\u8fdb\u884c\u76f8\u5173\u7684\u5e7f\u544a\u64cd\u4f5c\u5462<\/p>\n\n\n\n<p style=\"font-size:17px\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\">\u5e7f\u544a\u7ba1\u7406\u5de5\u5177\u64cd\u4f5c\u6b65\u9aa41: \u9009\u62e9\u4f7f\u7528\u73b0\u6709\u5e16\u5b50<\/mark><\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"996\" height=\"513\" src=\"https:\/\/college.pandarocket.cn\/wp-content\/uploads\/2023\/02\/image-8.png\" alt=\"\" class=\"wp-image-2557\"\/><\/figure>\n<\/div>\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\">\u5e7f\u544a\u7ba1\u7406\u5de5\u5177\u64cd\u4f5c\u6b65\u9aa42: \u9009\u62e9\u7d20\u6750\u4e3a Reels \u7684 Facebook \u5e16\u5b50<\/mark><\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"984\" height=\"521\" src=\"https:\/\/college.pandarocket.cn\/wp-content\/uploads\/2023\/02\/image-9.png\" alt=\"\" class=\"wp-image-2558\"\/><\/figure>\n<\/div>\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\">\u5e7f\u544a\u7ba1\u7406\u5de5\u5177\u64cd\u4f5c\u6b65\u9aa43: \u6dfb\u52a0\u53f7\u53ec\u6027\u6309\u94ae (CTA)\/ \u6dfb\u52a0\u7f51\u5740URL<\/mark><\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"545\" src=\"https:\/\/college.pandarocket.cn\/wp-content\/uploads\/2023\/02\/image-10.png\" alt=\"\" class=\"wp-image-2559\"\/><\/figure>\n<\/div>\n\n\n<p><strong><mark style=\"background-color:#f6fb2a\" class=\"has-inline-color\">\u76f8\u5173Q&amp;A<\/mark><\/strong>\u000b<\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\">\u5c0f\u660e: \u6211\u53ef\u4ee5\u4f7f\u7528FB Reels\u5185\u5bb9\u5728Instagram\u8425\u9500\u6d3b\u52a8\u4e2d\u5417?<\/mark><\/strong><br><strong>Meta: \u53ef\u4ee5! \u4f60\u53ef\u4ee5\u901a\u8fc7\u5728\u5e7f\u544a\u7ba1\u7406\u5de5\u5177\u4e2d\u9009\u62e9\u539f\u751f\u7684Reels\u5185\u5bb9, \u4f5c\u4e3a\u5e7f\u544a\u6295\u653e\u5728Instagram\u5e73\u53f0<\/strong><br><br><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\">\u5c0f\u660e: \u6211\u5982\u4f55\u6765\u8861\u91cf\u539f\u751fReels\u5e16\u548c\u4ed8\u8d39\u63a8\u5e7fReels\u5e16\u7684\u6548\u679c\u5462?<\/mark><\/strong><br><strong>Meta: \u5982\u540c\u5e16\u5b50\u63a8\u5e7f\u4e00\u6837, \u4ed8\u8d39\u63a8\u5e7f\u5185\u5bb9\u7684\u6548\u679c\u53ef\u4ee5\u5728\u5e7f\u544a\u7ba1\u7406\u5de5\u5177\u5176\u4e2d\u67e5\u770b, \u81ea\u7136\u5e16\u7684\u6548\u679c\u53ef\u4ee5\u5728Insights tool\u4e2d\u67e5\u770b.<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#193bd3\" class=\"has-inline-color\">\u4e8c.[\u53d7\u4f17] 2023\u5e742\u67086\u65e5\u8d77 \u5220\u9664\u5c11\u91cf\u7ec6\u5206\u5b9a\u4f4d\u9009\u9879<\/mark><\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\">\u80cc\u666f:<\/mark><mark style=\"background-color:#f6ed2d\" class=\"has-inline-color\">\u4ece 2023 \u5e74 2 \u6708 6 \u65e5\u5f00\u59cb\uff0cMeta\u5c06\u5220\u9664\u5c11\u91cf\u7ec6\u5206\u5b9a\u4f4d\u9009\u9879 (\u5e7f\u544a\u7ba1\u7406\u5de5\u5177\u7684\u53d7\u4f17\u677f\u5757\u5185)\u3002\u5e76\u4f1a\u5b9a\u671f\u5ba1\u67e5\u3001\u66f4\u65b0\u548c\u5220\u9664\u7ec6\u5206\u5b9a\u4f4d\u9009\u9879\u6765\u7b80\u5316\u5e7f\u544a\u7cfb\u7edf\uff0c\u4e3a\u5e7f\u544a\u4e3b\u548c\u53d7\u4f17\u63d0\u4f9b\u66f4\u591a\u4ef7\u503c\u5e76\u51cf\u5c11\u6ee5\u7528\u7684\u53ef\u80fd\u6027<\/mark><\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\"><strong>\u5efa\u8bae:<\/strong>\u5982\u679c\u5f53\u524d\u8425\u9500\u6d3b\u52a8\u6b63\u5728\u4f7f\u7528\u5c06\u88ab\u5220\u9664\u7684\u7ec6\u5206\u5b9a\u4f4d\u9009\u9879, \u5e7f\u544a\u4e3b\u5c06\u5728\u5e7f\u544a\u7ba1\u7406\u5de5\u5177\u4e2d\u770b\u5230\u63d0\u793a, \u6807\u8bb0\u8981\u5220\u9664\u7684\u5b9a\u4f4d\u9009\u9879\uff0c\u5e76\u5efa\u8bae\u5e7f\u544a\u4e3b\u5ba1\u67e5\u548c\u66f4\u65b0\u4ed6\u4eec\u7684\u53d7\u4f17.\u000b<\/p>\n\n\n\n<p style=\"font-size:17px\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#f21a1a\" class=\"has-inline-color\">\u6ce8\u610f:<\/mark><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#fc1616\" class=\"has-inline-color\">\u5982\u679c\u53d7\u5f71\u54cd\u7684\u8be6\u7ec6\u5b9a\u4f4d\u9009\u9879\u662f\u7528\u4e8e\u6392\u9664\u6216\u8005\u5305\u542b\u76ee\u7684\u4e3a\u552f\u4e00\u5b9a\u4f4d\u9009\u9879, \u9700\u8981\u57282023\u5e744\u67086\u65e5\u524d\u66f4\u65b0\u53d7\u4f17,\u5426\u5219\u8be5\u8425\u9500\u6d3b\u52a8\u53ef\u80fd\u4f1a\u88ab\u6682\u505c\u6295\u653e<\/mark><\/strong><\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#fd2222\" class=\"has-inline-color\">\u5982\u679c\u53d7\u5f71\u54cd\u7684\u5e7f\u544a\u96c6\u540c\u65f6\u4f7f\u7528\u53d7\u5f71\u54cd\u548c\u672a\u53d7\u5f71\u54cd\u7684\u7ec6\u5206\u5b9a\u4f4d\u9009\u9879\uff0c\u5219\u5df2\u5f03\u7528\u7684\u9009\u9879\u5c06\u81ea\u52a8\u5220\u9664\uff0c\u5e7f\u544a\u7cfb\u5217\u5c06\u7ee7\u7eed\u8fd0\u884c\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u5e7f\u544a\u4e3b\u4e0d\u9700\u8981\u91c7\u53d6\u4efb\u4f55\u884c\u52a8\uff0c\u4f46\u4ecd\u4f1a\u6536\u5230\u901a\u77e5\uff0c\u4ee5\u4fbf\u5e7f\u544a\u4e3b\u4e86\u89e3\u66f4\u6539<\/mark><\/strong><\/li>\n<\/ul>\n\n\n\n<p style=\"font-size:17px\">\u5e7f\u544a\u4e3b\u4f1a\u5728Ads Manager (\u5e7f\u544a\u7ba1\u7406\u5de5\u5177) \u6536\u5230\u76f8\u5173\u7684\u63d0\u793a\u8bed\uff0c\u5177\u4f53\u7684\u64cd\u4f5c\u53ca\u76f8\u5173\u63d0\u793a\u8bed\u5982\u4e0b<\/p>\n\n\n\n<p style=\"font-size:17px\"><strong>\u64cd\u4f5c\uff1a\u5e7f\u544a\u7ba1\u7406\u5de5\u5177 &#8211; \u5e7f\u544a\u7ec4\u5408- \u4fdd\u5b58\u53d7\u4f17\u9009\u9879\u63d0\u793a\u8bed \u5e7f\u544a\u7ba1\u7406\u5de5\u5177 &#8211; \u5e7f\u544a\u7ec4\u5408- \u7f16\u8f91\u53d7\u4f17\u63d0\u793a\u8bed<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"296\" src=\"https:\/\/college.pandarocket.cn\/wp-content\/uploads\/2023\/02\/image-11.png\" alt=\"\" class=\"wp-image-2560\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"769\" height=\"237\" src=\"https:\/\/college.pandarocket.cn\/wp-content\/uploads\/2023\/02\/image-12.png\" alt=\"\" class=\"wp-image-2561\"\/><\/figure>\n<\/div>\n\n\n<p style=\"font-size:17px\"><mark style=\"background-color:#f8ee20\" class=\"has-inline-color\"><strong>\u76f8\u5173Q&amp;A<\/strong>\u000b<\/mark><\/p>\n\n\n\n<p style=\"font-size:17px\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\">\u5c0f\u660e: Meta\u662f\u5426\u4f1a\u63d0\u4f9b\u8981\u5220\u9664\u7684\u5b9a\u4f4d\u9009\u9879\u5b8c\u6574\u5217\u8868\uff1f<\/mark><\/strong><br><strong>Meta: \u4e0e\u4e4b\u524d\u7684\u7ec6\u5206\u5b9a\u4f4d\u5220\u9664\u7c7b\u4f3c\uff0c\u6211\u4eec\u4e0d\u4f1a\u5206\u4eab\u53d7\u5f71\u54cd\u7684\u5b9a\u4f4d\u9009\u9879\u5168\u5217\u8868\u3002 2023 \u5e74 2 \u6708 6 \u65e5\uff0c\u6211\u4eec\u5c06\u5728\u5e7f\u544a\u7ba1\u7406\u5de5\u5177\u4e2d\u63d0\u4f9b\u901a\u77e5\uff0c\u544a\u77e5\u53d7\u5f71\u54cd\u7684\u5b9a\u4f4d\u9009\u9879\u5c06\u88ab\u79fb\u9664\uff0c\u5728\u6b64\u901a\u77e5\u4e2d\uff0c\u5e7f\u544a\u5546\u5c06\u770b\u5230\u4ed6\u4eec\u6b63\u5728\u4f7f\u7528\u5e76\u4e14\u8981\u88ab\u79fb\u9664\u7684\u5177\u4f53\u7ec6\u5206\u5b9a\u4f4d\u9009\u9879.<\/strong><br><br><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\">\u5c0f\u660e: \u5bf9\u4e8e\u4f7f\u7528 API 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\u53ef\u4ee5\u652f\u6301\u5728\u7ebf\u3001\u5e94\u7528\u548c\u7ebf\u4e0b\u7684\u4e8b\u4ef6. \u5e7f\u544a\u4e3b\u4f9d\u7136\u53ef\u4ee5\u7ee7\u7eed\u4f7f\u7528\u73b0\u6709\u7684 App Events API\u000b Q&amp;A\uff1a\u000b<\/p>\n\n\n\n<p><mark style=\"background-color:#f8ee20\" class=\"has-inline-color\"><strong>\u76f8\u5173Q&amp;A<\/strong>\u000b<\/mark><\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\">\u5c0f\u660e: \u6211\u76ee\u524d\u4f7f\u7528 App Events API \u5c06\u5e94\u7528\u4e8b\u4ef6\u53d1\u9001\u5230 Meta\u3002\u6211\u5e94\u8be5\u8fc1\u79fb\u4ee5\u5f00\u59cb\u4f7f\u7528Conversions API \u53d1\u9001\u5e94\u7528\u7a0b\u5e8f\u4e8b\u4ef6\u5417\uff1f<\/mark><\/strong><br><strong>Meta: 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has-blue-color\">\u5b9a\u4f4d\u66f4\u6539<\/mark><\/strong><\/p>\n\n\n\n<p>\u5e7f\u544a\u4e3b\u53ea\u80fd\u6839\u636e\u5e74\u9f84\u548c\u57ce\u5e02\u7ea7\u522b\u6216\u66f4\u5927\u7684\u4f4d\u7f6e\uff08\u4f8b\u5982\u5dde\uff09\u5b9a\u4f4d\u9752\u5c11\u5e74\u3002Meta\u5c06\u53d6\u6d88\u6309\u6027\u522b\u6216\u4efb\u4f55\u6bd4\u57ce\u5e02\u66f4\u7cbe\u7ec6\u7684\u4f4d\u7f6e\uff08\u4f8b\u5982\u90ae\u653f\u7f16\u7801\uff09\u5b9a\u4f4d\u9752\u5c11\u5e74\u7684\u529f\u80fd<\/p>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\"><strong>\u5e7f\u544a\u7cfb\u5217\u9009\u9879\u9650\u5236<\/strong><\/mark><\/p>\n\n\n\n<p>Meta\u4e0d\u4f1a\u4f7f\u7528\u9752\u5c11\u5e74\u4e4b\u524d\u7684\u4e92\u52a8\u884c\u4e3a\uff08\u4f8b\u5982\u4ed6\u4eec\u70b9\u8d5e\u7684\u7c89\u4e1d\u9875\uff09\u6765\u786e\u5b9a\u4ed6\u4eec\u770b\u5230\u7684\u5e7f\u544a\u3002\u5e7f\u544a\u4e3b\u5728\u6295\u653e\u9488\u5bf9\u9752\u5c11\u5e74\u7684\u5e7f\u544a\u7cfb\u5217\u65f6\u4f1a\u770b\u5230\u67d0\u4e9b\u5e7f\u544a\u7cfb\u5217\u9009\u9879\uff08\u4f8b\u5982\u591a\u4e2a\u4f18\u5316\u76ee\u6807\u3001\u4e00\u4e9b\u8f83\u5c11\u4f7f\u7528\u7684\u5c55\u793a\u4f4d\u7f6e\u9009\u9879\u548c Advantage+ \u76ee\u5f55\u5e7f\u544a\uff09\u88ab\u5220\u9664<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-blue-color has-alpha-channel-opacity has-blue-background-color has-background is-style-default\"\/>\n\n\n\n<div class=\"wp-block-getwid-image-hotspot\" data-appearance-animation=\"none\" data-image-points=\"[]\" 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Reels] Ads Ma 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