{"id":2500,"date":"2023-01-09T14:33:00","date_gmt":"2023-01-09T06:33:00","guid":{"rendered":"https:\/\/college.pandarocket.cn\/?p=2500"},"modified":"2024-01-10T16:33:18","modified_gmt":"2024-01-10T08:33:18","slug":"taboola%e5%b9%bf%e5%91%8a%e7%ad%96%e7%95%a5%e4%bc%98%e5%8c%96","status":"publish","type":"post","link":"https:\/\/college.pandarocket.cn\/?p=2500","title":{"rendered":"Taboola\u5e7f\u544a\u7b56\u7565\u4f18\u5316"},"content":{"rendered":"\n<p>Taboola\u6bcf\u5929\u90fd\u6709\u6570\u4ee5\u4e07\u8ba1\u7684\u5546\u5bb6\u53d1\u5e03\u5e7f\u544a\uff0c\u7ade\u4e89\u6fc0\u70c8\u3002\u5546\u5bb6\u8fd9\u65f6\u5c31\u8981\u7acb\u8db3\u81ea\u8eab\uff0c<strong>\u5bf9\u5e7f\u544a\u6295\u653e\u7b56\u7565\u8fdb\u884c\u4f18\u5316\u8c03\u6574\uff0c<\/strong>\u624d\u80fd\u8131\u9896\u800c\u51fa\uff0c\u589e\u52a0Campaign\u66dd\u5149\uff0c\u63d0\u5347\u7f51\u9875\u70b9\u51fb\u7387\u548c\u8f6c\u5316\u7387\uff0c\u4eca\u5929\u6211\u4eec\u5c31\u6765\u4ecb\u7ecd\u4e00\u4e0bTaboola\u5e7f\u544a\u7684\u4f18\u5316\u7b56\u7565<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\">\u4e00.\u4f18\u5316\u7b56\u7565<\/mark><\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\"><strong>\u4f18\u5316\u76ee\u6807<\/strong>\uff1a\u8fbe\u6210\u60a8\u7684\u76ee\u6807 ( \u5982CPA\u3001ROAS )\uff0c\u5e76\u540c\u65f6\u589e\u52a0 Campaign \u66dd\u5149\uff0c\u4e3a\u4e86\u8fbe\u5230\u8fd9\u4e2a\u76ee\u6807\uff0c\u6211\u4eec\u9700\u8981\u6ce8\u610f\uff1a<\/p>\n\n\n\n<p style=\"font-size:17px\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\">\u6210\u672c\u63a7\u5236<\/mark><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5e7f\u544a\u7d20\u6750\u4f18\u5316 <\/strong>~\u63d0\u5347\u8f6c\u5316\u7387<\/li>\n\n\n\n<li><strong>\u6d3b\u52a8\u9875\u4f18\u5316 <\/strong>~\u63d0\u5347\u8f6c\u5316\u7387<\/li>\n\n\n\n<li><strong>\u6295\u653e\u7f51\u7ad9\u7684\u4f18\u5316 <\/strong>~ 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<\/strong>~\u63d0\u5347 vCPM\uff0c\u4ee5\u4fbf\u8ba9\u4f60\u7684\u5e7f\u544a(Ads)\u63d0\u9ad8\u7ade\u4ef7\u83b7\u80dc\u7684\u673a\u7387<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\">\u4e8c.<\/mark><mark style=\"background-color: rgba(0, 0, 0, 0);\" class=\"has-inline-color has-primary-color\"><b>\u6210\u672c\u63a7\u5236<\/b><\/mark><\/p>\n\n\n\n<p><strong>\u5e7f\u544a\u7d20\u6750\u4f18\u5316<\/strong>:\u907f\u514d\u4f7f\u7528\u8bef\u5bfc\u7528\u6237\u70b9\u51fb\u7684\u7d20\u6750\uff0c\u7ed9\u4e88\u53d7\u4f17\u6240\u671f\u5f85\u7684\u7d20\u6750\u624d\u80fd\u589e\u52a0\u4e8b\u4ef6\u8f6c\u6362\u7387<br><strong>\u6d3b\u52a8\u9875\u4f18\u5316<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4f7f\u7528\u5438\u775b\u4e14\u4e0e\u5e7f\u544a\u7d20\u6750\u9ad8\u5ea6\u76f8\u5173\u7684\u5185\u5bb9\uff0c\u6bd4\u5982\u8bf4\u80fd\u6e05\u6670\u5730\u63cf\u7ed8\u7528\u6237\u7684\u4f7f\u7528\u573a\u666f<\/li>\n\n\n\n<li>\u4f7f\u7528\u4e0e\u5e7f\u544a\u7d20\u6750\u9ad8\u5ea6\u76f8\u5173\u7684\u9875\u9762<\/li>\n<\/ul>\n\n\n\n<p><strong>\u6295\u653e\u7f51\u7ad9\u7684\u4f18\u5316<\/strong>:\u5728 Campaign \u5b8c\u6210\u5b66\u4e60 ( \u901a\u5e38\u9700\u8981 2~3 \u5929 )\uff0c\u5e76\u4e14\u53c8\u8dd1\u4e86 1 \u5468\u540e\uff0c\u5c31\u80fd\u591f\u5f00\u59cb\u4f18\u5316\u3002<br><strong>\u5c01\u9501\u6548\u679c\u4e0d\u4f73\u7684\u7f51\u7ad9\uff0c\u6548\u679c\u4e0d\u4f73\u5305\u62ec\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conversions \u8fc7\u4f4e\u6216 CPA \u8fc7\u9ad8\u7684\u7f51\u7ad9<\/li>\n\n\n\n<li>\u8ddf\u5176\u4ed6\u7f51\u7ad9\u76f8\u6bd4\uff0cvCTR \u5f02\u5e38\u9ad8\u7684\u7f51\u7ad9<\/li>\n<\/ul>\n\n\n\n<p><strong>\u7f51\u7ad9\u51fa\u4ef7\u8c03\u6574<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5bf9\u8f6c\u5316\u7387\u9ad8\u7684\u7f51\u7ad9\uff0c\u53ef\u4ee5\u8c03\u9ad8\u8be5\u7f51\u7ad9\u51fa\u4ef7\u63a5\u8fd1 Actual CPC\uff0c\u4fdd\u6301\u7ade\u4e89\u529b\u5373\u53ef<\/li>\n\n\n\n<li>\u5bf9\u8f6c\u5316\u7387\u4e0d\u591f\u9ad8\u7684\u7f51\u7ad9\uff0c\u5efa\u8bae\u5148\u89c2\u5bdf 1~2 \u5468\uff0c\u82e5\u6548\u679c\u8fd8\u662f\u5dee\uff0c\u518d\u8c03\u4f4e\u51fa\u4ef7<\/li>\n\n\n\n<li>\u8be6\u7ec6\u64cd\u4f5c\u8bf7\u53c2\u8003<a href=\"https:\/\/help.taboola.com\/hc\/en-us\/articles\/115006789728-Optimizing-by-Traffic-Source\">\u8fd9\u7bc7\u6587\u7ae0<\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1091\" height=\"448\" src=\"https:\/\/college.pandarocket.cn\/wp-content\/uploads\/2023\/01\/image-3.png\" alt=\"\" class=\"wp-image-2501\"\/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\">\u4e09.<strong>\u589e\u52a0 Campaign \u66dd\u5149<\/strong><\/mark><\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\">\u907f\u514d\u4e0d\u5fc5\u8981\u7684\u6d41\u91cf\u9650\u5236<\/mark><\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\"><strong>\u9075\u5b88\u6211\u4eec\u7684\u653f\u7b56<\/strong>\uff1a\u53ef\u5148\u53c2\u8003\u524d\u65b9\u7684\u5e7f\u544a\u653f\u7b56\u4ee5\u53ca\u5e38\u89c1\u5c01\u6237\/\u88ab\u62d2\u7406\u7531\uff0c\u5982\u679c\u60a8\u4e0d\u786e\u5b9a\u5173\u4e8e\u60a8\u9009\u62e9\u4ea7\u54c1\u7684\u76f8\u5173\u653f\u7b56\uff0c\u8bf7\u8054\u7cfb\u60a8\u7684\u9500\u552e\/AM<br><strong>\u9002\u5f53\u7684Campaign \u8bbe\u5b9a<\/strong>\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9009\u62e9\u5fc5\u8981\u8bbe\u5b9a\u76ee\u6807\u5373\u53ef\uff0c\u5305\u542b\u6295\u653e\u56fd\u5bb6 ( Location ) \u4ee5\u53ca\u6295\u653e\u5e73\u53f0 ( Platform )<\/li>\n\n\n\n<li>\u9664\u975e\u5fc5\u8981\uff0cCampaign \u5728\u521d\u671f\u65f6\u90fd\u4e0d\u8981\u7279\u522b\u9501\u5b9a Operating system, Browser, audience targeting ( my audiences,<\/li>\n\n\n\n<li>marketplace audiences, and contextual )\uff0c\u56e0\u4e3a\u8fd9\u4e9b\u529f\u80fd\u90fd\u662f\u5c5e\u4e8e\u518d\u8425\u9500\u7684\u8425\u9500\u5de5\u5177\uff0c\u521d\u671f\u8bbe\u7f6e\u53ea\u4f1a\u8ba9\u60a8\u7684\u5e7f\u544a\u53d7\u4f17\u53d7\u9650<\/li>\n<\/ul>\n\n\n\n<p><strong>\u9002\u5f53\u7684\u51fa\u4ef7<\/strong>\uff1a\u9002\u5f53\u7684\u51fa\u4ef7\u53ef\u4ee5\u8ba9 Campaign \u52a0\u901f\u5b66\u4e60 ( \u7d20\u6750\u72b6\u6001:Expedited learning )\uff0c\u82e5\u4ee5\u4e0b\u4efb\u4e00\u6761\u4ef6\u6ca1\u8fbe\u6210\u7684\u8bdd\uff0c\u5b66\u4e60\u65f6\u95f4\u90fd\u4f1a\u53d8\u957f<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6bcf\u65e5\u9884\u7b97\uff1a\u5fc5\u987b\u9ad8\u4e8e 50 \u7f8e\u5143\uff0c\u5e76\u4e14\u6bcf\u5929\u5141\u8bb8\u81f3\u5c11 200 \u4e2a\u70b9\u51fb\uff0c\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u51fa\u4ef7\u5fc5\u987b\u9ad8\u4e8e 0.25 \u7f8e\u5143 ( 50\/200=0.25 )\u3002<\/li>\n\n\n\n<li>\u9009\u62e9 Smart bid\uff0c\u82e5\u9009\u62e9 Fixed bid \u7684\u8bdd\uff0c\u6211\u4eec\u7684\u6f14\u7b97\u6cd5\u7684\u81ea\u52a8\u4f18\u5316\u80fd\u529b\u4f1a\u5927\u5e45\u4e0b\u964d\u3002<\/li>\n<\/ul>\n\n\n\n<p><strong>\u9002\u5f53\u7684\u7d20\u6750\u8bbe\u7f6e<\/strong>\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u63a8\u8350\u4f7f\u7528\u591a\u5143\u5316\u7684\u7d20\u6750\uff0c\u81f3\u5c11\u907f\u514d\u4f7f\u7528\u76f8\u4f3c\u7684\u7d20\u6750\u3002\u82e5 Branding text, Title, Thumbnail, Description 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button<\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-blue-color has-alpha-channel-opacity has-blue-background-color has-background is-style-default\"\/>\n\n\n\n<div class=\"wp-block-getwid-image-hotspot\" data-appearance-animation=\"none\" data-image-points=\"[]\" data-trigger=\"click\" data-theme=\"light\" data-tooltip-animation=\"shift-toward\" data-arrow=\"true\"><div class=\"wp-block-getwid-image-hotspot__wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1067\" height=\"297\" src=\"https:\/\/college.pandarocket.cn\/wp-content\/uploads\/2023\/05\/\u70ed\u70b9\u56fe\u7247.png\" alt=\"\" class=\"wp-block-getwid-image-hotspot__image wp-image-3202\"\/><\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:15% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"941\" height=\"941\" src=\"https:\/\/college.pandarocket.cn\/wp-content\/uploads\/2022\/12\/1-32.png\" alt=\"\" class=\"wp-image-2442 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p style=\"font-size:15px\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#1582a4\" class=\"has-inline-color\">PandaMobo<\/mark><\/strong><\/p>\n\n\n\n<p 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[&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[112,26],"tags":[],"class_list":["post-2500","post","type-post","status-publish","format-standard","hentry","category-taboola","category-26"],"_links":{"self":[{"href":"https:\/\/college.pandarocket.cn\/index.php?rest_route=\/wp\/v2\/posts\/2500","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/college.pandarocket.cn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/college.pandarocket.cn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/college.pandarocket.cn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/college.pandarocket.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2500"}],"version-history":[{"count":4,"href":"https:\/\/college.pandarocket.cn\/index.php?rest_route=\/wp\/v2\/posts\/2500\/revisions"}],"predecessor-version":[{"id":3232,"href":"https:\/\/college.pandarocket.cn\/index.php?rest_route=\/wp\/v2\/posts\/2500\/revisions\/3232"}],"wp:attachment":[{"href":"https:\/\/college.pandarocket.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2500"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/college.pandarocket.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2500"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/college.pandarocket.cn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}