{"id":2483,"date":"2023-01-04T10:24:54","date_gmt":"2023-01-04T02:24:54","guid":{"rendered":"https:\/\/college.pandarocket.cn\/?p=2483"},"modified":"2023-05-11T10:22:38","modified_gmt":"2023-05-11T02:22:38","slug":"facebook%e7%9b%ae%e5%bd%95%e5%88%9d%e4%bd%93%e9%aa%8c","status":"publish","type":"post","link":"https:\/\/college.pandarocket.cn\/?p=2483","title":{"rendered":"Facebook\u76ee\u5f55\u521d\u4f53\u9a8c"},"content":{"rendered":"\n<p style=\"font-size:17px\">Facebook\u76ee\u5f55\u5e7f\u544a\u53ef\u4ee5\u5e2e\u52a9\u5e7f\u544a\u4e3b\u5b8c\u6210\u4e2a\u6027\u5316\u5339\u914d\uff0c\u5728\u76ee\u5f55\u4e2d\u63d0\u4f9b\u4f18\u8d28\u5546\u54c1\u4fe1\u606f\u6709\u52a9\u4e8e\u5ba2\u6237\u53d1\u73b0\u60a8\u7684\u5546\u54c1\uff0c\u5e76\u4f5c\u51fa\u66f4\u660e\u667a\u7684\u8d2d\u4e70\u51b3\u5b9a\u3002\u672c\u671f\u8bdd\u9898\u5c31\u6765\u804a\u4e00\u804a\u5982\u4f55\u521b\u5efa\u4f18\u8d28\u7684Facebook\u76ee\u5f55<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#1f1af5\" class=\"has-inline-color\">\u4e00.<\/mark><\/strong><mark style=\"font-weight: bold; background-color: rgba(0, 0, 0, 0); color: rgb(20, 22, 243);\" class=\"has-inline-color\">\u76ee\u5f55\u7b80\u4ecb<\/mark><\/p>\n\n\n\n<p style=\"font-size:17px\">\u76ee\u5f55\u4e2d\u5305\u542b\u60a8\u60f3\u8981\u5728 Facebook \u548c Instagram \u4e0a\u63a8\u5e7f\u6216\u9500\u552e\u7684\u6240\u6709\u5546\u54c1\u4fe1\u606f\u3002\u60a8\u53ef\u4ee5\u4f7f\u7528\u76ee\u5f55\u521b\u5efa\u4e0d\u540c\u7c7b\u578b\u7684\u5e7f\u544a\u3002\u5982\u679c\u60a8\u9500\u552e\u7684\u662f\u5b9e\u7269\u5546\u54c1\uff0c\u8fd8\u53ef\u521b\u5efa\u4e00\u4e2a<strong>\u5e97\u94fa<\/strong>\u6765\u9500\u552e\u76ee\u5f55\u4e2d\u7684\u5546\u54c1\u3002\u60a8\u53ef\u4ee5\u5728\u5e93\u5b58\u7ba1\u7406\u548c\u9500\u552e\u5e73\u53f0 \u2014 \u7535\u5546\u7ba1\u7406\u5de5\u5177\u4e2d\u7ba1\u7406\u60a8\u7684\u76ee\u5f55\u3002<\/p>\n\n\n\n<p style=\"font-size:17px\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\"><strong>\u90a3\u4ec0\u4e48\u662f\u5e97\u94fa\u5462<\/strong>\uff1f<\/mark><br>\u5e97\u94fa\u662f Facebook \u548c Instagram \u4e0a\u7684\u6570\u5b57\u5e97\u9762\u3002\u60a8\u53ef\u4ee5\u5b9a\u5236\u81ea\u5df1\u7684\u5e97\u94fa\u5e76\u5c55\u793a\u7cfb\u5217\u5546\u54c1\u3002\u5728 Instagram\uff0c\u60a8\u8fd8\u53ef\u4ee5\u4f7f\u7528 Instagram \u8d2d\u7269\u529f\u80fd\u5728\u5e16\u5b50\u548c\u5feb\u62cd\u4e2d\u6807\u8bb0\u76ee\u5f55\u4e2d\u7684\u5546\u54c1\u3002\u4e86\u89e3<a href=\"https:\/\/www.facebook.com\/business\/help\/268860861184453\">\u5982\u4f55\u8bbe\u7f6e\u5e97\u94fa<\/a>\u4ee5\u53ca<a href=\"https:\/\/www.facebook.com\/business\/help\/1205792533104321\">\u5e97\u94fa\u7684\u76ee\u5f55\u8d44\u683c\u8981\u6c42<\/a>\u3002<mark style=\"background-color:rgba(0, 0, 0, 0);color:#f60b0b\" class=\"has-inline-color\">\u8bf7\u6ce8\u610f\uff0c\u60a8\u53ea\u80fd\u5c06\u4e00\u4e2a\u76ee\u5f55\u7ed1\u5b9a\u81f3\u5e97\u94fa\uff0c\u4e14\u540e\u7eed\u4e0d\u80fd\u66f4\u6539\u76ee\u5f55\u3002<\/mark>\u8be6\u7ec6\u4e86\u89e3<a href=\"https:\/\/www.facebook.com\/help\/376573243388834\">\u4f7f\u7528\u4e00\u4e2a\u76ee\u5f55\u7684\u6700\u4f73\u5b9e\u8df5<\/a><\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\">\u8bbe\u7f6e\u5e97\u94fa\u7684\u6700\u4f73\u64cd\u4f5c<\/mark><\/strong><\/p>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\">1.<strong>\u8bbe\u7f6e\u5e97<\/strong><\/mark><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\">\u94fa\u65f6\uff0c\u60a8\u53ef\u4ee5\u9009\u62e9\u5e0c\u671b\u987e\u5ba2\u5728\u54ea\u91cc\u5b8c\u6210\u8d2d\u4e70<\/mark><\/strong>\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5728\u7f51\u7ad9\u4e0a<\/li>\n\n\n\n<li>\u4f7f\u7528<a href=\"https:\/\/www.facebook.com\/help\/2509359009104717\">\u7ed3\u8d26\u529f\u80fd<\/a>\u76f4\u63a5\u5728 Facebook \u6216 Instagram \u4e0a\u5b8c\u6210\u8d2d\u4e70<\/li>\n\n\n\n<li>\u4f7f\u7528 Direct \u6d88\u606f<\/li>\n<\/ul>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\">2.<strong>\u8bbe\u7f6e\u5e97\u94fa\u540e\uff0c\u60a8\u53ef\u4ee5\u4f7f\u7528\u7535\u5546\u7ba1\u7406\u5de5\u5177\u6267\u884c\u4ee5\u4e0b\u64cd\u4f5c\uff1a<\/strong><\/mark><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7ba1\u7406\u548c\u5b9a\u5236\u60a8\u7684\u5e97\u94fa\u548c\u4e3b\u6253\u5546\u54c1\u7cfb\u5217<\/li>\n\n\n\n<li>\u83b7\u53d6\u5ba2\u6237\u53ca\u70ed\u95e8\u5546\u54c1\u7684\u6210\u6548\u5206\u6790<\/li>\n<\/ul>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\">3.<strong>\u5982<\/strong><\/mark><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\">\u679c\u60a8\u5728 Facebook \u6216 Instagram \u5e73\u53f0\u4e0a\u542f\u7528\u7ed3\u8d26\u529f\u80fd\uff0c\u60a8\u8fd8\u53ef\u4ee5\u4f7f\u7528\u7535\u5546\u7ba1\u7406\u5de5\u5177\u6267\u884c\u4ee5\u4e0b\u64cd\u4f5c\uff1a<\/mark><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u67e5\u770b\u8fdb\u8d26\u3001\u7ba1\u7406\u8d22\u52a1\u4fe1\u606f\u3001\u5c65\u884c\u8ba2\u5355\u4ee5\u53ca\u5904\u7406\u9000\u8d27<\/li>\n\n\n\n<li>\u4e3a\u5ba2\u6237\u63d0\u4f9b<a href=\"https:\/\/www.facebook.com\/policies\/purchase_protection\">\u8d2d\u7269\u4fdd\u62a4<\/a><\/li>\n\n\n\n<li>\u4f7f\u7528\u6536\u4ef6\u7bb1\u56de\u590d\u5ba2\u6237\u6d88\u606f<\/li>\n\n\n\n<li>\u67e5\u770b\u914d\u9001\u670d\u52a1\u548c\u5ba2\u6237\u670d\u52a1\u8868\u73b0<\/li>\n<\/ul>\n\n\n\n<p class=\"has-medium-font-size\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#1f30f5\" class=\"has-inline-color\"><strong>\u4e8c<\/strong>.<\/mark><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#1f1af8\" class=\"has-inline-color\">\u5982\u4f55\u521b\u5efa\u76ee\u5f55<\/mark><\/strong><\/p>\n\n\n\n<p>\u76ee\u5f55\u5c31\u50cf\u4e00\u4e2a\u5bb9\u5668\uff0c\u5176\u4e2d\u5305\u542b\u60a8\u60f3\u5728 Facebook \u548c Instagram \u63a8\u5e7f\u6216\u9500\u552e\u7684\u6240\u6709\u5546\u54c1\u7684\u4fe1\u606f\u3002\u60a8\u53ef\u4ee5\u5c06\u76ee\u5f55\u4e0e\u4e0d\u540c\u7c7b\u578b\u7684\u5e7f\u544a\u548c\u9500\u552e\u6e20\u9053\uff08\u5982\u52a8\u6001\u5e7f\u544a (Dynamic Ad)\u3001Facebook \u548c Instagram \u5e97\u94fa\u7b49\uff09\u642d\u914d\u4f7f\u7528\uff0c\u7528\u4ee5\u63a8\u5e7f\u60a8\u7684\u5546\u54c1\u3002<\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#f50e0e\" class=\"has-inline-color\">\u5efa\u8bae\uff1a<\/mark><\/strong>\u60a8<a href=\"https:\/\/www.facebook.com\/business\/help\/376573243388834\">\u4e3a\u6240\u6709\u5546\u54c1\u4f7f\u7528\u4e00\u4e2a\u76ee\u5f55<\/a>\uff0c\u800c\u4e0d\u662f\u521b\u5efa\u591a\u4e2a\u76ee\u5f55\u3002\u8fd9\u6837\u53ef\u65b9\u4fbf\u60a8\u66f4\u9ad8\u6548\u5730\u7ba1\u7406\u5546\u54c1\uff0c\u58ee\u5927\u53d7\u4f17\u7fa4\u3002<\/p>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\"><strong>\u524d\u671f\u51c6\u5907<\/strong><\/mark><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.facebook.com\/business\/help\/473994396650734\">\u521b\u5efa Facebook \u4e1a\u52a1\u516c\u5171\u4e3b\u9875<\/a>\uff08\u5982\u679c\u6ca1\u6709\uff09\u3002<\/li>\n\n\n\n<li><a href=\"https:\/\/www.facebook.com\/business\/help\/1710077379203657\">\u521b\u5efa\u5546\u52a1\u7ba1\u7406\u5e73\u53f0\u5e10\u6237<\/a>\uff0c\u4ee5\u4fbf\u4e3a\u76ee\u5f55\u6307\u5b9a\u5546\u52a1\u7ba1\u7406\u5e73\u53f0\u5e10\u6237\u3002\u786e\u4fdd\u60a8\u662f<a href=\"https:\/\/www.facebook.com\/business\/help\/442345745885606\">\u5546\u52a1\u7ba1\u7406\u5e73\u53f0\u7ba1\u7406\u5458<\/a>\u3002<\/li>\n<\/ul>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\">\u5f00\u59cb\u521b\u5efa<\/mark><\/strong><\/p>\n\n\n\n<p>1.\u524d\u5f80<a href=\"https:\/\/facebook.com\/commerce_manager\">\u7535\u5546\u7ba1\u7406\u5de5\u5177<\/a><br>2.\u5f00\u59cb\u521b\u5efa\u76ee\u5f55<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5982\u679c\u8fd9\u662f\u60a8\u7684\u7b2c\u4e00\u4e2a\u76ee\u5f55\uff0c\u8bf7\u70b9\u51fb<strong>\u5f00\u59cb<\/strong>\u3002\u9009\u62e9<strong>\u521b\u5efa\u76ee\u5f55<\/strong>\uff0c\u7136\u540e\u70b9\u51fb<strong>\u5f00\u59cb<\/strong>\u3002<\/li>\n\n\n\n<li>\u5982\u679c\u60a8\u5df2\u62e5\u6709\u81f3\u5c11\u4e00\u4e2a\u76ee\u5f55\uff0c\u5219\u5c06\u5217\u51fa\u60a8\u7684\u6240\u6709\u76ee\u5f55\u3002\u9009\u62e9&nbsp;<strong>+ \u6dfb\u52a0\u76ee\u5f55<\/strong>\u53ef\u65b0\u5efa\u76ee\u5f55\u3002<\/li>\n<\/ul>\n\n\n\n<p>3.\u9009\u62e9\u60a8\u8981\u63a8\u5e7f\u6216\u51fa\u552e\u5546\u54c1\u7684\u7c7b\u578b\uff0c\u7136\u540e\u70b9\u51fb<strong>\u4e0b\u4e00\u6b65<\/strong><br>4.\u4ec5\u7535\u5b50\u5546\u52a1\uff08\u5546\u54c1\uff09\uff1a\u9009\u62e9\u60a8\u5e0c\u671b\u5982\u4f55\u5c06\u5546\u54c1\u6dfb\u52a0\u5230\u76ee\u5f55<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5982\u679c\u60a8\u8981\u81ea\u884c\u5728\u7535\u5546\u7ba1\u7406\u5de5\u5177\u4e2d\u6dfb\u52a0\u5546\u54c1\uff0c\u8bf7\u9009\u62e9<strong>\u4e0a\u4f20\u5546\u54c1\u4fe1\u606f<\/strong><\/li>\n\n\n\n<li>\u5982\u679c\u60a8\u5c06\u5546\u54c1\u6258\u7ba1\u4e8e\u4e0e Facebook \u96c6\u6210\u7684\u5408\u4f5c\u4f19\u4f34\u5e73\u53f0\u4e0a\uff0c\u8bf7\u9009\u62e9<strong>\u7ed1\u5b9a\u5408\u4f5c\u4f19\u4f34\u5e73\u53f0<\/strong>\u3002\u9009\u62e9\u5e73\u53f0\uff0c\u7136\u540e\u70b9\u51fb\u94fe\u63a5\u8bbf\u95ee\u5176\u7f51\u7ad9\uff0c\u4ee5\u5b8c\u6210\u8bbe\u7f6e\u5e76\u5c06\u5546\u54c1\u5bfc\u5165 Facebook\u3002\u8be6\u7ec6\u4e86\u89e3<a href=\"https:\/\/www.facebook.com\/business\/help\/365831587397584\">\u5982\u4f55\u4ece\u5408\u4f5c\u4f19\u4f34\u5e73\u53f0\u5bfc\u5165\u5546\u54c1<\/a>\u3002<\/li>\n<\/ul>\n\n\n\n<p>5.\u9009\u62e9\u76ee\u5f55\u6240\u5c5e\u7684\u5546\u52a1\u7ba1\u7406\u5e73\u53f0\u5e10\u6237\u3002\u76f8\u8f83\u4e8e\u9009\u62e9\u4e2a\u4eba\u5e10\u6237\u800c\u8a00\uff0c\u8fd9\u4f7f\u60a8\u53ef\u4ee5\u89e3\u9501\u66f4\u591a\u76ee\u5f55\u4f7f\u7528\u65b9\u5f0f\uff0c\u4ee5\u53ca\u4e3a\u5176\u4ed6\u7528\u6237\u6388\u4e88\u76ee\u5f55\u7ba1\u7406\u6743\u9650\u3002\u8981\u9009\u62e9\u5546\u52a1\u7ba1\u7406\u5e73\u53f0\u5e10\u6237\uff0c\u60a8\u5fc5\u987b\u662f<a href=\"https:\/\/www.facebook.com\/business\/help\/442345745885606\">\u5546\u52a1\u7ba1\u7406\u5e73\u53f0\u7ba1\u7406\u5458<\/a>\u3002<br>6.\u8f93\u5165\u76ee\u5f55\u540d\u79f0<br>7.\u70b9\u51fb<strong>\u521b\u5efa<\/strong><\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\"><a href=\"https:\/\/www.facebook.com\/business\/help\/1275400645914358\">\u521b\u5efa\u76ee\u5f55<\/a>\u540e\uff0c\u60a8\u53ef\u4ee5\uff1a<\/mark><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.facebook.com\/business\/help\/384041892421495\">\u6dfb\u52a0\u548c\u7ba1\u7406\u5546\u54c1<\/a>\uff0c\u5305\u62ec\u6807\u9898\u3001\u56fe\u7247\u3001\u63cf\u8ff0\u3001\u4ef7\u683c\u548c\u6b3e\u5f0f\u7b49\u8be6\u7ec6\u4fe1\u606f\u3002\u9010\u4e2a\u6216\u6279\u91cf\u4e0a\u4f20\u5546\u54c1\u3002<\/li>\n\n\n\n<li>\u521b\u5efa<a href=\"https:\/\/www.facebook.com\/business\/help\/620275848114281\">\u5546\u54c1\u7cfb\u5217<\/a>\u6216<a href=\"https:\/\/www.facebook.com\/business\/help\/2658959294372394\">\u7cfb\u5217\u5546\u54c1<\/a>\uff0c\u5b83\u4eec\u662f\u60a8\u60f3\u5728 Facebook\/Instagram \u5e7f\u544a\u6216\u5e97\u94fa\u4e2d\u4e3b\u63a8\u7684\u76ee\u5f55\u5546\u54c1\u7ec4\u3002<\/li>\n\n\n\n<li><a href=\"https:\/\/www.facebook.com\/business\/help\/1953352334878186\">\u5206\u914d\u6743\u9650<\/a>\uff0c\u4ee5\u4fbf\u5176\u4ed6\u7528\u6237\u6216\u5408\u4f5c\u4f19\u4f34\u53ef\u4ee5\u5904\u7406\u60a8\u7684\u76ee\u5f55\u3002<\/li>\n\n\n\n<li><a href=\"https:\/\/www.facebook.com\/business\/help\/2144286692311411\">\u4e0a\u4f20\u56fd\u5bb6\/\u5730\u533a\u548c\u8bed\u8a00\u4fe1\u606f<\/a>\uff0c\u4ee5\u4fbf\u7528\u6237\u53ef\u4ee5\u5728\u60a8\u7684\u5e7f\u544a\u6216\u5e97\u94fa\u4e2d\u81ea\u52a8\u770b\u5230\u9002\u7528\u4e8e\u81ea\u5df1\u7684\u56fd\u5bb6\/\u5730\u533a\u6216\u8bed\u8a00\u7684\u6b63\u786e\u5546\u54c1\u4fe1\u606f\u548c\u4ef7\u683c\u3002<\/li>\n<\/ul>\n\n\n\n<p class=\"has-medium-font-size\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#1c1ff5\" class=\"has-inline-color\">\u4e09.<\/mark><\/strong><mark style=\"font-weight: bold; background-color: rgba(0, 0, 0, 0); color: rgb(29, 39, 248);\" class=\"has-inline-color\">\u76ee\u5f55\u7684\u4f18\u52bf<\/mark><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e3a\u6240\u6709\u5546\u54c1\u521b\u5efa\u4e00\u4e2a\u76ee\u5f55\uff0c\u5e76\u5728\u5e93\u5b58\u53d8\u5316\u65f6\u66f4\u65b0\u4fe1\u606f<\/li>\n\n\n\n<li>\u627e\u5230\u60f3\u8d2d\u4e70\u60a8\u5546\u54c1\u7684\u9ad8\u610f\u5411\u987e\u5ba2<\/li>\n\n\n\n<li>\u4f7f\u7528\u52a8\u6001\u5e7f\u544a (Dynamic Ad)\uff0c\u81ea\u52a8\u5c06\u76ee\u5f55\u4e2d\u7684\u76f8\u5173\u5546\u54c1\u5c55\u793a\u7ed9\u5ba2\u6237<\/li>\n\n\n\n<li>\u901a\u8fc7 Facebook \u548c Instagram \u5e97\u94fa\u9500\u552e\u548c\u6807\u8bb0\u5546\u54c1<\/li>\n\n\n\n<li>\u5728\u76ee\u5f55\u4e2d\u521b\u5efa\u5546\u54c1\u7cfb\u5217\u5e76\u5411\u987e\u5ba2\u5c55\u793a<\/li>\n\n\n\n<li>\u5411\u5176\u4ed6\u4eba\u6216\u5408\u4f5c\u4f19\u4f34\u5546\u52a1\u7ba1\u7406\u5e73\u53f0\u5206\u914d\u6743\u9650\uff0c\u4ee5\u4fbf\u5bf9\u65b9\u534f\u52a9\u60a8\u7ba1\u7406\u76ee\u5f55<\/li>\n<\/ul>\n\n\n\n<hr 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