{"id":2399,"date":"2022-12-26T12:01:35","date_gmt":"2022-12-26T04:01:35","guid":{"rendered":"https:\/\/college.pandarocket.cn\/?p=2399"},"modified":"2023-05-11T10:24:04","modified_gmt":"2023-05-11T02:24:04","slug":"taboola-%e5%b9%bf%e5%91%8a%e5%88%9b%e5%bb%ba%e6%b5%81%e7%a8%8b","status":"publish","type":"post","link":"https:\/\/college.pandarocket.cn\/?p=2399","title":{"rendered":"Taboola \u5e7f\u544a\u521b\u5efa\u6d41\u7a0b"},"content":{"rendered":"\n<p style=\"font-size:17px\">\u636e\u8fd1\u65e5\u53d1\u5e03\u7684\u300cKantar\u591a\u6e20\u9053\u54c1\u724c\u5f71\u54cd\u529b\u7814\u7a76\u300d\uff0c\u9ad8\u8fbe&nbsp;<strong>59%<\/strong>&nbsp;\u7684\u53c2\u4e0e\u8005\u5728\u770b\u8fc7\u539f\u751f\u89c6\u9891\u5e7f\u544a\u540e\u5bf9\u54c1\u724c\u4ea7\u751f\u597d\u611f\uff1b\u5728\u8425\u9500\u7ec4\u5408\u4e2d\u589e\u52a0\u5f00\u653e\u7f51\u7edc\u4e2d\u7684\u539f\u751f\u89c6\u9891\u5e7f\u544a\uff0c\u54c1\u724c\u77e5\u540d\u5ea6\u63d0\u9ad8\u4e86<strong>26%<\/strong>\u3002\u539f\u751f\u5e7f\u544a\u6b63\u5728\u8425\u9500\u77e9\u9635\u4e2d\u626e\u6f14\u8d8a\u6765\u8d8a\u91cd\u8981\u7684\u89d2\u8272\u3002<\/p>\n\n\n\n<p style=\"font-size:17px\">\u5982\u679c\u60a8\u4e5f\u5728\u8003\u8651\u539f\u751f\u5e7f\u544a\u6765\u8425\u9500\u60a8\u7684\u54c1\u724c\u4e0e\u4ea7\u54c1\uff0c<strong>PandaMobo\u7684\u6218\u7565\u5408\u4f5c\u4f19\u4f34Taboola<\/strong>\u5c06\u662f\u60a8\u4e0d\u53ef\u9519\u8fc7\u7684\u9009\u62e9\u3002\u4eca\u5929\uff0c\u718a\u732b\u541b\u5e2e\u60a80\u57fa\u7840\u638c\u63e1\u5982\u4f55\u4f7f\u7528 Taboola \u6295\u653e\u5e7f\u544a\uff0c\u7acb\u5373\u5f00\u59cb\u60a8\u7684\u7b2c\u4e00\u652f\u539f\u751f\u5e7f\u544a\u5427<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\">Taboola\u5e7f\u544a\u5f00\u6237\u8981\u6c42\u6982\u8ff0<\/mark><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5f00\u6237\u4e3b\u4f53\uff1a\u63d0\u4f9b\u516c\u53f8\u4e3b\u4f53\u8bc1\u660e\u6587\u4ef6<\/li>\n\n\n\n<li>\u5f00\u6237\u6570\u91cf\uff1a\u660e\u786e\u5f00\u6237\u6570\u91cf\uff08\u5982\u60f3\u62d3\u5c55\u7684\u533a\u57df\u8f83\u591a\uff0c\u5efa\u8bae\u5f002\u4e2a\u6237\uff09<\/li>\n\n\n\n<li>\u5f00\u6237\u94fe\u63a5\uff1a\u63d0\u4f9b\u6295\u653e\u7ad9\u70b9\u94fe\u63a5\u53ca\u7d20\u6750<\/li>\n\n\n\n<li>\u5f00\u6237\u90ae\u7bb1\uff1a\u90ae\u7bb1\u5efa\u8bae\u63d0\u4f9bGmail\u90ae\u7bb1\u6216\u8005Outlook\u90ae\u7bb1\u7b49\u56fd\u9645\u60ef\u7528\u90ae\u7bb1<\/li>\n<\/ul>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\">\u5982\u60f3\u4e86\u89e3\u8be6\u7ec6\u5f00\u6237\u8981\u6c42\u6216\u9700\u8981\u5f00Taboola\u6d77\u5916\u5e7f\u544a\u8d26\u53f7\u8bf7\u8054\u7cfbPandaMobo<\/mark><\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\">\u5e7f\u544a\u521b\u5efa\u6d41\u7a0b &#8211; \u5206\u6b65\u9aa4\u6307\u5bfc<\/mark><\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#f01010\" class=\"has-inline-color\">\u521b\u5efa Campaign<\/mark><\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\">\u8fdb\u5165 <strong>CAMPAIGNS <\/strong>\u7248\u5757\uff0c<strong>\u70b9\u51fb\u53f3\u4fa7\u7eff\u8272 CREATE\uff0c\u9009\u62e9 Campaign<\/strong><\/mark><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1211\" height=\"581\" src=\"https:\/\/college.pandarocket.cn\/wp-content\/uploads\/2022\/12\/image-58.png\" alt=\"\" class=\"wp-image-2400\"\/><\/figure>\n<\/div>\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#f70d0d\" class=\"has-inline-color\">\u9009\u62e9\u5408\u9002\u7684\u5e7f\u544a\u76ee\u6807<\/mark><\/strong><\/p>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\"><strong>\u4e3a Campaign \u547d\u540d\u5e76\u9009\u62e9\u5e7f\u544a\u8f6c\u5316\u76ee\u6807\u3002\u547d\u540d\u65b9\u5f0f\u5efa\u8bae\u4e3a : \u65e5\u671f + \u5e7f\u544a\u76ee\u6807 + \u6295\u653e\u5730\u533a + \u4ea7\u54c1<\/strong><\/mark><\/p>\n\n\n\n<p style=\"font-size:17px\"><strong>\u5e7f\u544a\u76ee\u6807<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>LEAD GENERATION\uff1a<\/strong>\u8ffd\u6c42\u6f5c\u5728\u5ba2\u6237\uff0c\u5982\u5f15\u5bfc\u90ae\u7bb1\u6ce8\u518c<\/li>\n\n\n\n<li><strong>ONLINE PURCHASES\uff1a<\/strong>\u5728\u7ebf\u8d2d\u4e70\uff0c\u9002\u7528\u4e8e web \u7535\u5546<\/li>\n\n\n\n<li><strong>WEBSITE ENGAGEMENT\uff1a<\/strong>\u589e\u52a0\u7528\u6237\u53c2\u4e0e\u5ea6\u548c\u9875\u9762\u6d4f\u89c8<\/li>\n\n\n\n<li><strong>BRAND AWARENESS\uff1a<\/strong>\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6<\/li>\n\n\n\n<li><strong>MOBILE APP INSTALLS\uff1a<\/strong>\u5e94\u7528\u4e0b\u8f7d<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"904\" height=\"559\" src=\"https:\/\/college.pandarocket.cn\/wp-content\/uploads\/2022\/12\/image-68.png\" alt=\"\" class=\"wp-image-2410\"\/><\/figure>\n<\/div>\n\n\n<p style=\"font-size:17px\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#f80d0d\" class=\"has-inline-color\">\u65f6\u95f4\u8bbe\u7f6e<\/mark><\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\"><strong>\u6295\u653e\u65f6\u95f4\u8bbe\u7f6e<\/strong>\uff1a\u53ef\u5bf9\u5e7f\u544a\u6295\u653e\u65f6\u95f4\u8fdb\u884c\u8bbe\u7f6e\uff0cSTART &amp; END \u4e0d\u66f4\u6539\u7684\u60c5\u51b5\u4e0b\uff0c\u5e7f\u544a\u5ba1\u6838\u901a\u8fc7\u540e\u4f1a\u7acb\u523b\u4e0a\u7ebf\u5e76\u5f00\u59cb\u4ea7\u751f\u82b1\u8d39\u3002\u53ef\u6839\u636e\u9700\u8981\u5bf9\u5e7f\u544a\u8fdb\u884c\u6392\u671f\uff0c\u5e7f\u544a\u4f1a\u5728\u8bbe\u7f6e\u7684\u5f00\u59cb\u65f6\u95f4\u4ea7\u751f\u82b1\u8d39\u5e76\u5728\u8bbe\u7f6e\u7684\u7ed3\u675f\u65f6\u95f4\u505c\u6b62\u3002<\/p>\n\n\n\n<p><strong>\u5e7f\u544a\u8fd0\u884c\u65f6\u95f4\uff1a<\/strong>\u53ef\u8bbe\u7f6e\u5e7f\u544a\u6bcf\u5468\u548c\u6bcf\u5929\u7684\u8fd0\u884c\u65f6\u95f4\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1056\" height=\"553\" src=\"https:\/\/college.pandarocket.cn\/wp-content\/uploads\/2022\/12\/image-67.png\" alt=\"\" class=\"wp-image-2409\"\/><\/figure>\n<\/div>\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#f41212\" class=\"has-inline-color\">\u5c4f\u853d\u8bbe\u7f6e<\/mark><\/strong><\/p>\n\n\n\n<p><strong>\u6295\u653e\u5730\u533a\uff1a<\/strong>\u53ef\u4e0b\u62c9\u9009\u62e9\u60f3\u8981\u6295\u653e ( include ) \u6216\u6392\u9664 ( exclude ) \u7684\u56fd\u5bb6\u3002<\/p>\n\n\n\n<p><strong>\u8bbe\u5907\uff1a<\/strong>\u53ef\u9009\u62e9\u8bbe\u5907<\/p>\n\n\n\n<p><strong>\u5c4f\u853d\u7f51\u7ad9\uff1a<\/strong>\u53ef\u6839\u636e\u4ea7\u54c1\u7279\u70b9\u6216\u9700\u6c42\u5c4f\u853d\u7f51\u7ad9\uff0c\u60a8\u7684\u5e7f\u544a\u5c06\u4e0d\u4f1a\u51fa\u73b0\u5728\u6b64\u7f51\u7ad9\u4e0a<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"941\" height=\"826\" src=\"https:\/\/college.pandarocket.cn\/wp-content\/uploads\/2022\/12\/image-71.png\" alt=\"\" class=\"wp-image-2413\"\/><\/figure>\n<\/div>\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#f40d0d\" class=\"has-inline-color\">\u53d7\u4f17\u8bbe\u7f6e<\/mark><\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\"><strong>My Audiences ( \u81ea\u5b9a\u4e49\u53d7\u4f17 )<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u57fa\u4e8e URL<\/strong>\uff1a\u4f7f\u60a8\u80fd\u591f\u8bbf\u95ee\u60a8\u7684\u7f51\u7ad9\u3001\u60a8\u7f51\u7ad9\u7684\u67d0\u4e2a\u90e8\u5206\u6216\u60a8\u7f51\u7ad9\u7684\u67d0\u4e9b\u7f51\u9875\u7684\u4eba\u5efa\u7acb\u53ef\u5b9a\u4f4d\u7684\u53d7\u4f17<\/li>\n\n\n\n<li><strong>\u57fa\u4e8e\u4e8b\u4ef6<\/strong>\uff1a\u4f7f\u60a8\u80fd\u591f\u9488\u5bf9\u5df2\u5b8c\u6210\u7279\u5b9a\u64cd\u4f5c ( \u4f8b\u5982\u8ba2\u9605\u65f6\u4e8b\u901a\u8baf\u6216\u8d2d\u4e70\u5546\u54c1 ) \u7684\u4eba\u5458\u5efa\u7acb\u53ef\u5b9a\u4f4d\u7684\u53d7\u4f17<\/li>\n\n\n\n<li><strong>\u521b\u5efa\u65b9\u5f0f<\/strong>:1. Taboola \u57fa\u4e8e Taboola \u50cf\u7d20\u8bbe\u7f6e\u81ea\u52a8\u521b\u5efa\u30022. \u7528\u6237\u57fa\u4e8e Taboola \u624b\u52a8\u521b\u5efa<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"934\" height=\"734\" src=\"https:\/\/college.pandarocket.cn\/wp-content\/uploads\/2022\/12\/image-69.png\" alt=\"\" class=\"wp-image-2411\"\/><\/figure>\n<\/div>\n\n\n<p style=\"font-size:17px\"><strong>Marketplace Audience ( \u5e02\u573a\u53d7\u4f17 )<\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\">Taboola \u63d0\u4f9b\u57fa\u4e8e\u5174\u8da3\u3001\u884c\u4e3a\u3001\u4eba\u53e3\u7edf\u8ba1\u3001\u4e1a\u52a1\u548c\u8d2d\u4e70\u610f\u56fe\u7684\u53d7\u4f17\u5b9a\u4f4d\u9009\u9879\u3002<\/p>\n\n\n\n<p style=\"font-size:17px\"><strong>Contextual ( <\/strong><strong>\u8bed\u5883\u53d7\u4f17 <\/strong><strong>)<\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\">\u5185\u5bb9\u76f8\u5173\u5b9a\u4f4d\u662f\u57fa\u4e8e\u5185\u5bb9\u4e0a\u4e0b\u6587\uff0c\u5141\u8bb8\u60a8\u5b9a\u4f4d\u7528\u6237\u901a\u5e38\u6700\u611f\u5174\u8da3\u7684\u7f51\u9875\u548c\u6587\u7ae0\u3002<\/p>\n\n\n\n<p style=\"font-size:17px\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\"><strong>\u6ce8\u610f\uff1a<\/strong>\u5982\u679c\u540c\u65f6\u9009\u62e9 My Audiences\u3001MarketplaceAudience\u3001Contextual \u4e09\u79cd\u53d7\u4f17\u7c7b\u578b\u4f1a\u5b9a\u4f4d\u4e09\u8005\u4ea4\u96c6\u90e8\u5206\uff0c\u7f29\u5c0f\u53d7\u4f17\u8303\u56f4\u3002<\/mark><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"930\" height=\"728\" src=\"https:\/\/college.pandarocket.cn\/wp-content\/uploads\/2022\/12\/image-70.png\" alt=\"\" class=\"wp-image-2412\"\/><\/figure>\n<\/div>\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#f61111\" class=\"has-inline-color\">\u9884\u7b97\u8bbe\u7f6e<\/mark><\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1101\" height=\"739\" src=\"https:\/\/college.pandarocket.cn\/wp-content\/uploads\/2022\/12\/image-65.png\" alt=\"\" class=\"wp-image-2407\"\/><\/figure>\n<\/div>\n\n\n<p>\u9009\u62e9\u5408\u9002\u7684\u7ade\u4ef7\u7c7b\u578b\u8fdb\u884c\u81ea\u52a8\u4f18\u5316<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1425\" height=\"733\" src=\"https:\/\/college.pandarocket.cn\/wp-content\/uploads\/2022\/12\/image-66.png\" alt=\"\" class=\"wp-image-2408\"\/><\/figure>\n<\/div>\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#fa0b0b\" class=\"has-inline-color\">\u521b\u5efa Ad<\/mark><\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\"><strong>Creation Mode ( <\/strong><strong>\u521b\u5efa\u6a21\u5f0f <\/strong><strong>)<\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\"><strong>VARIATIONS<\/strong><strong>\uff1a<\/strong>\u6587\u6848\u548c\u56fe\u7247\u7ec4\u5408<\/p>\n\n\n\n<p style=\"font-size:17px\"><strong>ONE BY ONE<\/strong><strong>\uff1a<\/strong>\u6dfb\u52a0 URL \u81ea\u52a8\u521b\u5efa<\/p>\n\n\n\n<p style=\"font-size:17px\"><strong>BULK Upload<\/strong><strong>\uff1a<\/strong>\u6279\u91cf\u4e0a\u4f20\u7d20\u6750<\/p>\n\n\n\n<p style=\"font-size:17px\"><strong>RSS\uff1a<\/strong>\u6dfb\u52a0 RSS Feed \u81ea\u52a8\u521b\u5efa<\/p>\n\n\n\n<p>\u70b9\u6b64\u8be6\u7ec6\u4e86\u89e3<a href=\"https:\/\/college.pandarocket.cn\/?p=2055\">Taboola \u5e7f\u544a\u8bbe\u7f6e\u5efa\u8bae\u53ca\u7d20\u6750\u89c4\u8303<\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1072\" height=\"656\" src=\"https:\/\/college.pandarocket.cn\/wp-content\/uploads\/2022\/12\/image-72.png\" alt=\"\" class=\"wp-image-2414\"\/><\/figure>\n<\/div>\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#f80e0e\" class=\"has-inline-color\">\u4e0a\u4f20\u7d20\u6750<\/mark><\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\">Taboola\u7684\u5e7f\u544a\u652f\u6301\u56fe\u7247\/\u52a8\u6001\u56fe\/\u89c6\u9891\u7b49\u7d20\u6750\u3001\u642d\u914d\u6807\u9898\u3001\u63cf\u8ff0\u3001\u54c1\u724c\u540d\u4ee5\u53caCTA\u6309\u94ae\u3002\u60a8\u53ef\u4ee5\u901a\u8fc7\u4e00\u6761\u5e7f\u544a\u5c55\u793a\u66f4\u591a\u5185\u5bb9\uff0c\u8ba9\u76ee\u6807\u7528\u6237\u5f97\u5230\u66f4\u591a\u6709\u6548\u4fe1\u606f\uff0c\u6700\u5927\u7a0b\u5ea6\u63d0\u5347\u54c1\u724c\u53ca\u8f6c\u5316\u6548\u679c<\/p>\n\n\n\n<p style=\"font-size:17px\">\u5728\u5b9e\u9645\u7684\u64cd\u4f5c\u548c\u4ee5\u5f80\u7684\u7ecf\u9a8c\u4e2d\u6211\u4eec\u53d1\u73b0<\/p>\n\n\n\n<p style=\"font-size:17px\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\">1. \u52a8\u6001\u56fe\u7247\u66f4\u5bb9\u6613\u6293\u4f4f\u7528\u6237\u773c\u7403\uff0c\u4f7f\u7528\u52a8\u6001\u56fe\u7247\u53ef\u4ee5\u4f7f\u8f6c\u5316\u7387\u63d0\u5347<\/mark><\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\">2. \u5145\u5206\u5229\u7528\u63cf\u8ff0\uff0c\u53ef\u4ee5\u4f7f\u8f6c\u5316\u7387CVR\u63d0\u5347<\/mark><\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\">3. \u4e00\u4e2a\u7cbe\u51c6\u7684CTA\u6309\u94ae\u53ef\u4ee5\u4f7f\u8d2d\u4e70\u8f6c\u5316\u7387\u63d0\u5347<\/mark><\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"957\" height=\"405\" 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