{"id":2300,"date":"2022-12-09T13:21:29","date_gmt":"2022-12-09T05:21:29","guid":{"rendered":"https:\/\/college.pandarocket.cn\/?p=2300"},"modified":"2023-05-11T10:32:37","modified_gmt":"2023-05-11T02:32:37","slug":"%e9%87%8d%e8%a6%81%e9%80%9a%e7%9f%a5-%e4%ba%8b%e5%85%b3meta-%e7%9b%b4%e5%ae%a2%e4%b8%bb%e4%bd%93%e5%92%8c%e7%bb%8f%e9%94%80%e5%95%86%ef%bc%8c%e7%9c%8b%e8%bf%99%e4%b8%80%e7%af%87%e5%b0%b1%e5%a4%9f","status":"publish","type":"post","link":"https:\/\/college.pandarocket.cn\/?p=2300","title":{"rendered":"\u91cd\u8981\u901a\u77e5 | \u4e8b\u5173Meta \u76f4\u5ba2\u4e3b\u4f53\u548c\u7ecf\u9500\u5546\uff0c\u770b\u8fd9\u4e00\u7bc7\u5c31\u591f\u4e86\uff01"},"content":{"rendered":"\n<figure class=\"wp-block-pullquote\"><blockquote><p>Facebook 12\u6708\u4ea7\u54c1\u66f4\u65b0\u6982\u8981\uff08\u4e0a\uff09<\/p><cite>\u2022 [\u5e7f\u544a\u653f\u7b56] \u5173\u4e8eMeta \u76f4\u5ba2\u4e3b\u4f53\u521b\u5efa\u5e7f\u544a\u8d26\u6237BM\u5173\u8054\u8981\u6c42\u548c\u7ecf\u9500\u5546\u9a8c\u8bc1\u6682\u505c\u7684\u901a\u77e5 <br>\u2022 [\u5e7f\u544a\u653f\u7b56] Meta 2022 Q3 \u5e7f\u544a\u5408\u89c4 &amp; \u900f\u660e\u5ea6\u62a5\u544a\u8981\u70b9 <br>\u2022 [\u89c6\u9891\u5e7f\u544a] Meta \u6700\u65b0Reels \u64cd\u4f5c\u57f9\u8bad\u89c6\u9891\u8bfe\u7a0b<br>\u2022 [\u4fe1\u53f7] Meta \u63a8\u51fa\u65b0\u5f52\u56e0\u6307\u6807 &#8211; \u989d\u5916\u7684\u5f52\u56e0\u8f6c\u5316\u91cf\uff0c\u66f4\u597d\u5c55\u73b0\u8f6c\u5316API\u7684\u8ffd\u8e2a\u4f18\u52bf<br>\u2022 [\u5e7f\u544a\u6295\u653e] Meta 11\u6708Reels\u66f4\u65b0\u6c47\u603b<\/cite><\/blockquote><\/figure>\n\n\n\n<p class=\"has-text-color\" style=\"color:#a21a1a;font-size:18px\"><strong>\u4e00\u3001[\u5e7f\u544a\u653f\u7b56] \u5173\u4e8eMeta \u76f4\u5ba2\u4e3b\u4f53\u521b\u5efa\u5e7f\u544a\u8d26\u6237BM\u5173\u8054\u8981\u6c42\u548c\u7ecf\u9500\u5546\u9a8c\u8bc1\u6682\u505c\u7684\u901a\u77e5<\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\"><strong>\u7ec6\u5219\u5982\u4e0b\uff1a<\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\">\u7531\u4e8e\u6700\u8fd1\u5e7f\u544a\u4e3b\u8425\u4e1a\u6267\u7167\u88ab\u76d7\u7528\u6765\u521b\u5efaMeta\u5e7f\u544a\u8d26\u53f7\u7684\u4e2a\u6848\u6709\u4e0a\u5347\u7684\u8d8b\u52bf\uff0c\u4e3a\u4e86\u66f4\u6709\u6548\u5904\u7406\u88ab\u76d7\u7528\u7684\u8d26\u53f7\uff0c\u4ece2022\u5e7412\u670816\u53f7\u5f00\u59cb\uff0c\u6240\u6709\u4f7f\u7528\u76f4\u5ba2\u4e3b\u4f53\u521b\u5efa\u7684\u5e7f\u544a\u8d26\u53f7\uff0c\u90fd\u5fc5\u987b\u5173\u8054\u5230\u8be5\u4e3b\u4f53\u7684 Business Manager\u4e2d\u3002\u5bf9\u4e8e\u6ca1\u6709\u8fdb\u884c\u5173\u8054\u7684\u8d26\u6237\uff0cMETA\u4f1a\u5b9a\u671f\u5173\u505c\u8d26\u53f7\uff0c\u5c4a\u65f6\u8d26\u53f7\u5c06\u4e0d\u80fd\u5982\u5e38\u4fbf\u7528\uff0c\u800c\u4e0d\u4f5c\u53e6\u884c\u901a\u77e5\u3002<\/p>\n\n\n\n<p style=\"font-size:17px\">\u53e6\u5916\uff0cMeta\u5c06\u4f1a\u6682\u505c\u7ecf\u9500\u5546\u9a8c\u8bc1(Aqency Verification)\u6d41\u7a0b\uff0c\u540e\u7eed\u4f1a\u91cd\u65b0\u5b8c\u5584\u7ecf\u9500\u5546\u9a8c\u8bc1\u548c\u5e7f\u544a\u8d26\u6237\u5206\u4eab\u6d41\u7a0b\uff0c\u8be6\u7ec6\u653f\u7b56\u518d\u4f5c\u53e6\u884c\u901a\u77e5\u3002<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#a21a1a;font-size:18px\"><strong>\u4e8c\u3001[\u5e7f\u544a\u653f\u7b56] Meta 2022 Q3 \u5e7f\u544a\u5408\u89c4 &amp; \u900f\u660e\u5ea6\u62a5\u544a\u8981\u70b9<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:17px\">\n<li>\u793e\u7fa4\u51c6\u5219\u62a5\u544a\u663e\u793a\uff0cMeta\u5728\u5c06\u6709\u5bb3\u5185\u5bb9\uff08\u5305\u62ec\u4ec7\u6068\u8a00\u8bba, \u6b3a\u51cc\u4e0e\u9a9a\u6270\u7b49\uff09\u63a7\u5236\u5728\u8f83\u4f4e\u8303\u56f4\u5185, \u53d6\u5f97\u4e86\u7a33\u6b65\u8fdb\u5c55\u3002<\/li>\n\n\n\n<li>Meta\u6b63\u5728\u63a2\u7d22\u5c06\u793e\u7fa4\u8bba\u575b\uff08Community Forums\uff09\u4f5c\u4e3a\u4e00\u4e2a\u65b0\u7684\u5de5\u5177\u3002\u793e\u7fa4\u8bba\u575b\u6c47\u96c6\u4e86\u6765\u81ea\u4e16\u754c\u5404\u5730\u4e0d\u540c\u7684\u7fa4\u4f53\uff0c\u5c31\u5173\u5fc3\u7684\u5408\u89c4\u95ee\u9898\u63d0\u51fa\u79ef\u6781\u5efa\u8bae, \u5e76\u5206\u4eab\u4ed6\u4eec\u5bf9\u4e00\u7cfb\u5217\u5173\u4e8e\u5e94\u7528\u7a0b\u5e8f\u7cfb\u7684\u5185\u5bb9\u653f\u7b56\u7684\u5efa\u8bae\u4e0e\u770b\u6cd5\u3002<\/li>\n<\/ul>\n\n\n\n<p style=\"font-size:17px\">\u67e5\u770b\u4e0b\u65b9\u94fe\u63a5\uff0c\u83b7\u53d6\u66f4\u591aMeta\u653f\u7b56\u4fe1\u606f\uff1a<\/p>\n\n\n\n<p style=\"font-size:17px\"><a href=\"https:\/\/transparency.fb.com\/data\/community-standards-enforcement\/\">\u793e\u7fa4\u51c6\u5219\u62a5\u544a(vpn)<\/a> \u3001 <a href=\"https:\/\/about.fb.com\/news\/2022\/11\/improving-peoples-experiences-through-community-forums\/\">\u793e\u7fa4\u8bba\u575b<\/a> \u3001<a href=\"https:\/\/about.fb.com\/wp-content\/uploads\/2022\/11\/Q3-One-Pager.pdf\">\u5176\u4ed6\u76f8\u5173\u94fe\u63a5(vpn)<\/a><\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#a21a1a;font-size:18px\"><strong>\u4e09\u3001[\u89c6\u9891\u5e7f\u544a] Meta\u63a8\u51fa<strong>\u6700\u65b0Reels \u64cd\u4f5c\u57f9\u8bad\u89c6\u9891\u8bfe\u7a0b<\/strong><\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\">\u7531\u4e8e\u77ed\u89c6\u9891\u548c Reels \u4ecd\u7136\u662f\u5e94\u7528\u7a0b\u5e8f\u7684\u5173\u952e\u4ea7\u54c1\u91cd\u70b9\u4e4b\u4e00\uff0c<strong>12\u67081\u65e5\u8d77<\/strong>, Meta\u5c06\u5411\u521b\u4f5c\u8005\u548c\u5e7f\u544a\u4e3b\u63d0\u4f9b\u6700\u65b0\u7684Reels\u57f9\u8bad\u8bfe\u7a0b\u3002\u8be5\u8bfe\u7a0b\u5305\u62ec\u5173\u4e8e\u5982\u4f55\u4ea7\u751f\u60f3\u6cd5\u3001\u8bb0\u5f55\u3001\u7f16\u8f91\u548c\u53d1\u5e03 Reels \u7684\u516d\u8282\u8bfe \u6bcf\u8282\u8bfe\u90fd\u4ee5 90 \u79d2\u7684\u4ecb\u7ecd\u89c6\u9891\u5f00\u59cb\uff0c\u5e76\u9644\u6709\u8865\u5145\u89c6\u9891\uff0c\u4ee5\u4fbf\u66f4\u6df1\u5165\u5730\u5b66\u4e60\u6bcf\u4e2a\u4e3b\u9898\u3002<\/p>\n\n\n\n<p style=\"font-size:17px\"><strong>\u5c0f\u6280\u5de7<\/strong>\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:17px\">\n<li>Reels \u53ef\u4ee5\u5e2e\u52a9\u60a8\u4f20\u64ad\u54c1\u724c\u77e5\u540d\u5ea6\u5e76\u627e\u5230\u65b0\u5ba2\u6237\u6216\u8ffd\u968f\u8005\u3002\u5b83\u4eec\u4e5f\u662f\u91cd\u65b0\u5438\u5f15\u5df2\u7ecf\u5bf9\u60a8\u7684\u54c1\u724c\u8868\u73b0\u51fa\u5174\u8da3\u7684\u4eba\u7684\u597d\u65b9\u6cd5<\/li>\n\n\n\n<li>\u786e\u4fdd\u5728\u524d\u4e09\u79d2\u901a\u8fc7\u6dfb\u52a0\u97f3\u4e50\u6216\u6548\u679c\u6765\u5438\u5f15\u4eba\u4eec\u7684\u6ce8\u610f\u529b<\/li>\n\n\n\n<li>\u6dfb\u52a0\u9002\u5408\u60a8\u7684\u5185\u5bb9\u7684\u6807\u9898\u4ee5\u53ca\u4e24\u4e2a\u6216\u4e09\u4e2a\u4e3b\u9898\u6807\u7b7e\u4ee5\u6269\u5927\u60a8\u7684\u89e6\u53ca\u7387<\/li>\n\n\n\n<li>\u5199\u4e00\u4e2a\u6807\u9898\u5e76\u8003\u8651\u5bf9\u60a8\u7684\u4f4d\u7f6e\u8fdb\u884c\u5730\u7406\u6807\u8bb0<\/li>\n\n\n\n<li>\u4eba\u4eec\u559c\u6b22\u89c2\u770b\u76f8\u5173\u4e14\u771f\u5b9e\u7684\u5185\u5bb9\uff0c\u4f7f\u7528\u5ef6\u65f6\u529f\u80fd\u8bb0\u5f55\u60a8\u7684\u4e00\u5929\uff0c\u5b83\u4f1a\u66f4\u5feb\u5730\u64ad\u653e\u60a8\u7684Reels<\/li>\n\n\n\n<li>\u6dfb\u52a0\u60ca\u559c\u5143\u7d20\u662f\u4fdd\u6301\u4eba\u4eec\u53c2\u4e0e\u7684\u597d\u65b9\u6cd5\uff0c\u4f8b\u5982\u6dfb\u52a0\u97f3\u4e50\u548c\u8d34\u7eb8<\/li>\n<\/ul>\n\n\n\n<p style=\"font-size:17px\"><a href=\"https:\/\/www.facebook.com\/business\/learn\/how-to-engaging-reels-fb-ig\">\u57f9\u8bad\u94fe\u63a5\uff08\u9700vpn\uff09<\/a><\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#a21a1a;font-size:18px\"><strong>\u56db\u3001[\u4fe1\u53f7] Meta \u63a8\u51fa\u65b0\u5f52\u56e0\u6307\u6807 &#8211; \u989d\u5916\u7684\u5f52\u56e0\u8f6c\u5316\u91cf\uff0c\u66f4\u597d\u5c55\u73b0\u8f6c\u5316API\u7684\u8ffd\u8e2a\u4f18\u52bf<\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\">Meta \u5728\u4e8b\u4ef6\u7ba1\u7406\u5de5\u5177\uff08Events Manager\uff09\u4e2d\uff0c\u63a8\u51fa\u65b0\u7684\u5f52\u56e0\u6307\u6807 &#8211; \u201c\u989d\u5916\u7684\u5f52\u56e0\u8f6c\u5316\u91cf\uff08Additional AttributedConversions\uff09\u201d&nbsp;<\/p>\n\n\n\n<p style=\"font-size:17px\">\u8fd9\u9879\u65b0\u5f52\u56e0\u6307\u6807\u80fd\u5e2e\u52a9\u5e7f\u544a\u4e3b\u4e86\u89e3\u6709\u591a\u5c11\u4e1a\u52a1\u6765\u81ea\u8f6c\u5316API\uff08CAPI &#8211; Conversion API\uff09\u8ffd\u8e2a\uff0c\u6709\u591a\u5c11\u4e1a\u52a1\u6765\u81ea Meta Pixel \u50cf\u7d20\u4ee3\u7801\u8ffd\u8e2a\u3002\u622a\u6b62\u5230<strong>10\u670831\u65e5<\/strong>\u8be5\u529f\u80fd\u5df2\u7ecf\u8986\u76d650%\u5e7f\u544a\u4e3b\u3002<\/p>\n\n\n\n<p style=\"font-size:17px\">\u66f4\u591a\u7684\u5f52\u56e0\u8f6c\u5316\u53ef\u4ee5\u5e2e\u52a9\u60a8\u964d\u4f4e\u6bcf\u6b21\u7ed3\u679c\u7684\u6210\u672c\u5e76\u5c06\u60a8\u7684\u5e7f\u544a\u5c55\u793a\u7ed9\u76f8\u5173\u7684\u4eba\uff0c\u56e0\u6b64\u8be5\u6307\u6807\u53ef\u4ee5\u5e2e\u52a9\u5e7f\u544a\u4e3b\u4e86\u89e3 Conversions API \u6574\u5408\u5728\u591a\u5927\u7a0b\u5ea6\u4e0a\u6709\u52a9\u4e8e\u4ed6\u4eec\u7684\u7ee9\u6548\u3002<\/p>\n\n\n\n<p style=\"font-size:17px\">\u67e5\u770b\u4e0b\u65b9\u94fe\u63a5\uff0c\u83b7\u53d6\u66f4\u591a\u8d44\u6599\uff08\u9700vpn\uff09:<\/p>\n\n\n\n<p style=\"font-size:17px\"><a href=\"https:\/\/www.facebook.com\/business\/help\/453888373437795\">\u5173\u4e8e\u989d\u5916\u7684\u5f52\u56e0\u8f6c\u5316\u91cf<\/a> \u3001 <a href=\"https:\/\/www.facebook.com\/login\/?next=https%3A%2F%2Fwww.facebook.com%2Fbusiness%2Fhelp%2F400970175546156\">\u5982\u4f55\u89e3\u8bfb\u989d\u5916\u7684\u5f52\u56e0\u8f6c\u5316\u91cf<\/a> <\/p>\n\n\n\n<p style=\"font-size:17px\"><a href=\"https:\/\/www.facebook.com\/login\/?next=https%3A%2F%2Fwww.facebook.com%2Fbusiness%2Fhelp%2F647300230476825\">\u5982\u4f55\u5728\u4e8b\u4ef6\u7ba1\u7406\u5de5\u5177\u4e2d\u67e5\u770b\u989d\u5916\u7684\u5f52\u56e0\u8f6c\u5316\u91cf<\/a> \u3001 <a href=\"https:\/\/www.facebook.com\/login\/?next=https%3A%2F%2Fwww.facebook.com%2Fbusiness%2Fhelp%2F478879057492537\">\u5173\u4e8e\u65e0\u6cd5\u83b7\u53d6\u989d\u5916\u7684\u5f52\u56e0\u8f6c\u5316\u91cf\u7684\u7591\u96be\u89e3\u7b54<\/a><\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#a21a1a;font-size:18px\"><strong>\u4e94\u3001[\u5e7f\u544a\u6295\u653e] <strong>Meta11\u6708Reels\u66f4\u65b0\u6c47\u603b<\/strong><\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\">\u57fa\u4e8eReels \u662fMeta\u4eca\u5e74\u7684\u4ea7\u54c1\u91cd\u70b9\u4e4b\u4e00, \u4ee5\u4e0b\u4e3a\u5927\u5bb6\u6c47\u603b11\u6708Reels\u4ea7\u54c1\u66f4\u65b0\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:17px\">\n<li><strong>[IG + FB] Meta \u8fdb\u9636\u8d4b\u80fd\u578b\u76ee\u5f55\u5e7f\u544a\uff08\u65e7\u79f0\uff1a\u52a8\u6001\u5e7f\u544a\uff09\uff1a<\/strong>Meta\u5728Instagram \u548c Facebook Reels \u4ea7\u54c1\u4e2d\uff0c\u5747\u63a8\u51faMeta \u8fdb\u9636\u8d4b\u80fd\u578b\u76ee\u5f55\u5e7f\u544a\uff0c\u76ee\u524d\u8be5\u529f\u80fd\u8986\u76d6100%\u7684\u5e7f\u544a\u4e3b.<\/li>\n\n\n\n<li><strong>[FB] \u8f6e\u64ad\u56fe\u7247\u5e7f\u544a\u683c\u5f0f<\/strong>\uff1aMeta \u5728Facebook Reels\u63d2\u5c4f\u5e7f\u544a\u4e0a\u63a8\u51fa\u9759\u6001\u56fe\u50cf\u8f6e\u64ad\u5e7f\u544a\u683c\u5f0f\u548c\u81ea\u52a8\u521b\u610f\u6a21\u677f\u56fe\u50cf\u8f6e\u64ad\u5e7f\u544a\u683c\u5f0f\uff0c\u76ee\u524d\u8be5\u529f\u80fd\u8986\u76d6100%\u7684\u5e7f\u544a\u4e3b<\/li>\n\n\n\n<li><strong>[IG] Instagram \u89c6\u9891\u5e7f\u544a\u89e3\u6790\u5ea6\u4f18\u5316\uff1a<\/strong>\u6211\u4eec\u7ee7\u7eed\u6d4b\u8bd5\u4e00\u9879\u65b0\u7684\u4f18\u5316\uff0c\u8be5\u4f18\u5316\u4f1a\u81ea\u52a8\u63d0\u9ad8\u65f6\u957f\u4e0d\u8db3 30 \u79d2\u4e14\u5728\u4efb\u4f55Instagram \u5c55\u793a\u4f4d\u7f6e\uff08\u5373 Reels\u3001Stories\u3001Feed\u3001Explore\uff09\u4e0a\u8fd0\u884c\u7684\u4f4e\u8d28\u91cf\u89c6\u9891\u5e7f\u544a\uff08\u5373 250 \u5230 500 \u50cf\u7d20\u5bbd\uff09\u7684\u89e3\u6790\u5ea6\u3002<\/li>\n\n\n\n<li><strong>[FB] Facebook Reels \u5e7f\u544a | Reels \u652f\u6301\u7ebf\u7d22\u5e7f\u544a\uff1a<\/strong>10\u6708\u672b\u5f00\u59cb\uff0cFacebook Reels \u7248\u4f4d\u73b0\u5728\u652f\u6301\u7ebf\u7d22\u5e7f\u544a\u3002\u89c6\u9891\u548c\u56fe\u6587\u7c7b\u578b\u5e7f\u544a\u5728Facebook Reels \u4e0a\u5747\u5f97\u4ee5\u652f\u6301\u3002<\/li>\n\n\n\n<li><strong>[FB+IG]\u5728AdsManager\u4e2d\u5c06trim\u548ccrop\u529f\u80fd\u5408\u5e76\uff1a<\/strong>\u4e3a\u4e86\u8ba9\u5e7f\u544a\u4e3b\u66f4\u8f7b\u677e\u5730\u521b\u5efaReels\u5e7f\u544a\uff0c\u6211\u4eec\u5408\u5e76\u4e86\u5e7f\u544a\u7ba1\u7406\u5668\u4e2d\u7684\u4fee\u526a\u548c\u88c1\u526a(Trim &amp; 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