{"id":1998,"date":"2022-10-28T15:14:05","date_gmt":"2022-10-28T07:14:05","guid":{"rendered":"https:\/\/college.pandarocket.cn\/?p=1998"},"modified":"2023-05-11T10:39:15","modified_gmt":"2023-05-11T02:39:15","slug":"meta-2022%e5%b9%b410%e6%9c%88%e4%ba%a7%e5%93%81%e6%9b%b4%e6%96%b0","status":"publish","type":"post","link":"https:\/\/college.pandarocket.cn\/?p=1998","title":{"rendered":"Meta 2022\u5e7410\u6708\u4ea7\u54c1\u66f4\u65b0"},"content":{"rendered":"\n<p class=\"has-medium-font-size\"><strong>Must know<\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\">\u25cf[\u5e7f\u544a\u6295\u653e] \u5e94\u7528\u81ea\u5b9a\u4e49\u4e8b\u4ef6\u4f18\u5316\uff1a\u73b0\u5728\u5f00\u59cb\u652f\u6301 iOS14.5<br>\u25cf[\u89c6\u9891] \u5e7f\u544a\u4ea7\u54c1\u6d4b\u8bd5\uff1aFacebook Reels \u56fe\u7247\u8f6e\u64ad\u5e7f\u544a<br>\u25cf\u5728Instagram \u4e0a\u63a8\u51fa AR \u589e\u5f3a\u73b0\u5b9e\u5e7f\u544a<br>\u25cf[\u5e94\u7528\u5e7f\u544a] \u79fb\u9664\u914d\u7f6e SKAdNetwork \u4e8b\u4ef6\u7684\u91cd\u7f6e\u671f<br>\u25cf[\u6e38\u620f\u521b\u610f] \u5f3a\u5927\u7684\u5e7f\u544a\u52a8\u80fd<br>\u25cf[\u5e7f\u544a\u8bda\u4fe1] \u59d4\u6258\u989d\u5ea6\u5546\u52a1\u7ba1\u7406\u5e73\u53f0 (PCBM) \u4f7f\u7528\u66f4\u65b0<br>\u25cfASC \u8d2d\u7269\u5e7f\u544a\u73b0\u5728\u5df2\u7ecf\u4e0a\u7ebf<br>\u25cf\u65b0Meta\u5e7f\u544a\u653f\u7b56\u7248\u672c &#8211; \u201cMeta Advertising Standards \/ \u5e7f\u544a\u53d1\u5e03\u51c6\u5219\u201d<br>\u25cf\u89c6\u9891 \u2013 Instagram Reels \u7684\u521b\u4f5c\u8005\/\u5546\u5bb6\u53ef\u4ee5\u770b\u5230\u65b0\u7684\u6d1e\u5bdf\u62a5\u544a<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Good to know<\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\">\u25cf[\u5e7f\u544a\u6295\u653e] \u516c\u544a\uff1a\u5355\u9875\u6307\u5357- \u89e3\u91ca\u6211\u4eec\u7684\u5e7f\u544a\u4f18\u5316\u89e3\u51b3\u65b9\u6848\u3001\u6700\u4f73\u5b9e\u8df5\u548c\u793a\u4f8b<br>\u25cf[\u6d88\u606f] \u5728\u65fa\u5b63\u63d0\u4f9b\u4f18\u60e0\u548c\u4fc3\u9500\u7684\u6d88\u606f\u76f4\u8fbe\u5e7f\u544a<br>\u25cf[\u5e7f\u544a\u6295\u653e] \u9488\u5bf9\u4f18\u5316\u8de8\u6e20\u9053\u8f6c\u5316\u7684\u5b9a\u5236\u5316\u5e7f\u544a\u8d44\u4ea7<br>\u25cf[\u8bda\u4fe1] \u8981\u6c42\u5728\u5e7f\u544a\u7ba1\u7406\u5458\u4e2d\u91cd\u65b0\u8fdb\u884c\u8eab\u4efd\u9a8c\u8bc1<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#2e1f96\" class=\"has-inline-color\">\u4e00.[\u5e7f\u544a\u6295\u653e] \u5e94\u7528\u81ea\u5b9a\u4e49\u4e8b\u4ef6\u4f18\u5316\uff1a\u73b0\u5728\u5f00\u59cb\u652f\u6301 iOS14.5<\/mark><\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\"><strong>\u65f6\u95f4:<\/strong>2022\u5e7410\u67084\u65e5\u5f00\u59cb\uff0cMeta\u5c06\u5206\u9636\u6bb5\u63a8\u51fa\u9002\u7528\u4e8e iOS 14.5+ \u7684 App \u81ea\u5b9a\u4e49\u4e8b\u4ef6\u4f18\u5316\u3002<strong>\u5982\u5728\u6b64\u4e4b\u524d\u60f3\u4f7f\u7528\u5e94\u7528\u81ea\u5b9a\u4e49\u4e8b\u4ef6\u4f18\u5316\u7684\u5e7f\u544a\u4e3b\uff08iOS 14.5+\u7684 App CEO<\/strong>\uff09<\/p>\n\n\n\n<p style=\"font-size:17px\"><br><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\">\u9700\u5411Meta\u7533\u8bf7\u52a0\u5165\u8bb8\u53ef\u540d\u5355\u624d\u53ef\u4ee5\u4f7f\u7528<\/mark><\/strong><br>2022 \u5e74 10 \u6708 28 \u65e5\u540e\uff0c\u6240\u6709\u5e7f\u544a\u4e3b\u90fd\u5c06\u80fd\u591f\u901a\u8fc7\u5e94\u7528\u6d3b\u52a8\u4f18\u5316\u81ea\u5b9a\u4e49\u4e8b\u4ef6\uff0c\u5305\u62ec\u9488\u5bf9 iOS 14.5+ \u7684 App CEO \u7528\u6237<br><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#dd1a1a\" class=\"has-inline-color\">\u9700\u6ce8\u610f\u7684\u5e7f\u544a\u4e3b\uff08\u6709\u6d89\u53ca\u76f8\u5173\u884c\u4e1a\u4ea7\u54c1\u7684AM\u53ef\u4ee5\u8ddf\u5ba2\u6237\u63d0\u524d\u6c9f\u901a\uff09<\/mark><br><mark style=\"background-color:rgba(0, 0, 0, 0);color:#086c24\" class=\"has-inline-color\">\u6240\u5904\u884c\u4e1a\uff1a\u6e38\u620f\u3001\u7535\u5546\u3001\u96f6\u552e\u3001\u5a31\u4e50\u5a92\u4f53\u3001\u65c5\u6e38\u53ca\u79d1\u6280\u5e94\u7528<br>\u76ee\u524d\u4f7f\u7528\u4ea7\u54c1\uff1a<\/mark><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><mark>\u4e3b\u8981\u4f7f\u7528\u6807\u51c6\u4e8b\u4ef6\u6267\u884c\u5e94\u7528\u4e8b\u4ef6\u4f18\u5316\u7684\u5e7f\u544a\u4e3b<\/mark><\/strong><\/li>\n\n\n\n<li><strong><mark>\u5339\u914d\u81ea\u5b9a\u4e49\u4e8b\u4ef6\u4e0e\u6807\u51c6\u4e8b\u4ef6\uff0c\u7136\u540e\u4f7f\u7528\u6807\u51c6\u4e8b\u4ef6\u4f18\u5316\u7684\u5e7f\u544a\u4e3b<\/mark><\/strong><\/li>\n\n\n\n<li><strong><mark>\u4e4b\u524d\u65e0\u6cd5\u4f7f\u7528 App CEO \u5728 iOS 14.5+ \u5e7f\u544a\u7cfb\u5217\u7684\u5e7f\u544a\u4e3b<\/mark><\/strong><\/li>\n<\/ul>\n\n\n\n<p style=\"font-size:17px\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#0b6e2a\" class=\"has-inline-color\">App CEO \u4ea7\u54c1\u8868\u73b0<\/mark><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u81ea\u5b9a\u4e49\u4e8b\u4ef6\u4f18\u5316\u5e7f\u544a\u7cfb\u5217\u7684 CPA \u6bd4 BAU \u5e7f\u544a\u7cfb\u5217\u4f4e 17%\uff08\u4ec5\u9002\u7528\u4e8e Android\uff0c\u6211\u4eec\u6b63\u5728\u9488\u5bf9 iOS 14.5+ \u7528\u6237\u7684\u8868\u73b0\u8fdb\u884c\u7814\u7a76\uff09<\/li>\n<\/ul>\n\n\n\n<p style=\"font-size:17px\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#09752b\" class=\"has-inline-color\">\u9002\u5408\u7684\u5e94\u7528\u573a\u666f<\/mark><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7528\u6237\u7559\u5b58\uff1a\u6db5\u76d6\u5e94\u7528\u5185\u5e7f\u544a\u53d8\u73b0\u548c\u5e94\u7528\u5185\u8d2d\u4e70\u53d8\u73b0<\/li>\n\n\n\n<li>\u83b7\u53d6\u7528\u6237\u753b\u50cf<\/li>\n\n\n\n<li>\u8ba2\u9605\u5236\u4e3a\u4e3b\u7684\u5e94\u7528<\/li>\n\n\n\n<li>\u591a\u79cd\u4e0d\u540c\u7684\u4ea4\u6613\u4e8b\u4ef6\u4f18\u5316<\/li>\n<\/ul>\n\n\n\n<p class=\"has-medium-font-size\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#2522a3\" class=\"has-inline-color\">\u4e8c.[\u89c6\u9891] \u5e7f\u544a\u4ea7\u54c1\u6d4b\u8bd5\uff1aFacebook Reels \u56fe\u7247\u8f6e\u64ad\u5e7f\u544a<\/mark><\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\"><strong>\u65f6\u95f4:<\/strong>2022 \u5e74 10 \u6708 3 \u65e5\u5f00\u59cb\uff0cMeta\u5c06\u5f00\u59cb\u6d4b\u8bd5 Facebook Reels \u4e0a\u7684\u56fe\u7247\u8f6e\u64ad\u5e7f\u544a<br><br><strong>\u4f7f\u7528\u6761\u4ef6\uff1a<\/strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\"><strong>\u5229\u7528 Facebook Reels \u53d8\u73b0\u7684\u521b\u4f5c\u8005\u548c\u5408\u4f5c\u4f19\u4f34<\/strong><\/mark><mark style=\"background-color:rgba(0, 0, 0, 0);color:#e91818\" class=\"has-inline-color\"><strong>\uff08\u82f1\u56fd\u7684\u521b\u4f5c\u8005\u9664\u5916\uff09<\/strong><\/mark><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\"><strong>\u5e7f\u544a\u4e3b\u8bbe\u7f6e\u94fe\u63a5\u70b9\u51fb\u3001\u7f51\u7ad9\u8f6c\u5316\u3001\u5e94\u7528\u5b89\u88c5\u548c\u4ea7\u54c1\u76ee\u5f55\u7b49\u9500\u552e\u76ee\u6807\u5e76\u9009\u62e9\u4f7f\u7528Facebook Reels \u7684\u5e7f\u544a\u7248\u4f4d\uff0c\u5c06\u81ea\u52a8\u589e\u52a0\u56fe\u7247\u8f6e\u64ad\u5e7f\u544a\u7684\u9009\u9879<\/strong><\/mark><br><strong>\u683c\u5f0f\uff1a<\/strong>\u56fe\u7247\u8f6e\u64ad\u5e7f\u544a\u4f1a\u662f\u4e00\u79cd\u53ef\u6c34\u5e73\u6eda\u52a8\u7684\u683c\u5f0f\uff0c\u53ef\u4ee5\u5305\u542b 2 \u5230 10 \u4e2a\u56fe\u7247\u5e7f\u544a\uff0c\u5e76\u5728 Facebook Reels \u5185\u5bb9\u7684\u5e95\u90e8\u5448\u73b0<br><br><strong>\u91cd\u8981Q&amp;A<\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\"><strong>Q: Will this launch include IG Reels?<\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\">A: \u4e0d\u4f1a\uff0c\u8fd9\u4ec5\u9002\u7528\u4e8e FB Reels\u3002\u5728 IG \u5185\u6211\u4eec\u901a\u8fc7 In-Stream \u7684\u5e7f\u544a\u683c\u5f0f\u63d0\u4f9b\u521b\u4f5c\u8005\u6253\u9020\u7c7b\u4f3c\u7684\u4ea7\u54c1\u3002<\/p>\n\n\n\n<p style=\"font-size:17px\"><strong>Q: When can an image carousel appear?<\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\">A: \u7528\u6237\u67e5\u770b Reels \u5185\u5bb9 1 \u79d2\u540e\u3002<\/p>\n\n\n\n<p style=\"font-size:17px\"><strong>Q: Are we creating a new placement for image carousel ads for advertisers?<\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\">A: \u5e7f\u544a\u4e3b\u9700\u8981\u52a0\u5165\u201cFacebook Reels \u5e7f\u544a\u201d\u624d\u80fd\u9009\u62e9\u56fe\u7247\u8f6e\u64ad\u5e7f\u544a\uff0c\u5df2\u7ecf\u5728\u4f7f\u7528Facebook Reels \u6d6e\u5c42\u5e7f\u544a\u7684\u7528\u6237\u4e5f\u4f1a\u81ea\u52a8\u589e\u52a0\u6b64\u5f62\u5f0f\u3002\u8bf7\u6ce8\u610f\uff0c\u5e7f\u544a\u4e3b\u5fc5\u987b\u6ee1\u8db3\u524d\u9762\u63d0\u5230\u7684\u5176\u4ed6\u6761\u4ef6\uff08\u4f8b\u5982:\u4f7f\u7528\u652f\u6301\u7684\u76ee\u6807\u3001\u5b9a\u4f4d\u9664\u82f1\u56fd\u4ee5\u5916\u7684\u4efb\u4f55\u56fd\u5bb6\u7b49\uff09<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"323\" height=\"590\" src=\"https:\/\/college.pandarocket.cn\/wp-content\/uploads\/2022\/10\/\u56fe\u72471-1.png\" alt=\"\" class=\"wp-image-2000\"\/><figcaption class=\"wp-element-caption\"><strong>\u5c55\u793a\u793a\u4f8b<\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"has-medium-font-size\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#3622a0\" class=\"has-inline-color\">\u4e09.\u5728Instagram \u4e0a\u63a8\u51fa AR \u589e\u5f3a\u73b0\u5b9e\u5e7f\u544a<\/mark><\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\"><strong>\u65f6\u95f4:<\/strong>2022 \u5e74 9 \u6708 22 \u65e5\u5f00\u59cb\uff0cMeta\u5728\u5168\u7403 50% \u7684\u5e7f\u544a\u4e3b\u5e10\u6237\u4e2d\u63a8\u51fa Instagram \u52a8\u6001\u548c\u5feb\u62cd\u4e0a AR \u5e7f\u544a\u7684\u516c\u5f00\u6d4b\u8bd5\u7248\u3002AR \u5e7f\u544a\u5df2\u5728 Facebook \u4e0a\u9762\u5411\u6240\u6709\u5e7f\u544a\u4e3b<br><br><strong>\u4f18\u52bf\uff1a<\/strong>\u6b64\u4ea7\u54c1\u53ef\u7528\u4e8e\u54c1\u724c\u77e5\u540d\u5ea6\u3001\u8986\u76d6\u548c\u6d41\u91cf\u5e7f\u544a\u6d3b\u52a8\uff0c\u521d\u6b65\u7814\u7a76\u8868\u660e\uff1a\u4e0e BAU \u6d3b\u52a8\u76f8\u6bd4\uff0c\u5c06 AR \u6548\u679c\u6dfb\u52a0\u5230Facebook \u5e7f\u544a\u6d3b\u52a8\u53ef\u4ee5\u63d0\u9ad8\u6027\u80fd<br><br><strong><a href=\"https:\/\/www.facebook.com\/business\/help\/2666931346707691?id=1633489293397055\">\u70b9\u6b64\u8be6\u7ec6\u4e86\u89e3\u589e\u5f3a\u73b0\u5b9e\u5e7f\u544a<\/a><\/strong><br><br><strong>\u91cd\u8981Q&amp;A<\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\"><strong>Q: What are AR Ad creative best practices?<\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\">A: \u521b\u610f\u53ea\u80fd\u662f\u89c6\u9891\uff0c\u5e76\u4e14\u5e94\u8be5\u662f 1:1\/square \u683c\u5f0f\u6216 Instagram \u548c Facebook Feed 4:5\uff0cInstagram Stories \u5e94\u8be5\u662f 9:16\u3002\u5176\u4ed6\u5efa\u8bae\u5305\u542b\uff1a\u9759\u97f3\u4e5f\u6709\u540c\u6837\u6548\u679c\u3001\u4fdd\u6301\u89c6\u9891\u7b80\u77ed\u6700\u957f 6-10 \u79d2\u3001\u907f\u514d\u5c06\u5173\u952e\u4fe1\u606f\u653e\u5728\u201c\u70b9\u51fb\u4e92\u52a8\u201dCTA \u540e\u9762\u3001\u6e05\u6670\u5c55\u793aAR\u6548\u679c\u3001\u8003\u8651\u6dfb\u52a0\u95ee\u9898\u6216\u53f7\u53ec\u6027\u7528\u8bed\u4ee5\u4f7f\u4f53\u9a8c\u5177\u6709\u53c2\u4e0e\u6027\u3001\u8003\u8651\u5728\u60a8\u7684\u89c6\u9891\u4e2d\u5229\u7528\u54c1\u724c\u5927\u4f7f\u6216\u521b\u4f5c\u8005\u4f5c\u4e3a\u4eba\u624d\u3002<\/p>\n\n\n\n<p style=\"font-size:17px\"><strong>Q: Which CTAs are available for AR Ads on Instagram?<\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\">A: \u5e7f\u544a\u4e0b\u65b9\u4f1a\u663e\u793a CTA \u6309\u94ae\uff0c\u5e76\u5e26\u6709\u4e00\u4e2a\u56fa\u5b9a\u9009\u9879\uff1a\u201c\u5728\u76f8\u673a\u4e2d\u5c1d\u8bd5\u201d \uff0c\u6587\u5b57\u7684\u51f8\u663e\u989c\u8272\u662f\u81ea\u52a8\u9009\u5b9a\u7684\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#1521a9\" class=\"has-inline-color\">\u56db.[\u5e94\u7528\u5e7f\u544a] \u79fb\u9664\u914d\u7f6e SKAdNetwork \u4e8b\u4ef6\u7684\u91cd\u7f6e\u671f<\/mark><\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\"><strong>\u65f6\u95f4:<\/strong>\u4ece 10 \u6708 3 \u65e5\u5f00\u59cb\uff0cMeta\u5c06\u9010\u6b65\u53d6\u6d88 SKAN \u4e8b\u4ef6\u914d\u7f6e\u7684\u201c\u91cd\u7f6e\u671f\u201d\uff08\u53c8\u79f0\u51b7\u5374\u671f\uff09\u3002\u5728\u8fc7\u53bb\uff0c\u5220\u9664\u5141\u8bb8\u7684 iOS 14+ \u5e7f\u544a\u7cfb\u5217\u7684\u5176\u4e2d\u4e00\u4e2a\u4e4b\u540e\uff0c\u6709 24 \u5c0f\u65f6\u7684\u91cd\u7f6e\u671f\uff0c\u91cd\u7f6e\u671f\u8fc7\u540e\u8be5\u5e7f\u544a\u7cfb\u5217\u624d\u4e0d\u518d\u8ba1\u5165\u9650\u5236\u3002\u8fd9\u6709\u52a9\u4e8e\u5c06\u56e0 Apple SKAN API \u8f6c\u5316\u4e8b\u4ef6\u6570\u636e\u62a5\u544a\u5ef6\u8fdf\u800c\u5f15\u8d77\u7684\u5e7f\u544a\u7cfb\u5217\u4f18\u5316\u548c\u62a5\u544a\u4e0d\u6b63\u786e\u7684\u98ce\u9669\u964d\u81f3\u6700\u4f4e\u3002<br><br><strong>\u66f4\u65b0\u540e\uff1a<mark style=\"background-color:rgba(0, 0, 0, 0);color:#e71a1a\" class=\"has-inline-color\">\u5f53\u5e94\u7528\u5e7f\u544a\u4e3b\u5728 SKAN \u914d\u7f6e\u4e2d\u66f4\u65b0\u4ed6\u4eec\u7684\u4e8b\u4ef6\u65f6\uff0c\u6b63\u5728\u8fd0\u884c\u7684 iOS14+ \u5e94\u7528\u5b89\u88c5\u6d3b\u52a8\u5c06\u4e0d\u518d\u6682\u505c\u3002<\/mark><\/strong><br><strong>\u4f18\u52bf\u53ca\u53ef\u80fd\u4f1a\u51fa\u73b0\u7684\u95ee\u9898\uff1a<\/strong>1.\u5728\u8425\u9500\u6d3b\u52a8\u89c4\u5212\u3001\u7b56\u7565\u8bbe\u7f6e\u548c\u5e7f\u544a\u6d4b\u8bd5\u65b9\u9762\u5177\u6709\u66f4\u5927\u7684\u7075\u6d3b\u6027  2.\u53ef\u80fd\u5076\u5c14\u4f1a\u9047\u5230\u77ed\u671f\u9519\u8bef\u5f52\u56e0<br><br><strong>\u91cd\u8981Q&amp;A<\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\"><strong>Q\uff1aiOS 14+ \u5e94\u7528\u5b89\u88c5\u6d3b\u52a8\u7684\u5e7f\u544a\u4e3b\u80fd\u5426\u5728\u63a8\u5e7f\u5b8c\u6210\u540e\u4fdd\u6301\u91cd\u7f6e\u671f\uff1f<\/strong><br>A\uff1a\u867d\u7136\u4e0d\u63a8\u8350\uff0c\u4f46\u5e7f\u544a\u4e3b\u53ef\u4ee5\u624b\u52a8\u6682\u505c iOS \u5e94\u7528\u5e7f\u544a\u7cfb\u5217\uff0c\u7136\u540e\u9009\u62e9\u968f\u65f6\u53d6\u6d88\u6682\u505c<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#231ba1\" class=\"has-inline-color\">\u4e94.[\u6e38\u620f\u521b\u610f] \u5f3a\u5927\u7684\u5e7f\u544a\u52a8\u80fd<\/mark><\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\">\u6e38\u620f\u521b\u610f\u5305\u8868\u660e\u4e86\uff1a\u521b\u610f\u662f\u7531\u5e7f\u544a\u4e3b\u638c\u63e1\u7684\u5e7f\u544a\u6210\u6548\u5de5\u5177\uff0c\u53ef\u4ee5\u63d0\u9ad8\u5e7f\u544a\u76f8\u5173\u6027\u3001\u72ec\u7279\u6027\u3001\u77e5\u540d\u5ea6\u548c\u6548\u80fd\uff0c\u8fdb\u800c\u5e2e\u52a9\u6e38\u620f\u5ba2\u6237\u5728\u5168\u6e20\u9053\u4e2d\u63d0\u9ad8\u8425\u9500\u6d3b\u52a8\u7ee9\u6548<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#2f1ea6\" class=\"has-inline-color\">\u516d.[\u5e7f\u544a\u8bda\u4fe1] \u59d4\u6258\u989d\u5ea6\u5546\u52a1\u7ba1\u7406\u5e73\u53f0 (PCBM) \u4f7f\u7528\u66f4\u65b0<\/mark><\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\"><strong>\u65f6\u95f4:<\/strong>\u81ea 10 \u6708 \u8d77\uff0cMeta \u5c06\u4e0d\u518d\u5141\u8bb8\u4ee3\u7406\u5546\u4e3a\u5e7f\u544a\u4ee3\u7406\u5546\uff08Advertising Agency\uff09\u6ce8\u518c\u59d4\u6258\u989d\u5ea6\u5546\u52a1\u7ba1\u7406\u5e73\u53f0\uff08PCBM\uff09<br><br><strong>\u539f\u56e0\uff1a<\/strong>\u8fd1\u51e0\u4e2a\u6708\u6765\u53d1\u73b0\u6709\u8bb8\u591a Agency PCBM \u6d89\u53ca\u5927\u91cf\u4e0d\u5408\u89c4\u7684\u5e7f\u544a\u884c\u4e3a\uff0c\u5f71\u54cd\u4e86\u4ee3\u7406\u5546\u7684\u653f\u7b56\u8868\u73b0\u3002\u4e3a\u4e86\u4fdd\u969c\u5e73\u53f0\u7684\u5b89\u5168\uff0cMeta \u5c06\u5ba1\u6838\u6240\u6709\u76f8\u5173\u7533\u8bf7\uff0c\u786e\u4fdd\u6ca1\u6709\u65b0\u7684\u5e7f\u544a\u4ee3\u7406\u5546\u52a0\u5165\u3002\u5982\u679c\u53d1\u73b0\u6709\u65b0\u52a0\u5165\u7684\u4ee3\u7406\u5546\uff0cMeta\u5c06\u7981\u7528\u8be5\u5e7f\u544a\u4ee3\u7406\u5546\u5173\u8054\u7684\u5e7f\u544a\u5e10\u6237<br><mark style=\"background-color:rgba(0, 0, 0, 0);color:#cd2222\" class=\"has-inline-color\"><strong>\u8bf7\u6ce8\u610f\uff0c\u672c\u6b21\u66f4\u65b0\u4e0d\u4f1a\u5f71\u54cd\u73b0\u6709\u7684 Agency PCBM\u3002\u540c\u65f6\uff0cMeta \u76f4\u5ba2\u5e7f\u544a\u4e3b\u4ecd\u53ef\u4ee5\u7ee7\u7eed\u4f7f\u7528PCBM\u3002<\/strong><\/mark><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#2013a2\" class=\"has-inline-color\">\u4e03.ASC \u8d2d\u7269\u5e7f\u544a\u73b0\u5728\u5df2\u7ecf\u4e0a\u7ebf<\/mark><\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\"><strong>\u66f4\u65b0\u5185\u5bb9\uff1a<\/strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\"><strong>Meta\u76ee\u524d\u5df2\u7ecf\u4e0a\u7ebfASC\uff08Advantage+Shopping \u5e7f\u544a\uff09\uff0c\u8be5\u4ea7\u54c1\u53ef\u4ee5\u5e2e\u52a9\u60f3\u8981DTC\u7684\u5e7f\u544a\u4e3b\u8fdb\u884c\u81ea\u52a8\u5316\u6295\u653e (\u5c24\u5176\u662fDTC\u4ee5\u53ca\u5355\u4e00\/\u5c11\u91cf\u54c1\u724c\u5ba2\u6237\uff0c\u8f83\u4e0d\u9002\u7528\u4e8e\u591a\u54c1\u724c\/\u7ad9\u7fa4\u7c7b) \u3002<\/strong><\/mark>\u540c\u65f6\uff0c\u8fd9\u4e2a\u4ea7\u54c1\u4e5f\u662f\u5e0c\u671b\u5e2e\u52a9\u5e7f\u544a\u964d\u4f4eCPA\uff0c\u63d0\u9ad8\u5e7f\u544a\u8868\u73b0\u4e00\u4e2a\u91cd\u91cf\u7ea7\u4ea7\u54c1\u3002<strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\">\u5b83\u53ef\u4ee5\u51cf\u5c11\u624b\u52a8\u521b\u5efa\u5e7f\u544a\u7684\u6b65\u9aa4\u6d41\u7a0b\uff0c\u53ef\u4ee5\u5b9e\u73b0\u4e00\u6b21\u6027\u591a\u8fbe150\u79cd\u5e7f\u544a\u7d20\u6750\u7ec4\u5408\u7684\u81ea\u52a8\u5316\u6295\u653e<br><\/mark><\/strong><br><strong>\u4ea7\u54c1\u6548\u679c\uff1a<\/strong>\u8be5\u4ea7\u54c1\u5728\u5168\u7403\u8303\u56f4\u8fdb\u884c\u4e8631\u4e2a\u5e7f\u544a\u4e3b\u8fdb\u884c\u6d4b\u8bd5\uff0c\u53d1\u73b0ASC\u5e7f\u544a\u53ef\u4ee5\u5728\u83b7\u5ba2\u6210\u672c\u65b9\u9762\u964d\u4f4e17%\uff0c\u5728\u5e7f\u544a\u56de\u62a5\u7387\u4e0a\u63d0\u534732%<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#1a1b96\" class=\"has-inline-color\">\u516b.\u65b0Meta\u5e7f\u544a\u653f\u7b56\u7248\u672c &#8211; \u201cMeta Advertising Standards \/ \u5e7f\u544a\u53d1\u5e03\u51c6\u5219\u201d<\/mark><\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\"><strong>\u66f4\u65b0\u5185\u5bb9\uff1a<\/strong>Meta\u6700\u8fd1\u53d1\u5e03\u4e86\u65b0\u7684Meta\u5e7f\u544a\u653f\u7b56\u7248\u672c\uff0c\u5e76\u66f4\u540d\u4e3a &#8211; \u201cMeta Advertising Standards \/ \u5e7f\u544a\u53d1\u5e03\u51c6\u5219\u201d\uff08\u66f4\u65b0\u94fe\u63a5\uff1ahttps:\/\/transparency.fb.com\/policies\/ad-standards\/\uff09<br><br><strong>\u65b0\u7248\u672c\u7279\u70b9\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#b91c1c\" class=\"has-inline-color\">\u76f8\u6bd4\u8f83\u4e4b\u524d\u7684\u7248\u672c\uff0c\u5e76\u6ca1\u6709\u66f4\u6539\u653f\u7b56\u89c4\u5b9a\u8303\u56f4\u548c\u653f\u7b56\u6267\u884c\u65b9\u5f0f\uff0c\u4e5f\u6ca1\u6709\u53d1\u5e03\u65b0\u7684\u5e7f\u544a\u653f\u7b56<\/mark><\/strong>\uff0c\u53ea\u662f\u5728\u6587\u5b57\u8868\u8fbe\u4e0a\u53d8\u5f97\u66f4\u52a0\u6e05\u6670\u6613\u61c2\uff0c\u5e0c\u671b\u5e2e\u52a9\u5e7f\u544a\u4e3b\u66f4\u597d\u7406\u89e3\u5e76\u9075\u5b88\u6211\u4eec\u7684\u5e7f\u544a\u653f\u7b56<\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0);color:#bf1c1c\" class=\"has-inline-color\"><strong>\u9996\u6b21\u589e\u52a0\u4e86 \u201c \u5f71\u54cd\u4e1a\u52a1\u8d44\u4ea7\u7684\u5e7f\u544a\u53d1\u5e03\u653f\u7b56 \u201d\uff0c\u8fd9\u4e9b\u653f\u7b56\u4e0e\u4e1a\u52a1\u8d44\u4ea7\u76f8\u5173\uff1a\u5305\u62ec\u4e2a\u4eba\u4e3b\u9875\uff0c\u4e2a\u4eba\u8d26\u6237\uff0c\u5e7f\u544a\u8d26\u6237\u7b49\uff0c\u540c\u65f6\uff0c\u7533\u8bc9\u65b9\u5f0f\u4e5f\u5728\u653f\u7b56\u6761\u6b3e\u5185\u6709\u6240\u8bf4\u660e<\/strong><\/mark><\/li>\n<\/ul>\n\n\n\n<p style=\"font-size:17px\"><strong>\u5e7f\u544a\u672a\u901a<\/strong><strong>\u8fc7\u5ba1<\/strong><strong>\u6838\u6216<\/strong><strong>\u4e1a\u52a1\u8d44\u4ea7<\/strong><strong>\u53d7\u9650\u5236<\/strong><strong>\u8be5<\/strong><strong>\u600e\u4e48<\/strong><strong>\u529e<\/strong>\uff1f<\/p>\n\n\n\n<p style=\"font-size:17px\"><strong>\u65b0\u5efa\u5e7f\u544a\u6216<\/strong><strong>\u7f16\u8f91<\/strong><strong>\u5e7f\u544a<\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\">\u60a8\u53ef\u4ee5\u521b\u5efa\u65b0\u7684\u5e7f\u544a\u6216\u7f16\u8f91\u76f8\u5e94\u7684\u5e7f\u544a\uff0c\u4f7f\u5176\u9075\u5b88\u6211\u4eec\u7684\u653f\u7b56\u8981\u6c42\u3002\u6211\u4eec\u7684\u5e7f\u544a\u5ba1\u6838\u7cfb\u7edf\u4f1a\u5c06\u5176\u4f5c\u4e3a\u65b0\u5e7f\u544a\u8fdb\u884c\u5ba1\u6838\u3002\u8bf7\u67e5\u770b\u6b64\u9875\u9762\u4e86\u89e3<a href=\"https:\/\/www.facebook.com\/login\/?next=https%3A%2F%2Fwww.facebook.com%2Fbusiness%2Fhelp%2F165119026899353%3Fid%3D281239296137284\">\u7f16\u8f91\u6b65\u9aa4<\/a>\u3002<\/p>\n\n\n\n<p style=\"font-size:17px\"><strong>\u7533<\/strong><strong>\u8bf7<\/strong><strong>\u590d<\/strong><strong>\u5ba1<\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\">\u5982\u679c\u8ba4\u4e3a\u5e7f\u544a\u3001\u5e7f\u544a\u5e10\u6237\u3001\u7528\u6237\u5e10\u6237\u3001\u516c\u5171\u4e3b\u9875\u6216\u4e1a\u52a1\u5e10\u6237\u88ab\u62d2\u6216\u53d7\u9650\u5c5e\u4e8e\u8bef\u5224\uff0c\u53ef\u5728<a href=\"https:\/\/business.facebook.com\/accountquality\/100011611394117\/109081051713288\/?source=ace_advertiser_dashboard\">\u5e10\u6237\u5185\u5bb9\u54c1\u8d28<\/a>\u4e2d\u5bf9\u6b64\u7533\u8bf7\u590d\u5ba1<\/p>\n\n\n\n<p style=\"font-size:17px\"><strong>\u5f71\u54cd<\/strong><strong>\u4e1a\u52a1\u8d44\u4ea7<\/strong><strong>\u7684\u5e7f\u544a<\/strong><strong>\u53d1<\/strong><strong>\u5e03\u653f\u7b56<\/strong><strong> (<\/strong><strong>\u91cd\u8981<\/strong><strong>)<\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\">\u9664\u4e86\u62d2\u7edd\u8fdd\u53cd\u6211\u4eec\u653f\u7b56\u7684\u5e7f\u544a\u4e4b\u5916\uff0c\u6211\u4eec\u8fd8\u4f1a\u8fdb\u884c\u5ba1\u6838\u548c\u91c7\u53d6\u76f8\u5e94\u63aa\u65bd\uff0c\u4f8b\u5982\u82e5\u6709\u8fdd\u53cd\u4e0b\u5217\u653f\u7b56\uff0c\u5c06\u9650\u5236\u76f8\u5173\u4e1a\u52a1\u5e10\u6237\u6216\u5176\u5e7f\u544a\u5e10\u6237\u3001\u516c\u5171\u4e3b\u9875\u548c\u7528\u6237\u5e10\u6237\u7b49\u8d44\u4ea7\u7684\u5e7f\u544a\u6295\u653e\u80fd\u529b\u3002\u5982\u679c\u8ba4\u4e3a\u5e7f\u544a\u5e10\u6237\u3001\u7528\u6237\u5e10\u6237\u3001\u516c\u5171\u4e3b\u9875\u6216\u4e1a\u52a1\u5e10\u6237\u53d7\u9650\u5c5e\u4e8e\u8bef\u5224\uff0c\u53ef\u5728<a href=\"https:\/\/business.facebook.com\/accountquality\/100011611394117\/109081051713288\/?source=ace_advertiser_dashboard\">\u5e10\u6237\u5185\u5bb9\u54c1\u8d28<\/a>\u4e2d\u5bf9\u6b64\u51b3\u7b56<a href=\"https:\/\/www.facebook.com\/login\/?next=https%3A%2F%2Fwww.facebook.com%2Fbusiness%2Fhelp%2F422289316306981%3Fid%3D434838534925385\">\u7533\u8bf7\u590d\u5ba1<\/a>\u3002<\/p>\n\n\n\n<p style=\"font-size:17px\"><strong>\u8fdd\u89c4<\/strong><strong>\u5185\u5bb9<\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\">\u5e7f\u544a\u4e3b\u5fc5\u987b\u9075\u5b88\u6211\u4eec\u7684<a href=\"https:\/\/transparency.fb.com\/policies\/ad-standards\">\u5e7f\u544a\u53d1\u5e03\u653f\u7b56<\/a>\u3002\u5982\u679c\u6211\u4eec\u53d1\u73b0\u5e7f\u544a\u5e10\u6237\u3001\u516c\u5171\u4e3b\u9875\u3001\u7528\u6237\u5e10\u6237\u6216\u4e1a\u52a1\u5e10\u6237\u8fdd\u53cd\u6211\u4eec\u7684\u653f\u7b56\uff0c\u5e7f\u544a\u4e3b\u7684\u5e7f\u544a\u529f\u80fd\u53ef\u80fd\u4f1a\u53d7\u9650\uff0c\u5177\u4f53\u53d6\u51b3\u4e8e\u8fdd\u89c4\u7684\u7c7b\u578b\u548c\u4e25\u91cd\u7a0b\u5ea6\u3002<\/p>\n\n\n\n<p style=\"font-size:17px\"><strong>\u89c4<\/strong><strong>\u907f\u653f\u7b56<\/strong><strong>\u6267<\/strong><strong>\u884c<\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\">\u5e7f\u544a\u4e3b\u4e0d\u5f97\u89c4\u907f\u6216\u8bd5\u56fe\u89c4\u907f\u6211\u4eec\u7684\u5ba1\u6838\u6d41\u7a0b\u53ca\u653f\u7b56\u6267\u884c\u63aa\u65bd\u3002\u5982\u679c\u6211\u4eec\u53d1\u73b0\u5e7f\u544a\u5e10\u6237\u3001\u516c\u5171\u4e3b\u9875\u3001\u7528\u6237\u5e10\u6237\u6216\u4e1a\u52a1\u5e10\u6237\u89c4\u907f\u6211\u4eec\u7684\u5ba1\u6838\u6d41\u7a0b\u53ca\u653f\u7b56\u6267\u884c\u63aa\u65bd\uff0c\u5e7f\u544a\u4e3b\u7684\u5e7f\u544a\u529f\u80fd\u53ef\u80fd\u4f1a\u53d7\u9650\u3002<\/p>\n\n\n\n<p style=\"font-size:17px\"><strong>\u5e10\u6237<\/strong><strong>\u771f<\/strong><strong>\u5b9e<\/strong><strong>\u6027<\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\">\u5e7f\u544a\u4e3b\u5fc5\u987b\u4f7f\u7528\u771f\u5b9e\u7684\u7528\u6237\u5e10\u6237\u8bbe\u7f6e\u4e1a\u52a1\u8d44\u4ea7\u53ca\u5728\u6211\u4eec\u7684\u6280\u672f\u89e3\u51b3\u65b9\u6848\u4e2d\u6295\u653e\u5e7f\u544a\u3002\u5982\u679c\u6211\u4eec\u53d1\u73b0\u5e7f\u544a\u4e3b\u4f7f\u7528\u865a\u5047\u7684\u7528\u6237\u5e10\u6237\u8bbe\u7f6e\u5e7f\u544a\u5e10\u6237\u3001\u516c\u5171\u4e3b\u9875\u6216\u4e1a\u52a1\u5e10\u6237\u6765\u6295\u653e\u5e7f\u544a\uff0c\u5e7f\u544a\u4e3b\u7684\u5e7f\u544a\u529f\u80fd\u53ef\u80fd\u4f1a\u53d7\u9650\u3002\u6839\u636e<a href=\"https:\/\/transparency.fb.com\/en-gb\/policies\/community-standards\/account-integrity-and-authentic-identity\/\"> Facebook \u793e\u7fa4\u5b88\u5219<\/a>\uff0c\u6211\u4eec\u53ef\u80fd\u4f1a\u9650\u5236\u6216\u79fb\u9664\u865a\u5047\u7684\u7528\u6237\u5e10\u6237\u3002<\/p>\n\n\n\n<p style=\"font-size:17px\"><strong>\u8fdd\u89c4<\/strong><strong>\u7f51<\/strong><strong>\u7edc<\/strong><strong>\u6216\u5173<\/strong><strong>\u8054<\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\">\u5e7f\u544a\u4e3b\u4e0d\u5f97\u7ba1\u7406\u4e0e\u5176\u4ed6\u8fdd\u89c4\u7684\u4e1a\u52a1\u8d44\u4ea7\u76f8\u5173\u8054\u7684\u4e1a\u52a1\u8d44\u4ea7\uff0c\u6216\u91c7\u53d6\u4e0e\u6211\u4eec\u5df2\u64a4\u4e0b\u7684\u4e1a\u52a1\u8d44\u4ea7\u76f8\u4f3c\u7684\u884c\u4e3a\u3002\u5982\u6709\u6b64\u7c7b\u8fdd\u89c4\u884c\u4e3a\uff0c\u5219\u5e7f\u544a\u4e3b\u5173\u8054\u7684\u5e7f\u544a\u5e10\u6237\u3001\u516c\u5171\u4e3b\u9875\u3001\u7528\u6237\u5e10\u6237\u6216\u4e1a\u52a1\u5e10\u6237\u7684\u5e7f\u544a\u529f\u80fd\u53ef\u80fd\u4f1a\u53d7\u9650<\/p>\n\n\n\n<p style=\"font-size:17px\"><strong>\u6b3a\u9a97\u6027\u5185\u5bb9<\/strong>\/<strong>\u53ef\u80fd\u6b3a\u9a97\u6216\u8bef\u5bfc\u7528\u6237\u7684\u5185\u5bb9\u3002<\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\"><strong>\u65e0\u6cd5\u63a5\u53d7\u7684\u5546\u4e1a\u884c\u4e3a<\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\">\u5e7f\u544a\u4e0d\u5f97\u63a8\u5e7f\u5177\u6709\u6b3a\u9a97\u6216\u8bef\u5bfc\u884c\u4e3a\u7684\uff08\u5305\u62ec\u610f\u56fe\u9a97\u53d6\u7528\u6237\u7684\u94b1\u8d22\u6216\u4e2a\u4eba\u4fe1\u606f\u7684\uff09\u5546\u54c1\u3001\u670d\u52a1\u3001\u65b9\u6848\u6216\u673a\u4f1a\u3002<\/p>\n\n\n\n<p style=\"font-size:17px\"><strong>\u4f5c\u5f0a\u548c\u6b3a\u9a97\u884c\u4e3a<\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\">\u5e7f\u544a\u4e0d\u5f97\u63a8\u5e7f\u65e8\u5728\u5e2e\u52a9\u7528\u6237\u5b9e\u65bd\u4f5c\u5f0a\u6216\u6b3a\u9a97\u884c\u4e3a\u7684\u5546\u54c1\u6216\u670d\u52a1\u3002<\/p>\n\n\n\n<p style=\"font-size:17px\"><strong>\u4e0d\u5207\u5b9e\u9645\u7684\u6548\u679c<\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\">\u5e7f\u544a\u4e0d\u5f97\u5305\u542b\u5982\u4e0b\u6240\u8ff0\u6709\u5173\u5065\u5eb7\u3001\u51cf\u80a5\u6216\u7ecf\u6d4e\u673a\u4f1a\u7684\u4e0d\u5207\u5b9e\u9645\u7684\u7ed3\u679c\u7684\u627f\u8bfa\u6216\u5efa\u8bae\u3002<\/p>\n\n\n\n<p style=\"font-size:17px\"><strong>\u89c4\u907f\u7cfb\u7edf<\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\">\u5e7f\u544a\u4e0d\u5f97\u4f7f\u7528\u975e\u6b63\u5f53\u624b\u6bb5\uff0c\u6545\u610f\u89c4\u907f\u6211\u4eec\u7684\u5e7f\u544a\u5ba1\u6838\u6d41\u7a0b\u3002\u5176\u4e2d\u5305\u62ec\u8bd5\u56fe\u4f7f\u7528\u6280\u672f\u624b\u6bb5\u63a9\u76d6\u5e7f\u544a\u5185\u5bb9\u6216\u76ee\u6807\u4f4d\u7f6e\u9875\u9762\uff08\u843d\u5730\u9875\uff09\u3002\u5728\u6b64\u67e5\u770b\u6211\u4eec\u7981\u6b62\u7684\u5176\u4ed6\u5e7f\u544a\u4e3b\u884c\u4e3a\u3002<\/p>\n\n\n\n<p style=\"font-size:17px\"><strong>\u7981\u6b62\u7684\u91d1\u878d\u4ea7\u54c1\u548c\u670d\u52a1<\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\">\u5e7f\u544a\u4e0d\u5f97\u63a8\u5e7f\u5e38\u548c\u8bef\u5bfc\u6027\u6216\u6b3a\u9a97\u6027\u4fc3\u9500\u6d3b\u52a8\u8054\u7cfb\u5728\u4e00\u8d77\u7684\u91d1\u878d\u4ea7\u54c1\u548c\u670d\u52a1\u3002<\/p>\n\n\n\n<p style=\"font-size:17px\"><strong>\u95f4\u8c0d\u8f6f\u4ef6\u6216\u6076\u610f\u8f6f\u4ef6<\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\">\u5e7f\u544a\u4e0d\u5f97\u5305\u542b\u95f4\u8c0d\u8f6f\u4ef6\u3001\u6076\u610f\u8f6f\u4ef6\u6216\u4efb\u4f55\u4f1a\u5bfc\u81f4\u610f\u6599\u5916\u6216\u6b3a\u9a97\u6027\u7528\u6237\u4f53\u9a8c\u7684\u8f6f\u4ef6\u3002<\/p>\n\n\n\n<p style=\"font-size:17px\"><strong>\u4e0d\u5b58\u5728\u7684\u529f\u80fd<\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\">\u5e7f\u544a\u56fe\u7247\u4e0d\u5f97\u63cf\u7ed8\u4e0d\u5b58\u5728\u7684\u529f\u80fd\u3002\u8fd9\u5305\u62ec\u6a21\u4eff\u64ad\u653e\u6309\u94ae\u3001\u901a\u77e5\u6216\u590d\u9009\u6846\u7684\u56fe\u50cf\uff0c\u4ee5\u53ca\u5305\u542b\u65e0\u6548\u529f\u80fd\u7684\u5e7f\u544a\uff0c\u4f8b\u5982\u5e7f\u544a\u521b\u610f\u672c\u8eab\u5305\u542b\u591a\u4e2a\u4e0d\u8d77\u4f5c\u7528\u7684\u9009\u9879<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#191fa0\" class=\"has-inline-color\"><strong>\u4e5d.\u89c6\u9891 \u2013 Instagram Reels \u7684\u521b\u4f5c\u8005\/\u5546\u5bb6\u53ef\u4ee5\u770b\u5230\u65b0\u7684\u6d1e\u5bdf\u62a5\u544a<\/strong><\/mark><\/p>\n\n\n\n<p style=\"font-size:17px\">2022 \u5e74 10 \u6708 17 \u65e5\uff0cMeta\u5ba3\u5e03\u66f4\u65b0 Instagram \u6d1e\u5bdf\uff0c<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\"><strong>\u5305\u62ec\u65b0\u7684Reach\u548cEngagement\u6d1e\u5bdf\uff0c\u663e\u793a\u60a8\u7684Reels\u7684\u5173\u6ce8\u8005\u548c\u975e\u5173\u6ce8\u8005\u7684\u7ec6\u5206\u3002<\/strong><\/mark> Meta\u63a8\u51fa\u8fd9\u4e9b\u65b0\u529f\u80fd\u662f\u4e3a\u4e86\u589e\u52a0\u5bf9Reels\u7684\u53ef\u89c1\u6027\uff0c\u9610\u660e\u8fd9\u4e9b\u5185\u5bb9\u683c\u5f0f\u5982\u4f55\u9002\u5e94\u60a8\u5e10\u6237\u7684\u8868\u73b0\uff0c\u5e76\u4e3a\u60a8\u7684\u5185\u5bb9\u5982\u4f55\u5728 Instagram \u4e0a\u5438\u5f15\u53d7\u4f17\u63d0\u4f9b\u989d\u5916\u7684\u900f\u660e\u5ea6\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#39219d\" class=\"has-inline-color\">\u5341.[\u5e7f\u544a\u6295\u653e] \u516c\u544a\uff1a\u5355\u9875\u6307\u5357- \u89e3\u91ca\u6211\u4eec\u7684\u5e7f\u544a\u4f18\u5316\u89e3\u51b3\u65b9\u6848\u3001\u6700\u4f73\u5b9e\u8df5\u548c\u793a\u4f8b<\/mark><\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\">\u4e3a\u4e86\u8ba9\u5e7f\u544a\u4e3b\u83b7\u5f97\u6709\u5173\u6700\u65b0\u4f18\u5316\u89e3\u51b3\u65b9\u6848\u7684\u6700\u65b0\u4fe1\u606f\uff0c\u5e76\u786e\u4fdd\u6709\u6b63\u786e\u4f7f\u7528\u8fd9\u4e9b\u89e3\u51b3\u65b9\u6848\u7684\u6307\u5bfc\uff0cMeta\u521b\u5efa\u4e86\u4e00\u4e2a<strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#d02020\" class=\"has-inline-color\">\u65b0\u7684\u5355\u9875\u6307\u5357<\/mark><\/strong>\uff0c\u63d0\u4f9b\u4e86\u4f18\u5316\u4ea7\u54c1\u548c\u5efa\u8bae<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1235\" src=\"https:\/\/college.pandarocket.cn\/wp-content\/uploads\/2022\/10\/f377376b-b9aa-4621-ab82-d3e71325b66d.jpg\" alt=\"\" class=\"wp-image-2001\"\/><figcaption class=\"wp-element-caption\"><strong>\u5355\u9875\u6307\u5357<\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"has-medium-font-size\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#222389\" class=\"has-inline-color\">\u5341\u4e00.[\u6d88\u606f] \u5728\u65fa\u5b63\u63d0\u4f9b\u4f18\u60e0\u548c\u4fc3\u9500\u7684\u6d88\u606f\u76f4\u8fbe\u5e7f\u544a<\/mark><\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\"><strong>\u80cc\u666f:<\/strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\"><strong>\u6d88\u606f\u76f4\u8fbe\u5e7f\u544a\u53ef\u6210\u4e3a\u4f01\u4e1a\u4e0e\u6d88\u8d39\u8005\u4e92\u52a8\u5e76\u5411\u4ed6\u4eec\u5927\u89c4\u6a21\u53d1\u9001\u4f18\u60e0\u6216\u4fc3\u9500\u7684\u6709\u6548\u65b9\u5f0f\u3002\u968f\u7740\u4f01\u4e1a\u5f00\u59cb\u51c6\u5907\u65fa\u5b63\u9500\u552e\u6d3b\u52a8<\/strong><\/mark><br><br><strong>Meta\u4e3a\u5e7f\u544a\u4e3b\u63d0\u4f9b\u7b80\u5355\u7684\u5b9e\u64cd\u7b56\u7565\uff0c\u5e2e\u52a9\u4f01\u4e1a\u5c06\u6d88\u606f\u76f4\u8fbe\u5e7f\u544a\u6574\u5408\u5230\u5927\u4fc3\u8ba1\u5212\u4e2d\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Click to Messenger Lead Gen \u5e7f\u544a\u4f18\u60e0\uff1a\u63d0\u4f9b\u72ec\u7279\u7684\u4f18\u60e0\u6216\u4e8c\u7ef4\u7801\uff0c\u8ddf\u8e2a\u901a\u8fc7 Ads Manager \u5206\u53d1\u7684\u4ee3\u7801\u6570\u91cf\uff0c\u5e76\u63a8\u52a8\u9500\u552e\u6216\u589e\u957f\u6f5c\u5728\u5ba2\u6237<\/li>\n\n\n\n<li>\u70b9\u51fb Instagram Direct \u5e7f\u544a\u4f18\u60e0\uff1a\u5728\u63d0\u4f9b\u975e\u552f\u4e00\u6216\u901a\u7528\u6298\u6263\u4ee3\u7801\u7684\u540c\u65f6\u4e0e\u53d7\u4f17\u8fdb\u884c\u4e92\u52a8<\/li>\n\n\n\n<li>\u70b9\u51fb WhatsApp \u5e7f\u544a\u4f18\u60e0\uff08\u542f\u7528 API\/\u5408\u4f5c\u4f19\u4f34\uff09\uff1a\u81ea\u52a8\u5206\u4eab\u72ec\u7279\u7684\u6298\u6263\u4ee3\u7801\uff0c\u5e76\u6709\u673a\u4f1a\u6536\u96c6\u7528\u6237 opt-in \u4ee5\u4f9b\u5c06\u6765\u91cd\u65b0\u53c2\u4e0e\u6d3b\u52a8\u3002\u6b64\u4f53\u9a8c\u4e5f\u53ef\u4ee5\u901a\u8fc7 API \u5728 Messenger \u6216 Instagram Direct \u4e0a\u5b9e\u73b0<\/li>\n<\/ul>\n\n\n\n<p class=\"has-medium-font-size\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#172b84\" class=\"has-inline-color\">\u5341\u4e8c.[\u5e7f\u544a\u6295\u653e] \u9488\u5bf9\u4f18\u5316\u8de8\u6e20\u9053\u8f6c\u5316\u7684\u5b9a\u5236\u5316\u5e7f\u544a\u8d44\u4ea7<\/mark><\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\"><strong>\u65f6\u95f4: <\/strong>2022 \u5e74 10 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class=\"wp-block-list\">\n<li>\u7b80\u5355\u6027\uff1a\u60a8\u53ef\u4ee5\u5728\u5355\u4e2a\u5e7f\u544a\u7cfb\u5217\u4e2d\u4f18\u5316\u7f51\u7ad9\u548c\u5e94\u7528\u8f6c\u5316\uff0c\u65e0\u9700\u7ba1\u7406\u591a\u4e2a\u5e7f\u544a\u7cfb\u5217<\/li>\n\n\n\n<li>\u9ad8\u6548\uff1a\u6211\u4eec\u53ef\u4ee5\u6355\u83b7\u66f4\u591a\u6570\u636e\uff0c\u56e0\u6b64\u60a8\u6709\u66f4\u5927\u7684\u673a\u4f1a\u4ee5\u8f83\u4f4e\u7684\u6210\u672c\u5411\u5c06\u8981\u8f6c\u5316\u7684\u7528\u6237\u5c55\u793a\u5e7f\u544a\u3002\u8fd9\u6709\u52a9\u4e8e\u964d\u4f4e\u60a8\u7684\u6bcf\u6b21\u7ed3\u679c\u6210\u672c\u5e76\u5e26\u6765\u66f4\u591a\u8f6c\u5316<\/li>\n\n\n\n<li>\u81ea\u5b9a\u4e49\/\u5b9a\u5236\u5316\u7248\u4f4d\u8d44\u4ea7\uff1a\u8ba9\u60a8\u53ef\u4ee5\u9488\u5bf9 Facebook\u3001Instagram\u3001Audience Network \u548c Messenger \u4e0a\u7684\u7248\u4f4d\u5b9a\u5236\u521b\u610f\u8d44\u4ea7\u3002\u53ef\u4ee5\u9488\u5bf9\u6bcf\u4e2a\u7248\u4f4d\u7684\u53d7\u4f17\u884c\u4e3a\u548c\u6700\u4f73\u505a\u6cd5\u81ea\u5b9a\u4e49\u5e7f\u544a\uff0c\u5e76\u786e\u4fdd\u60a8\u7684\u5e7f\u544a\u53ef\u4ee5\u5728\u5c3d\u53ef\u80fd\u591a\u7684\u4f4d\u7f6e\u6295\u653e<\/li>\n<\/ul>\n\n\n\n<p class=\"has-medium-font-size\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#281993\" class=\"has-inline-color\"><strong>\u5341\u4e09.[\u8bda\u4fe1] \u8981\u6c42\u5728\u5e7f\u544a\u7ba1\u7406\u5458\u4e2d\u91cd\u65b0\u8fdb\u884c\u8eab\u4efd\u9a8c\u8bc1<\/strong><\/mark><\/p>\n\n\n\n<p style=\"font-size:17px\">\u80cc\u666f: Meta 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class=\"has-inline-color\">\uff08\u5e7f\u544a\u4e3b\u6682\u65e0\u9700\u4efb\u4f55\u64cd\u4f5c\uff09<\/mark><\/strong>\u6709\u4e86\u8fd9\u4e2a\u989d\u5916\u7684\u5b89\u5168\u8bbe\u7f6e\uff0c\u5e0c\u671b\u80fd\u51cf\u5c11\u4e0d\u826f\u884c\u4e3a\u8005\u9020\u6210\u7684\u4f24\u5bb3<br><br><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\">\u8bbe\u7f6e Facebook \u53cc\u91cd\u9a8c\u8bc1\u65f6\uff0c\u60a8\u9700\u8981\u5728\u4e09\u79cd\u5b89\u5168\u9a8c\u8bc1\u65b9\u5f0f\u4e2d\u4efb\u9009\u4e00\u79cd\uff1a<\/mark><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>[\u63a8\u8350] \u8f7b\u89e6\u517c\u5bb9\u8bbe\u5907\u4e0a\u7684\u5b89\u5168\u5bc6\u7801\u5668<\/li>\n\n\n\n<li>[\u63a8\u8350] \u901a\u8fc7\u7b2c\u4e09\u65b9\u8eab\u4efd\u9a8c\u8bc1\u5e94\u7528\u83b7\u53d6\u7684\u767b\u5f55\u9a8c\u8bc1\u7801\uff1a\u4f8b\u5982 Google Authenticator \u6216 LastPass<\/li>\n\n\n\n<li>\u624b\u673a\u77ed\u4fe1 (SMS) \u9a8c\u8bc1\u7801<\/li>\n<\/ul>\n\n\n\n<p style=\"font-size:17px\"><a href=\"http:\/\/\u5982\u4f55\u5728 Meta \u5546\u52a1\u7ba1\u7406\u5e73\u53f0\u4e2d\u542f\u7528\u53cc\u91cd\u9a8c\u8bc1\">\u5982\u4f55\u5728 Meta \u5546\u52a1\u7ba1\u7406\u5e73\u53f0\u4e2d\u542f\u7528\u53cc\u91cd\u9a8c\u8bc1<\/a>          <a href=\"https:\/\/www.facebook.com\/business\/help\/216940652189296?id=199156230960298\"> \u5546\u52a1\u7ba1\u7406\u5e73\u53f0\u5b89\u5168\u4e2d\u5fc3\u7b80\u4ecb<\/a><br><a href=\"https:\/\/www.facebook.com\/help\/401566786855239?helpref=faq_content\">\u4ec0\u4e48\u662f\u5b89\u5168\u5bc6\u7801\u5668\uff0c\u5b83\u662f\u600e\u6837\u8fd0\u4f5c\u7684\uff1f<\/a>                     <a href=\"https:\/\/work.workplace.com\/groups\/chinaresellerpolicyoperation\/permalink\/953576995496940\/\"> \u53cc\u91cd\u9a8c\u8bc1\u5c0fTips<\/a><br><a href=\"https:\/\/work.workplace.com\/groups\/chinaresellerpolicyoperation\/permalink\/953576995496940\/\">\u5f00\u542f\u53cc\u91cd\u9a8c\u8bc1\u540e\uff0c\u60a8\u4fbf\u53ef\u4ee5\u83b7\u5f97 10 \u4e2a\u5907\u7528\u767b\u5f55\u9a8c\u8bc1\u7801\uff0c\u4ee5\u4fbf\u5728\u624b\u673a\u4e0d\u5728\u8eab\u8fb9\u65f6\u4f7f\u7528\u3002\u4e86\u89e3\u5982\u4f55\u8bbe\u7f6e\u5907\u7528\u9a8c\u8bc1\u7801<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-blue-color has-alpha-channel-opacity has-blue-background-color has-background is-style-default\"\/>\n\n\n\n<div class=\"wp-block-getwid-image-hotspot\" data-appearance-animation=\"none\" data-image-points=\"[]\" data-trigger=\"click\" data-theme=\"light\" data-tooltip-animation=\"shift-toward\" data-arrow=\"true\"><div class=\"wp-block-getwid-image-hotspot__wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1067\" height=\"297\" src=\"https:\/\/college.pandarocket.cn\/wp-content\/uploads\/2023\/05\/\u70ed\u70b9\u56fe\u7247.png\" alt=\"\" class=\"wp-block-getwid-image-hotspot__image wp-image-3202\"\/><\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:15% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"941\" height=\"941\" src=\"https:\/\/college.pandarocket.cn\/wp-content\/uploads\/2022\/09\/\u5fae\u4fe1\u56fe\u7247_20220524115053.png\" alt=\"\" class=\"wp-image-1783 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p style=\"font-size:15px\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#1582a4\" class=\"has-inline-color\">PandaMobo<\/mark><\/strong><\/p>\n\n\n\n<p style=\"font-size:15px\">\u662f\u4e2d\u56fd\u201c\u4e92\u8054\u7f51+\u201d\u51fa\u6d77\u6574\u5408\u8425\u9500\u5e73\u53f0\uff0c\u96b6\u5c5e\u4e8e\u4e0a\u5e02\u516c\u53f8\u4e45\u5176\u8f6f\u4ef6\uff0c\u662f\u4e45\u5176\u6570\u5b57\u4f20\u64ad\u6838\u5fc3\u6210\u5458\u3002\u6211\u4eec\u81f4\u529b\u4e8e\u5e2e\u52a9\u4e2d\u56fd\u54c1\u724c\u8d70\u5411\u5168\u7403\uff0c\u901a\u8fc7\u6d77\u5916\u5a92\u4ecb\u6295\u653e\uff0c\u54c1\u724c\u7b56\u7565\u54a8\u8be2\uff0c\u672c\u5730\u5316\u8fd0\u8425\uff0c\u65b0\u5a92\u4f53\u5927\u6570\u636e\u670d\u52a1\u56db\u5927\u6838\u5fc3\u4e1a\u52a1\u6a21\u5757\uff0c\u4e3aAPP\uff0c\u6e38\u620f\uff0c\u7535\u5546\uff0c\u7535\u5b50\u5feb\u6d88\uff0c\u5de5\u4e1a\u54c1\uff0c\u65c5\u6e38\u6587\u5316\u7b49\u884c\u4e1a\u63d0\u4f9b\u4e13\u4e1a\uff0c\u9ad8\u6548\uff0c\u521b\u65b0\u7684\u51fa\u6d77\u89e3\u51b3\u65b9\u6848\uff0c\u6784\u5efa\u4e2d\u56fd\u7684\u6d77\u5916\u201c\u4e92\u8054\u7f51+\u201d\u54c1\u724c\u751f\u6001\u3002<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Must know \u25cf[\u5e7f\u544a\u6295\u653e] \u5e94\u7528\u81ea\u5b9a\u4e49\u4e8b\u4ef6 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,25],"tags":[12],"class_list":["post-1998","post","type-post","status-publish","format-standard","hentry","category-facebook","category-25","tag-facebook"],"_links":{"self":[{"href":"https:\/\/college.pandarocket.cn\/index.php?rest_route=\/wp\/v2\/posts\/1998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/college.pandarocket.cn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/college.pandarocket.cn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/college.pandarocket.cn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/college.pandarocket.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1998"}],"version-history":[{"count":6,"href":"https:\/\/college.pandarocket.cn\/index.php?rest_route=\/wp\/v2\/posts\/1998\/revisions"}],"predecessor-version":[{"id":3264,"href":"https:\/\/college.pandarocket.cn\/index.php?rest_route=\/wp\/v2\/posts\/1998\/revisions\/3264"}],"wp:attachment":[{"href":"https:\/\/college.pandarocket.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/college.pandarocket.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/college.pandarocket.cn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}