{"id":1669,"date":"2022-09-01T13:22:05","date_gmt":"2022-09-01T05:22:05","guid":{"rendered":"https:\/\/college.pandarocket.cn\/?p=1669"},"modified":"2023-05-11T10:52:12","modified_gmt":"2023-05-11T02:52:12","slug":"meta-2022%e5%b9%b48%e6%9c%88%e4%ba%a7%e5%93%81%e6%9b%b4%e6%96%b0","status":"publish","type":"post","link":"https:\/\/college.pandarocket.cn\/?p=1669","title":{"rendered":"Meta 2022\u5e748\u6708\u4ea7\u54c1\u66f4\u65b0"},"content":{"rendered":"\n

Must know<\/strong><\/p>\n\n\n\n

\u25cf \u5e7f\u544a\u4e3b\u521b\u5efa\u5e7f\u544a\u81ea\u52a8\u9009\u62e9\u4e3aA+AC\u5e7f\u544a\uff08\u539fAAA\u5e7f\u544a\uff09
\u25cf A+AC\u5e7f\u544a\u589e\u52a0\u4e86View Through \u5f52\u56e0\u9009\u9879\u4ee5\u53ca\u81ea\u52a8\u5f52\u56e0\u9009\u62e9\u529f\u80fd
\u25cf \u3010\u521b\u4f5c\u8005\u3011\u4f7f\u7528\u54c1\u724c\u5185\u5bb9\u5e7f\u544a\uff08BCA\uff09\u63d0\u9ad8\u6027\u80fd
\u25cf \u6570\u7801\u6536\u85cf\u54c1\uff1a\u6269\u5927\u66f4\u591a\u4eba\u3001\u521b\u4f5c\u8005\u548c\u4f01\u4e1a\u5728 Instagram \u4e0a\u5c55\u793a\u4ed6\u4eec\u7684 NFT
\u25cf \u516c\u544a\uff1aAdvantage+ Shopping Campaigns \u6269\u5c55\u6d4b\u8bd5\u8ba1\u5212\u542f\u52a8
\u25cf Reels Advantage+ \u5c55\u793a\u4f4d\u7f6e\uff08\u81ea\u52a8\u5c55\u793a\u4f4d\u7f6e \/ PO\uff09+ \u5353\u8d8a\u521b\u610f \u4ee5\u63a8\u52a8\u5e7f\u544a\u6295\u653e\u548c\u5176\u8868\u73b0
\u25cf \u4f7f\u7528 CRM-CAPI Leads\u8f6c\u5316\u4f18\u5316\uff1aWhite Glove \u670d\u52a1 + \u7279\u5b9a\u5e7f\u544a\u5546\u7684\u5e7f\u544a\u6295\u653ecredit
\u25cf \u5728\u79fb\u52a8\u5e94\u7528\u5b89\u88c5\u5e7f\u544acampaign\u4e2d\u542f\u7528\u81ea\u5b9a\u4e49\u4ea7\u54c1\u9875\u9762 \uff08CPP\uff09
\u25cf Meta Ads Insights API \u589e\u5f3a\u529f\u80fd – \u66f4\u6df1\u5165\u5730\u4e86\u89e3 SKAN \u5e7f\u544a\u7cfb\u5217
\u25cf \u3010\u5546\u5e97\u3011\u5c06\u5e26\u6709\u4ea7\u54c1\u6807\u7b7e\u7684\u5185\u5bb9\u6dfb\u52a0\u5230 Shops \u4e0a\u7684\u5356\u5bb6\u7684\u4e3b\u9875
\u25cf \u3010\u8bda\u4fe1\u3011\u6269\u5927\u5bf9\u4e9a\u592a\u5730\u533a\u548c\u6b27\u6d32,\u4e2d\u4e1c\u548c\u975e\u6d32\u5730\u533a\u9009\u4e3e\u548c\u653f\u6cbb\u5e7f\u544a\u7684\u6388\u6743\u548c\u514d\u8d23\u58f0\u660e\u8981\u6c42
\u25cf \u3010\u8bda\u4fe1\u3011\u6240\u6709\u79fb\u52a8\u5e94\u7528\u7a0b\u5e8f\u8eab\u4efd\u9a8c\u8bc1\u8981\u6c42
\u25cf \u6240\u6709\u79fb\u52a8\u5e94\u7528\u7a0b\u5e8f\u8eab\u4efd\u9a8c\u8bc1\u8981\u6c42\u63a8\u8fdf\u81f3 2023 \u5e74\u4e0a\u534a\u5e74
\u25cf \u7ebf\u7d22\u5e7f\u544a\u76ee\u6807\u4f4d\u7f6e\u4f18\u5316 – \u70b9\u51fb\u5230 Messenger \u548c Lead Ads \u7684\u5e7f\u544a<\/p>\n\n\n\n

Good to know<\/strong><\/p>\n\n\n\n

\u25cf \u3010\u4fe1\u53f7\u3011\u663e\u793a\u4f4e\u4e8e\u771f\u5b9e\u8f6c\u5316\u7684\u5e7f\u544a\u8f6c\u5316\u9519\u8bef\uff088 \u6708 10 \u65e5\u81f3 11 \u65e5)
\u25cf Meta\u5982\u4f55\u4e3a\u7f8e\u56fd 2022 \u5e74\u4e2d\u671f\u9009\u4e3e\u505a\u51c6\u5907\uff1b\u5728\u7f8e\u56fd\u5bf9\u6709\u5173\u793e\u4f1a\u95ee\u9898\u3001\u9009\u4e3e\u6216\u653f\u6cbb\u7684\u5e7f\u544a\u5b9e\u65bd\u9650\u5236\u671f
\u25cf \u63d0\u5347\u5e7f\u544a\u6295\u653e\u7684\u7ade\u4ef7\u4e0a\u9650\u66f4\u65b0
\u25cf \u3010CAPI HUB\u3011\u6307\u5bfc\u60a8\u5b8c\u6210 CAPI \u91c7\u7528\u548c\u4f18\u5316\u7684\u65c5\u7a0b<\/p>\n\n\n\n

\u5e7f\u544a\u4e3b\u521b\u5efa\u5e7f\u544a\u81ea\u52a8\u9009\u62e9\u4e3aA+AC\u5e7f\u544a\uff08\u539fAAA\u5e7f\u544a\uff09<\/mark><\/strong><\/p>\n\n\n\n

7\u670825\u65e5\u8d77Advantage+ App Campaign\uff08\u539fAAA\u5e7f\u544a\uff09\u4f1a\u5728Ads manager\u4e2d\u6539\u7248\u6210\u4e00\u4e2a\u72ec\u7acb\u7684\u5e7f\u544a\u4ea7\u54c1\uff0c\u5e76\u9010\u6e10\u66f4\u65b0\u5728\u6240\u6709\u5e7f\u544a\u4e3b\u7684ads manager\u4e0a\u3002\u66f4\u65b0\u4e4b\u540e\uff0c\u5e7f\u544a\u4e3b\u5728Ads manager\u4e2d\u521b\u5efaApp\u5e7f\u544a\uff0c\u9ed8\u8ba4\u4f1a\u9009\u62e9A+AC\uff08\u539fAAA\uff09\u5e7f\u544a\uff08\u5982\u56fe\u6240\u793a\uff09<\/strong>A+AC Campaign\u5728\u5e7f\u544a\u4e3b\u521b\u5efa\u5e7f\u544a\u65f6\u4f1a\u88ab\u9ed8\u8ba4\u9009\u62e9\uff0c\u5e7f\u544a\u4e3b\u53ef\u4ee5\u901a\u8fc7\u70b9\u51fb\u9ed8\u8ba4\u9009\u9879\u6216\u8005\u901a\u8fc7\u6f02\u6d6e\u5bf9\u8bdd\u6846\u4e2d\u7684\u201c\u7f16\u8f91\u201d\u6309\u94ae\u53bb\u4fee\u6539\u9ed8\u8ba4\u9009\u62e9<\/strong>
\u4ea7\u54c1\u529f\u80fd\uff1a\u4e3a\u4e86\u5e2e\u52a9\u5e7f\u544a\u4e3b\u83b7\u5f97\u66f4\u597d\u7684\u5e7f\u544a\u6548\u679c\uff0c\u8282\u7ea6\u521b\u5efa\u5e7f\u544a\u65f6\u95f4\uff0c\u7528\u6700\u4f4e\u7684\u4ef7\u683c\u53bb\u83b7\u5f97\u5ba2\u6237
\u6ce8\u610f\uff1a9\u670819\u8fd9\u4e00\u5468\uff0c\u5c06\u63a8\u5e7f\u5230\u5168\u7403\u6240\u6709\u7684\u5e7f\u544a\u8d26\u6237<\/mark><\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

A+AC\u5e7f\u544a\u589e\u52a0\u4e86View Through \u5f52\u56e0\u9009\u9879\u4ee5\u53ca\u81ea\u52a8\u5f52\u56e0\u9009\u62e9\u529f\u80fd<\/mark><\/strong><\/p>\n\n\n\n

\u66f4\u65b0\u5185\u5bb9\uff1a\u76ee\u524d\u5bf9\u4e8eA+AC\u7684App Install\u5e7f\u544a\u6211\u4eec\u4ec5\u652f\u63011-Day Click\u5f52\u56e0\u00b77\u670825\u65e5<\/mark><\/strong>\u8d77\u6211\u4eec\u5c06\u652f\u6301\u9488\u5bf9Android\u548cnon-SKAN iOS\u7684App Install\u76841 Day Click+1 Day View attribution\u5f52\u56e0\u7a97\u53e3\u00b7\u5e7f\u544a\u4e3b\u5728\u521b\u5efa\u5e7f\u544a\u6d41\u7a0b\u4e2d\u4f1a\u770b\u5230\u8fd9\u4e2a\u5f52\u56e0\u9009\u9879\u00b7\u5982\u679c\u5e7f\u544a\u4e3b\u5e0c\u671b\u6539\u53d8\u8fd9\u4e2a\u5f52\u56e0\u9009\u9879\uff0c\u5219\u53ef\u4ee5\u901a\u8fc7app setting\u91cc\u9762\u7684\u5f52\u56e0\u4e8b\u4ef6\u9009\u62e9\u8fdb\u884c\u4fee\u6539<\/mark>

\u66f4\u65b0\u8be6\u60c5\uff1aMeta\u4f1a\u6839\u636ecampaign\u7684\u6570\u636e\uff0c\u81ea\u52a8\u9009\u62e9campaign\u7684\u6548\u679c\u6700\u4f73\u5f52\u56e0\uff0c\u5e7f\u544a\u4e3b\u4f1a\u5728campaign\u521b\u5efa\u8fc7\u7a0b\u4e2d\u770b\u5230\u81ea\u52a8\u9009\u62e9\u00b7\u8fd9\u4e2a\u9009\u62e9\u57fa\u4e8e\u591a\u4e2a\u56e0\u7d20\uff0c\u5305\u62ecapp\u7684\u5386\u53f2campaign\uff1b\u5982\u679c\u662f\u65b0\u7684App\uff0cMeta\u4f1a\u57fa\u4e8e\u6574\u4f53\u7684mobile app installs\u6548\u679c\u6d4b\u8bd5\u6570\u636e\u8fdb\u884c\u5f52\u56e0\u9009\u62e9\u3002\u5982\u679c\u5e7f\u544a\u4e3b\u5e0c\u671b\u4fee\u6539\u5f52\u56e0\u9009\u62e9\uff0c\u5219\u53ef\u4ee5\u901a\u8fc7app setting\u91cc\u8fdb\u884c\u4fee\u6539

\u5173\u4e8e\u5982\u4f55\u8bbf\u95eeapp setting\u00b7\u53ef\u4ee5\u53c2\u8003\uff1ahttps:www.facebook.com\/business\/help\/499137254588730?locale=enUS<\/p>\n\n\n\n

\u3010\u521b\u4f5c\u8005\u3011\u4f7f\u7528\u54c1\u724c\u5185\u5bb9\u5e7f\u544a\uff08BCA\uff09\u63d0\u9ad8\u6027\u80fd<\/mark><\/strong><\/p>\n\n\n\n

\u4f7f\u7528\u4f18\u52bf\uff1a2021 \u5e74\u786e\u5b9a\u7684\u201c\u7591\u4f3c\u201dBCA \u652f\u51fa\u8d85\u8fc7 7 \u4ebf\u7f8e\u5143\uff0c\u8fd9\u662f\u9f13\u52b1\u5e7f\u544a\u5546\u8f6c\u5411\u4f7f\u7528Meta\u5b98\u65b9 BCA \u7684\u91cd\u8981\u673a\u4f1a\u3002BCA \u7684\u6027\u80fd\u66f4\u9ad8\uff08CPA \u964d\u4f4e 11.8%\uff09\uff0c\u4ece\u957f\u8fdc\u6765\u770b\uff0c\u53d8\u5316\u5230BCA\u5c06\u63a8\u52a8\u6548\u7387\u63d0\u5347\u548c\u6536\u5165\u589e\u52a0\u3002

BCA:https:\/\/www.facebook.com\/business\/help\/759293997849980<\/p>\n\n\n\n

\u6570\u7801\u6536\u85cf\u54c1\uff1a\u6269\u5927\u66f4\u591a\u4eba\u3001\u521b\u4f5c\u8005\u548c\u4f01\u4e1a\u5728 Instagram \u4e0a\u5c55\u793a\u4ed6\u4eec\u7684 NFT<\/mark><\/strong><\/p>\n\n\n\n

\u66f4\u65b0\u5185\u5bb9\uff1a\u4ece 2022 \u5e74 8 \u6708 4 \u65e5\u8d77\uff0cMeta\u5c06\u7ee7\u7eed\u5728 Instagram \u4e0a\u6269\u5c55\u6570\u5b57\u6536\u85cf\u54c1 (NFT)\uff0c\u975e\u6d32\u3001\u4e9a\u592a\u5730\u533a\u3001\u4e2d\u4e1c\u548c\u7f8e\u6d32\u7684\u53e6\u5916 100 \u4e2a\u56fd\u5bb6\/\u5730\u533a\u7684\u4eba\u4eec\u3001\u521b\u4f5c\u8005\u548c\u4f01\u4e1a\u90fd\u53ef\u4ee5\u5c55\u793a\u8fd9\u4e9b\u6536\u85cf\u54c1\u3002

\u6ce8\u610f\uff1a\u63a8\u51fa\u5c06\u5728\u6570\u5468\u5185\u8fdb\u884c\uff0c\u56e0\u6b64\u5e76\u975e\u6240\u6709\u4eba\/\u5ba2\u6237\u90fd\u53ef\u4ee5\u7acb\u5373\u770b\u5230\u8be5\u529f\u80fd<\/mark><\/p>\n\n\n\n

\u516c\u544a\uff1aAdvantage+ Shopping Campaigns \u6269\u5c55\u6d4b\u8bd5\u8ba1\u5212\u542f\u52a8<\/mark><\/strong><\/p>\n\n\n\n

Advantage+ Shopping Campaign (ASC) \u7684 Beta \u6d4b\u8bd5\u6269\u5c55\u5230 50% \u7684\u7535\u5b50\u5546\u52a1Direct-to-Consumer (DTC) \u548cMarketplaces\u4ee5\u53ca\u96f6\u552e\u5355\u54c1\u724c\u548c\u591a\u54c1\u724c\u7684\u5e7f\u544a\u4e3b<\/p>\n\n\n\n

Reels Advantage+ \u5c55\u793a\u4f4d\u7f6e\uff08\u81ea\u52a8\u5c55\u793a\u4f4d\u7f6e \/ PO\uff09+ \u5353\u8d8a\u521b\u610f \u4ee5\u63a8\u52a8\u5e7f\u544a\u6295\u653e\u548c\u5176\u8868\u73b0<\/mark><\/strong><\/p>\n\n\n\n

\u5185\u5bb9\uff1a\u5ba2\u6237\u53ef\u4ee5\u5728Reels\u4e0a\u4f7f\u7528\u5355\u4e00\u7248\u4f4d\u6295\u653e\u5e7f\u544a
\u601d\u8003\uff1a\u4ee5\u4e0a\u505a\u6cd5\u867d\u7136\u53ef\u884c\uff0c\u4f46\u56e0\u4e3a\u7248\u4f4d\u5355\u4e00\uff0c\u4f1a\u5f71\u54cd\u6574\u4f53\u5e7f\u544a\u7684\u6295\u653e\u6027\u80fd\u3001\u521b\u610f\u5728reels\u4e0a\u7684\u9002\u5e94\u6027\u3001\u5bfc\u81f4\u6295\u91cf\u4f4e\u3001\u6548\u679c\u4e0d\u4f73<\/p>\n\n\n

\n
\"\"
\u9002\u914dReels\u6700\u4f73\u521b\u610f\u5143\u7d20\u6bd4\u4f8b<\/mark><\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n

\u4f7f\u7528 CRM-CAPI Leads\u8f6c\u5316\u4f18\u5316\uff1aWhite Glove \u670d\u52a1 + \u7279\u5b9a\u5e7f\u544a\u5546\u7684\u5e7f\u544a\u6295\u653ecredit<\/mark><\/strong><\/p>\n\n\n\n

\u4ea7\u54c1\u6982\u8ff0\uff1aCRM-CAPI Leads\u8f6c\u5316\u4f18\u5316\uff0c\u5373 \u9488\u5bf9\u6f5c\u5728\u5ba2\u6237\u5e7f\u544a\u7684\u8f6c\u5316\u6f5c\u5728\u5ba2\u6237\u4f5c\u4f18\u5316\uff08conversion leads optimization\uff09\uff1b\u8be5\u4ea7\u54c1\u4e3b\u8981\u60f3\u4f18\u5316\u6f5c\u5728\u5ba2\u6237\u7684\u8d28\u91cf\uff1b\u9f13\u52b1\u5e7f\u544a\u5546\u91c7\u53d6\u989d\u5916\u63aa\u65bd\uff0c\u901a\u8fc7 CAPI\uff08Conversion API\uff09\u8fde\u63a5\u4ed6\u4eec\u7684 CRM

\u4ea7\u54c1\u6d4b\u8bd5\u6210\u679c\uff1a\u5728\u8bd5\u8fd0\u884c\u7684\u8fc7\u7a0b\u4e2d\uff0c\u786e\u5b9e\u53ef\u4ee5\u770b\u5230\u4ea7\u54c1\u4ea7\u751f\u4e86\u66f4\u597d\u7684\u8f6c\u5316\u6548\u679c\uff0c\u4f46\u662f\u770b\u5230\u6548\u679c\u7684\u65f6\u95f4\u5374\u6bd4\u9884\u60f3\u7684\u8981\u957f\u4e00\u70b9\u3002

\u4e0a\u7ebf\u8fdb\u5c55\uff1aMeta\u9009\u5b9a\u7684\u5e7f\u544a\u5546\u83b7\u5f97\u76f8\u5e94\u7684ad credit\u4ee5\u53ca\u7aef\u5230\u7aef\u652f\u6301\uff0c\u4ee5\u52a0\u5feb\u6d41\u7a0b<\/p>\n\n\n\n

\u4e0a\u7ebf\uff1a\u5728\u79fb\u52a8\u5e94\u7528\u5b89\u88c5\u5e7f\u544acampaign\u4e2d\u542f\u7528\u81ea\u5b9a\u4e49\u4ea7\u54c1\u9875\u9762 \uff08CPP\uff09<\/mark><\/strong><\/p>\n\n\n\n

\u66f4\u65b0\u5185\u5bb9\uff1a\u4ece8\u670811\u65e5\u5f00\u59cb\uff0c\u6211\u4eec\u63a8\u51fa\u4e86\u5728\u79fb\u52a8\u5e94\u7528\u5b89\u88c5\u6d3b\u52a8\u4e2d\u4f7f\u7528Apple \u7684\u81ea\u5b9a\u4e49\u4ea7\u54c1\u9875\u9762 (CPP) \u7684\u529f\u80fd<\/mark>

\u5de5\u4f5c\u539f\u7406\uff1a CPP \u5141\u8bb8\u5f00\u53d1\u8005\u521b\u5efa\u9644\u52a0\u7248\u672c\u7684 APP Store \u4ea7\u54c1\u9875\u9762\uff0c\u4ee5\u7a81\u51fa\u6216\u6307\u5b9a\u67d0\u4e9b\u529f\u80fd\u6216\u5185\u5bb9\uff1b\u6b64\u7c7b\u9875\u9762\u5c06\u4f7f\u7528 CPP ID \u4f5c\u94fe\u63a5\u548c\u5f15\u7528

\u5f71\u54cd\uff1a\u5e7f\u544a\u5546\u73b0\u5728\u53ef\u4ee5\u5728Meta\u4e0a\u9009\u62e9\u8fde\u63a5\u76f8\u5bf9\u7684 CPP ID \u4ee5\u8fdb\u4e00\u6b65\u81ea\u5b9a\u4e49\u548c\u4e2a\u6027\u5316\u4ed6\u4eec\u7684campaign\uff0c\u4ee5\u5b9e\u73b0\u66f4\u597d\u7684\u6548\u679c

\u4ea7\u54c1\u7279\u70b9\uff1a
1\u3001\u6b64\u529f\u80fd\u76ee\u524d\u53ef\u7528\u4e8e\u79fb\u52a8\u5e94\u7528\u5b89\u88c5\u5e7f\u544a\u7cfb\u5217
2\u3001\u5728Ad level\u4e2d\u65b0\u589e\u52a0\u4e86\u53ef\u4ee5\u8f93\u5165CPP ID<\/p>\n\n\n

\n
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\u3010CAPI HUB\u3011\u6307\u5bfc\u60a8\u5b8c\u6210 CAPI \u91c7\u7528\u548c\u4f18\u5316\u7684\u65c5\u7a0b<\/mark><\/strong><\/p>\n\n\n\n

CAPI\u6982\u5ff5\u53ca\u4f18\u52bf\uff1aConversions API \u662f\u4e00 Meta \u4e1a\u52a1\u5de5\u5177\uff0c\u53ef\u5728\u4f01\u4e1a\u7684\u8425\u9500\u6570\u636e\u548c Meta \u4e4b\u95f4\u5efa\u7acb\u76f4\u63a5\u8fde\u63a5\u3002\u901a\u8fc7\u66f4\u53ef\u9760\u7684\u6570\u636e\u8fde\u63a5\uff0c\u4f01\u4e1a\u53ef\u4ee5\u66f4\u597d\u5730\uff1a\u2022 \u4f18\u5316\u5e7f\u544a\u5b9a\u4f4d\u548c\u4e2a\u6027\u5316 \u2022 \u964d\u4f4e\u6bcf\u6b21\u64cd\u4f5c\u7684\u6210\u672c \u2022 \u66f4\u51c6\u786e\u5730\u8861\u91cf\u8425\u9500\u6d3b\u52a8\u6210\u6548
\u4e0e\u50cf\u7d20\u4e00\u6837\uff0cConversions API \u9075\u5faa\u4f7f\u7528\u8005\u901a\u8fc7 \u201ciOS AppTrackingTransparency\u201d \u548c\u6211\u4eec\u7684 \u201cFacebook \u5916\u6d3b\u52a8\u9690\u79c1\u5de5\u5177\u201d\u7b49\u63a7\u4ef6\u505a\u51fa\u7684\u9690\u79c1\u9009\u62e9\u3002<\/p>\n\n\n\n

\n\n\n\n
\"\"<\/div><\/div>\n\n\n\n
\"\"<\/figure>
\n

PandaMobo<\/mark><\/strong><\/p>\n\n\n\n

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<\/p>\n\n\n\n


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