{"id":1412,"date":"2022-06-29T17:54:04","date_gmt":"2022-06-29T09:54:04","guid":{"rendered":"https:\/\/college.pandarocket.cn\/?p=1412"},"modified":"2023-05-11T11:07:48","modified_gmt":"2023-05-11T03:07:48","slug":"meta-2022%e5%b9%b4-6%e6%9c%88%e4%ba%a7%e5%93%81%e6%9b%b4%e6%96%b0","status":"publish","type":"post","link":"https:\/\/college.pandarocket.cn\/?p=1412","title":{"rendered":"Meta 2022\u5e74 6\u6708\u4ea7\u54c1\u66f4\u65b0"},"content":{"rendered":"\n<figure class=\"wp-block-pullquote has-medium-font-size\"><blockquote><p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\">\u4ea7\u54c1\u66f4\u65b0\u6982\u8981<\/mark><\/strong><\/p><cite><strong>MUST KNOW<\/strong> <br>\u25cf \u4e3aAdvantage+\u5e7f\u544a\u63d0\u4f9b7\u5929\u70b9\u51fb\u5f52\u56e0\u548c\u81ea\u52a8\u8bbe\u7f6e\u5f52\u56e0\u529f\u80fd<br>\u25cf \u79fb\u9664\u90e8\u5206\u5e7f\u6cdb\u5b9a\u4f4d\u7c7b\u578b<br>\u25cf [\u6d4b\u8bd5] \u5c06\u5e7f\u544a\u7ba1\u7406\u5de5\u5177\u7684\u9ed8\u8ba4\u843d\u5730\u9875\u8bbe\u4e3a\u8d26\u6237\u6982\u89c8<br>\u25cf \u9488\u5bf9\u5feb\u62cd\u89c6\u9891\u5e7f\u544a\u7684\u6700\u65b0\u81ea\u52a8\u6a21\u7248<br>\u25cf [\u5e7f\u544a\u53d7\u4f17\u5b9a\u4f4d] \u5168\u9762\u63a8\u51fa B2B \u4f01\u4e1a\u5bf9\u4f01\u4e1a\u7684\u53d7\u4f17\u5b9a\u4f4d<br>\u25cf \u5728\u4e8b\u4ef6\u7ba1\u7406\u5668 Events Manager \u4e2d\u5f15\u5165\u6570\u636e\u96c6\u548c\u7f51\u9875\u7aef\u4e0e\u5e94\u7528\u7aef\u4e8b\u4ef6\u7684\u7b80\u5316\u89c6\u56fe<br><br><strong>GOOD TO KNOW<\/strong> <br>\u25cf \u5141\u8bb8\u90e8\u5206\u5e7f\u544a\u4e3b\u5c06 WEB+APP \u4f5c\u4e3a\u5355\u4e00\u4e8b\u4ef6\u6e90\u5728\u540c\u4e00\u9884\u7b97\u4e0b\u8fd0\u884c\u5e7f\u544a<br>\u25cf Meta\u5c06\u5728\u5e7f\u544a\u900f\u660e\u5ea6\u5de5\u5177\u4e2d\u516c\u5f00\u66f4\u591a\u5173\u4e8e\u793e\u4f1a\u95ee\u9898\u3001\u9009\u4e3e\u6216\u653f\u6cbb(SIEP)\u7c7b\u5e7f\u544a\u7684\u76ee\u6807\u5b9a\u4f4d\u6570\u636e<br>\u25cf BACK TO BASICS \u4eae\u70b9\u53ca\u8d44\u6e90\u56de\u987e<\/cite><\/blockquote><\/figure>\n\n\n\n<p style=\"font-size:18px\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\"><strong>\u4e00\u3001\u4e3aAdvantage+\u5e7f\u544a\u63d0\u4f9b7\u5929\u70b9\u51fb\u5f52\u56e0\u548c\u81ea\u52a8\u8bbe\u7f6e\u5f52\u56e0\u529f\u80fd<\/strong><\/mark><\/p>\n\n\n\n<p style=\"font-size:15px\"><strong>\u66f4\u65b0\u65f6\u95f4\uff1a<\/strong>\u8be5\u529f\u80fd\u5df2\u4e8e2022\u5e745\u670825\u65e5\u5f00\u59cb\u63a8\u884c\uff0c\u5e76\u5c06\u4e8e7\u670812\u65e5\u4e0a\u7ebf\u5230\u6240\u6709\u5e7f\u544a\u7cfb\u5217<\/p>\n\n\n\n<p style=\"font-size:15px\"><strong>\u66f4\u65b0\u5185\u5bb9\uff1a<\/strong><\/p>\n\n\n\n<p style=\"font-size:15px\">1\u3001Meta\u5c06\u4e3a <mark style=\"background-color:rgba(0, 0, 0, 0);color:#c40e0e\" class=\"has-inline-color\">Android\u548c\u975eSKAN iOS\u7aef\u7684 AEO &amp; VO Advantage+ App\u5e7f\u544a\u7cfb\u5217<\/mark>\u6dfb\u52a07\u5929\u70b9\u51fb\u5f52\u56e0\u7a97\u53e3\uff0c\u76ee\u524d\uff0c\u53ea\u652f\u63011\u5929\u70b9\u51fb\u5f52\u56e0<br>2\u3001Meta\u4e5f\u5c06\u5728<mark style=\"background-color:rgba(0, 0, 0, 0);color:#c40e0e\" class=\"has-inline-color\">Advantage+\u5e7f\u544a\u7cfb\u5217\u4e2d\u63a8\u51fa\u65b0\u7684\u81ea\u52a8\u8bbe\u7f6e\u5f52\u56e0\u529f\u80fd\uff1a<\/mark>Meta\u5c06\u6839\u636e\u4ece\u624b\u52a8\u5e94\u7528\u5e7f\u544a\u4e2d\u89c2\u5bdf\u5230\u7684\u5386\u53f2\u8f6c\u5316\u6570\u636e\uff0c\u81ea\u52a8\u4e3a\u5e7f\u544a\u4e3b\u9009\u62e9\u53ef\u80fd\u8868\u73b0\u6700\u597d\u7684\u5f52\u56e0\u7a97\u53e3\uff0c\u5e7f\u544a\u5546\u5c06\u5728campaign\u521b\u5efa\u6d41\u7a0b\u4e2d\u770b\u5230\u8fd9\u4e00\u9ed8\u8ba4\u9009\u62e9\u3002\uff08<strong>\u8bbe\u7f6e\u903b\u8f91\uff1a<\/strong>\u57fa\u4e8e\u5404\u79cd\u56e0\u7d20\uff0c\u5305\u62ec\u8be5app\u7684\u5386\u53f2\u8f6c\u5316\u6570\u636e(\u8de8\u4f18\u5316\u76ee\u6807\u548c\u4f18\u5316\u4e8b\u4ef6)\u3002\u5982\u679c\u662f\u4e00\u4e2a\u65b0 app\uff0c\u9ed8\u8ba4\u8bbe\u7f6e\u5c06\u57fa\u4e8e\u4ece\u7c7b\u4f3c\u7684\u5e94\u7528\u89c2\u5bdf\u5230\u7684\u6570\u636e\uff09\u5982\u679c\u5e7f\u544a\u4e3b\u60f3\u6539\u53d8\u9ed8\u8ba4\u7a97\u53e3\uff0c\u53ef\u4ee5\u5728app setting\u4e2d\u66f4\u6539\u3002\u9009\u62e9\u7684\u5f52\u56e0\u7a97\u53e3\u5c06\u9002\u7528\u4e8e\u8be5app\u8be5\u4f18\u5316\u76ee\u6807\u7684\u6240Advantage+ app \u5e7f\u544a\u7cfb\u5217\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/college.pandarocket.cn\/wp-content\/uploads\/2022\/06\/1-5.png\" alt=\"\" class=\"wp-image-1415\" width=\"318\" height=\"219\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/college.pandarocket.cn\/wp-content\/uploads\/2022\/06\/2-4.png\" alt=\"\" class=\"wp-image-1416\" width=\"321\" height=\"218\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p style=\"font-size:15px\"><strong>FAQ\uff1a<\/strong><\/p>\n\n\n\n<p style=\"font-size:15px\"><strong>Q1: \u5982\u4f55\u67e5\u770b\u9ed8\u8ba4\u7684\u5f52\u56e0\u7a97\u53e3\uff1f<\/strong><\/p>\n\n\n\n<p style=\"font-size:15px\">A1: \u6bcf\u4e2acampaign\u7684\u9ed8\u8ba4\u5f52\u56e0\u7a97\u53e3\u53ef\u80fd\u6709\u6240\u4e0d\u540c\uff0c\u5e7f\u544a\u4e3b\u53ef\u4ee5\u5728campaign\u521b\u5efa\u6d41\u7a0b\u4e2d\u67e5\u770b\u3002<\/p>\n\n\n\n<p style=\"font-size:15px\"><strong>Q2: \u5e7f\u544a\u4e3b\u5982\u4f55\u6539\u53d8\u5f52\u56e0\u7a97\u53e3\uff1f<\/strong><\/p>\n\n\n\n<p style=\"font-size:15px\">A2: \u53ef\u4ee5\u5728app setting\u4e2d\u66f4\u6539AEO\/VO campaign\u7684\u9ed8\u8ba4\u5f52\u56e0\u7a97\u53e3\u3002\u60a8\u53ef\u4ee5\u9009\u62e91\u5929\u70b9\u51fb\u30017\u5929\u70b9\u51fb\u6216\u81ea\u52a8\u8bbe\u7f6e\u5f52\u56e0\u3002\u60a8\u7684\u9009\u62e9\u5c06\u9002\u7528\u4e8e\u6240\u6709\u8be5\u4f18\u5316\u76ee\u6807\u7684<mark style=\"background-color:rgba(0, 0, 0, 0);color:#bb1212\" class=\"has-inline-color\">\u65b0\u521b\u5efa<\/mark>\u7684Advantage+\u5e7f\u544a\u7cfb\u5217\u3002<\/p>\n\n\n\n<p style=\"font-size:15px\"><strong>Q3: \u8fd9\u4e00\u65b0\u529f\u80fd\u662f\u5426\u4f1a\u5f71\u54cd\u5e7f\u544a\u4e3b\u7684\u73b0\u5728\u7684\u5e7f\u544a\u7cfb\u5217\uff1f<\/strong><\/p>\n\n\n\n<p style=\"font-size:15px\">A3: \u73b0\u6709\u7684\u6d3b\u52a8\u4e0d\u53d7\u8fd9\u4e00\u53d8\u5316\u7684\u5f71\u54cd\u3002\u6839\u636e\u5bf9\u67d0\u4e9b\u5177\u67097\u5929\u70b9\u51fb\u4f18\u5316\u7684\u4f18\u5316\u4e8b\u4ef6\u7684\u5185\u90e8\u6d4b\u8bd5\uff0c\u76ee\u524d\u5df2\u7ecf\u89c2\u5bdf\u5230\u5e7f\u544a\u6548\u679c\u7684\u6539\u5584\u3002<\/p>\n\n\n\n<p style=\"font-size:15px\"><strong>\u53c2\u8003\u8d44\u6e90\uff1a<\/strong><\/p>\n\n\n\n<p style=\"font-size:15px\"><a href=\"https:\/\/www.facebook.com\/business\/help\/1465164480495914?locale=en_US\">https:\/\/www.facebook.com\/business\/help\/1465164480495914?locale=en_US<\/a><\/p>\n\n\n\n<p style=\"font-size:15px\"><a href=\"https:\/\/www.facebook.com\/business\/help\/499137254588730?locale=en_US\">https:\/\/www.facebook.com\/business\/help\/499137254588730?locale=en_US<\/a><\/p>\n\n\n\n<p style=\"font-size:18px\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\"><strong>\u4e8c\u3001\u79fb\u9664\u90e8\u5206\u5e7f\u6cdb\u5b9a\u4f4d\u7c7b\u578b<\/strong><\/mark><\/p>\n\n\n\n<p style=\"font-size:15px\"><strong>\u66f4\u65b0\u5185\u5bb9\uff1a<\/strong><\/p>\n\n\n\n<p style=\"font-size:15px\">1\u3001<mark style=\"background-color:rgba(0, 0, 0, 0);color:#c21212\" class=\"has-inline-color\">2022\u5e746\u670822\u65e5\u8d77\uff0c<\/mark>Meta\u5c06\u79fb\u9664\u5c11\u91cf\uff0836\u7c7b\uff09\u5e7f\u6cdb\u5b9a\u4f4d\u9009\u9879\uff0c\u53d7\u5f71\u54cd\u7684\u5e7f\u544a\u8ba1\u5212\u5c4a\u65f6\u5c06\u88ab\u6682\u505c\uff0c\u79fb\u9664\u7684\u5b9a\u4f4d\u9009\u9879\u4e3b\u8981\u5305\u62ec\uff1aCompetitive gamers\uff0cParents gamers\uff0cMilltary Famlily Members\u7b49<br>2\u3001\u5e7f\u544a\u4e3b\u5728\u66f4\u65b0\u5b9a\u4f4d\u8bbe\u7f6e\u540e\u53ef\u4ee5\u6062\u590d\u6295\u653e<\/p>\n\n\n\n<p style=\"font-size:15px\"><strong>\u5f71\u54cd\uff1a<\/strong><\/p>\n\n\n\n<p style=\"font-size:15px\">1\u30016\u670822\u65e5\u540e\uff0c\u5e7f\u544a\u4e3b\u5c06\u4e0d\u80fd\u518d\u4f7f\u7528\u88ab\u79fb\u9664\u7684\u5b9a\u4f4d\u9009\u9879\u8bbe\u7f6e\u65b0\u7684\u5e7f\u544a\u8ba1\u5212<br>2\u30016\u670822\u65e5\u540e\uff0c\u4f7f\u7528\u4e86\u53d7\u5f71\u54cd\u7684\u5e7f\u544a\u5b9a\u4f4d\u7684\u73b0\u6709\u5e7f\u544a\u8ba1\u5212\uff0c\u5c06\u4f1a\u88ab\u6682\u505c\u6295\u653e<\/p>\n\n\n\n<p style=\"font-size:15px\"><strong>\u63aa\u65bd\uff1a<\/strong><\/p>\n\n\n\n<p style=\"font-size:15px\">\u5e7f\u544a\u4e3b\u5c06\u5728Ads Manager\u4e2d\u770b\u5230\u76f8\u5173\u901a\u77e5\uff0c\u5e7f\u544a\u4e3b\u66f4\u65b0\u5b9a\u4f4d\u8bbe\u7f6e\u540e\uff0c\u5e7f\u544a\u8ba1\u5212\u5373\u53ef\u6062\u590d\u6295\u653e<\/p>\n\n\n\n<p style=\"font-size:15px\"><strong>\u5e7f\u544a\u4e3b\u5982\u4f55\u6536\u5230\u901a\u77e5\uff1f<\/strong><br>1\u3001\u53d7\u5f71\u54cd\u7684\u5e7f\u544a\u4e3b\u4f1a\u6536\u5230\u90ae\u4ef6\u901a\u77e5\uff0c\u90ae\u4ef6\u4e2d\u9664\u4e86\u6b64\u5b9a\u4f4d\u529f\u80fd\u79fb\u9664\u7684\u901a\u77e5\uff0c\u8fd8\u5c06\u5305\u62ec\u5e7f\u544a\u4e3b\u53d7\u5230\u5f71\u54cd\u7684\u8d26\u6237ID\uff0c\u5e7f\u544a\u7ec4ID\uff0c\u4ee5\u53ca\u5c06\u65e0\u6cd5\u7ee7\u7eed\u4f7f\u7528\u7684\u5b9a\u4f4d\u540d\u79f0<br>2\u3001\u53d7\u5f71\u54cd\u7684\u5e7f\u544a\u4e3b\u8fd8\u5c06\u4f1a\u5728Ads Manager\u4e2d\u770b\u5230\u901a\u77e5\uff1b\u5728\u5e7f\u544a\u8ba1\u5212\u5c42\u7ea7\u7684\u9876\u90e8\u4f1a\u51fa\u73b0\u7ea2\u8272banner\uff0c\u5728\u5e7f\u544a\u7ec4\u5c42\u7ea7\u5c06\u4f1a\u51fa\u73b0\u7ea2\u8272\u62a5\u9519\u901a\u77e5<\/p>\n\n\n\n<p style=\"font-size:15px\"><strong>FAQ\uff1a<\/strong><\/p>\n\n\n\n<p style=\"font-size:15px\"><strong>Q1: <\/strong><strong>\u5e7f\u544a\u4e3b\u9700\u8981\u505a\u4e9b\u4ec0\u4e48\uff1f<\/strong><\/p>\n\n\n\n<p style=\"font-size:15px\">A1: \u8bf7\u5e7f\u544a\u4e3b\u68c0\u67e5\u53d7\u5230\u5f71\u54cd\u7684\u5e7f\u544a\u8ba1\u5212\u548c\u5e7f\u544a\u7ec4\uff0c\u5e76\u53c2\u8003Ads Manager\u91cc\u7684\u901a\u77e5\u8fdb\u884c\u5b9a\u4f4d\u7684\u8bbe\u7f6e\u66f4\u6539\u3002\u4ece2022\u5e746\u670822\u65e5\u8d77\uff0c\u4efb\u4f55\u5e7f\u544a\u8ba1\u5212\u90fd\u5c06\u65e0\u6cd5\u7ee7\u7eed\u4f7f\u7528\u53d7\u5f71\u54cd\u7684\u5e7f\u6cdb\u5b9a\u4f4d\u7c7b\u578b\uff0c\u4e14\u6b63\u5728\u4f7f\u7528\u8fd9\u4e9b\u5b9a\u4f4d\u7684\u6295\u653e\u4e2d\u5e7f\u544a\u8ba1\u5212\u5c06\u88ab\u6682\u505c\u3002<\/p>\n\n\n\n<p style=\"font-size:15px\"><strong>Q2: <\/strong><strong>\u6295\u653e\u4e2d\u7684\u5e7f\u544a<\/strong><strong>\u8ba1<\/strong><strong>\u5212\u662f\u5426\u5c06\u6536\u5230\u5f71\u54cd\uff1f<\/strong><\/p>\n\n\n\n<p style=\"font-size:15px\">A2: \u4f1a\u3002\u65b0\u7684\u5e7f\u544a\u8ba1\u5212\u548c\u6295\u653e\u4e2d\u7684\u5e7f\u544a\u8ba1\u5212\u5c06\u90fd\u65e0\u6cd5\u4f7f\u7528\u8fd9\u4e9b\u5e7f\u6cdb\u5b9a\u4f4d\u3002<\/p>\n\n\n\n<p style=\"font-size:15px\"><strong>Q3: <\/strong><strong>\u4f7f\u7528<\/strong><strong>API<\/strong><strong>\u7684\u5e7f\u544a\u4e3b\u548c\u5408\u4f5c\u4f19\u4f34\u662f\u5426\u4f1a\u53d7\u5230\u5f71\u54cd\uff1f<\/strong><\/p>\n\n\n\n<p style=\"font-size:15px\">A3: \u6b64\u6b21\u66f4\u65b0\u4e0d\u5c5e\u4e8e90\u5929\u91cd\u5927\u53d8\u66f4\u3002API\u4f7f\u7528\u8005\u5c06\u6536\u5230\u62a5\u9519\u4ee3\u7801<\/p>\n\n\n\n<p style=\"font-size:18px\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\"><strong>\u4e09\u3001[\u6d4b\u8bd5] \u5c06\u5e7f\u544a\u7ba1\u7406\u5de5\u5177\u7684\u9ed8\u8ba4\u843d\u5730\u9875\u8bbe\u4e3a\u8d26\u6237\u6982\u89c8<\/strong><\/mark><\/p>\n\n\n\n<p style=\"font-size:15px\"><strong>\u66f4\u65b0\u65f6\u95f4\uff1a<\/strong>6\u670815\u65e5\u8d77\uff0c\u52308\u670830\u65e5\u7ed3\u675f<\/p>\n\n\n\n<p style=\"font-size:15px\"><strong>\u66f4\u65b0\u5185\u5bb9\uff1a<\/strong>\u5c06\u5e7f\u544a\u7ba1\u7406\u5de5\u5177\uff08Ads Manager\uff09\u7684\u9ed8\u8ba4\u843d\u5730\u9875\u8bbe\u4e3a\u8d26\u6237\u6982\u89c8\uff08Account Overview\uff09<\/p>\n\n\n\n<p style=\"font-size:15px\"><strong>\u66f4\u6539\u540e\u4f18\u52bf\uff1a<\/strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#bd1111\" class=\"has-inline-color\">\u5e7f\u544a\u4e3b\u5c06\u80fd\u770b\u5230\u4e0e\u5176\u8d26\u6237\u76f8\u5173\u7684\u4fe1\u606f\u5e76\u53ca\u65f6\u91c7\u53d6\u884c\u52a8\u63d0\u5347\u5e7f\u544a\u6210\u6548\u3002<\/mark>\u9996\u9875\u53ef\u770b\u5230\u91cd\u8981\u63d0\u9192\uff08urgent alerts\uff09\uff0c\u5e7f\u544a\u6210\u6548\u6982\u89c8\uff08campaign performance summaries\uff09\uff0c\u63a8\u8350\u505a\u6cd5\uff08relevant recommendations\uff09<\/p>\n\n\n\n<p style=\"font-size:18px\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\"><strong>\u56db\u3001<\/strong><\/mark><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\">\u9488\u5bf9\u5feb\u62cd\u89c6\u9891\u5e7f\u544a\u7684\u6700\u65b0\u81ea\u52a8\u6a21\u7248<\/mark><\/strong><\/p>\n\n\n\n<p style=\"font-size:15px\">Meta\u5df2\u5168\u9762\u4e0a\u7ebf\u4e86\u9488\u5bf9\u5feb\u62cd\u89c6\u9891\u5e7f\u544a\u7684\u6700\u65b0\u81ea\u52a8\u6a21\u7248\u3002\u65b0\u7684\u6a21\u7248\u5c06\u4e0d\u4ec5\u4e3a\u5e7f\u544a\u4e3b\u63d0\u9ad8\u6295\u653e\u6210\u6548\uff0c\u66f4\u8282\u7701\u521b\u610f\u5236\u4f5c\u7684\u65f6\u95f4\u3002\u6ce8\u610f\uff1a\u65b0\u7684\u6a21\u7248\u9002\u7528\u4e8e\u975e9:16\u7684\u5feb\u62cd\u89c6\u9891\u5e7f\u544a\uff0c\u4e14\u5c06\u81ea\u52a8\u6dfb\u52a0\u5230\u81ea\u52a8\u521b\u610f\u6a21\u7248\u4e2d\u3002\u5e7f\u544a\u4e3b\u5982\u679c\u4e0a\u4f20\u4e869:16\u7684\u89c6\u9891\u7d20\u6750\uff0c\u5219\u65e0\u6cd5\u4f7f\u7528\u65b0\u7684\u6a21\u7248<\/p>\n\n\n\n<p style=\"font-size:15px\"><strong>\u66f4\u65b0\u5185\u5bb9\uff1a<\/strong>\u81ea\u52a8\u5feb\u62cd\u6a21\u677f<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:15px\">\n<li> \u5355\u4e00\u7d20\u6750\u6216\u8f6e\u64ad\u56fe\u7247\u5c06\u901a\u8fc7\u4e00\u7ec4\u4e13\u4e3a\u5168\u5c4f\u7eb5\u5411\u5c4f\u5e55\u91cf\u8eab\u6253\u9020\u7684\u6a21\u677f\u8fdb\u884c\u81ea\u52a8\u8f6c\u6362<\/li>\n\n\n\n<li>\u4e3a\u4e86\u4f18\u5316\u5e7f\u544a\u8868\u73b0\uff0cInstagram \u5c06\u786e\u5b9a\u54ea\u4e9b\u6a21\u677f\u53ef\u80fd\u6700\u9002\u5408\u60a8\u7684\u5e7f\u544a\uff0c\u5e76\u6839\u636e\u53d7\u4f17\u504f\u597d\u8fdb\u884c\u52a8\u6001\u8c03\u6574<\/li>\n<\/ul>\n\n\n\n<p style=\"font-size:15px\"><strong>\u53c2\u8003\u8d44\u6e90\uff1a<\/strong><\/p>\n\n\n\n<p style=\"font-size:15px\"><a href=\"https:\/\/www.facebook.com\/business\/help\/348328642954708\">\u9488\u5bf9\u5feb\u62cd\u5e7f\u544a\u8fdb\u884c\u7d20\u6750\u4f18\u5316<\/a><\/p>\n\n\n\n<p style=\"font-size:15px\"><a href=\"https:\/\/www.facebook.com\/business\/help\/679041123045316\">\u7981\u7528 Instagram \u5feb\u62cd\u5e7f\u544a\u81ea\u52a8\u7d20\u6750\u4f18\u5316<\/a><\/p>\n\n\n\n<p style=\"font-size:18px\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\"><strong>\u4e94\u3001<\/strong><\/mark><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\"> [\u5e7f\u544a\u53d7\u4f17\u5b9a\u4f4d] \u5168\u9762\u63a8\u51fa B2B \u4f01\u4e1a\u5bf9\u4f01\u4e1a\u7684\u53d7\u4f17\u5b9a\u4f4d<\/mark><\/strong><\/p>\n\n\n\n<p style=\"font-size:15px\"><strong>\u66f4\u65b0\u65f6\u95f4\uff1a<\/strong>\u81ea6\u670822\u65e5\u8d77\u4e0a\u7ebf<\/p>\n\n\n\n<p style=\"font-size:15px\"><strong>\u66f4\u65b0\u5185\u5bb9\u53ca\u4f18\u52bf\uff1a<\/strong>Meta\u5728\u5168\u7403\u8303\u56f4\u5185\u63a8\u51fa\u4e866\u4e2a\u53d7\u4f17\u7fa4\u4f53\u7684B2B\u76ee\u6807\uff0c\u8fd9\u5c06\u5e2e\u52a9\u5e7f\u544a\u4e3b\u89e6\u8fbe B2B \u9886\u57df\u7684\u5173\u952e\u51b3\u7b56\u8005\u3002<\/p>\n\n\n\n<p style=\"font-size:15px\"><strong>\u76ee\u6807\u53d7\u4f17\u5305\u62ec\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:15px\">\n<li>\u5546\u4e1a\u51b3\u7b56\u8005 (\u5934\u8854\u548c\u5174\u8da3)\uff1a\u6839\u636e\u804c\u4f4d\u548c\u5174\u8da3\u5411\u5546\u4e1a\u51b3\u7b56\u8005\u6295\u653e\u5e7f\u544a<\/li>\n\n\n\n<li>IT\u6280\u672f\u51b3\u7b56\u8005\uff1a\u6839\u636e\u5176\u804c\u4f4d\u5411IT\u51b3\u7b56\u8005\u6295\u653e\u5e7f\u544a<\/li>\n\n\n\n<li>\u5546\u4e1a\u51b3\u7b56\u8005\uff1a\u9488\u5bf9\u5de5\u7a0b\/IT\u3001\u8fd0\u8425\u3001\u4eba\u529b\u8d44\u6e90\u3001\u6218\u7565\u6216\u8425\u9500\u65b9\u9762\u7684\u5546\u4e1a\u51b3\u7b56\u8005\uff0c\u6839\u636e\u804c\u4f4d\u8fdb\u884c\u5e7f\u544a\u5ba3\u4f20<\/li>\n\n\n\n<li>\u65b0\u6d3b\u8dc3\u4e1a\u52a1\uff1a\u8fc7\u53bb\uff086\u300112\u621624\uff09\u4e2a\u6708\u5185\u521b\u5efa\u4e1a\u52a1\u7684\u7ba1\u7406\u5458<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/college.pandarocket.cn\/wp-content\/uploads\/2022\/06\/1-6.png\" alt=\"\" class=\"wp-image-1417\" width=\"379\" height=\"269\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/college.pandarocket.cn\/wp-content\/uploads\/2022\/06\/2-5.png\" alt=\"\" class=\"wp-image-1418\" width=\"387\" height=\"257\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p style=\"font-size:15px\"><strong>FAQ\uff1a<\/strong><\/p>\n\n\n\n<p style=\"font-size:15px\"><strong>Q1\uff1a\u7279\u6b8a\u5e7f\u544a\u7c7b\u522b (\u4fe1\u8d37\/\u5c31\u4e1a\/\u4f4f\u623f\/\u9009\u4e3e\u7b49) \u662f\u5426\u9002\u7528 B2B \u5b9a\u4f4d\u76ee\u6807\uff1f<\/strong><\/p>\n\n\n\n<p style=\"font-size:15px\">A1\uff1a\u76ee\u524d\u4e0d\u9002\u7528\u4e8e\u7279\u6b8a\u5e7f\u544a\u7c7b\u522b\u3002\u6211\u4eec\u4ecd\u6301\u7eed\u63a2\u7d22\u53ef\u884c\u7684\u53d7\u4f17\u9009\u62e9\u3002<\/p>\n\n\n\n<p style=\"font-size:15px\"><strong>Q2\uff1a\u8fd9\u4e9b\u5b9a\u4f4d\u662f\u5426\u53ef\u7528\u4e8e\u6392\u9664\u53d7\u4f17\uff1f<\/strong><\/p>\n\n\n\n<p style=\"font-size:15px\">A2\uff1a\u76ee\u524d\u8fd9\u4e9b\u5b9a\u4f4d\u4ec5\u53ef\u7528\u4e8e\u5305\u542b\u800c\u975e\u6392\u9664\u53d7\u4f17\u7684\u64cd\u4f5c\u3002<\/p>\n\n\n\n<p style=\"font-size:15px\"><strong>Q3\uff1a\u6211\u4eec\u53ef\u4ee5\u5c06\u5176\u7528\u4e8e\u54ea\u4e9b\u5e7f\u544a\u76ee\u6807\u548c\u7248\u4f4d\uff1f<\/strong><\/p>\n\n\n\n<p style=\"font-size:15px\">A3\uff1b\u53ef\u4ee5\u4f7f\u7528\u6240\u6709\u76ee\u6807\u548c\u7248\u4f4d\u3002<\/p>\n\n\n\n<p style=\"font-size:15px\"><strong>Q4\uff1a\u6211\u5728\u54ea\u91cc\u53ef\u4ee5\u627e\u5230\u8fd9\u5b9a\u4f4d\u9009\u62e9\uff1f<\/strong><\/p>\n\n\n\n<p style=\"font-size:15px\">A4\uff1a\u60a8\u53ef\u4ee5\u5728\u5e7f\u544a\u7ba1\u7406\u5458 Ads Manager \u7684\u201c\u7ec6\u5206\u5b9a\u4f4d Detailed Targeting\u201d \u4e0b\u627e\u5230B2B\u7ec6\u5206\u5e02\u573a<\/p>\n\n\n\n<p style=\"font-size:18px\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\"><strong>\u516d\u3001<\/strong><\/mark><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\">\u5728\u4e8b\u4ef6\u7ba1\u7406\u5668 Events Manager \u4e2d\u5f15\u5165\u6570\u636e\u96c6\u548c\u7f51\u9875\u7aef\u4e0e\u5e94\u7528\u7aef\u4e8b\u4ef6\u7684\u7b80\u5316\u89c6\u56fe<\/mark><\/strong><\/p>\n\n\n\n<p><strong>\u66f4\u65b0\u5185\u5bb9\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:15px\">\n<li>\u5728 Events Manager \u4e2d\u542f\u52a8\u4e86\u6570\u636e\u96c6\uff08\u4f7f\u7528\u6570\u636e\u96c6 ID\uff09\uff0c\u4ee5\u4fbf\u4e3a\u5e7f\u544a\u4e3b\u63d0\u4f9b\u8de8\u7f51\u9875\u7aef\u4e0e\u5e94\u7528\u7a0b\u5e8f\u6570\u636e\u6e90\u7684\u4e8b\u4ef6\u7b80\u5316\u89c6\u56fe\u3002\u6570\u636e\u96c6 ID \u662f\u4e00\u4e2a\u5355\u4e00\u6807\u8bc6\u7b26\uff0c\u4f7f\u5e7f\u544a\u4e3b\u80fd\u591f\u4ece Pixel ID \u548c App ID \u76d1\u6d4b\u4e8b\u4ef6\uff0c\u5e76\u5728\u4e00\u4e2a\u4f4d\u7f6e\u7ba1\u7406\u7f51\u7ad9\u548c\u5e94\u7528\u7aef\u8bbe\u7f6e\u3002\u8fd9\u5c06\u5141\u8bb8\u5e7f\u544a\u4e3b\u6839\u636e\u4e1a\u52a1\u7684\u9700\u8981\u67e5\u770b\u5ba2\u6237\u6d3b\u52a8\uff0c\u800c\u4e0d\u8003\u8651\u6570\u636e\u6765\u6e90<\/li>\n\n\n\n<li>\u76ee\u524d\u4ec5\u9488\u5bf9\u90e8\u5206\u5e7f\u544a\u4e3b\u63a8\u51fa\uff0c\u5177\u4f53\u66f4\u65b0\u65f6\u95f4\u5c06\u7531\u4f7f\u7528\u7387\u548c\u5e7f\u544a\u5546\u5bf9\u4f53\u9a8c\u7684\u53cd\u9988\u51b3\u5b9a<\/li>\n\n\n\n<li>\u7279\u5b9a\u7684\u5e7f\u544a\u4e3b\u8fd8\u53ef\u4ee5\u9009\u62e9\u8bbf\u95ee\u516c\u6d4b\u7248 Conversions \u8f6c\u5316API \uff0c\u5e76\u8bbe\u7f6e\u8f6c\u6362API\u96c6\u6210\uff08\u4ec5\u652f\u6301direct integration\uff09<\/li>\n<\/ul>\n\n\n\n<p style=\"font-size:15px\"><strong>\u66f4\u65b0\u540e\u4f18\u52bf\uff1a<\/strong><\/p>\n\n\n\n<p style=\"font-size:15px\">\u5728 Events Manager \u4e2d\u7ba1\u7406\u4e8b\u4ef6\u548c\u6d3b\u52a8\u7684\u5e94\u7528\u5e7f\u544a\u4e3b\u53ef\u80fd\u4f1a\u5728\u672a\u6765\u51e0\u5468\u770b\u5230\u521b\u5efa\u6570\u636e\u96c6\u7684\u9009\u9879\u3002\u7b26\u5408\u6761\u4ef6\u7684\u5e94\u7528\u5e7f\u544a\u4e3b\u53ef\u4ee5\u9009\u62e9\u5c06\u5176\u5e94\u7528 ID \u4e0e\u73b0\u6709\u50cf\u7d20 ID \u94fe\u63a5\u3002<\/p>\n\n\n\n<p style=\"font-size:15px\"><strong>FAQ\uff1a<\/strong><\/p>\n\n\n\n<p style=\"font-size:15px\"><strong>Q1\uff1a\u521b\u5efa\u6570\u636e\u96c6\u5c06\u5982\u4f55\u5f71\u54cd\u8425\u9500\u6d3b\u52a8\u4f18\u5316\u548c\u62a5\u544a\uff1f<\/strong><\/p>\n\n\n\n<p style=\"font-size:15px\">A1\uff1a\u6ca1\u6709\u5f71\u54cd\u3002\u5e7f\u544a\u4e3b\u50cf\u5f80\u5e38\u4e00\u6837\u5728\u5e7f\u544a\u7ea7\u522b\u9009\u62e9\u5e94\u7528\u7a0b\u5e8f\u548c\u7f51\u9875\u7aef\u8f6c\u6362\u4e8b\u4ef6\uff0c\u4e5f\u4ecd\u7136\u9700\u8981 App ID \u5728 Ads Manager\u4e2d\u521b\u5efa\u6d3b\u52a8\u3002Pixel ID \u5c06\u6210\u4e3a\u6570\u636e\u96c6 ID\uff0c\u521b\u5efa\u6570\u636e\u96c6 ID \u540e\uff0c\u65e0\u9700\u5728 Ads Manager \u4e2d\u6267\u884c\u4efb\u4f55\u64cd\u4f5c\u3002<\/p>\n\n\n\n<p style=\"font-size:15px\"><strong>Q2\uff1a\u6211\u73b0\u6709\u7684\u50cf\u7d20ID\u4f1a\u53d1\u751f\u4ec0\u4e48\u53d8\u5316\uff1f<\/strong><\/p>\n\n\n\n<p style=\"font-size:15px\">A2\uff1aPixel ID \u6210\u4e3a\u6570\u636e\u96c6 ID\uff0c\u4f46 ID \u53f7\u548c\u6570\u636e\u4e0d\u4f1a\u66f4\u6539\u3002<\/p>\n\n\n\n<p style=\"font-size:15px\"><strong>Q3\uff1a\u5982\u679c\u6211\u7684\u5e7f\u544a\u5ba2\u6237\u9009\u62e9\u521b\u5efa\u4e00\u4e2a\u6570\u636e\u96c6\uff0c\u4ed6\u4eec\u662f\u5426\u80fd\u591f\u64a4\u6d88\u6b64\u66f4\u52a8\uff1f<\/strong><\/p>\n\n\n\n<p style=\"font-size:15px\">A3\uff1a\u4ed6\u4eec\u53ef\u4ee5\u9009\u62e9\u5c06\u5176 App ID \u4e0e\u6570\u636e\u96c6\u65ad\u5f00\u94fe\u63a5\u3002<\/p>\n\n\n\n<p style=\"font-size:15px\"><strong>Q4\uff1a\u6211\u53ef\u4ee5\u5c06\u591a\u4e2a\u5e94\u7528\u7a0b\u5e8fID\u94fe\u63a5\u5230\u6570\u636e\u96c6\u5417\uff1f<\/strong><\/p>\n\n\n\n<p style=\"font-size:15px\">A4\uff1a\u76ee\u524d\u4e00\u4e2a\u6570\u636e\u96c6\u53ea\u80fd\u6709\u4e00\u4e2aApp ID\u3002<\/p>\n\n\n\n<p style=\"font-size:15px\"><strong>Q5\uff1a\u5c06\u79fb\u52a8\u5e94\u7528\u7a0b\u5e8fID\u6216\u50cf\u7d20ID\u94fe\u63a5\u5230\u6570\u636e\u96c6\u7684\u8981\u6c42\u662f\u4ec0\u4e48\uff1f<\/strong><\/p>\n\n\n\n<p style=\"font-size:15px\">A5\uff1a\u5fc5\u987b\u5f52\u4f01\u4e1a\u6240\u6709\uff0c\u624d\u80fd\u7ee7\u7eed\u94fe\u63a5\u5230\u6570\u636e\u96c6\u3002\u8d44\u4ea7\u4e0d\u80fd\u4ece\u5176\u4ed6 BM \u5171\u4eab\uff0c\u5fc5\u987b\u76f4\u63a5\u62e5\u6709\u3002<\/p>\n\n\n\n<p style=\"font-size:18px\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\"><strong>\u4e03\u3001<\/strong><\/mark><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\">\u5141\u8bb8\u90e8\u5206\u5e7f\u544a\u4e3b\u5c06 WEB+APP \u4f5c\u4e3a\u5355\u4e00\u4e8b\u4ef6\u6e90\u5728\u540c\u4e00\u9884\u7b97\u4e0b\u8fd0\u884c\u5e7f\u544a<\/mark><\/strong><\/p>\n\n\n\n<p style=\"font-size:15px\"><strong>\u66f4\u65b0\u76ee\u7684\uff1a<\/strong>\u8fd9\u4e00\u53d8\u5316\u65e8\u5728\u6539\u5584\u4ea7\u54c1\u4f53\u9a8c\uff0c\u63d0\u9ad8ROAS\uff1b\u901a\u8fc7\u5728\u540c\u4e00\u9884\u7b97\u4e0b\u5c06\u7f51\u7ad9\u548c\u5e94\u7528\u4f5c\u4e3a\u5355\u4e00\u4e8b\u4ef6\u8fd0\u884c\uff0c\u5e7f\u544a\u4e3b\u53ef\u4ee5\u66f4\u597d\u5730\u4f18\u5316\u5176\u5e7f\u544a\u652f\u51fa\uff0c\u5e76\u83b7\u5f97\u5b9d\u8d35\u7684\u5ba2\u6237\u6d1e\u5bdf<\/p>\n\n\n\n<p style=\"font-size:15px\"><strong>\u66f4\u65b0\u5185\u5bb9\uff1a<\/strong>Meta\u63a8\u51fa\u4e00\u4e2a\u65b0\u7684\u7aef\u5230\u7aef\u4f53\u9a8c\uff0c\u76ee\u524d\u4ec5\u5f00\u653e\u7ea620%\u7684\u5e7f\u544a\u4e3b\uff0c\u6b64\u4ea7\u54c1\u5141\u8bb8\u5e7f\u544a\u4e3b\u5c06\u7f51\u7ad9+\u5e94\u7528\u4e8b\u4ef6\u4f5c\u4e3a\u4e00\u4e2a\u5355\u4e00\u4e8b\u4ef6\u6e90\u5728\u540c\u4e00\u9884\u7b97\u4e0b\u8fd0\u884c\u5e7f\u544a\u3002\u8be5\u53d8\u5316\u5c06\u53cd\u6620\u5728\u4e8b\u4ef6\u7ba1\u7406\u5668\u548c\u5e7f\u544a\u7ba1\u7406\u5e73\u53f0\u7684\u8f6c\u5316\u76ee\u6807\u7684\u5e7f\u544a\u4e2d\u3002<\/p>\n\n\n\n<p style=\"font-size:15px\"><strong>\u66f4\u65b0\u540e\u4f18\u52bf\uff1a<\/strong>\u4e0e\u6807\u51c6\u548c\u81ea\u5b9a\u4e49\u4e8b\u4ef6\u548c\u8f6c\u5316\u4e00\u6837\uff0c\u5e7f\u544a\u4e3b\u73b0\u5728\u5c06\u80fd\u591f\u5728\u4e8b\u4ef6\u7ba1\u7406\u5668\u4e2d\u521b\u5efa\u3001\u76d1\u6d4b\u548c\u7ba1\u7406\u7f51\u7ad9+\u5e94\u7528\u4e8b\u4ef6\u3002\u5728Ads Manager\u4e2d\u5c06\u8f6c\u5316\u4e8b\u4ef6\u8bbe\u4e3a\u201c\u7f51\u7ad9+\u5e94\u7528 \u201d\u7684\u5ba2\u6237\uff0c\u73b0\u5728\u53ef\u4ee5\u4ece\u4e0b\u62c9\u83dc\u5355\u4e2d\u9009\u62e9\u73b0\u6709\u7684\u7f51\u7ad9+\u5e94\u7528\u4e8b\u4ef6\uff0c\u4e5f\u53ef\u4ee5\u521b\u5efa\u65b0\u7684\u7f51\u7ad9+\u5e94\u7528\u4e8b\u4ef6\u3002<\/p>\n\n\n\n<p style=\"font-size:15px\"><strong>FAQ\uff1a<\/strong><\/p>\n\n\n\n<p style=\"font-size:15px\"><strong>Q1: <\/strong><strong>\u8fd9\u5c06\u5982\u4f55\u5f71\u54cd\u5e7f\u544a\u4e3b\u7684\u62a5\u544a\uff1f<\/strong><\/p>\n\n\n\n<p style=\"font-size:15px\">A1: \u65b0\u7684\u7f51\u7ad9+\u5e94\u7528\u4e8b\u4ef6\u5efa\u7acb\u540e\uff0c\u5c06\u51fa\u73b0\u5728\u4e8b\u4ef6\u7ba1\u7406\u5668 \u201c\u6570\u636e\u6e90 \u201d\u9875\u9762\u7684 \u201c\u4e8b\u4ef6 \u201d\u8868\u7684\u9876\u90e8\u3002\u5e7f\u544a\u4e3b\u53ef\u4ee5\u6839\u636e\u504f\u597d\u5bf9\u4e8b\u4ef6\u7684\u987a\u5e8f\u8fdb\u884c\u6392\u5e8f\u3002\u6240\u6709\u4e8b\u4ef6\u548c\u8f6c\u5316\u6307\u6807\u5c06\u7ee7\u7eed\u5728\u540e\u53f0\u62a5\u544a\u3002<\/p>\n\n\n\n<p style=\"font-size:15px\"><strong>Q2: Meta<\/strong><strong>\u516c\u53f8\u662f\u5426\u4f1a\u56e0\u4e3a\u8fd9\u6b21\u63a8\u51fa\u800c\u6536\u5230\u65b0\u7684\u6570\u636e\u4fe1\u53f7\uff1f<\/strong><\/p>\n\n\n\n<p style=\"font-size:15px\">A2: \u4e0d\u4f1a\u3002\u4efb\u4f55\u65b0\u7684\u7f51\u7ad9+\u5e94\u7528\u4e8b\u4ef6\u5c06\u901a\u8fc7\u5bf9\u5df2\u7ecf\u53d1\u9001\u5230\u6211\u4eec\u5e73\u53f0\u7684\u4fe1\u53f7\u8fdb\u884c\u5206\u7ec4\u6765\u521b\u5efa\uff0c\u57fa\u672c\u4e0a\u662f\u5c06\u4e24\u4e2a\u6570\u636e\u6e90\u7684\u4e24\u4e2a\u4e8b\u4ef6\u5408\u5e76\u4e3a\u4e00\u4e2a\u3002<\/p>\n\n\n\n<p style=\"font-size:15px\"><strong>Q3: <\/strong><strong>\u5e7f\u544a\u4e3b\u53ef\u4ee5\u5c06\u4efb\u4f55\u4e8b\u4ef6\u6216\u8f6c\u5316\u5408\u5e76\u4e3a\u7f51\u7ad9<\/strong><strong>+<\/strong><strong>\u5e94\u7528\u4e8b\u4ef6\u5417\uff1f<\/strong><\/p>\n\n\n\n<p style=\"font-size:15px\">A3: \u53ea\u6709\u7531\u7f51\u7ad9+\u5e94\u7528\u6570\u636e\u6e90\u53d1\u9001\u7684\u6807\u51c6\u4e8b\u4ef6\u624d\u53ef\u4ee5\u3002\u4e0d\u662f\u6807\u51c6\u4e8b\u4ef6\u5c06\u4e0d\u80fd\u88ab\u9009\u62e9\u4e3a\u7f51\u7ad9+\u5e94\u7528\u4e8b\u4ef6\u3002\u53ef\u7528\u7684\u5e94\u7528\u7a0b\u5e8f\u4e8b\u4ef6__\u5217\u8868\u53ca\u5176\u63cf\u8ff0\u53ef\u4ee5\u5728Meta for Developers\u4e0a\u627e\u5230<\/p>\n\n\n\n<p style=\"font-size:15px\"><strong>\u76f8\u5173\u8d44\u6e90\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:15px\">\n<li><a href=\"https:\/\/pandarocket-college.s3.ap-northeast-1.amazonaws.com\/video\/policy\/Policy%E5%9F%B9%E8%AE%AD%E8%A7%86%E9%A2%91\/Web%2BAPP%E4%BA%8B%E4%BB%B6%E5%92%8CCampaign%E5%88%9B%E5%BB%BA%E6%AD%A5%E9%AA%A4.mp4\">Web+APP\u4e8b\u4ef6\u548cCampaign\u521b\u5efa\u6b65\u9aa4<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/developers.facebook.com\/docs\/app-events\/reference\">Facebook App Events Reference<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/developers.facebook.com\/docs\/meta-pixel\/reference\">\u53c2\u8003\u6587\u6863<\/a><\/li>\n<\/ul>\n\n\n\n<p style=\"font-size:18px\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\"><strong>\u516b\u3001Meta\u5c06\u5728\u5e7f\u544a\u900f\u660e\u5ea6\u5de5\u5177\u4e2d\u516c\u5f00\u66f4\u591a\u5173\u4e8e\u793e\u4f1a\u95ee\u9898\u3001\u9009\u4e3e\u6216\u653f\u6cbb(SIEP)\u7c7b\u5e7f\u544a\u7684\u76ee\u6807\u5b9a\u4f4d\u6570\u636e<\/strong><\/mark><\/p>\n\n\n\n<p style=\"font-size:15px\">\u8fd1\u65e5\uff0cMeta\u5728\u5168\u7403\u8303\u56f4\u5185\uff08\u5e7f\u544a\u8d26\u6237\u987b\u5728\u6295\u653e\u5f53\u5730\u88ab\u8ba4\u8bc1\u53ca\u6388\u6743\u624d\u53ef\u6295\u653e\u793e\u4f1a\u8bdd\u9898\u3001\u9009\u4e3e\u53ca\u653f\u6cbb\u7c7b\u5e7f\u544a \u2013\u201c\u4e0b\u65b9\u7edf\u79f0SIEP \u5e7f\u544a\u201c\uff09\u7684\u56fd\u5bb6\u53ca\u5730\u533a\uff0c\u63a8\u51fa\u4e86\u4e24\u9879\u4e3e\u63aa\u4ee5\u4e3a\u516c\u4f17\u3001\u7814\u7a76\u4eba\u5458\u53ca\u5a92\u4f53\u63d0\u4f9b\u66f4\u591a\u503c\u5f97\u53c2\u8003\u7684\u5e7f\u544a\u6295\u653e\u5b9a\u4f4d\u4fe1\u606f\uff1a<\/p>\n\n\n\n<p style=\"font-size:15px\">\u2022 \u4ece2022\u5e747\u6708\u4efd\u5f00\u59cb\uff0c\u201c\u5e7f\u544a\u5e93\u201d\uff08 Ad Library) \u4e2d\u9664\u4e86\u73b0\u5df2\u516c\u793a\u7684\u5e7f\u544a\u6295\u653e\u4fe1\u606f\uff08\u5305\u542b\u5e7f\u544a\u521b\u610f\u3001\u5e7f\u544a\u8d39\u7528\u6765\u6e90\u3001\u6295\u653e\u53d7\u4f17\u7fa4\u4f53\uff09\uff0c\u8fd8\u5c06\u5305\u542bSIEP\u5e7f\u544a\u6295\u653e\u7684\u5177\u4f53\u9009\u9879\uff0c\u540c\u65f6\uff0c\u5e7f\u544a\u5e93\u4e2d\u201c\u53d7\u4f17\u201d\uff08Audience\uff09\u4e00\u680f\u5c06\u663e\u793a\u51fa\u4e3b\u9875\u5728\u8fc7\u53bb7\u5929\u300130\u5929\u300190\u5929\u5185\u7684SIEP\u5e7f\u544a\u6570\u91cf\uff0c\u8fd8\u6709\u8fd9\u4e9b\u5e7f\u544a\u82b1\u8d39\u8986\u76d6\u5230\u201c\u6bcf\u4e00\u7c7b\u7cbe\u51c6\u53d7\u4f17\u7fa4\u4f53\u201d\u7684\u6bd4\u4f8b\u3002\u663e\u793a\u7684\u4fe1\u606f\u8fd8\u6709\u8be5\u4e3b\u9875\u662f\u5426\u5728\u6295\u653e\u5e7f\u544a\u65f6\u4f7f\u7528\u4e86\u201c\u81ea\u5b9a\u4e49\u53d7\u4f17\u201d\u6216\u8005\u201c\u7c7b\u4f3c\u53d7\u4f17\u201d\u9009\u9879<\/p>\n\n\n\n<p style=\"font-size:15px\">\u2022 \u81ea2022\u5e745\u670823\u65e5\u8d77\uff0c\u4ee5\u4e0a\u63d0\u53ca\u7684\u6240\u6709\u6709\u5173\u5e7f\u544a\u6295\u653e\u4fe1\u606f\u5df2\u7ecf\u5728\u201cFacebook Open Research &amp; Transparency \u201d\u7f51\u7ad9\u4e0a\u53ef\u4f9b\u7814\u7a76\u4eba\u5458\u53ca\u5b66\u8005\u68c0\u7d22\u67e5\u9605\u3002\u8be5\u7279\u5b9a\u5e73\u53f0\u4e0a\u63d0\u4f9b\u4e86\u4ece2020\u5e748\u67083\u65e5\u81f3\u4eca\u7684\u5e7f\u544a\u6295\u653e\u4fe1\u606f\u6570\u636e\u4ee5\u4f9b\u67e5\u9605<\/p>\n\n\n\n<p style=\"font-size:15px\">\u53c2\u8003\u8d44\u6e90\uff1ahttps:\/\/www.facebook.com\/business\/news\/transparency-social-issue-electoral-political-ads<\/p>\n\n\n\n<p style=\"font-size:18px\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\"><strong>\u4e5d\u3001BACK TO BASICS \u4eae\u70b9\u53ca\u8d44\u6e90\u56de\u987e<\/strong><\/mark><\/p>\n\n\n\n<p style=\"font-size:15px\"><strong>\u8d44\u6e90\u53c2\u8003\uff1a<\/strong><\/p>\n\n\n\n<p style=\"font-size:15px\"><a href=\"https:\/\/college.pandarocket.cn\/?p=604\" data-type=\"post\" data-id=\"604\">\u8f6c\u5316API-\u62c9\u8fd1\u4e0e\u5ba2\u6237\u8ddd\u79bb<\/a> <\/p>\n\n\n\n<p style=\"font-size:15px\"><a href=\"https:\/\/college.pandarocket.cn\/?p=998\" data-type=\"post\" data-id=\"998\">\u4ec0\u4e48\u662fFacebook\u673a\u5668\u5b66\u4e60?\u53ef\u4ee5\u5e26\u6765\u4ec0\u4e48?<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.facebook.com\/business\/help\/112167992830700?id=561906377587030\">\u673a\u5668\u5b66\u4e60\u6700\u4f73\u5b9e\u8df5<\/a><\/p>\n\n\n\n<p style=\"font-size:15px\"><a href=\"https:\/\/college.pandarocket.cn\/?p=1156\" data-type=\"post\" data-id=\"1156\">\u7b80\u5316\u5e7f\u544a\u7ed3\u6784-\u53d1\u6325\u5e7f\u544a\u7cfb\u7edf\u81ea\u52a8\u5206\u914d\u7684\u6700\u5927\u6548\u7528<\/a><\/p>\n\n\n\n<p style=\"font-size:15px\"><a href=\"https:\/\/college.pandarocket.cn\/?p=1161\" data-type=\"post\" data-id=\"1161\">\u4f18\u5148\u79fb\u52a8\u7aef\u521b\u610f(MFC\uff09-\u52a9\u529b\u9ad8\u8f6c\u5316\u7684\u5c0f\u5fc3\u601d<\/a><\/p>\n\n\n\n<p style=\"font-size:15px\"><a href=\"https:\/\/www.facebook.com\/business\/help\/2135725323234735?id=561906377587030\">\u5e7f\u544a\u4e3b\u53ef\u4ee5\u4f7f\u7528AdsManager\u7684 inspecttool\u67e5\u770b\u62cd\u5356\/\u53d7\u4f17\u91cd\u53e0<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.facebook.com\/business\/help\/334567010653677\">Accessing theInspect tool in AdsManager<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.facebook.com\/business\/help\/2509090959121770?id=176276233019487\">\u53d7\u4f17\u91cd\u53e0\u7591\u96be\u89e3\u7b54<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.facebook.com\/business\/help\/197634954160445?id=561906377587030\">\u8f6c\u5316\u91cf\u4f18\u5316\u7591\u96be\u89e3\u7b54<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/college.pandarocket.cn\/wp-content\/uploads\/2022\/06\/image-2.png\" alt=\"\" class=\"wp-image-1419\" width=\"602\" height=\"265\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/college.pandarocket.cn\/wp-content\/uploads\/2022\/06\/image-3.png\" alt=\"\" class=\"wp-image-1420\" width=\"603\" height=\"330\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/college.pandarocket.cn\/wp-content\/uploads\/2022\/06\/image-4.png\" alt=\"\" class=\"wp-image-1421\" width=\"610\" height=\"323\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/college.pandarocket.cn\/wp-content\/uploads\/2022\/06\/image-5.png\" alt=\"\" class=\"wp-image-1422\" width=\"619\" height=\"336\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-blue-color has-alpha-channel-opacity has-blue-background-color has-background is-style-default\"\/>\n\n\n\n<div class=\"wp-block-getwid-image-hotspot\" data-appearance-animation=\"none\" data-image-points=\"\" data-trigger=\"click\" data-theme=\"light\" data-tooltip-animation=\"shift-toward\" data-arrow=\"true\"><div class=\"wp-block-getwid-image-hotspot__wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1067\" height=\"297\" src=\"https:\/\/college.pandarocket.cn\/wp-content\/uploads\/2023\/05\/\u70ed\u70b9\u56fe\u7247.png\" alt=\"\" class=\"wp-block-getwid-image-hotspot__image wp-image-3202\"\/><\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:15% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"941\" height=\"941\" src=\"https:\/\/college.pandarocket.cn\/wp-content\/uploads\/2022\/05\/\u5fae\u4fe1\u56fe\u7247_20220524115053.png\" alt=\"\" class=\"wp-image-1235 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p style=\"font-size:15px\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#1582a4\" class=\"has-inline-color\">PandaMobo<\/mark><\/strong><\/p>\n\n\n\n<p style=\"font-size:15px\">\u662f\u4e2d\u56fd\u201c\u4e92\u8054\u7f51+\u201d\u51fa\u6d77\u6574\u5408\u8425\u9500\u5e73\u53f0\uff0c\u96b6\u5c5e\u4e8e\u4e0a\u5e02\u516c\u53f8\u4e45\u5176\u8f6f\u4ef6\uff0c\u662f\u4e45\u5176\u6570\u5b57\u4f20\u64ad\u6838\u5fc3\u6210\u5458\u3002\u6211\u4eec\u81f4\u529b\u4e8e\u5e2e\u52a9\u4e2d\u56fd\u54c1\u724c\u8d70\u5411\u5168\u7403\uff0c\u901a\u8fc7\u6d77\u5916\u5a92\u4ecb\u6295\u653e\uff0c\u54c1\u724c\u7b56\u7565\u54a8\u8be2\uff0c\u672c\u5730\u5316\u8fd0\u8425\uff0c\u65b0\u5a92\u4f53\u5927\u6570\u636e\u670d\u52a1\u56db\u5927\u6838\u5fc3\u4e1a\u52a1\u6a21\u5757\uff0c\u4e3aAPP\uff0c\u6e38\u620f\uff0c\u7535\u5546\uff0c\u7535\u5b50\u5feb\u6d88\uff0c\u5de5\u4e1a\u54c1\uff0c\u65c5\u6e38\u6587\u5316\u7b49\u884c\u4e1a\u63d0\u4f9b\u4e13\u4e1a\uff0c\u9ad8\u6548\uff0c\u521b\u65b0\u7684\u51fa\u6d77\u89e3\u51b3\u65b9\u6848\uff0c\u6784\u5efa\u4e2d\u56fd\u7684\u6d77\u5916\u201c\u4e92\u8054\u7f51+\u201d\u54c1\u724c\u751f\u6001\u3002<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u4ea7\u54c1\u66f4\u65b0\u6982\u8981 MUST KNOW \u25cf \u4e3aAdvan [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,25],"tags":[12,38],"class_list":["post-1412","post","type-post","status-publish","format-standard","hentry","category-facebook","category-25","tag-facebook","tag-38"],"_links":{"self":[{"href":"https:\/\/college.pandarocket.cn\/index.php?rest_route=\/wp\/v2\/posts\/1412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/college.pandarocket.cn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/college.pandarocket.cn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/college.pandarocket.cn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/college.pandarocket.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1412"}],"version-history":[{"count":4,"href":"https:\/\/college.pandarocket.cn\/index.php?rest_route=\/wp\/v2\/posts\/1412\/revisions"}],"predecessor-version":[{"id":3310,"href":"https:\/\/college.pandarocket.cn\/index.php?rest_route=\/wp\/v2\/posts\/1412\/revisions\/3310"}],"wp:attachment":[{"href":"https:\/\/college.pandarocket.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/college.pandarocket.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/college.pandarocket.cn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}