{"id":1187,"date":"2022-05-13T13:32:58","date_gmt":"2022-05-13T05:32:58","guid":{"rendered":"https:\/\/college.pandarocket.cn\/?p=1187"},"modified":"2023-05-11T11:11:56","modified_gmt":"2023-05-11T03:11:56","slug":"%e5%87%ba%e6%b5%b7%e8%b5%84%e8%ae%af-pandamobo-newsletter","status":"publish","type":"post","link":"https:\/\/college.pandarocket.cn\/?p=1187","title":{"rendered":"5\u6708\u51fa\u6d77\u8d44\u8baf-PandaMobo Newsletter"},"content":{"rendered":"\n

\u4e00.\u7535\u5546 | 2022\u670d\u88c5\u884c\u4e1a\u51fa\u6d77\u6d1e\u5bdf<\/strong><\/p>\n\n\n\n

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\u6570\u636e\u6765\u6e90\uff1ahttp:\/\/<\/mark>www.baijingapp.com\/article\/38475<\/mark><\/p>\n\n\n\n

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2022\u5e74\u5f00\u658b\u8282\u671f\u95f4\uff0c\u6d88\u8d39\u8005\u8ba1\u5212\u5728\u670d\u88c5\u3001\u9999\u6c34\u3001\u5316\u5986\u54c1\u3001\u73a9\u5177\u3001\u73e0\u5b9d\u548c\u624b\u8868\u7684\u7f51\u8d2d\u4e0a\u82b1\u8d39\u66f4\u591a\uff0c\u8fd9\u8868\u660e\u7535\u5b50\u5546\u52a1\u7684\u589e\u957f\u8d8b\u52bf\u3002<\/mark><\/strong><\/p>\n\n\n\n

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\u6570\u636e\u6765\u6e90\uff1ahttp:\/\/www.baijingapp.com\/article\/38657<\/mark><\/p>\n\n\n\n

\u4e09.\u7535\u5546 |TikTok Shop\u4e1c\u5357\u4e9a\u56db\u5927\u7ad9\u70b94\u670825\u65e5\u6b63\u5f0f\u4e0a\u7ebf<\/strong><\/p>\n\n\n\n

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TikTok Shop \u5c06\u4e0a\u7ebf\u5168\u7403\u5546\u54c1\u529f\u80fd\uff0c\u4e0a\u65b0\u540e\u53ef\u4ee5\u76f4\u63a5\u540c\u6b65\u5230\u5404\u4e2a\u7ad9\u3002\u5e76\u4e14\u5c06\u4e8e5\u6708\u4efd\u4e0a\u7ebf\u5168\u7403\u5356\u529f\u80fd\u3002\u5c4a\u65f6\uff0c\u4e00\u4e2a\u76f4\u64ad\u95f4\u53ef\u4ee5\u540c\u65f6\u5411\u591a\u4e2a\u56fd\u5bb6\u7684\u7528\u6237\u63a8\u9001\u3002<\/mark><\/strong>2021\u5e74 TikTok Shop\u7535\u5546\u7684\u603b GMV \u5c31\u9ad8\u8fbe60\u4ebf\uff0c\u5176\u4e2d\u5370\u5c3c\u5e02\u573a\u8d21\u732e\u4e8670%\uff0c\u5269\u4f5930%\u7531\u82f1\u56fd\u5e02\u573a\u8d21\u732e\u3002<\/p>\n\n\n\n

\u6570\u636e\u6765\u6e90\uff1ahttp:\/\/www.baijingapp.com\/article\/38461<\/mark><\/p>\n\n\n\n

\u56db.\u793e\u5a92 |Twitter \u5728\u7f8e\u56fd\u4e0a\u7ebf\u4e09\u79cd\u5168\u65b0\u5e7f\u544a\u5f62\u5f0f<\/strong><\/p>\n\n\n\n

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\u5e7f\u544a\u4e3b\u53ef\u4ee5\u9009\u4e2d\u4e00\u5f20\u56fe\u7247\u4f5c\u4e3a\u5934\u56fe\u5c55\u793a\uff0c\u5728\u5934\u56fe\u4e0b\u65b9\u8fd8\u53ef\u4ee5\u6700\u591a\u9009\u62e95\u5f20\u5c0f\u56fe\u6a2a\u5411\u6eda\u52a8\u5c55\u793a\u3002\u6d88\u8d39\u8005\u53ef\u4ee5\u5de6\u53f3\u6ed1\u52a8\u5c4f\u5e55\u67e5\u770b\u5c0f\u56fe\uff0c\u5934\u56fe\u548c\u5c0f\u56fe\u90fd\u80fd\u5916\u94fe\u5230\u4e0d\u540c\u7684\u4ea7\u54c1\u9875\u9762\u3002<\/p>\n\n\n\n

\u6570\u636e\u6765\u6e90\uff1ahttp:\/\/www.baijingapp.com\/article\/38318<\/mark><\/p>\n\n\n\n

\u4e94.\u793e\u5a92 |2022\u5e74Twitter\u5e7f\u544a\u7edf\u8ba1\u6570\u636e<\/strong><\/p>\n\n\n\n

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\u2022 Twitter \u5728\u5343\u79a7\u4e00\u4ee3\u4e2d\u66f4\u53d7\u6b22\u8fce\u3002<\/p>\n\n\n\n

\u2022 Twitter \u5e7f\u544a\u8986\u76d6\u5168\u74035.8%\u768413\u5c81\u4ee5\u4e0a\u4eba\u53e3\u3002<\/p>\n\n\n\n

\u2022 Twitter \u7684\u5e73\u5747\u6bcf\u5343\u6b21\u5c55\u793a<\/strong><\/mark>\u8d39\u7528\u662f\u6240\u6709\u4e3b\u8981\u793e\u4ea4\u5e73\u53f0\u4e2d\u6700\u4f4e\u7684<\/mark><\/strong>\uff0c\u5728 Twitter \u4e0a\u6295\u653e\u5e7f\u544a<\/p>\n\n\n\n

\u7684\u6210\u672c\u76f8\u5bf9\u8f83\u4f4e\uff0c\u5e73\u5747\u6bcf\u5343\u6b21\u5c55\u793a\u8d39\u7528\u4e3a6.46\u7f8e\u5143\u3002\u8fd9\u6bd4 Pinterest \u7684\u6bcf\u5343\u6b21\u5c55\u793a\u8d39\u7528\uff0830\u7f8e\u5143\uff09\u4f4e78%\u3002<\/p>\n\n\n\n

\u6570\u636e\u6765\u6e90\uff1ahttp:\/\/www.baijingapp.com\/article\/38140<\/mark><\/p>\n\n\n\n

\u516d.\u79fb\u52a8\u5e94\u7528 |2021\u5e74\u79fb\u52a8\u5e94\u7528\u70ed\u641c\u5173\u952e\u8bcd<\/strong><\/p>\n\n\n\n

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\u2022 \u5546\u52a1<\/strong>\uff1a\u201cZoom\u201d \u5728\u641c\u7d22\u6392\u884c\u699c\u4e0a\u540d\u5217\u524d\u8305\uff0c\u4f46\u626b\u63cf\u5e94\u7528\u7684\u9700\u6c42\u4e5f\u4e0d\u5bb9\u5ffd\u89c6\uff0c\u81ea2020\u5e74\u4ee5\u6765\uff0c\u89c6\u9891\u4f1a\u8bae\u548c\u5458\u5de5\u534f\u4f5c\u5e94\u7528\u5728\u8fd9\u4e9b\u699c\u5355\u4e2d\u5360\u636e\u91cd\u8981\u4f4d\u7f6e\uff0c\u5982\u4eca\u4f9d\u7136\u5982\u6b64<\/p>\n\n\n\n

\u6570\u636e\u6765\u6e90\uff1ahttp:\/\/www.199it.com\/archives\/1430854.html<\/mark><\/p>\n\n\n\n

\u4e03.\u79fb\u52a8\u5e94\u7528 |2022\u5e74Q1\u6d77\u5916\u5e02\u573a\u79fb\u52a8\u5e7f\u544a\u6295\u653e\u8d8b\u52bf\u6d1e\u5bdf<\/strong><\/p>\n\n\n\n

\u2022 2022\u5e74Q 1\uff0c\u6e38\u620f\u7c7bA pp\u6d77\u5916\u79fb\u52a8\u5e7f\u544a\u5355\u65e5\u6295\u653e\u91cf\u6574\u4f53\u8d8b\u52bf\u5e73\u7a33\u3002\u975e\u6e38\u620f\u7c7bApp\u5e7f\u544a\u6295\u653e\u91cf\u8868\u73b0\u51fa\u66f4\u52a0\u660e\u663e\u7684\u6ce2\u52a8\u3002\u4ece\u7d2f\u8ba1\u5e7f\u544a\u91cf\u6765\u770b\uff0c\u6e38\u620f\u7c7bApp\u4e0e\u975e\u6e38\u620f\u7c7bApp\u5448\u73b0\u7ea6 1:1.82 \u7684\u6bd4\u503c\u3002<\/p>\n\n\n\n

\u2022 \u6e38\u620f\u7c7b\u522b\u4e0a\uff0c\u540c\u6bd4\u589e\u5e45\u6700\u5927\u7684\u662f\u52a8\u4f5c\u7c7b\u6e38\u620f\uff0c\u540c\u6bd4\u964d\u5e45\u6700\u5927\u7684\u662f\u684c\u9762\u7c7b\u6e38\u620f<\/mark>\u3002<\/mark><\/strong>\u975e\u6e38\u620f\u5e94\u7528\u54c1\u7c7b\u5934\u90e8\u7684\u65b0\u95fb\u548c\u8d2d\u7269\u7c7b\u5e94\u7528\u51fa\u73b0\u4e86\u5b8c\u5168\u76f8\u53cd\u7684\u4e24\u79cd\u8d8b\u52bf\uff0c\u5e7f\u544a\u91cf\u5360\u6bd4\u5206\u522b\u5927\u5e45\u5ea6\u589e\u957f\u548c\u4e0b\u964d\u3002<\/p>\n\n\n\n

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\u6570\u636e\u6765\u6e90\uff1ahttp:\/\/www.199it.com\/archives\/1430854.html<\/mark><\/p>\n\n\n\n

\u516b.UGC |\u5e02\u573a\u89c4\u6a21\u5df2\u8fbe35.8\u4ebf\u7f8e\u91d1\uff0c\u8425\u9500\u6548\u679c\u6bd4\u4f20\u7edf\u5e7f\u544a\u9ad820%-50%<\/strong><\/p>\n\n\n\n

\u636e ConsumerAcquisition \u7684\u8c03\u67e5\u6570\u636e\u663e\u793a\uff0c\u5728\u76f8\u540c\u5ba3\u4f20\u4e3b\u9898\u4e0b\uff0cUGC\uff08\u7528\u6237\u751f\u6210\u539f\u521b\u5185\u5bb9\uff09\u5e7f\u544a\u7684\u8425\u9500\u6548\u679c\u4f1a\u6bd4\u5176\u4ed6\u4f20\u7edf\u5e7f\u544a\u5f62\u5f0f\u597d20-50%\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u5168\u7403 UGC\u8425\u9500\u5e02\u573a\u603b\u89c4\u6a21\u76ee\u524d\u5df2\u8fbe\u523035.8\u4ebf\u7f8e\u5143\u3002<\/mark><\/strong><\/p>\n\n\n\n

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\u5728\u5e73\u53f0\u65b9\u9762\uff0cTikTok \u5728 UGC \u8425\u9500\u5e02\u573a\u4e2d\u7684\u4efd\u989d\u5360\u6bd4\u9884\u8ba1\u5c06\u57282024\u5e74\u8fbe\u523025%\u3002\u6570\u636e\u8fd8\u663e\u793a\uff0c\u7528\u6237\u5bf9TikTok \u5e73\u53f0\u4e0a\u7684\u5e7f\u544a\u63a5\u53d7\u5ea6\u6bd4\u5176\u4ed6\u5e73\u53f0\u9ad8\u51fa10%\u3002<\/p>\n\n\n\n

\u6570\u636e\u6765\u6e90\uff1ahttp:\/\/www.baijingapp.com\/article\/38341<\/mark><\/p>\n\n\n\n

\u4e5d.\u6e38\u620f |\u6e38\u620f\u5185\u7f6e\u5e7f\u544a\u53602021\u5e74\u5168\u7403\u624b\u6e38\u6536\u5165\u768446%<\/strong><\/p>\n\n\n\n

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\u591a\u4eba\u548c\u5e26\u6709\u7ebf\u4e0a\u793e\u7fa4\u7b49\u793e\u4ea4\u5143\u7d20\u7684\u624b\u6e38\u6b63\u8d8a\u53d1\u53d7\u5230\u73a9\u5bb6\u7684\u559c\u7231\u3002<\/p>\n\n\n\n

\u6570\u636e\u6765\u6e90\uff1ahttp:\/\/www.baijingapp.com\/article\/38567<\/mark><\/p>\n\n\n\n

\u5341.\u6e38\u620f |\u7f8e\u56fd\u89e3\u8c1c\u624b\u6e38\u7528\u6237\u652f\u51fa\u540c\u6bd4\u589e\u957f4.2%\u81f350\u4ebf\u7f8e\u5143<\/strong><\/p>\n\n\n\n

Sensor Tower \u5546\u5e97\u60c5\u62a5\u6570\u636e\u663e\u793a\uff0c\u8fc7\u53bb\u4e00\u5e74\u7f8e\u56fd\u73a9\u5bb6\u5728\u89e3\u8c1c\u624b\u6e38\u4e0a\u7684\u652f\u51fa\u589e\u957f\u4e864.2%\uff0c\u8fbe\u523050\u4ebf\u7f8e\u5143\u3002<\/p>\n\n\n\n

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\u6570\u636e\u6765\u6e90\uff1ahttp:\/\/www.199it.com\/archives\/1430854.html<\/mark><\/p>\n\n\n\n

\u66f4\u591a\u62a5\u544a |<\/strong><\/p>\n\n\n\n

\u2022 \u96e8\u679c\u8de8\u5883&shopify\uff1a 2022\u7535\u5546\u884c\u4e1a\u8d8b\u52bf\u62a5\u544a—-http:\/\/www.199it.com\/archives\/1407503.html<\/mark><\/p>\n\n\n\n

\u2022 \u7fa4\u9091\uff1a2022\u5e74\u793e\u4ea4\u7535\u5b50\u5546\u52a1\u62a5\u544a—-http:\/\/www.199it.com\/archives\/1415603.html<\/mark><\/p>\n\n\n\n

\u2022 SplitMetrics\uff1a2021\u5e74\u641c\u7d22\u6807\u7b7e\u5e7f\u544a\u6307\u6807\u62a5\u544a—- http:\/\/www.199it.com\/archives\/1425060.html<\/mark><\/p>\n\n\n\n

\u2022 \u7a7f\u5c71\u7532 \uff1a2022\u5e74IAA\u884c\u4e1a\u54c1\u7c7b\u53d1\u5c55\u6d1e\u5bdf\u7cfb\u5217\u62a5\u544a—-http:\/\/www.199it.com\/archives\/1427061.html<\/mark><\/p>\n\n\n\n

\u2022 Onesight \uff1a2022Q1BrandOS TOP100\u51fa\u6d77\u54c1\u724c\u793e\u5a92\u5f71\u54cd\u529b\u699c\u5355—-http:\/\/www.199it.com\/archives\/1426520.html<\/mark><\/p>\n\n\n\n

\u2022 DarkeStar\uff1a2022\u5e74\u7b2c\u4e00\u5b63\u5ea6\u6e38\u620f\u62a5\u544a—-http:\/\/www.199it.com\/archives\/1427875.html<\/mark><\/p>\n\n\n\n

\u2022 AppStare\uff1a\u5168\u7403App Store\u5e94\u7528\u5e02\u573a\u5206\u6790—-http:\/\/www.baijingapp.com\/article\/38696<\/mark><\/p>\n\n\n\n

\n\n\n\n
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PandaMobo<\/mark><\/strong><\/p>\n\n\n\n

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