{"id":1161,"date":"2022-05-10T17:37:11","date_gmt":"2022-05-10T09:37:11","guid":{"rendered":"https:\/\/college.pandarocket.cn\/?p=1161"},"modified":"2023-05-11T11:14:19","modified_gmt":"2023-05-11T03:14:19","slug":"%e4%bc%98%e5%85%88%e7%a7%bb%e5%8a%a8%e7%ab%af%e5%88%9b%e6%84%8fmfc%ef%bc%89-%e5%8a%a9%e5%8a%9b%e9%ab%98%e8%bd%ac%e5%8c%96%e7%9a%84%e5%b0%8f%e5%bf%83%e6%80%9d","status":"publish","type":"post","link":"https:\/\/college.pandarocket.cn\/?p=1161","title":{"rendered":"\u4f18\u5148\u79fb\u52a8\u7aef\u521b\u610f(MFC\uff09-\u52a9\u529b\u9ad8\u8f6c\u5316\u7684\u5c0f\u5fc3\u601d"},"content":{"rendered":"\n<p style=\"font-size:16px\"><strong>MFC\u5168\u79f0Mobile First Creative<\/strong>\uff0c\u5373\u79fb\u52a8\u7aef\u4f18\u5148\u7684\u521b\u610f\u6784\u601d\uff0c\u8868\u73b0\u6700\u4f18\u7684\u521b\u610f\u5f62\u5f0f\u5c31\u662f\u77ed\u89c6\u9891\u3002<\/p>\n\n\n\n<p style=\"font-size:16px\">\u5728\u4e92\u8054\u7f51\u5feb\u901f\u53d1\u5c55\u7684\u4eca\u5929\uff0c\u79fb\u52a8\u7aef\u8bbe\u5907\u5145\u65a5\u7740\u5168\u7403\u6bcf\u4e2a\u4eba\u7684\u751f\u6d3b\uff0c\u636eGSMA\u53d1\u5e03\u7684\u201c2021\u5e74\u5168\u7403\u79fb\u52a8\u4e92\u8054\u7f51\u8fde\u63a5\u62a5\u544a\u201d\uff0c\u5168\u7403\u4e00\u534a\u4ee5\u4e0a\u7684\u4eba\u53e3\u73b0\u5728\u6b63\u5728\u4f7f\u7528\u79fb\u52a8\u4e92\u8054\u7f51\uff0c\u79fb\u52a8\u4e92\u8054\u7f51\u7528\u6237\u5df2\u7ecf\u8fbe\u5230\u7ea640\u4ebf\u4eba\uff0c\u8fd9\u662f\u4e00\u4e2a\u6781\u5176\u5e9e\u5927\u7684\u53d7\u4f17\u7fa4\u4f53\u3002\u8fd9\u5c31\u4e5f\u63d0\u9192\u4e86\u6211\u4eec\uff0c\u5e7f\u544a\u6295\u653e\u4e0d\u5e94\u8be5\u53ea\u8003\u8651\u8ba9\u54ea\u4e9b\u7528\u6237\u770b\u5230\u6211\u4eec\u7684\u5e7f\u544a\uff0c\u800c\u5e94\u8be5\u662f\u6211\u4eec\u53ef\u4ee5\u8ba9\u7528\u6237\u770b\u5230\u4ec0\u4e48\u6837\u7684\u5e7f\u544a\u3002\u718a\u732b\u541b\u8ba4\u4e3a\uff0c\u4e00\u4e2a\u4f18\u79c0\u7684\u5e7f\u544a\u521b\u610f\uff0c\u5b8c\u5168\u53ef\u4ee5\u5e2e\u52a9\u6211\u4eec\u83b7\u5f97\u9ad8\u8d28\u91cf\u7684\u5e7f\u544a\u6210\u6548\uff01<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#c01313;font-size:16px\"><strong>\u4e00\u3001MFC\u80fd\u591f\u6700\u5927\u9650\u5ea6\u5730\u5229\u7528\u79fb\u52a8\u5c4f\u5e55\u7684\u7a7a\u95f4\uff0c\u5e76\u4e14\u8fc5\u901f\u4f20\u8fbe\u5173\u952e\u4fe1\u606f<\/strong><\/p>\n\n\n\n<p style=\"font-size:15px\">\u636eFacebook Creative Meta Analysis 2019\u6d4b\u8bd5\u7edf\u8ba1\uff0c<strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#ce1919\" class=\"has-inline-color\">\u4e0e\u975eMFC\u76f8\u6bd4\uff0cMobile First Creative\u5b9e\u73b0\u4e86+17%\u7684ROAS \u548c+11%\u7684\u8f6c\u5316\u7387<\/mark><\/strong><\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#c01313;font-size:16px\"><strong>\u4e8c\u3001<strong>\u5b9e\u73b0 MFC \u7684\u4e09\u79cd\u65b9\u5f0f<\/strong><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:15px\">\n<li>\u89c6\u9891\u957f\u5ea6\u4fdd\u6301\u572815\u79d2\u4ee5\u5185<\/li>\n\n\n\n<li>\u5efa\u8bae\u4f7f\u75284:5\u62169:16\u7684\u7eb5\u5411\u89c6\u9891\u5e7f\u544a<\/li>\n\n\n\n<li>\u4f7f\u7528\u591a\u4e2a\u5355\u56fe\u7247\u5236\u4f5c\u7b80\u77ed\u89c6\u9891<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-color\" style=\"color:#c01313;font-size:16px\"><strong>\u4e09\u3001<strong>Facebook\u5e7f\u544a\u4e3b\u53ef\u4ee5\u4f7f\u7528\u521b\u610f\u5de5\u5177\u5b9e\u73b0MFC\uff1f<\/strong><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1284\" height=\"599\" src=\"https:\/\/college.pandarocket.cn\/wp-content\/uploads\/2022\/05\/image-7.png\" alt=\"\" class=\"wp-image-1163\"\/><figcaption class=\"wp-element-caption\"><sub>* <a href=\"https:\/\/www.facebook.com\/business\/help\/1044825198987622?id=369787570424415\"><strong>Video Creation Kit<\/strong>\uff08\u7248\u4f4d\u7d20\u6750\u5b9a\u5236\uff09<\/a><br>* <a href=\"https:\/\/www.facebook.com\/business\/help\/216283662383974?id=603833089963720\"><strong>Placement Asset Customization<\/strong>\uff08Facebook\u89c6\u9891\u521b\u5efa\u5de5\u5177\uff09<\/a><br>* <a href=\"https:\/\/www.facebook.com\/business\/help\/397103717129942?id=1913105122334058\"><strong>Dynamic Creative<\/strong>\uff08\u52a8\u6001\u521b\u610f\uff09<\/a><\/sub><br><sub>* <a href=\"https:\/\/www.facebook.com\/business\/help\/918082658556492\"><strong>Dynamic Formats and Creative<\/strong>\uff08\u52a8\u6001\u683c\u5f0f\u548c\u52a8\u6001\u521b\u610f\uff09<\/a><\/sub><br>*<sub> <a href=\"https:\/\/www.facebook.com\/business\/help\/183469315334462?id=1633489293397055\"><strong>Collection with Instant Experiences<\/strong>\uff08\u5373\u65f6\u4f53\u9a8c\uff09<\/a><\/sub><br>* <strong><a href=\"https:\/\/www.facebook.com\/business\/help\/436113280262012?id=561906377587030\"><sub>Ad Relevance Scorecard<\/sub><\/a><\/strong><sub><a href=\"https:\/\/www.facebook.com\/business\/help\/436113280262012?id=561906377587030\">\uff08\u5e7f\u544a\u76f8\u5173\u5ea6\u8bca\u65ad\uff09<\/a><\/sub><\/figcaption><\/figure>\n\n\n\n<p class=\"has-text-color\" style=\"color:#c01313;font-size:16px\"><strong>\u56db\u3001<strong>\u5982\u4f55\u5feb\u901f\u521b\u5efa\u89c6<\/strong>\u9891\uff1f<\/strong><\/p>\n\n\n\n<p style=\"font-size:15px\">\u6211\u4eec\u6839\u636e\u4e0a\u56fe\u63d0\u5230\u7684Facebook\u89c6\u9891\u521b\u5efa\u5de5\u5177\uff0c\u8ddf\u7740\u718a\u732b\u541b\u521b\u5efa\u4e00\u4e2a\u89c6\u9891\u5e7f\u544a\u5427\ud83d\udc47\ud83d\udc47<\/p>\n\n\n\n<p 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wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"920\" height=\"636\" src=\"https:\/\/college.pandarocket.cn\/wp-content\/uploads\/2022\/05\/1-3.png\" alt=\"\" class=\"wp-image-1166\"\/><figcaption class=\"wp-element-caption\"><strong>Step1\uff1aAd\u5c42\u7ea7\u9009\u62e9\u201c\u521b\u5efa\u89c6\u9891\u201d<\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"985\" height=\"640\" src=\"https:\/\/college.pandarocket.cn\/wp-content\/uploads\/2022\/05\/2.png\" alt=\"\" class=\"wp-image-1167\"\/><figcaption 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class=\"wp-block-getwid-image-hotspot__image wp-image-3202\"\/><\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-blue-color has-css-opacity has-blue-background-color has-background is-style-default\"\/>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:15% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"941\" height=\"941\" src=\"https:\/\/college.pandarocket.cn\/wp-content\/uploads\/2022\/05\/\u5fae\u4fe1\u56fe\u7247_20220524115053.png\" alt=\"\" class=\"wp-image-1235 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p style=\"font-size:15px\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#1582a4\" class=\"has-inline-color\">PandaMobo<\/mark><\/strong><\/p>\n\n\n\n<p 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