{"id":1060,"date":"2022-04-28T17:50:48","date_gmt":"2022-04-28T09:50:48","guid":{"rendered":"https:\/\/college.pandarocket.cn\/?p=1060"},"modified":"2023-05-11T11:17:27","modified_gmt":"2023-05-11T03:17:27","slug":"meta-2022%e5%b9%b4-4%e6%9c%88%e4%ba%a7%e5%93%81%e6%9b%b4%e6%96%b0","status":"publish","type":"post","link":"https:\/\/college.pandarocket.cn\/?p=1060","title":{"rendered":"Meta 2022\u5e74 4\u6708\u4ea7\u54c1\u66f4\u65b0"},"content":{"rendered":"\n

\u4ea7\u54c1\u66f4\u65b0\u6982\u8981<\/mark><\/strong><\/p>\n\n\n\n

MUST KNOW<\/strong><\/p>\n\n\n\n

\u25cf <\/strong>\u3010\u54c1\u724c\u5185\u5bb9\u3011Instagram \u54c1\u724c\u5185\u5bb9\u5e7f\u544a\uff1a\u65b0\u4ea7\u54c1\u529f\u80fd\u548cDR\u6210\u6548\u7edf\u8ba1<\/p>\n\n\n\n

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GOOD TO KNOW<\/strong><\/p>\n\n\n\n

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DR\u6210\u6548\u7edf\u8ba1\uff1a<\/strong><\/p>\n\n\n\n

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\u5f53\u8d26\u6237\u8fdb\u5165BRR\u5ba1\u67e5\uff0c\u5ba2\u6237\u4f1a\u5728Account Quality \u4e2d\u6536\u5230\u901a\u77e5<\/mark>\u3002 \u5ba2\u6237\u53ef\u4ee5\u770b\u5230\u5b8c\u6574\u7684\u4e1a\u52a1\u98ce\u9669\u5ba1\u67e5\u9650\u5236\u5217\u8868\uff08\u56fe A\uff09 \u6216\u5f53\u4ed6\u4eec\u5c1d\u8bd5\u5b8c\u6210\u5176\u4e2d\u4e00\u9879\u53d7\u9650\u64cd\u4f5c\u65f6\u7684\u9519\u8bef\u8baf\u606f\uff08\u56fe\u7247 B – \u5c1d\u8bd5\u6dfb\u52a0\u7ba1\u7406\u5458\u7528\u6237\u7684\u793a\u4f8b\uff09<\/p>\n\n\n

\n
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\u56feA<\/figcaption><\/figure>\n<\/div>\n\n
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\u56feB<\/figcaption><\/figure>\n<\/div>\n\n\n

\u6539\u8fdb\u539f\u56e0\uff1a<\/strong>\u786e\u4fdd\u7528\u6237\u80fd\u591f\u901a\u8fc7\u591a\u79cd\u65b9\u6cd5\u6765\u4fdd\u62a4\u5404\u5e73\u53f0\u5e10\u6237\u7684\u5b89\u5168\uff0c\u5305\u62ec\u516c\u5171\u4e3b\u9875\u7ba1\u7406\u5de5\u5177\u3001 \u5e7f\u544a\u7ba1\u7406\u5de5\u5177\u548c\u5546\u52a1\u7ba1\u7406\u5e73\u53f0\uff0c\u4e3a\u4f7f\u7528\u8fd9\u4e9b\u5e10\u6237 \u5728 Facebook\u548c Instagram \u4e0e\u53d7\u4f17\u4ea4\u6d41\u4e92\u52a8\u7684 \u6570\u767e\u4e07\u5927\u5927\u5c0f\u5c0f\u7684\u5e7f\u544a\u4e3b\u4fdd\u9a7e\u62a4\u822a<\/p>\n\n\n\n

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\u5f71\u54cd\uff1a<\/strong>4 \u6708 4 \u65e5\uff0cMeta\u5f00\u59cb\u5728 Ads Manager \u521b\u5efa\u6d41\u7a0b\u4e2d\u63a8\u51fa\u5e7f\u544a\u7cfb\u5217\u7ade\u4ef7\u7b56\u7565\u7684\u65b0\u540d\u79f0\u548c\u5b9a\u4e49<\/strong><\/mark>\u3002\u65b0\u540d\u79f0\u5c06\u51c6\u786e\u53cd\u6620\u6bcf\u6b21\u51fa\u4ef7\u7684\u4ef7\u503c\u4e3b\u5f20\uff0c\u4f7f\u5176\u66f4\u6613\u4e8e\u7406\u89e3\u3002Meta\u91cd\u547d\u540d\u5e76\u66f4\u65b0\u4e86\u6bcf\u4e2a\u51fa\u4ef7\u7b56\u7565\u7684\u63cf\u8ff0\uff0c\u4ee5\u51c6\u786e\u63cf\u8ff0\u5b83\u4eec\u7684\u8fd0\u4f5c\u65b9\u5f0f\u3002\u8fd9\u5c06\u786e\u4fdd\u5e7f\u544a\u4e3b\u4e86\u89e3\u7ade\u4ef7\u7b56\u7565\u4e4b\u95f4\u7684\u5dee\u5f02\uff0c\u9009\u62e9\u6b63\u786e\u7684\u7b56\u7565\u6765\u5b9e\u73b0\u5176\u4e1a\u52a1\u76ee\u6807\uff0c\u5e76\u5bf9\u6bcf\u4e2a\u7ade\u4ef7\u7b56\u7565\u6709\u6b63\u786e\u7684\u671f\u671b<\/p>\n\n\n\n

\u8be6\u7ec6\u540d\u79f0\u548c\u63cf\u8ff0\u66f4\u6539\u8bf7\u53c2\u89c1\u6b64\u5904\u8868\u683c<\/mark><\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u56db.\u3010\u5546\u4e1a\u5e73\u53f0\u3011\u516c\u544a\uff1a\u63d0\u4f9b\u66f4\u4e00\u81f4\u7684\u5e7f\u544a\u63a7\u5236\u4f53\u9a8c\uff1a\u81ea\u5b9a\u4e49\u53d7\u4f17\u89c4\u6a21\u548c\u6d3b\u52a8\u6548\u679c\u7684\u9884\u671f\u53d8\u5316\uff1a\u81ea\u5b9a\u4e49\u53d7\u4f17\u89c4\u6a21\u548c\u6d3b\u52a8\u6548\u679c\u7684\u9884\u671f\u53d8\u5316<\/strong><\/p>\n\n\n\n

\u65f6\u95f4\uff1a 2022 \u5e74 4 \u6708 25 \u65e5\u5f00\u59cb<\/strong><\/mark><\/p>\n\n\n\n

\u66f4\u6539\u539f\u56e0\uff1a\u4e3a\u4e86\u628a\u6211\u4eec\u7684\u5e7f\u544a\u6570\u636e\u8bbe\u7f6e\u7684\u63a7\u5236\u8ddf\u90a3\u4e9b\u5df2\u7ecf\u5173\u8054\u7684\u5e10\u6237\u53ef\u4ee5\u6709\u66f4\u4e00\u81f4\u6027\u7684\u63a7\u5236\uff0c\u4ece\u800c\u4f7f\u4eba\u4eec\u66f4\u8f7b\u677e\u5730\u7ba1\u7406\u4ed6\u4eec\u5728\u6211\u4eec\u6240\u6709\u5e94\u7528\u4e2d\u7684\u4f53\u9a8c\u3002<\/p>\n\n\n\n

\u5f71\u54cd\uff1a<\/strong><\/mark><\/p>\n\n\n\n

1.Meta\u5c06\u5bf9\u7528\u4e8e\u5e7f\u544a\u4e2a\u4eba\u5316\u7684\u6570\u636e\u8fdb\u884c\u66f4\u6539\uff0c\u4ee5\u4fbf\u5728\u4eba\u4eec\u5728\u8fde\u63a5\u7684 Facebook \u548c Instagram \u5e10\u6237\u4e4b\u95f4\u4f7f\u7528\u4e0d\u540c\u7684\u5e7f\u544a\u6570\u636e\u8bbe\u7f6e\u65f6\u63d0\u4f9b\u66f4\u4e00\u81f4\u7684\u4f53\u9a8c<\/strong><\/mark><\/p>\n\n\n\n

2.\u4e00\u4e9b\u5e7f\u544a\u5546\u53ef\u80fd\u4f1a\u89c2\u5bdf\u5230\u67d0\u4e9b\u7f51\u7ad9\u548c\u79fb\u52a8\u5e94\u7528\u81ea\u5b9a\u4e49\u53d7\u4f17\u89c4\u6a21\u7684\u7f29\u5c0f\uff0c\u4ece\u800c\u53ef\u80fd\u5bfc\u81f4\u8f6c\u5316\u91cf\u51cf\u5c11\u3002\u6700\u6709\u53ef\u80fd\u5f71\u54cd\u7684\u5e7f\u544a\u5546\u662f\u9488\u5bf9\u6b27\u6d32\uff0c\u5357\u975e\u548c\u5df4\u897f\u7684\u5e7f\u544a\u5546<\/strong><\/mark><\/p>\n\n\n\n

\u793a\u4f8b\uff1a\u5982\u679c\u67d0\u4eba\u5df2\u5173\u8054\u4ed6\u4eec\u7684 Facebook \u548c Instagram \u5e10\u6237\uff0c\u5e76\u4e14\u4ed6\u4eec\u5728\u5176\u4e2d\u4e00\u4e2a\u5e73\u53f0\u5df2\u9009\u62e9\u9000\u51fa\u6709\u5173\u201cData About Your Activity From Partners\u201d\u7684\u63a7\u5236\uff0c\u6211\u4eec\u4e5f\u4f1a\u66f4\u6539\u53e6\u5916\u4e00\u4e2a\u8d26\u6237\u7684\u8bbe\u5b9a\uff0c\u4e5f\u6539\u6210\u9000\u51fa\u3002<\/p>\n\n\n\n

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\u4e94.\u3010Facebook\u3011Ads Manager\u4e2d\u66f4\u6539\u6d41\u91cf\u76ee\u6807\u4e2d\u7684\u6765\u7535\u5e7f\u544a (Call Ads)<\/strong><\/p>\n\n\n\n

Meta\u5df2\u5728ads manager\u7684\u6d41\u91cf\u76ee\u6807\u4e2d\u521b\u5efa\u201d\u6765\u7535\u5e7f\u544a\u201d\u7684\u9009\u9879\u79fb\u5230\u7b2c\u4e8c\u5c42 \uff08ad set\uff09\uff0c\u4ee5\u63d0\u9ad8\u4ea7\u54c1\u5728ads  manager\u521b\u5efa\u5de5\u4f5c\u6d41\u7a0b\u4e2d\u7684\u53ef\u89c1\u6027\u3002<\/p>\n\n\n\n

Meta\u8fd8\u628aCall Ads\u7684\uff0815s\uff09\u901a\u8bdd\u4f18\u5316\u653e\u5728\u6d41\u91cf\u76ee\u6807 \uff08Traffic Objective\uff09\u4e2d\u4e86\u3002\u4ee5\u524d\uff0c\u6b64\u901a\u8bdd\u4f18\u5316\u4ec5\u9002\u7528\u4e8e\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u76ee\u6807\u4e2d \uff08Lead Generation Objective\uff09\u7684\u901a\u8bdd\u5e7f\u544a\u3002\u66f4\u65b0\u540e\uff0c\u5bf9\u4e8eCall Ads\u5728\u6d41\u91cf\u76ee\u6807\u4e2d\u4f1a\u6709\u4e24\u4e2a\u53ef\u7528\u7684\u4f18\u5316\uff1a\u94fe\u63a5\u70b9\u51fb\uff08Link Click\uff09\u548c (15s) \u8c03\u7528<\/p>\n\n\n\n

\u516d.\u3010\u5546\u4e1a\u5e73\u53f0\u548c\u5e7f\u544a\u589e\u957f] \u6d88\u8d39\u8005\u65e0\u6cd5\u4f7f\u7528\u5e94\u7528\u5185\u7f51\u7edc\u67e5\u770b\u5668 (IAW) \u901a\u8fc7 GOOGLE OAUTH \u8fdb\u884c\u8eab\u4efd\u9a8c\u8bc1\u3011<\/strong><\/p>\n\n\n\n

\u5f71\u54cd\uff1a<\/strong>\u7531\u4e8e Google \u4e8e 2021 \u5e74\u63a8\u51fa\u7684\u4e00\u9879\u653f\u7b56\uff0c\u7981\u6b62\u4f7f\u7528\u8005\u7528 Google \u5e10\u6237\u4f7f\u7528\u5e94\u7528\u5185\u6d4f\u89c8\u5668\u767b\u5f55\u7b2c\u4e09\u65b9\u670d\u52a1\u3002\u56e0\u6b64\uff0c\u5f53\u6709\u4eba\u5728\u8bbf\u95ee\u5e94\u7528\u7a0b\u5e8f\uff08\u5305\u62ec Facebook\u3001Instagram \u6216 Messenger\uff09\u4e2d\u7684\u7f51\u7ad9\u65f6\u5c1d\u8bd5\u4f7f\u7528\u201c\u4f7f\u7528 Google \u767b\u5f55\u201d\u529f\u80fd\u65f6\uff0c\u4ed6\u4eec\u5c06\u6536\u5230\u4e00\u6761\u9519\u8bef\u6d88\u606f\u3002\u8fd9\u4e0d\u662f Meta \u72ec\u6709\u7684\uff0c\u6bcf\u4e2a\u4f7f\u7528\u5e94\u7528\u5185\u6d4f\u89c8\u5668\u7684\u5e94\u7528\u90fd\u4f1a\u53d1\u751f\u8fd9\u79cd\u60c5\u51b5\u3002\u6211\u4eec\u6b63\u5728\u4e0e Google \u8ba8\u8bba\u5bfb\u627e\u6f5c\u5728\u7684\u957f\u671f\u89e3\u51b3\u65b9\u6848\uff0c\u4f46Meta\u8fd8\u6ca1\u6709\u4fee\u590d\u7684\u65f6\u95f4\u8868\u3002<\/p>\n\n\n\n

\u4e03\uff0e\u3010\u5b89\u5168\u6027\u30112022 \u5e74\u7b2c\u4e00\u5b63\u5ea6\u5b89\u5168\u4e0e\u8bda\u4fe1\u5b63\u5ea6\u7efc\u8ff0<\/strong><\/p>\n\n\n\n

\u5b89\u5168\u4e0e\u8bda\u4fe1 (S&I) \u5b63\u5ea6\u7efc\u8ff0\u662f Meta \u7684\u5e7f\u544a\u4e3b\u548c\u5176\u4ed6\u4eba\u4e86\u89e3\u6211\u4eec\u5728\u4fdd\u969c\u4f7f\u7528\u8005\u5b89\u5168\u65b9\u9762\u53d6\u5f97\u7684\u8fdb\u5c55\u548c\u521b\u65b0\u7684\u5fc5\u8bfb\u6587\u7ae0\u3002
\u6587\u7ae0\u94fe\u63a5\uff1ahttps:\/\/www.facebook.com\/business\/brand-safety<\/mark><\/strong>

Meta\u81f4\u529b\u4e8e\u4e3a\u4eba\u4eec\u63d0\u4f9b\u53d1\u8a00\u6743\u5e76\u786e\u4fdd\u4ed6\u4eec\u7684\u5b89\u5168\u3002\u81ea 2016 \u5e74\u4ee5\u6765\uff0c\u6211\u4eec\u4f7f\u7528\u4e86\u4e00\u79cd\u79f0\u4e3a\u201c\u5220\u9664\u3001\u51cf\u5c11\u3001\u901a\u77e5\u201d\u7684\u7b56\u7565\u6765\u7ba1\u7406Meta\u4e0a\u7684\u5185\u5bb9\u3002\u8fd9\u610f\u5473\u7740\u6211\u4eec\u4f1a\u5220\u9664\u8fdd\u53cd\u6211\u4eec\u653f\u7b56\u7684\u6709\u5bb3\u5185\u5bb9\uff0c\u51cf\u5c11\u4e0d\u8fdd\u53cd\u6211\u4eec\u653f\u7b56\u7684\u6709\u95ee\u9898\u7684\u5185\u5bb9\u7684\u5206\u53d1\uff0c\u5e76\u901a\u8fc7\u989d\u5916\u5185\u5bb9\uff0c\u4ee5\u4fbf\u4f7f\u7528\u8005\u51b3\u5b9a\u70b9\u51fb\u3001\u9605\u8bfb\u6216\u5206\u4eab\u54ea\u4e9b\u5185\u5bb9\u3002 \u6211\u4eec\u6bcf\u5929\u90fd\u5728\u52aa\u529b\u901a\u8fc7\u6211\u4eec\u7684\u6280\u672f\u521b\u9020\u66f4\u5b89\u5168\u3001\u66f4\u53d7\u6b22\u8fce\u7684\u7a7a\u95f4\u3002\u8981\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\uff0c\u8bf7\u8bbf\u95ee Meta for Business \u5b89\u5168\u548c\u8bda\u4fe1\u4e2d\u5fc3\u3002<\/p>\n\n\n\n

\u516b\uff0e\u3010\u62a2\u5148\u4f53\u9a8c\/\u6d4b\u8bd5\u8ba1\u5212\u3011\u542f\u52a8ADVANTAGE+\u8d2d\u7269\u5e7f\u544a\u7cfb\u5217\u544a\u7cfb\u5217<\/mark><\/strong><\/p>\n\n\n\n

Advantage+Shopping Campaigns\u662f\u9488\u5bf9\u7535\u5546\u548c\u96f6\u552e\u5e7f\u544a\u5546\u7684\u7aef\u5230\u7aef\u81ea\u52a8\u5316\u4ea7\u54c1\u3002\u8be5\u89e3\u51b3\u65b9\u6848\u65e8\u5728\u901a\u8fc7\u81ea\u52a8\u5316\u5927\u90e8\u5206\u6d3b\u52a8\u521b\u5efa\u548c\u7ba1\u7406\u6d41\u7a0b\u6765\u63d0\u9ad8\u7ee9\u6548\u5e76\u964d\u4f4e\u8fd0\u8425\u6210\u672c<\/p>\n\n\n\n

\u65f6\u95f4\uff1a 2022 \u5e74 4 \u6708 25 \u65e5\u5f00\u59cb\uff0c\u4f1a\u5411\u4e00\u5c0f<\/mark>\u7ec4\u5e7f\u544a\u5ba2\u6237\u63a8\u51faAdvantage+\u8d2d\u7269\u5e7f\u544a\u7cfb\u5217(ASC)\u5e76\u7ed9\u4ed6\u4eec\u62a2\u5148\u4f53\u9a8c\u8ba1\u5212\u3002<\/strong><\/p>\n\n\n\n

\"\"<\/div><\/div>\n\n\n\n
\n\n\n\n
\"\"<\/figure>
\n

PandaMobo<\/mark><\/strong><\/p>\n\n\n\n

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\u4ea7\u54c1\u66f4\u65b0\u6982\u8981 MUST KNOW \u25cf \u3010 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,25],"tags":[12,38],"class_list":["post-1060","post","type-post","status-publish","format-standard","hentry","category-facebook","category-25","tag-facebook","tag-38"],"_links":{"self":[{"href":"https:\/\/college.pandarocket.cn\/index.php?rest_route=\/wp\/v2\/posts\/1060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/college.pandarocket.cn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/college.pandarocket.cn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/college.pandarocket.cn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/college.pandarocket.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1060"}],"version-history":[{"count":15,"href":"https:\/\/college.pandarocket.cn\/index.php?rest_route=\/wp\/v2\/posts\/1060\/revisions"}],"predecessor-version":[{"id":3326,"href":"https:\/\/college.pandarocket.cn\/index.php?rest_route=\/wp\/v2\/posts\/1060\/revisions\/3326"}],"wp:attachment":[{"href":"https:\/\/college.pandarocket.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/college.pandarocket.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/college.pandarocket.cn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}