{"id":1048,"date":"2022-04-22T11:38:45","date_gmt":"2022-04-22T03:38:45","guid":{"rendered":"https:\/\/college.pandarocket.cn\/?p=1048"},"modified":"2023-05-11T11:19:21","modified_gmt":"2023-05-11T03:19:21","slug":"facebook-%e5%b9%bf%e5%91%8a%e5%88%9b%e5%bb%ba%e6%8c%87%e5%8d%97","status":"publish","type":"post","link":"https:\/\/college.pandarocket.cn\/?p=1048","title":{"rendered":"Facebook\u65b0\u624b\u6307\u5357 &#8211; \u5e7f\u544a\u521b\u5efa\u6307\u5357"},"content":{"rendered":"\n<figure class=\"wp-block-pullquote\"><blockquote><p><\/p><cite><strong>\u718a\u732b\u541b\u4eca\u5929\u7ed9\u5927\u5bb6\u6574\u7406\u4e00\u7bc7Facebook\u5e7f\u544a\u521b\u5efa\u6307\u5357\uff0c\u5e0c\u671b\u80fd\u7ed9\u4f17\u591a\u65b0\u624b\u670b\u53cb\u4eec\u4e00\u4e9b\u5e2e\u52a9<\/strong>\u3002<\/cite><\/blockquote><\/figure>\n\n\n\n<p class=\"has-text-color\" style=\"color:#9c0808;font-size:18px\"><strong>\u4e00\u3001\u5e7f\u544a\u521b\u5efa\u524d\u7684\u51c6\u5907\u5de5\u4f5c<\/strong><\/p>\n\n\n\n<p style=\"font-size:16px\"><mark style=\"background-color:#86b9d2\" class=\"has-inline-color\"><strong>1\u3001\u6211\u4eec\u9700\u8981\u63d0\u524d\u51c6\u5907\u4ee5\u4e0b\u5e7f\u544a\u8d44\u4ea7\uff1a<\/strong><\/mark><\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:15px\">\n<li><a href=\"https:\/\/college.pandarocket.cn\/?p=49\" data-type=\"post\" data-id=\"49\"><strong>\u7a33\u5b9a\u7684Facebook\u4e2a\u4eba\u5e10\u53f7<\/strong><\/a>\uff08\u70b9\u51fb\u53ef\u67e5\u770b\u5982\u4f55\u62e5\u6709\u4e00\u4e2a\u7a33\u5b9a\u7684Facebook\u4e2a\u53f7\uff09\uff1a\u7528\u4e8e\u521b\u5efaFacebook\u516c\u5171\u4e3b\u9875\u3001Facebook \u5546\u52a1\u7ba1\u7406\u5e73\u53f0\uff08\u7b80\u79f0BM\uff09\uff1b<\/li>\n\n\n\n<li><a href=\"https:\/\/college.pandarocket.cn\/?p=916\" data-type=\"post\" data-id=\"916\"><strong>Facebook\u516c\u5171\u4e3b\u9875<\/strong><\/a>\uff08\u70b9\u51fb\u53ef\u67e5\u770bFacebook\u516c\u5171\u4e3b\u9875\u8fd0\u8425\u653b\u7565\uff09\uff1a\u7528\u4e8e\u5bf9\u5916\u5c55\u793a\u6295\u653e\u5e7f\u544a\uff0c\u63d0\u73b0\u5e7f\u544a\u4e3b\u8eab\u4efd\u7684\u4f01\u4e1a\u5e10\u53f7\uff1b<\/li>\n\n\n\n<li><strong>Facebook BM<\/strong>\uff1a\u7528\u4e8e\u521b\u5efa\u548c\u7ba1\u7406Facebook\u5e7f\u544a\u8d44\u4ea7\u7684\u5de5\u5177\uff0c\u6bd4\u5982\u7ba1\u7406\u4f60\u7684Facebook \u4e3b\u9875\u3001Instagram \u5e10\u6237\u3001\u53d7\u4f17\u3001pixel\u3001\u7ba1\u7406\u53d7\u4f17\u3001\u5206\u914d\u4eba\u5458\u6743\u9650\uff1b<\/li>\n\n\n\n<li><strong>Facebook\u4f01\u4e1a\u5e7f\u544a\u5e10\u6237<\/strong>\uff1a\u51c6\u5907\u597d\u5f00\u6237\u9700\u8981\u7684\u8425\u4e1a\u6267\u7167\u3001\u7f51\u7ad9\u94fe\u63a5\u3001\u516c\u5171\u4e3b\u9875\uff0c\u8054\u7cfb\u718a\u732b\u541b\u7533\u8bf7\u4f01\u4e1a\u5e7f\u544a\u5e10\u6237<\/li>\n<\/ul>\n\n\n\n<p style=\"font-size:16px\"><mark style=\"background-color:#86b9d2\" class=\"has-inline-color\"><strong>2\u3001\u5e38\u89c1\u95ee\u9898\u7b54\u7591<\/strong><\/mark><\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:15px\">\n<li><strong>BM\u521b\u5efa\u53ca\u6ce8\u610f\u4e8b\u9879\uff1a<\/strong>\u70b9\u51fbhttps:\/\/business.facebook.com\uff0c\u5982\u4e0b\u56fe\u6240\u793a\u8fdb\u884c\u521b\u5efa\uff0cBM\u5e10\u6237\u540d\u79f0\u5efa\u8bae\u586b\u5199\u516c\u53f8\u540d\u79f0\uff0c\u9700\u8981\u6ce8\u610f\u7684\u662f\u4e00\u4e2a\u4e2a\u4eba\u53f7\u53ea\u80fd\u521b\u5efa2\u4e2aBM\uff0c\u5f00\u901a\u6210\u529f\u540e\uff0c\u5efa\u8bae\u5f00\u901a\u53cc\u91cd\u9a8c\u8bc1\uff0c\u8bbe\u7f6e\uff1e2\u4e2a\u4ee5\u4e0a\u7684BM\u7ba1\u7406\u5458\uff0c\u4ee5\u514d1\u4e2a\u4e2a\u53f7\u88ab\u5c01\uff0c\u5f71\u54cdBM\u7684\u4f7f\u7528<\/li>\n\n\n\n<li>\u5173\u4e8eBM\u7684\u4f7f\u7528\uff0c\u4e0b\u6b21\u6211\u4eec\u5355\u72ec\u51fa\u4e00\u7bc7\u6587\u7ae0\u8be6\u7ec6\u8bf4<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/college.pandarocket.cn\/wp-content\/uploads\/2022\/04\/image-5.png\" alt=\"\" class=\"wp-image-1054\" width=\"663\" height=\"257\"\/><figcaption class=\"wp-element-caption\"><strong><sub>BM<em>\u521b\u5efa<\/em>\u56fe\u793a<\/sub><\/strong><\/figcaption><\/figure>\n\n\n\n<p class=\"has-text-color\" style=\"color:#9c0808;font-size:18px\"><strong>\u4e8c\u3001\u5f00\u59cb\u521b\u5efaFacebook\u5e7f\u544a<\/strong><\/p>\n\n\n\n<p style=\"font-size:16px\"><strong><mark><mark style=\"background-color:#86b9d2\" class=\"has-inline-color\">1\u3001\u5173\u4e8e\u5e7f\u544a\u5c42\u7ea7\u7684\u57fa\u7840\u77e5\u8bc6<\/mark><\/mark><\/strong><\/p>\n\n\n\n<p style=\"font-size:15px\"><strong>Facebook\u5e7f\u544a\u7531\u5e7f\u544a\u7cfb\u5217\uff08Campaigns\uff09\u3001\u5e7f\u544a\u7ec4\uff08Ad sets\uff09\u3001\u5e7f\u544a\uff08Ads\uff09\u7ec4\u6210<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:15px\">\n<li><strong>\u5e7f\u544a\u7cfb\u5217\uff08Campaigns\uff09<\/strong>\uff1a\u6839\u636e\u4e1a\u52a1\u76ee\u6807\u9009\u62e9\u5408\u9002\u7684\u5e7f\u544a\u76ee\u6807<\/li>\n\n\n\n<li><strong>\u5e7f\u544a\u7ec4\uff08Ad sets\uff09<\/strong>\uff1a\u8bbe\u7f6e\u53d7\u4f17\u3001\u7248\u4f4d\u3001\u9884\u7b97\u3001\u6392\u671f\u7b49<\/li>\n\n\n\n<li><strong>\u5e7f\u544a\uff08Ads\uff09<\/strong>\uff1a\u8bbe\u7f6e\u5e7f\u544a\u521b\u610f\uff0c\u5305\u62ec\u7ed3\u5408\u4f7f\u7528\u56fe\u7247\u3001\u89c6\u9891\u3001\u6587\u672c\u548c\u94fe\u63a5\u7b49\u5143\u7d20\u6765\u521b\u5efa\u5e7f\u544a<\/li>\n<\/ul>\n\n\n\n<p style=\"font-size:16px\"><mark style=\"background-color:#86b9d2\" class=\"has-inline-color\"><strong>2\u3001Ads Manager\uff08\u5e7f\u544a\u7ba1\u7406\u5de5\u5177\uff09\u5165\u53e3\u5982\u4e0b\u56fe\uff1a<\/strong><\/mark><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/college.pandarocket.cn\/wp-content\/uploads\/2022\/04\/image-3.png\" alt=\"\" class=\"wp-image-1050\" width=\"478\" height=\"228\"\/><\/figure>\n\n\n\n<p style=\"font-size:16px\"><mark style=\"background-color:#86b9d2\" class=\"has-inline-color\"><strong>3\u3001\u63a5\u4e0b\u6765\u6211\u4eec\u5c31\u5f00\u59cb\u521b\u5efa\u5e7f\u544a<\/strong><\/mark><\/p>\n\n\n\n<p style=\"font-size:15px\"><strong><mark style=\"background-color:#e9ad3f\" class=\"has-inline-color\">\u7b2c\u4e00\u6b65\uff1a\u8fdb\u5165Ads Manager\u540e\uff0c\u6211\u4eec\u70b9\u51fb\u7eff\u8272\u7684\u201c\u521b\u5efa\u201d\uff0c\u65b0\u5efa\u5e7f\u544a\u7cfb\u5217\uff08Campaign\uff09<\/mark><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1095\" height=\"153\" src=\"https:\/\/college.pandarocket.cn\/wp-content\/uploads\/2022\/04\/image-6.png\" alt=\"\" class=\"wp-image-1055\"\/><\/figure>\n\n\n\n<p style=\"font-size:15px\"><strong><mark style=\"background-color:#e9ad3f\" class=\"has-inline-color\">\u7b2c\u4e8c\u6b65\uff1a\u9009\u5b9a\u5e7f\u544a\u8425\u9500\u76ee\u6807<\/mark><\/strong><\/p>\n\n\n\n<p style=\"font-size:15px\">\u6240\u8c13\u5e7f\u544a\u76ee\u6807\uff0c\u662f\u6307\u60a8\u5e0c\u671b\u7528\u6237\u5728\u770b\u5230\u5e7f\u544a\u65f6\u91c7\u53d6\u7684\u64cd\u4f5c\u3002\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u60f3\u5411\u76ee\u6807\u53d7\u4f17\u5ba3\u4f20\u60a8\u7684\u7f51\u7ad9\uff0c\u5219\u53ef\u4ee5\u521b\u5efa\u4e00\u4e2a\u5438\u5f15\u7528\u6237\u8bbf\u95ee\u76ee\u6807\u7f51\u7ad9\u7684\u5e7f\u544a\u3002\u5728\u6b63\u5f0f\u64cd\u4f5c\u524d\uff0c\u5148\u5e26\u5927\u5bb6\u4e86\u89e3\u4e00\u4e0b\u5e7f\u544a\u76ee\u6807\u548c\u5b9e\u9645\u4e1a\u52a1\u76ee\u6807\u4e4b\u95f4\u7684\u5173\u7cfb\u3002\u5982\u4e0b\u56fe\u6240\u793a\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/college.pandarocket.cn\/wp-content\/uploads\/2022\/04\/image-7.png\" alt=\"\" class=\"wp-image-1058\" width=\"735\" height=\"381\"\/><\/figure>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:73% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"575\" src=\"https:\/\/college.pandarocket.cn\/wp-content\/uploads\/2022\/04\/image-9.png\" alt=\"\" class=\"wp-image-1064 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p style=\"font-size:15px\"><strong>\u5f53\u6211\u4eec\u70b9\u51fb\u201c\u521b\u5efa\u201d\u540e\uff0c\u6309\u7167\u73b0\u9636\u6bb5\u6211\u4eec\u60f3\u8fbe\u5230\u7684\u6210\u6548\u9009\u62e9\u5e7f\u544a\u76ee\u6807\uff0c\u56e0\u6b64\u5e7f\u544a\u4e3b\u5fc5\u987b\u8981\u6709\u660e\u786e\u7684\u8425\u9500\u6307\u6807\u3002<\/strong><\/p>\n\n\n\n<p style=\"font-size:15px\">\uff08\u53bb\u5e74\u5e95Facebook\u7b80\u5316\u4e86\u5e7f\u544a\u76ee\u6807\uff0c\u5982\u679c\u60a8\u4f7f\u7528\u7b80\u5316\u76ee\u6807\u4e0d\u592a\u65b9\u4fbf\uff0c\u53ef\u4ee5\u70b9\u9009\u201c\u8fdb\u5165\u5bfc\u89c8\u201d\u524d\u5f80\u5f80\u671f\u76ee\u6807\u4e2d\u9009\u62e9\u9002\u5408\u7684\u5e7f\u544a\u76ee\u6807\u3002\u76f8\u5173\u5185\u5bb9\u53ef\u53c2\u8003PandaMobo\u516c\u4f17\u53f7\u6587\u7ae0<a href=\"https:\/\/mp.weixin.qq.com\/s\/v1JdlPRWBLw69UIep4yJyQ\">\u300a\u5b9e\u65f6\uff01\u5e74\u672bFacebook\u4ea7\u54c1\u66f4\u65b0\u6d89\u53ca\u8fd9\u4e9b\u5e7f\u544a\u4e3b\u300b<\/a>\uff09<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"952\" height=\"800\" src=\"https:\/\/college.pandarocket.cn\/wp-content\/uploads\/2022\/04\/1-10.png\" alt=\"\" class=\"wp-image-1068 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p style=\"font-size:15px\"><strong>\u8bbe\u7f6e\u5e7f\u544a\u7cfb\u5217\u547d\u540d\uff0c\u5efa\u8bae\u5927\u5bb6\u5728\u6807\u9898\u4e2d\u52a0\u5165\u5173\u952e\u6307\u6807<\/strong>\uff0c\u8fd9\u91cc\u7ed9\u5927\u5bb6\u4e00\u4e2a\u547d\u540d\u53c2\u8003\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:15px\">\n<li>\u5e7f\u544a\u7cfb\u5217\uff1a\u5e7f\u544a\u76ee\u6807+\u9879\u76ee+\u6295\u653e\u56fd\u5bb6+\u6295\u653e\u65e5\u671f+\u5176\u4ed6<\/li>\n\n\n\n<li>\u5e7f\u544a\u7ec4\uff1a\u9879\u76ee+\u53d7\u4f17+\u7248\u4f4d+\u6295\u653e\u65e5\u671f+\u5176\u4ed6<\/li>\n\n\n\n<li>\u5e7f\u544a\uff1a\u9879\u76ee+\u53d7\u4f17+\u7d20\u6750\u7c7b\u578b+\u6295\u653e\u65e5\u671f+\u5176\u4ed6<\/li>\n<\/ul>\n\n\n\n<p style=\"font-size:15px\">\u82e5\u53ea\u662f\u521d\u671f\u6d4b\u8bd5\uff0cA\/B\u6d4b\u8bd5\u4ee5\u53ca\u5e7f\u544a\u7cfb\u5217\u9884\u7b97\u4f18\u5316\uff08CBO\uff09\u53ef\u4ee5\u5148\u5ffd\u7565\uff0c\u63a5\u7740\u70b9\u51fb\u201c\u7ee7\u7eed\u201d\u8df3\u8f6c\u81f3\u5e7f\u544a\u7ec4\u8bbe\u7f6e\u9875\u9762<\/p>\n<\/div><\/div>\n\n\n\n<p style=\"font-size:15px\"><strong><mark style=\"background-color:#e9ad3f\" class=\"has-inline-color\">\u7b2c\u4e09\u6b65\uff1a\u8bbe\u7f6e\u5e7f\u544a\u7ec4<\/mark><\/strong><\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:37% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"468\" height=\"506\" src=\"https:\/\/college.pandarocket.cn\/wp-content\/uploads\/2022\/04\/1-11.png\" alt=\"\" class=\"wp-image-1078 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p style=\"font-size:15px\">\u5728\u5e7f\u544a\u7ec4\u8bbe\u7f6e\u201c\u5e7f\u544a\u7ec4\u540d\u79f0\u201d\u3001\u201c\u8f6c\u5316\u4e8b\u4ef6\u53d1\u751f\u4f4d\u7f6e\u201d\uff08\u5373\u6211\u4eec\u6700\u5e0c\u671b\u7528\u6237\u524d\u5f80\u54ea\u91cc\uff09\u3001\u201cPixel\u50cf\u7d20\u4ee3\u7801\u201d\/\u201c\u5e94\u7528\u4e8b\u4ef6\u201d\u3001\u201c\u8f6c\u5316\u4e8b\u4ef6\u201d\uff08\u5373\u6211\u4eec\u6700\u5e0c\u671b\u7528\u6237\u770b\u89c1\u5e7f\u544a\u540e\u91c7\u53d6\u4ec0\u4e48\u884c\u52a8\uff09<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:38% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"569\" height=\"438\" src=\"https:\/\/college.pandarocket.cn\/wp-content\/uploads\/2022\/04\/2-4.png\" alt=\"\" class=\"wp-image-1079 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p 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